A Forrester Total Economic ImpactTM Study Commissioned By Quantexa, January 2024
Quality data is essential for an organization’s growth, strategic planning, and everyday operations, and it enables improved anticipation of customer needs, cost reduction, development of personalized solutions, and better risk management. However, multiple data sources and record duplicates spread across various domains and lines of business can result in inefficiencies, an increased chance of noncompliance, and suboptimal customer engagement. The Quantexa Decision Intelligence Platform enables organizations to have a single, consolidated, and holistic view of entities, customers, prospects, transactions, and other data.
The Quantexa Decision Intelligence Platform enables companies to use AI to unify multiple internal and external information sources, to build a single contextual view of their data. Organizations can then leverage this single data source to unify data, create context, augment and automate decision making across multiple use cases, data management, customer intelligence, Know Your Customer (KYC) standards, financial crime compliance, risk management, fraud and security. Quantexa’s platform can be also key to enabling effective use of AI across an organization.
Quantexa commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying the Quantexa Decision Intelligence Platform1. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the Quantexa Decision Intelligence Platform on their organizations.
To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed representatives of six enterprise organizations and government agencies with experience using the Quantexa Decision Intelligence Platform. For the purposes of this study, Forrester aggregated the interviewees’ experiences and combined the results into a single composite organization that is a global financial services organization with 2 million institutional customers who generate 20% of its $50 billion yearly revenue.
Interviewees said that prior to using the Quantexa Decision Intelligence Platform, their organizations struggled to have a single customer view and that the use of numerous internal and external database sources led to many duplicated records. Additionally, they were getting large amounts of false-negative and false-positive alerts from legacy, rules-based detection systems. These required investigation and resulted in a lot of wasted time and effort.
After making an investment in the Quantexa Decision Intelligence Platform, the interviewees´ organizations had access to a reusable and renewable trusted, single customer view that supported multiple use cases that enabled them to make use of advanced analytics and AI to improve operational and data management efficiency, improve the customer experience, have stronger compliance postures, and simplify legacy technology.
Quantified benefits. Three-year, risk-adjusted present value (PV) quantified benefits for the composite organization include:
Unquantified benefits. Benefits that provide value for the composite organization but are not quantified for this study include:
Costs. Three-year, risk-adjusted PV costs for the composite organization include:
The representative interviews and financial analysis found that a composite organization experiences benefits of $50.0 million over three years versus costs of $14.6 million, adding up to a net present value (NPV) of $35.4 million and an ROI of 242%.
Return on investment (ROI):
Benefits present value:
Net present value (NPV):
Payback:
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From the information provided in the interviews, Forrester constructed a Total Economic Impact™ framework for those organizations considering an investment in the Quantexa Decision Intelligence Platform.
The objective of the framework is to identify the cost, benefit, flexibility, and risk factors that affect the investment decision. Forrester took a multistep approach to evaluate the impact that the Quantexa Decision Intelligence Platform can have on an organization.
Interviewed Quantexa stakeholders and Forrester analysts to gather data relative to the Quantexa Decision Intelligence Platform.
Interviewed representatives of six enterprise organizations and government agencies using the Quantexa Decision Intelligence Platform to obtain data about costs, benefits, and risks.
Designed a composite organization based on characteristics of the interviewees’ organizations.
Constructed a financial model representative of the interviews using the TEI methodology and risk-adjusted the financial model based on issues and concerns of the interviewees.
Employed four fundamental elements of TEI in modeling the investment impact: benefits, costs, flexibility, and risks. Given the increasing sophistication of ROI analyses related to IT investments, Forrester’s TEI methodology provides a complete picture of the total economic impact of purchase decisions. Please see Appendix A for additional information on the TEI methodology.
Readers should be aware of the following:
This study is commissioned by Quantexa and delivered by Forrester Consulting. It is not meant to be used as a competitive analysis.
Forrester makes no assumptions as to the potential ROI that other organizations will receive. Forrester strongly advises that readers use their own estimates within the framework provided in the study to determine the appropriateness of an investment in the Quantexa Decision Intelligence Platform.
Quantexa reviewed and provided feedback to Forrester, but Forrester maintains editorial control over the study and its findings and does not accept changes to the study that contradict Forrester’s findings or obscure the meaning of the study.
Quantexa provided the customer names for the interviews but did not participate in the interviews.
