A FORRESTER TOTAL ECONOMIC IMPACT STUDY COMMISSIONED BY SMARTSHEET, APRIL 2025
As out-of-the-box Smartsheet solutions provide a basic foundation for planning, creating, and managing projects, organizations face the challenge of effectively customizing these solutions to quickly scale with their business needs. Smartsheet Professional Services addresses these challenges to help organizations fully leverage the capabilities of their platform, thus building a stronger, more flexible project management foundation.
Smartsheet Professional Services is a consultancy service provided by Smartsheet to help organizations strategize, implement, run, and innovate with their Smartsheet platform. Smartsheet Professional Services offers tailored roadmaps, seamless integration and migration services, and optimized solutions for faster innovation. The Smartsheet Professional Services team brings knowledge of product and solution best practices and serves as trusted advisors, playing a critical role in facilitating customer success.
Smartsheet commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by engaging with Smartsheet Professional Services.1 The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Smartsheet Professional Services on their organizations.
To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed five decision-makers with experience engaging with Smartsheet Professional Services. For the purposes of this study, Forrester aggregated the interviewees’ experiences and combined the results into a single composite organization that is a global, multibillion-dollar company with 3,000 employees and engages with Smartsheet Professional Services for their expertise around implementation to quickly and effectively leverage the full-breadth of the platform, maximize efficiencies, and realize business value sooner.
Interviewees said that prior to using Smartsheet Professional Services, their organizations had limited expertise and resources to implement the platform as quickly and efficiently as possible. To ensure that they would build a strong, flexible platform, interviewees pursued an engagement with Smartsheet Professional Services.
After engaging with Smartsheet Professional Services, the interviewees noted their organizations were self-sufficient and equipped to leverage the platform to its full capabilities. Key results from the investment include accelerated implementation, project management team efficiencies, and accelerated profit.
Quantified benefits. Three-year, risk-adjusted present value (PV) quantified benefits for the composite organization include:
Unquantified benefits. Benefits that provide value for the interviewees’ organizations but are not quantified for this study include:
Costs. Three-year, risk-adjusted PV costs for the composite organization include:
The representative interviews and financial analysis found that a composite organization experiences benefits of $345,000 over three years versus costs of $128,000, adding up to a net present value (NPV) of $218,000 and an ROI of 171%.
Return on investment (ROI)
Benefits PV
Net present value (NPV)
Payback
From the information provided in the interviews, Forrester constructed a Total Economic Impact™ framework for those organizations considering an engagement with Smartsheet Professional Services.
The objective of the framework is to identify the cost, benefit, flexibility, and risk factors that affect the investment decision. Forrester took a multistep approach to evaluate the impact that Smartsheet Professional Services can have on an organization.
Interviewed Smartsheet stakeholders and Forrester analysts to gather data relative to their Smartsheet Professional Services engagements.
Interviewed five people at organizations using Professional Services to obtain data about costs, benefits, and risks.
Designed a composite organization based on characteristics of the interviewees’ organizations.
Constructed a financial model representative of the interviews using the TEI methodology and risk-adjusted the financial model based on issues and concerns of the interviewees.
Employed four fundamental elements of TEI in modeling the investment impact: benefits, costs, flexibility, and risks. Given the increasing sophistication of ROI analyses related to IT investments, Forrester’s TEI methodology provides a complete picture of the total economic impact of purchase decisions. Please see Appendix A for additional information on the TEI methodology.
Readers should be aware of the following:
This study is commissioned by Smartsheet and delivered by Forrester Consulting. It is not meant to be used as a competitive analysis.
Forrester makes no assumptions as to the potential ROI that other organizations will receive. Forrester strongly advises that readers use their own estimates within the framework provided in the study to determine the appropriateness of an engagement with Smartsheet Professional Services.
Smartsheet reviewed and provided feedback to Forrester, but Forrester maintains editorial control over the study and its findings and does not accept changes to the study that contradict Forrester’s findings or obscure the meaning of the study.
Smartsheet provided the customer names for the interviews but did not participate in the interviews.
Consulting Team:
Nikoletta Stergiou
| Role | Industry | Region | Company Size | Engagement Type |
|---|---|---|---|---|
| Director, portfolio management | Pharmaceuticals | HQ in the UK; global operations | 89,900 employees $45.8 billion |
Control center |
| Program manager, product and strategy | Media and entertainment | HQ in the US; global operations | 57,000 employees $39.2 billion |
Control center |
| Manager business strategist | Food and beverage | HQ in the US; global operations | 5,200 employees $1.7 billion |
Project management office Resource management Customer portal |
| Senior project manager | Telecommunications | HQ in Canada | 3,300 employees $1.0 billion |
Control center |
| Marketing project and systems manager | Industrial equipment | HQ in the US | 1,500 employees $680.8 million |
Control center |
Interviewees noted that their organizations lacked the in-house resources or platform knowledge to implement Smartsheet at scale. They risked months of experimentation, partial adoption, or suboptimal configuration, which led to lost time and frustration among users. The interviewees noted common challenges, including:
The interviewees’ organizations engaged with Smartsheet Professional Services to:
Based on the interviews, Forrester constructed a TEI framework, a composite company, and an ROI analysis that illustrates the areas financially affected. The composite organization is representative of the interviewees’ organizations, and it is used to present the aggregate financial analysis in the next section. The composite organization has the following characteristics:
Description of composite and engagement. The global, multibillion-dollar organization has 3,000 employees and invests in the Smartsheet platform. The composite wants to quickly implement the platform across their project management organization (PMO) which consists of 15 project managers. The composite engages Smartsheet Professional Services for their expertise around implementation to quickly and effectively leverage the full breadth of the platform, maximize efficiencies, and realize business value sooner.
