A Forrester Total Economic Impact™ Study Commissioned By Ramp, June 2024
Increased globalization and hybrid approaches to work in recent years have spurred business and travel spending. However, many businesses face logistical and technical issues that make managing these expenses a challenge. Forrester research indicates by the end of this decade, fintech will reach near ubiquity and open the door to more effective financial operations.1 The fintech solution Ramp helps businesses address these financial challenges today.
Ramp is a finance operations platform built for modern business. Uniting corporate cards, expenses, bill payments, approvals, procurement, accounting automation, and more, Ramp’s user-friendly platform helps streamline everyday finance workflows. Using AI-powered automation, businesses on Ramp save time across every part of their finance and accounting functions. Finance teams can track spending across all departments in real time and continuously find new ways to save, and Ramp can help companies accelerate their finance operations and drive their business forward.
Ramp commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Ramp.2 The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Ramp on their organizations.
To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed four representatives at organizations currently using Ramp. Each of these organizations have been using Ramp for at least six months. Their aggregate spend on Ramp is in excess of $100,000 per month, and they actively use its corporate cards and automations for expense management, bill payment, and accounting. For the purposes of this study, Forrester aggregated the interviewees’ experiences and combined the results into a single composite organization.
Interviewees said that prior to using Ramp, their organizations tried to manage tracking and expense analysis on their own. However, their prior processes were fragmented and decentralized, leading to a lack of visibility and control over employee spending activity. Managers chafed under long and tedious approval processes that often required manual rework to reconcile purchase transactions on the back end. This resulted in wasted effort, reduced employee bandwidth, inefficient spending, and limits on business growth.
After the interviewees’ organizations adopted Ramp, they were able to centralize their expenses under one platform. This change resulted in several crucial time savings: more efficient corporate card distribution and management, expense reporting, receipt logging, and bill payment management. In addition, the organizations realized cost savings from increased visibility into expenses and invoices. They also benefited from digitized spending policies that controlled employee spending in real time. The organizations further recouped costs with cash back from using Ramp cards for bill payments. Altogether, Ramp’s services helped the interviewees’ organizations make the most of their financial resources while improving employee satisfaction and efficiency.
Quantified benefits. Three-year, risk-adjusted present value (PV) quantified benefits for the composite organization include:
Unquantified benefits. Benefits that provide value for organizations but are not quantified for this study include:
Costs. Three-year, risk-adjusted PV costs for the composite organization include:
The representative interviews and financial analysis found that a composite organization experiences benefits of $90,000 over three years versus costs of $15,000, adding up to a net present value (NPV) of $75,000 and an ROI of 503%.
Return on investment (ROI)
Net present value (NPV)
Total time saved per year
From the information provided in the interviews, Forrester constructed a Total Economic Impact™ framework for those organizations considering an investment in Ramp.
The objective of the framework is to identify the cost, benefit, flexibility, and risk factors that affect the investment decision. Forrester took a multistep approach to evaluate the impact that Ramp can have on an organization.
Interviewed Ramp stakeholders and Forrester analysts to gather data relative to Ramp.
Interviewed four representatives at organizations using Ramp to obtain data about costs, benefits, and risks.
Designed a composite organization based on characteristics of the interviewees’ organizations.
Constructed a financial model representative of the interviews using the TEI methodology and risk-adjusted the financial model based on issues and concerns of the interviewees.
Employed four fundamental elements of TEI in modeling the investment impact: benefits, costs, flexibility, and risks. Given the increasing sophistication of ROI analyses related to IT investments, Forrester’s TEI methodology provides a complete picture of the total economic impact of purchase decisions. Please see Appendix A for additional information on the TEI methodology.
Readers should be aware of the following:
This study is commissioned by Ramp and delivered by Forrester Consulting. It is not meant to be used as a competitive analysis.
Forrester makes no assumptions as to the potential ROI that other organizations will receive. Forrester strongly advises that readers use their own estimates within the framework provided in the study to determine the appropriateness of an investment in Ramp.