Consulting Team:
Jan Sythoff
Emilie Beaud
| Role | Industry | Region | Revenue |
|---|---|---|---|
| Global head of financial crime detection | Financial services | Global | US$70 billion AUM$750 billion |
| AML transaction monitoring lead | Financial services | Global | US$20 billion AUM$1 billion |
| Chief data officer | Financial services | Global | US$15 billion AUM$1 trillion |
| Deputy director | Public sector | UK | US$2 million |
| Head of technology and innovation | Telecommunications | Global | US$50 billion |
| Managing director | Financial services | Global | US$80 billion AUM$600 billion |
Prior to implementing the Quantexa Decision Intelligence Platform, the interviewees’ organizations had several similar challenges largely brought about by having multiple systems of record. Their legacy systems were rules-based, which resulted in a high number of false-positive alerts that required investigation. They were also spending a lot of time and effort on manual and repetitive tasks using spreadsheets and having to access multiple sources of data. This data was often inconsistent and required extensive reconciliation time. Some interviewees’ companies tried to custom build solutions but abandoned this plan due to high costs and long turnaround times.
The interviewees noted how their organizations struggled with common challenges, including:
“We wanted a more automated solution to make the switch from a rule-based system to a more advanced, analytics-driven solution.”
AML transaction monitoring lead, financial services
“We had all this data, but it was very difficult for us to do entity resolution. There were lots of copies of customers called by different names.”
Head of technology and innovation, telecommunications
Based on the interviews, Forrester constructed a TEI framework, a composite company, and an ROI analysis that illustrates the areas financially affected. The composite organization is representative of the six interviews, and it is used to present the aggregate financial analysis in the next section. The composite organization has the following characteristics:
Description of composite. The composite organization is a global financial services organization that generates $50 billion in annual revenue, and 20% of is derived from its institutional line of business. The organization has 2 million institutional customers, and a large portion is based in North America. Prior to the Quantexa implementation, it had multiple point solutions for various use cases including transaction monitoring, detection engines, and internally developed technology. Rules-based tools were widely used, and there were multiple databases for customer records.
Deployment characteristics. The composite organization invests in the Quantexa Decision Intelligence Platform solution hosted on cloud hyperscaler infrastructure. Customers can also deploy on-premises or as a hybrid solution depending on their needs and preferences. The platform ingests data from multiple sources in a flexible way (no specific model or schema has to be followed), including both structured and unstructured data as well as internal and external sources. As part of the implementation, data is checked and cleaned, and the composite uses the entity quality scoring tool to measure and improve data quality. Data quality issues are mitigated as part of the data unification process, which also is important for data that is used by AI. Complete views of data, including people, organizations and transactions, are provided through the entity resolution capability. Training for advanced and basic users is included as part of the implementation.
During its journey, the organization adds new use cases each year.
| Ref. | Benefit | Year 1 | Year 2 | Year 3 | Total | Present Value |
|---|---|---|---|---|---|---|
| Atr | Data management efficiencies | $2,455,385 | $3,009,231 | $4,196,923 | $9,661,538 | $7,872,346 |
| Btr | Operational efficiencies | $5,218,269 | $6,360,577 | $6,360,577 | $17,939,423 | $14,779,352 |
| Ctr | Reduced risk/improved compliance | $2,653,846 | $10,492,308 | $10,492,308 | $23,638,462 | $18,966,942 |
| Dtr | Incremental profit from improved customer intelligence | $0 | $0 | $6,375,000 | $6,375,000 | $4,789,632 |
| Etr | Cost savings from retiring legacy solutions | $990,000 | $1,485,000 | $1,980,000 | $4,455,000 | $3,614,876 |
| Total benefits (risk-adjusted) | $11,317,500 | $21,347,115 | $29,404,808 | $62,069,423 | $50,023,148 |
Evidence and data. The interviewees shared that their organizations were able to manage data much more efficiently with Quantexa.
Modeling and assumptions. In order to quantify this benefit, Forrester assumes the following about the composite organization:
Risks. The impact of this benefit can vary by organization depending on:
Results. To account for these risks, Forrester adjusted this benefit downward by 20%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $7.9 million.
15% to 20%
Reduction in duplicate customer records
“We have seen a 15% reduction in duplicate customer records.”