| Ref. | Benefit | Year 1 | Year 2 | Year 3 | Total | Present Value |
|---|---|---|---|---|---|---|
| Atr | Accelerated implementation savings | $84,796 | $0 | $0 | $84,796 | $77,087 |
| Btr | Project management team efficiencies | $89,775 | $89,775 | $89,775 | $269,325 | $223,257 |
| Ctr | Accelerated profit | $49,500 | $0 | $0 | $49,500 | $45,000 |
| Total benefits (risk-adjusted) | $224,071 | $89,775 | $89,775 | $403,621 | $345,344 | |
Evidence and data. Interviewees discussed how leveraging the expertise and guidance from Smartsheet Professional Services played a critical role in helping their teams accelerate their implementation of the Smartsheet platform.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. Forrester recognizes that these results may not be representative of all experiences. The impact of this benefit will vary depending on:
Results. To account for these risks, Forrester adjusted this benefit downward by 15%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $77,000.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|
| A1 | Implementation time before Smartsheet Professional Services (months) | Composite | 8 | |||
| A2 | Percentage decrease in implementation time with Smartsheet Professional Services (months) | Interviews | 50% | |||
| A3 | Implementation time avoided with Smartsheet Professional Services (months) | A1*A2 | 4 | |||
| A4 | Internal labor costs per month without Smartsheet Professional Services | Composite | $24,940 | |||
| At | Accelerated implementation savings | A3*A4 | $99,760 | $0 | $0 | |
| Risk adjustment | ↓15% | |||||
| Atr | Accelerated implementation savings (risk-adjusted) | $84,796 | $0 | $0 | ||
| Three-year total: $84,796 | Three-year present value: $77,087 | |||||
Evidence and data. Interviewees highlighted how Smartsheet Professional Services enabled their project managers to achieve further efficiencies even after their engagement due to gaining valuable insights and learning best practices that could be applied to optimize current and future processes.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. Forrester recognizes that these results may not be representative of all experiences. The impact of this benefit will vary depending on:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $223,000.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|
| B1 | Number of project managers | Composite | 15 | 15 | 15 | |
| B2 | Project manager productivity increase attributable to Smartsheet Professional Services | Interviews | 10% | 10% | 10% | |
| B3 | Fully burdened annual salary for a project manager | Bureau of Labor Statistics | $133,000 | $133,000 | $133,000 | |
| B4 | Productivity recapture | TEI methodology | 50% | 50% | 50% | |
| Bt | Project management team efficiencies | B1*B2*B3*B4 | $99,750 | $99,750 | $99,750 | |
| Risk adjustment | ↓10% | |||||
| Btr | Project management team efficiencies (risk-adjusted) | $89,775 | $89,775 | $89,775 | ||
| Three-year total: $269,325 | Three-year present value: $223,257 | |||||
Evidence and data. Interviewees discussed the impact that an accelerated implementation with Smartsheet Professional Services had on realizing business value sooner, either through new project creation or entering new markets.
The marketing project and systems manager at an industrial equipment organization described the impact of the engagement as it related to their capacity to complete their projects, which could have revenue implications for their organization: “If we didn’t implement Control Center correctly, I would have only been able to handle about 20 projects a month without any way of increasing capacity. But now, after engaging with Smartsheet Professional Services to ensure we’ve implemented everything to their best practice standards, we have been able to scale up the number of projects we can handle, and I have the bandwidth to do other things.”
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. Forrester recognizes that these results may not be representative of all experiences. The impact of this benefit will vary depending on:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $45,000.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|
| C1 | Average revenue per project realized from implementation without Smartsheet Professional Services | Interviews | $100,000 | |||
| C2 | Increase in number of revenue-generating projects with Smartsheet | Interviews | 15 | |||
| C3 | Months of accelerated business value with Smartsheet Professional Services | A3 | 4 | |||
| C4 | Accelerated revenue per month | (C1*C2*C3)/12 | $500,000 | |||
| C5 | Profit margin | TEI methodology | 11% | |||
| Ct | Accelerated profit | C4*C5 | $55,000 | $0 | $0 | |
| Risk adjustment | ↓10% | |||||
| Ctr | Accelerated profit (risk-adjusted) | $49,500 | $0 | $0 | ||
| Three-year total: $49,500 | Three-year present value: $45,000 | |||||
Interviewees mentioned the following additional benefits that their organizations experienced but were not able to quantify:
The value of flexibility is unique to each customer. There are multiple scenarios in which a customer might engage with Smartsheet Professional Services and later realize additional uses and business opportunities, including:
Flexibility would also be quantified when evaluated as part of a specific project (described in more detail in Appendix A).