Ramp reviewed and provided feedback to Forrester, but Forrester maintains editorial control over the study and its findings and does not accept changes to the study that contradict Forrester’s findings or obscure the meaning of the study.
Ramp provided the customer names for the interviews but did not participate in the interviews.
Consulting Team:
Corey McNair
Carmen Serradilla Ortiz
Role | Industry | Region | Number of employees |
---|---|---|---|
Controller | Business services | US operations | 100+ |
Accounts payable manager and controller | Healthcare | US operations | 1,500+ |
VP of finance, tech, and strategy | Real estate | US operations | 100+ |
Head of accounting | Financial services | US operations | 80+ |
Before working with Ramp, the interviewees’ organizations typically used legacy expense management systems and corporate cards available from banks or finance companies.
The interviewees noted how their organizations struggled with common challenges, including:
The interviewees’ organizations searched for a solution that could:
Based on the interviews, Forrester constructed a TEI framework, a composite company, and an ROI analysis that illustrates the areas financially affected. The composite organization is representative of the four interviewees, and it is used to present the aggregate financial analysis in the next section. The composite organization has the following characteristics:
Description of composite. The industry-agnostic organization is based in the US, generates $50 million in annual revenue, and has 250 total employees. It uses Ramp Card, Reimbursements, and Bill Pay products.
Deployment characteristics. The composite organization has 50 employees with Ramp corporate cards. Fifteen employees spend part of their time approving expenses and bills, setting up cards, and adjusting policies. Their efforts total the equivalent work of five full-time employees. Employees spend $750,000 on Ramp cards in Year 1, and this spend increases over time as the organization moves more annual and recurring expenses under Ramp cards. By Year 3, employees spend $1 million on Ramp cards.
Ref. | Benefit | Year 1 | Year 2 | Year 3 | Total | Present Value |
---|---|---|---|---|---|---|
Atr | Accounting team time savings | $3,360 | $6,720 | $6,720 | $16,800 | $13,657 |
Btr | Employee time savings in managing business expenses | $14,400 | $14,400 | $14,400 | $43,200 | $35,811 |
Ctr | Cost savings with Ramp | $12,000 | $18,000 | $20,000 | $50,000 | $40,811 |
Total benefits (risk-adjusted) | $29,760 | $39,120 | $41,120 | $110,000 | $90,279 | |
Evidence and data. The interviewees told Forrester that Ramp enabled their organizations’ accounting teams to quickly reconcile expenses, pay bills, analyze data, and eliminate manual errors.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. Factors that could impact the size of this benefit for the composite organization include the following:
Results. To account for these risks, Forrester adjusted this benefit downward by 20%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $13,700.
Ref. | Metric | Source | Year 1 | Year 2 | Year 3 |
---|---|---|---|---|---|
A1 | FTEs who manage accounts payable | Composite | 5 | 5 | 5 |
A2 | Time saved per month with Ramp (hours) | Interviews | 4 | 8 | 8 |
A3 | Subtotal: Total time saved among employees who manage accounts payable tasks with Ramp (hours) | A1*A2*12 months | 240 | 480 | 480 |
A4 | Productivity recapture rate | TEI standard | 25% | 25% | 25% |
A5 | Fully loaded hourly rate for an employee who leverages the Ramp platform | TEI standard | $70 | $70 | $70 |
At | Accounting team time savings | A3*A4*A5 | $4,200 | $8,400 | $8,400 |
Risk adjustment | ↓20% | ||||
Atr | Accounting team time savings (risk-adjusted) | $3,360 | $6,720 | $6,720 | |
Three-year total: $16,800 | Three-year present value: $13,657 |
Evidence and data. Interviewees said that in addition to the accounts payable team, employees using Ramp corporate cards also reported significant time savings.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. Factors that could impact the size of this benefit for organizations include:
Results. To account for these risks, Forrester adjusted this benefit downward by 20%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $36,000.