Head of technology and innovation, telecommunications
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|
| A1 | FTEs who manage data pre-Quantexa | Composite | 100 | 100 | 100 | |
| A2 | Portion of data FTE time spent managing data | Composite | 20% | 20% | 20% | |
| A3 | Reduction in duplications | Interviews | 15% | 15% | 20% | |
| A4 | Core data FTE efficiencies | A1*A2*A3 | 3.0 | 3.0 | 4.0 | |
| A5 | Fully loaded salary of a core data FTE | Data scientist salary | $200,000 | $200,000 | $200,000 | |
| A6 | Core data FTE efficiencies | A4*A5 | $600,000 | $600,000 | $800,000 | |
| A7 | Users | Composite | 2,000 | 2,500 | 3,500 | |
| A8 | Advanced users | 20% of users | 400 | 5000 | 700 | |
| A9 | Average weekly time savings per advanced user | 4 hours per week | 4 | 4 | 4 | |
| A10 | Advanced user productivity improvement (hours) | A8*A9*48 | 76,800 | 96,000 | 134,400 | |
| A11 | Hourly rate of an advanced user | $150,000/2080 | $72 | $72 | $72 | |
| A12 | Advanced user productivity improvement | A9*A4/2,028 | $5,538,462 | $6,923,077 | $9,692,308 | |
| A13 | Productivity conversion rate | TEI standard | 50% | 50% | 50% | |
| At | Data management efficiencies | (A6+A12)*A13 | $3,069,231 | $3,761,538 | $5,246,154 | |
| Risk adjustment | ↓20% | |||||
| Atr | Data management efficiencies (risk-adjusted) | $2,455,385 | $3,009,231 | $4,196,923 | ||
| Three-year total: $9,661,538 | Three-year present value: $7,872,346 | |||||
Evidence and data. Interviewees said improving operational efficiencies was one of the most significant areas of benefit for their organizations.
Modeling and assumptions. In order to quantify this benefit, Forrester assumes the following about the composite organization:
Risks. The impact of this benefit can vary by organization depending on:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $14.8 million.
65%
Reduction in false positives
“We saw an immediate benefit when we implemented Quantexa - on average a 50% to 75% noise reduction. So, a huge reduction in the number of investigations.”
Global head of financial crime detection, financial services
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|
| B1 | KYC reviews pre-Quantexa | Estimate | 520,000 | 520,000 | 520,000 | |
| B2 | Reduction in KYC reviews | Estimate | 30% | 30% | 30% | |
| B3 | KYC reviews avoided | B1*B2 | 156,000 | 156,000 | 156,000 | |
| B4 | Time per review (hours) | Assumption | 1 | 1 | 1 | |
| B5 | Total review time avoided (hours) | B3*B4 | 156,000 | 156,000 | 156,000 | |
| B6 | Alerts pre-Quantexa | Interviews | 96,000 | 96,000 | 96,000 | |
| B7 | Reduction in number of alerts | Interviews | 5% | 65% | 65% | |
| B8 | False-positive alerts eliminated | B6*B7 | 4,800 | 62,400 | 62,400 | |
| B9 | Investigation time per alert (hours) | Interviews | 1 | 1 | 1 | |
| B10 | Total investigation time avoided (hours) | B8*B9 | 4,800 | 62,400 | 62,400 | |
| B11 | Remaining alerts requiring in depth investigation | B6*(1-B7)/3 | N/A | 11,200 | 11,200 | |
| B12 | In-depth investigation time | Assumption | 2 | 2 | 2 | |
| B13 | Additional investigation time | B11*B12 | 0 | 22,400 | 22,400 | |
| B14 | Total review and investigation time saved (hours) | B5+B10-B13 | 160,800 | 196,000 | 196,000 | |
| B15 | Hourly rate of an investigation analyst | Based on $150,000 fully loaded salary | $72 | $72 | $72 | |
| B16 | Productivity conversion rate | TEI standard | 50% | 50% | 50% | |
| Bt | Operational efficiencies | B11*B12*B13 | $5,798,077 | $7,067,308 | $7,067,308 | |
| Risk adjustment | ↓10% | |||||
| Btr | Operational efficiencies (risk-adjusted) | $5,218,269 | $6,360,577 | $6,360,577 | ||
| Three-year total: $17,939,423 | Three-year present value: $14,779,352 | |||||
Evidence and data. Each interviewee said a key benefit for their organization was reduced risk and improved compliance. This was particularly the case for those organizations that implemented use cases such as KYC, AML, fraud, financial crime, and risk management, and the deputy director in the public sector said it was especially impactful for their organization.
