4 Methodology FINANCIAL MODEL FRAMEWORK Constructed a financial model representative of the interviews using the TEI methodology and riskadjusted the financial model based on issues and concerns of the interviewees. COMPOSITE ORGANIZATIONS Designed a composite organization based on characteristics of the interviewees’ organizations. CUSTOMER INTERVIEWS AND SURVEY Interviewed decision-makers at seven organizations and surveyed 316 individuals with experience using Adobe Acrobat Studio’s capabilities and tools. Industry Interviewee Title Employees Hospitality Director of analytics 100,000+ Conglomerate Senior project manager 50,000+ B2B Senior product manager 20,000+ Public sector Chief information officer <5,000 Insurance Senior system engineer <5,000 Media and entertainment Creative director <1,000 Media Creative director of design 550+ © FORRESTER RESEARCH, INC., ALL RIGHTS RESERVED. Interviewees
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