Ref. | Metric | Source | Year 1 | Year 2 | Year 3 |
---|---|---|---|---|---|
B1 | Employees who use a Ramp corporate card | Composite | 50 | 50 | 50 |
B2 | Time saved per month managing business expenses (hours) | Interviews | 3 | 3 | 3 |
B3 | Total time saved managing business expenses | B1*B2*12 months | 1,800 | 1,800 | 1,800 |
B4 | Blended fully loaded hourly rate for an employee that uses a Ramp corporate card | TEI standard | $40 | $40 | $40 |
B5 | Productivity recapture rate | TEI standard | 25% | 25% | 25% |
Bt | Employee time savings in managing business expenses | B3*B4*B5 | $18,000 | $18,000 | $18,000 |
Risk adjustment | ↓20% | ||||
Btr | Employee time savings in managing business expenses (risk-adjusted) | $14,400 | $14,400 | $14,400 | |
Three-year total: $43,200 | Three-year present value: $35,811 |
Evidence and data. In addition to realizing significant time savings for employees, the interviewees’ organizations experienced cost savings by consolidating tools, reducing payments errors, and leveraging Ramp controls and reporting to optimize employee spending. They also earned cash back on expenses through Ramp.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. Factors that could impact the size of this benefit for organizations include:
Results. To account for these risks, Forrester adjusted this benefit downward by 20%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $41,000.
Ref. | Metric | Source | Year 1 | Year 2 | Year 3 |
---|---|---|---|---|---|
C1 | Average spending per employee with a Ramp corporate card | Composite | $15,000 | $20,000 | $20,000 |
C2 | Employee spending (rounded) | B1*C1 | $750,000 | $1,000,000 | $1,000,000 |
C3 | Percentage of spending recouped with Ramp | Interviews | 2.00% | 2.25% | 2.50% |
Ct | Cost savings with Ramp | C2*C3 | $15,000 | $22,500 | $25,000 |
Risk adjustment | ↓20% | ||||
Ctr | Cost savings with Ramp (risk-adjusted) | $12,000 | $18,000 | $20,000 | |
Three-year total: $50,000 | Three-year present value: $40,811 |
Interviewees mentioned the following additional benefits that their organizations experienced but were not able to quantify:
The value of flexibility is unique to each customer. There are multiple scenarios in which a customer might implement Ramp and later realize additional uses and business opportunities, including:
Flexibility would also be quantified when evaluated as part of a specific project (described in more detail in Appendix A).
Ref. | Cost | Initial | Year 1 | Year 2 | Year 3 | Total | Present Value |
---|---|---|---|---|---|---|---|
Dtr | Configuration and change management costs | $5,760 | $0 | $0 | $0 | $5,760 | $5,760 |
Etr | Training and corporate card adoption costs | $0 | $4,920 | $3,000 | $3,000 | $10,920 | $9,206 |
Total costs (risk-adjusted) | $5,760 | $4,920 | $3,000 | $3,000 | $16,680 | $14,966 | |
Evidence and data. The interviewees told Forrester their organizations used small teams to configure Ramp and handle change management. The migration to Ramp went quickly and smoothly with systems correctly intaking and exporting data, and employees accurately following expense policies and approval workflows. Training materials and best practices from Ramp’s customer success team helped with the rollout. Time spent on these processes varied among interviewees’ organizations depending on the complexity of their workflows and comfort level with financial technology. Interviewees from businesses with established policies and approvals reported less time needed.
Modeling and assumptions. For the composite organization, Forrester assumes the following:
Risks. Factors that could impact the size of this cost for organizations include the following:
Results. To account for these risks, Forrester adjusted this cost upward by 20%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $6,000.
Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 |
---|---|---|---|---|---|---|
D1 | FTEs involved in configuring Ramp | Composite | 1 | |||
D2 | Time required to configure to Ramp (including discovery, setup and testing, rollout, and optimization) (hours) | Interviews | 40 | |||
D3 | Time spent on change management (including defining expense policies, approvals, retiring legacy tools) (hours) | Composite | 20 | |||
D4 | Blended fully loaded hourly rate for an employee involved in implementation | Composite | $80 | |||
Dt | Configuration and change management costs | D1*(D2+D3)*D4 | $4,800 | $0 | $0 | $0 |
Risk adjustment | ↑20% | |||||
Dtr | Configuration and change management costs (risk-adjusted) | $5,760 | $0 | $0 | $0 | |
Three-year total: $5,760 | Three-year present value: $5,760 |
Evidence and data. Interviewees told Forrester that in order to use Ramp, their organizations spent time training employees how to use the platform and adopt Ramp cards.