It is also notable that interviewees said this benefit was not only driven by having better tools for investigative analysts, but also because a lot of time was freed up from the reduction in false positives, improved data accuracy, and a reduction in the number of data sources and tools they previously needed to access.
Modeling and assumptions. In order to quantify this benefit, Forrester assumes the following about the composite organization:
Risks. The impact of this benefit may vary by organization depending on:
Results. To account for these risks, Forrester adjusted this benefit downward by 20%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $19 million.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|
| C1 | MRAs/MRIAs avoided | Assumption | 10 | 20 | 20 | |
| C2 | Average MRA/MRIA remediation effort (hours) | Estimate | 80 | 80 | 80 | |
| C3 | Hourly rate of a compliance officer | $200,000/2,080 | $96 | $96 | $96 | |
| C4 | MRA/MRIA remediation cost savings | C1*C2*C3 | $76,923 | $153,846 | $153,846 | |
| C5 | Fraud cases avoided | Assumption | 25 | 100 | 100 | |
| C6 | Average fraud case remediation effort (hours) | Estimate | 100 | 100 | 100 | |
| C7 | Average reimbursement costs per fraud case | Estimate | $100,000 | $100,000 | $100,000 | |
| C8 | Fraud remediation and reimbursement cost savings | (C5*C6*C3)+(C5* C7) | $2,740,385 | $10,961,538 | $10,961,538 | |
| C9 | Regulatory fees avoided | Assumption | $500,000 | $2,000,000 | $2,000,000 | |
| Ct | Reduced risk/improved compliance | C4+C8+C9 | $3,317,308 | $13,115,385 | $13,115,385 | |
| Risk adjustment | ↓20% | |||||
| Ctr | Reduced risk/improved compliance (risk-adjusted) | $2,653,846 | $10,492,308 | $10,492,308 | ||
| Three-year total: $23,638,462 | Three-year present value: $18,966,942 | |||||
$2 million
Annual regulatory fees avoided
“This has been a massive step in the right direction in terms of monitoring transactions and catching the bad guys.”
AML transaction monitoring lead, financial services
Evidence and data. The interviewee from the private sector said its organization planned to implement a customer intelligence use case. The head of technology and innovation at a telecommunications operator said this was their organization’s principle and initial use case while interviewees from financial services organizations said this use case tended to follow data-focused fraud and KYC-related use cases.
The head of technology and innovation at the telecommunications operator said their organization implemented Quantexa to provide it with a better view of its business customers. It started with small and medium-sized enterprises by enabling sales representatives to easily see a full picture of the organization’s customer in terms of the products and services they use across multiple lines of business in a single view. Representatives previously had to access 15 sources of data. Not only did Quantexa save them a lot of time, but it also enabled them to identify quality opportunities and propose better solutions.
The same interviewee said: “Through better upsell, cross-sell, and new-customer acquisition, we expect a revenue increase of 3% to 5%.”
The organization also plans to build out its customer intelligence capability not only in key regions, but also in other segments including enterprise customers.
Modeling and assumptions. In order to quantify this benefit, Forrester assumes the following about the composite organization:
Risks. The impact of this benefit may vary by organization depending on:
Results. To account for these risks, Forrester adjusted this benefit downward by 15%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $4.8 million.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|
| D1 | Commercial business revenue impacted | Composite | $0 | $0 | $2,500,000,000 | |
| D2 | Revenue increase from improved customer intelligence | Interviews | 0% | 0% | 3% | |
| D3 | Incremental revenue | D1*D2 | $75,000,000 | |||
| D4 | Operating profit margin | 10% | ||||
| Dt | Incremental profit from improved customer intelligence | D3*D4 | $0 | $0 | $7,500,000 | |
| Risk adjustment | ↓15% | |||||
| Dtr | Incremental profit from improved customer intelligence (risk-adjusted) | $0 | $0 | $6,375,000 | ||
| Three-year total: $6,375,000 | Three-year present value: $4,789,632 | |||||
3%
Revenue increase from improved customer intelligence
“We are better informed about the customer and therefore can propose to them better solutions.”