| Ref. | Cost | Initial | Year 1 | Year 2 | Year 3 | Total | Present Value |
|---|---|---|---|---|---|---|---|
| Dtr | Smartsheet Professional Services engagement fee | $78,750 | $0 | $0 | $0 | $78,750 | $78,750 |
| Etr | Internal planning and implementation costs | $48,752 | $0 | $0 | $0 | $48,752 | $48,752 |
| Total costs (risk-adjusted) | $127,502 | $0 | $0 | $0 | $127,502 | $127,502 | |
Evidence and data. Interviewees discussed their engagement costs as they related to the design, architecture, integrations, implementation plans, and configuration of various parts of the Smartsheet platform.. Use cases discussed included Control Center, Resource Management, and Customer Portal.
Pricing may vary. Contact Smartsheet for additional details.
Modeling and assumptions. Based on the interviews, Forrester assumes the engagement costs are $75,000.
Risks. Forrester recognizes that these results may not be representative of all experiences. The impact of this benefit will vary depending on the use cases of an organization.
Results. To account for these risks, Forrester adjusted this cost upward by 5%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $79,000.
| Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|---|
| D1 | Smartsheet Professional Services engagement fee | Composite | $75,000 | ||||
| Dt | Smartsheet Professional Services engagement fee | D1 | $75,000 | $0 | $0 | $0 | |
| Risk adjustment | ↑5% | ||||||
| Dtr | Smartsheet Professional Services engagement fee (risk-adjusted) | $78,750 | $0 | $0 | $0 | ||
| Three-year total: $78,750 | Three-year present value: $78,750 | ||||||
Evidence and data. Interviewees discussed the design, architecture, integrations, implementation plans, and configuration efforts during their engagement with Smartsheet Professional Services. . They reiterated that the guidance and support they received from Professional Services helped accelerate the implementation process and required fewer FTEs and time spent toward this engagement compared to what would have been required without Professional Services.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. Forrester recognizes that these results may not be representative of all experiences. The impact of this benefit will vary depending on:
Results. To account for these risks, Forrester adjusted this cost upward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $49,000.
| Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|---|
| E1 | Time spent on planning and implementation (months) | A3 | 4 | ||||
| E2 | Number of project managers on planning and implementation | Composite | 2 | ||||
| E3 | Time spent on internal planning and implementation | Composite | 50% | ||||
| E4 | Fully burdened monthly rate for a project manager | Composite | $11,080 | ||||
| Et | Internal planning and implementation costs | E1*E2*E3*E4 | $44,320 | $0 | $0 | $0 | |
| Risk adjustment | ↑10% | ||||||
| Etr | Internal planning and implementation costs (risk-adjusted) | $48,752 | $0 | $0 | $0 | ||
| Three-year total: $48,752 | Three-year present value: $48,752 | ||||||
The financial results calculated in the Benefits and Costs sections can be used to determine the ROI, NPV, and payback period for the composite organization’s investment. Forrester assumes a yearly discount rate of 10% for this analysis.
These risk-adjusted ROI, NPV, and payback period values are determined by applying risk-adjustment factors to the unadjusted results in each Benefit and Cost section.
| Initial | Year 1 | Year 2 | Year 3 | Total | Present Value | |
|---|---|---|---|---|---|---|
| Total costs | ($127,502) | $0 | $0 | $0 | ($127,502) | ($127,502) |
| Total benefits | $0 | $224,071 | $89,775 | $89,775 | $403,621 | $345,344 |
| Net benefits | ($127,502) | $224,071 | $89,775 | $89,775 | $276,119 | $217,842 |
| ROI | 171% | |||||
| Payback | 7 months | |||||
Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists solution providers in communicating their value proposition to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of business and technology initiatives to both senior management and other key stakeholders.
Benefits represent the value the solution delivers to the business. The TEI methodology places equal weight on the measure of benefits and costs, allowing for a full examination of the solution’s effect on the entire organization.
Costs comprise all expenses necessary to deliver the proposed value, or benefits, of the solution. The methodology captures implementation and ongoing costs associated with the solution.
Flexibility represents the strategic value that can be obtained for some future additional investment building on top of the initial investment already made. The ability to capture that benefit has a PV that can be estimated.
Risks measure the uncertainty of benefit and cost estimates given: 1) the likelihood that estimates will meet original projections and 2) the likelihood that estimates will be tracked over time. TEI risk factors are based on “triangular distribution.”
The initial investment column contains costs incurred at “time 0” or at the beginning of Year 1 that are not discounted. All other cash flows are discounted using the discount rate at the end of the year. PV calculations are calculated for each total cost and benefit estimate. NPV calculations in the summary tables are the sum of the initial investment and the discounted cash flows in each year. Sums and present value calculations of the Total Benefits, Total Costs, and Cash Flow tables may not exactly add up, as some rounding may occur.
1 Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists solution providers in communicating their value proposition to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of business and technology initiatives to both senior management and other key stakeholders.
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