5 Note: Percentages may not total 100 because of rounding. Base: 316 global decision-makers Source: A commissioned study conducted by Forrester Consulting on behalf of Adobe, March 2026 Demographics Roles Sales 27% Finance/accounting 19% Marketing/advertising 18% Procurement 14% Human resources/training 13% Legal 12% © FORRESTER RESEARCH, INC., ALL RIGHTS RESERVED. Industries (Top Five) IT/tech services 10% Financial services 10% Professional services 7% Manufacturing 7% Advertising/marketing 7% Company Size 10,000 or more employees 27% 5,000 to 9,999 employees 29% 2,500 to 4,999 employees 28% 1,000 to 2,499 employees 16% Company Region Latin America 16% Asia Pacific 24% EMEA 27% North America 33%
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