Head of new technologies and innovation, telecommunications
Evidence and data. Many interviewees shared that their organization has been able to simplify its technology stack and reduce costs by retiring legacy solutions. These eliminated costs include fees for vendor software, but also the related costs of maintaining the applications. In some cases, costs also included custom, internally built solutions that can be costly to maintain and upgrade.
Modeling and assumptions. In order to quantify this benefit, Forrester assumes the following about the composite organization:
Risks. The impact of this benefit may vary by organization depending on:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $3.6 million.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|
| E1 | Total legacy solution cost savings | Interviews | $1,000,000 | $1,500,000 | $2,000,000 | |
| E2 | Maintenance legacy solution cost savings | 10% of solution cost | $100,000 | $150,000 | $200,000 | |
| Et | Cost savings from retiring legacy solutions | E1+E2 | $1,100,000 | $1,650,000 | $2,200,000 | |
| Risk adjustment | ↓10% | |||||
| Etr | Cost savings from retiring legacy solutions (risk-adjusted) | $990,000 | $1,485,000 | $1,980,000 | ||
| Three-year total: $4,455,000 | Three-year present value: $3,614,876 | |||||
$2 million
Legacy technology cost savings in year 3
“One of our initial objectives was to simplify the technology stack and bring all data assets into a single source.”
Global head of financial crime detection, financial services
Interviewees mentioned the following additional benefits that their organizations experienced but were not able to quantify:
Better customer onboarding and customer experience. Interviewees said that by having a complete and integrated view of their customers, they are better able to serve them. This is particularly the case for customer intelligence use cases in which sales representatives can quickly see all the different links with a customer across different lines of business to provide better service, identify opportunities more easily, and avoid misaligned sales communications. Furthermore, for KYC-related use cases, the implementation of Quantexa also streamlined customer onboarding and allowed organizations to avoid unnecessary requests for information or regular data updates.
The chief data officer at a financial services organization said: “Another benefit is faster and more efficient onboarding because you have better KYC and automated systems. Certainly, it will also contribute to improved customer experience because you have a better view of the customer.”
“Spending less time managing and cleaning data resulted in more interesting work for employees.”
Chief data officer, financial services
The value of flexibility is unique to each customer. There are multiple scenarios in which a customer might implement the Quantexa Decision Intelligence Platform and later realize additional uses and business opportunities, including:
Ability to support multiple use cases from one platform. There are multiple ways in which a customer journey can develop. Typically, it will start with an initial use case as foundation, such as entity resolution or KYC, after which additional use cases such as fraud management, anti-money laundering and risk management can be added. While the head of technology and innovation at the telecommunications organization said customer intelligence was the initial use case for their company, each of the interviewees in financial services said this was a future focus for their organizations.
Interviewees said these additional use cases are much easier and faster to implement because the data platform on which they sit has already been implemented and working as the foundation to enable data fabric for continuous decision intelligence. Only minimal adjustments or integrations are then necessary. Furthermore, no additional costs are incurred in needing to manage additional data platforms or sources and much of the data has already been cleaned and made more accurate. (Please refer to the graphic.)
“We contracted Quantexa for trade finance initially, then we added financial markets, correspondent banking, and then transactions monitoring.”
AML transaction monitoring lead, financial services
“We started [the customer intelligence use case] for SMEs in the UK, but we plan to roll out across other markets as well as target other segments, notably enterprise and SoHo (small office/home office).”
Head of new technologies and innovation, telecommunications
Flexibility would also be quantified when evaluated as part of a specific project (described in more detail in Appendix A).
| Ref. | Cost | Initial | Year 1 | Year 2 | Year 3 | Total | Present Value |
|---|---|---|---|---|---|---|---|
| Ftr | Subscription fees | $0 | $787,500 | $1,575,000 | $3,150,000 | $5,512,500 | $4,384,204 |
| Gtr | Implementation and change management costs | $4,684,167 | $1,714,167 | $2,355,833 | $0 | $8,754,167 | $8,189,470 |
| Htr | Maintenance and infrastructure costs | $0 | $737,000 | $858,000 | $913,000 | $2,508,000 | $2,065,041 |
| Total costs (risk-adjusted) | $4,684,167 | $3,238,667 | $4,788,833 | $4,063,000 | $16,774,667 | $14,638,715 |
Evidence and data. Quantexa subscription fees are dependent on the size of the implementation and the number of use cases implemented, and they may also cover additional external data costs.