Modeling and assumptions. For the composite organization, Forrester assumes the following:
Risks. Factors that could impact the size of this cost include the following:
Results. To account for these risks, Forrester adjusted this cost upward by 20%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $9,200.
Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 |
---|---|---|---|---|---|---|
E1 | New Ramp corporate card users | Composite | 50 | 10 | 10 | |
E2 | Time spent training and adopting Ramp corporate card (hours) | Interviews | 1.0 | 1.0 | 1.0 | |
E3 | Blended fully loaded hourly rate for an employee who uses a Ramp corporate card | TEI standard | $40 | $40 | $40 | |
E4 | Ramp corporate card adoption costs | E1*E2*E3 | $2,000 | $400 | $400 | |
E5 | Ramp admins and card managers | Composite | 15 | 15 | 15 | |
E6 | Time spent on ongoing management of Ramp platform (including managing policies, assigning cards, approving bills) (hours) | Interviews | 2 | 2 | 2 | |
E7 | Fully loaded hourly rate for an employee who leverages the Ramp platform | TEI standard | $70 | $70 | $70 | |
E8 | Ongoing management costs | E5*E6*E7 | $2,100 | $2,100 | $2,100 | |
Et | Training and corporate card adoption costs | E8+E4 | $0 | $4,100 | $2,500 | $2,500 |
Risk adjustment | ↑20% | |||||
Etr | Training and corporate card adoption costs (risk-adjusted) | $0 | $4,920 | $3,000 | $3,000 | |
Three-year total: $10,920 | Three-year present value: $9,206 |
The financial results calculated in the Benefits and Costs sections can be used to determine the ROI, NPV, and payback period for the composite organization’s investment. Forrester assumes a yearly discount rate of 10% for this analysis.
These risk-adjusted ROI, NPV, and payback period values are determined by applying risk-adjustment factors to the unadjusted results in each Benefit and Cost section.
Initial | Year 1 | Year 2 | Year 3 | Total | Present Value | |
---|---|---|---|---|---|---|
Total costs | ($5,760) | ($4,920) | ($3,000) | ($3,000) | ($16,680) | ($14,966) |
Total benefits | $0 | $29,760 | $39,120 | $41,120 | $110,000 | $90,279 |
Net benefits | ($5,760) | $24,840 | $36,120 | $38,120 | $93,320 | $75,313 |
ROI | 503% | |||||
Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.
Benefits represent the value delivered to the business by the product. The TEI methodology places equal weight on the measure of benefits and the measure of costs, allowing for a full examination of the effect of the technology on the entire organization.
Costs consider all expenses necessary to deliver the proposed value, or benefits, of the product. The cost category within TEI captures incremental costs over the existing environment for ongoing costs associated with the solution.
Flexibility represents the strategic value that can be obtained for some future additional investment building on top of the initial investment already made. Having the ability to capture that benefit has a PV that can be estimated.
Risks measure the uncertainty of benefit and cost estimates given: 1) the likelihood that estimates will meet original projections and 2) the likelihood that estimates will be tracked over time. TEI risk factors are based on “triangular distribution.”
The initial investment column contains costs incurred at “time 0” or at the beginning of Year 1 that are not discounted. All other cash flows are discounted using the discount rate at the end of the year. PV calculations are calculated for each total cost and benefit estimate. NPV calculations in the summary tables are the sum of the initial investment and the discounted cash flows in each year. Sums and present value calculations of the Total Benefits, Total Costs, and Cash Flow tables may not exactly add up, as some rounding may occur.
Related Forrester Research
The State of Small Business Banking in the US, 2023, Forrester Research, Inc., September 12, 2023.
Predictions: 2024 Banking, Forrester Research, Inc., October 30, 2023.
1 Source: The Future Of Fintech, Forrester Research, Inc., January 5, 2024.
2 Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.
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