Modeling and assumptions. In order to quantify this cost, Forrester assumes the following about the composite organization:
Risks. The impact of this cost may vary by organization depending on:
Results. To account for these risks, Forrester adjusted this cost upward by 5%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $4.4 million.
| Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|---|
| F1 | Subscription fees | $750,000 | $1,500,000 | $3,000,000 | |||
| F2 | Use cases | 2 | 5 | 6 | |||
| Ft | Subscription fees | F1 | $0 | $750,000 | $1,500,000 | $3,000,000 | |
| Risk adjustment | ↑5% | ||||||
| Ftr | Subscription fees (risk-adjusted) | $0 | $787,500 | $1,575,000 | $3,150,000 | ||
| Three-year total: $5,512,500 | Three-year present value: $4,384,204 | ||||||
* These numbers are illustrative, applying to the composite organization with the number of use cases included as shown.
Evidence and data. Quantexa implementation and change management costs include support fees, the time and effort required for planning, data preparation and technical implementation, and managing the change within the organization. Each new user has to learn how to use Quantexa, which includes not only learning new tools but also changing established workflows, processes, and ways of working. As additional use cases are implemented in Years 1 and 2, so additional implementation and change management costs are incurred. No additional use cases are added in Year 3.
Modeling and assumptions. In order to quantify this cost, Forrester assumes the following about the composite organization:
Risks. The impact of this cost may vary by organization depending on:
Results. To account for these risks, Forrester adjusted this cost upward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $8.2 million.
“It took about one year to implement. We could have done it in six months, but we wanted to do proper testing and to ensure that all the data ingested was accurate and in the right format.”
Chief data officer, financial services
| Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|---|
| G1 | Implementation service cost | Interviews | $800,000 | $350,000 | $350,000 | 0 | |
| G2 | Internal FTEs involved in implementation | Interviews | 10 | 10 | 10 | 0 | |
| G3 | Days required per FTE (9 months project) | Interviews | 180 | 100 | 100 | 0 | |
| G4 | Daily rate of an FTE involved in implementation (based on $150,000 fully loaded salary) | $150,000/240 | $625 | $625 | $625 | 0 | |
| G5 | Subtotal: Total implementation costs | G1+(G2*G3*G4) | $1,925,000 | $975,000 | $975,000 | 0 | |
| G6 | Users | Composite | 2,000 | 2,500 | 3,500 | 0 | |
| G7 | Advanced users | G6*20% | 400 | 500 | 700 | 0 | |
| G8 | New advanced users | G7 yrn - yr(n-1) | 400 | 100 | 200 | 0 | |
| G9 | Daily rate of an advanced user ($150,000 fully loaded salary) | $150,000/240 | $625 | $625 | $625 | 0 | |
| G10 | Basic users | G6-G7 | 1,600 | 2,000 | 2,800 | 0 | |
| G11 | New basic users | G10 yrn - yr(n-1) | 1,600 | 400 | 800 | 0 | |
| G12 | Daily rate of a basic user ($50,000 fully loaded salary) | $50,000/240 | $208 | $208 | $208 | 0 | |
| G13 | Change management time per user (days) | Estimate 4 days | 4 | 4 | 4 | 0 | |
| G14 | Total change management cost | (G8*G9*G13)+(G11*G12*G13) | $2,333,333 | $583,333 | $1,166,667 | 0 | |
| Gt | Implementation and change management costs | G5+G9 | $4,258,333 | $1,558,333 | $2,141,667 | $0 | |
| Risk adjustment | ↑10% | ||||||
| Gtr | Implementation and change management costs (risk-adjusted) | $4,684,167 | $1,714,167 | $2,355,833 | $0 | ||
| Three-year total: $8,754,167 | Three-year present value: $8,189,470 | ||||||
Evidence and data. Quantexa maintenance and infrastructure costs include all the costs associated with ongoing support and maintenance after implementation. These costs also include infrastructure costs and the cost of integrating different systems into Quantexa.
Modeling and assumptions. In order to quantify this cost, Forrester assumes the following about the composite organization:
Risks. The impact of this cost may vary by organization depending on:
Results. To account for these risks, Forrester adjusted this cost upward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $2.1 million.
| Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|---|
| H1 | FTEs involved in managing and maintaining Quantexa | Estimate | 2 | 3 | 3 | ||
| H2 | Percent of time allocated to maintain Quantexa | Estimate | 30% | 30% | 30% | ||
| H3 | Average salary of a data scientist | Estimate | $200,000 | $200,000 | $200,000 | ||
| H4 | Incremental infrastructure costs | Estimate | $550,000 | $600,000 | $650,000 | ||
| Ht | Maintenance and infrastructure costs | (H1*H2*H3)+H4 | $0 | $670,000 | $780,000 | $830,000 | |
| Risk adjustment | ↑10% | ||||||
| Htr | Maintenance and infrastructure costs (risk-adjusted) | $0 | $737,000 | $858,000 | $913,000 | ||
| Three-year total: $2,508,000 | Three-year present value: $2,065,041 | ||||||
The financial results calculated in the Benefits and Costs sections can be used to determine the ROI, NPV, and payback period for the composite organization’s investment. Forrester assumes a yearly discount rate of 10% for this analysis.
These risk-adjusted ROI, NPV, and payback period values are determined by applying risk-adjustment factors to the unadjusted results in each Benefit and Cost section.
| Initial | Year 1 | Year 2 | Year 3 | Total | Present Value | |
|---|---|---|---|---|---|---|
| Total costs | ($4,684,167) | ($3,238,667) | ($4,788,833) | ($4,063,000) | ($16,774,667) | ($14,638,715) |
| Total benefits | $0 | $11,317,500 | $21,347,115 | $29,404,808 | $62,069,423 | $50,023,148 |
| Net benefits | ($4,684,167) | $8,078,833 | $16,558,282 | $25,341,808 | $45,294,756 | $35,384,433 |
| ROI | 242% | |||||
| Payback period (months) | 7.0 |
Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.
Benefits represent the value delivered to the business by the product. The TEI methodology places equal weight on the measure of benefits and the measure of costs, allowing for a full examination of the effect of the technology on the entire organization.
Costs consider all expenses necessary to deliver the proposed value, or benefits, of the product. The cost category within TEI captures incremental costs over the existing environment for ongoing costs associated with the solution.
Flexibility represents the strategic value that can be obtained for some future additional investment building on top of the initial investment already made. Having the ability to capture that benefit has a PV that can be estimated.
Risks measure the uncertainty of benefit and cost estimates given: 1) the likelihood that estimates will meet original projections and 2) the likelihood that estimates will be tracked over time. TEI risk factors are based on “triangular distribution.”
The present or current value of (discounted) cost and benefit estimates given at an interest rate (the discount rate). The PV of costs and benefits feed into the total NPV of cash flows.
The present or current value of (discounted) future net cash flows given an interest rate (the discount rate). A positive project NPV normally indicates that the investment should be made unless other projects have higher NPVs.
A project’s expected return in percentage terms. ROI is calculated by dividing net benefits (benefits less costs) by costs.
The interest rate used in cash flow analysis to take into account the time value of money. Organizations typically use discount rates between 8% and 16%.
The breakeven point for an investment. This is the point in time at which net benefits (benefits minus costs) equal initial investment or cost.
The initial investment column contains costs incurred at “time 0” or at the beginning of Year 1 that are not discounted. All other cash flows are discounted using the discount rate at the end of the year. PV calculations are calculated for each total cost and benefit estimate. NPV calculations in the summary tables are the sum of the initial investment and the discounted cash flows in each year. Sums and present value calculations of the Total Benefits, Total Costs, and Cash Flow tables may not exactly add up, as some rounding may occur.
Related Forrester Research
“The Master Data Management Landscape, Q1 2023,” Forrester Research, Inc., January 27, 2023.
“The Forrester Wave™: Anti-Money-Laundering Solutions, Q3 2022,” Forrester Research, Inc., July 6, 2022.
1 Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.
Forrester provides independent and objective research-based consulting to help leaders deliver key transformation outcomes. Fueled by our customer-obsessed research, Forrester’s seasoned consultants partner with leaders to execute on their priorities using a unique engagement model that tailors to diverse needs and ensures lasting impact. For more information, visit forrester.com/consulting.
© Forrester Research, Inc. All rights reserved. Unauthorized reproduction is strictly prohibited. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Forrester®, Technographics®, Forrester Wave, and Total Economic Impact are trademarks of Forrester Research, Inc. All other trademarks are the property of their respective companies.
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