A Forrester Total Economic Impact Study Commissioned By Qonto, March 2025
The use of traditional business bank accounts in small and medium-size businesses (SMBs) often results in inefficient and time-consuming processes for tasks like invoice payments, expense management, and accounting. By implementing Qonto’s integrated business banking and financial management solutions, SMBs can automate these processes, issue employee payment cards, and remove data silos. As a result, finance staff can save substantial time and reduce errors, while employees benefit from increased payment and expense control.
Qonto is a payment institution that provides financial services tailored for small and medium-size businesses and freelancers. Its online business banking account enhances financial oversight and efficiency by simplifying expense tracking, budgeting, reimbursement, payments, and invoice management. Qonto offers a user-friendly, agile solution that improves financial transparency and operational efficiency for its users.
Qonto commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Qonto.1 The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Qonto on their organizations.
To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed three representatives with experience using Qonto. For the purposes of this study, Forrester aggregated the interviewees’ experiences and combined the results into a single composite organization that is a European small and medium-size business (SMB) consisting of 50 employees, boasting annual revenues ranging from €1 million to €5 million, and incurring yearly expenses of €100,000.
Interviewees said that prior to using Qonto, their organizations encountered significant challenges with supplier payments, including manual transfers and the need to manage accounting and cash flow separately. This disjointed spend management process was slow, was prone to errors, and resulted in wasted time and potential financial losses. Bookkeeping was burdensome because employees had to retain receipts, which then had to be manually matched with traditional bank accounts and expense overviews — leading to bookkeepers having to chase down receipts.
After the investment in Qonto, the interviewees experienced a significant improvement in their financial operations. Key results from the investment include enhanced financial oversight, increased efficiency and time savings, and improved expense management. By issuing cards to employees, they achieved more punctual supplier payments.
Quantified benefits. Three-year, risk-adjusted present value (PV) quantified benefits for the composite organization include:
Unquantified benefits. Benefits that provide value for the composite organization but are not quantified for this study include:
Costs. Three-year, risk-adjusted PV costs for the composite organization include:
The representative interviews and financial analysis found that a composite organization experiences benefits of €70,000 over three years versus costs of €19,000, adding up to a net present value (NPV) of €51,000 and an ROI of 267%.
Return on investment (ROI)
Benefits PV
Net present value (NPV)
Payback
From the information provided in the interviews, Forrester constructed a Total Economic Impact™ framework for those organizations considering an investment in Qonto.
The objective of the framework is to identify the cost, benefit, flexibility, and risk factors that affect the investment decision. Forrester took a multistep approach to evaluate the impact that Qonto can have on an organization.
Interviewed Qonto stakeholders and Forrester analysts to gather data relative to Qonto.
Interviewed three representatives at organizations using Qonto to obtain data about costs, benefits, and risks.
Designed a composite organization based on characteristics of the interviewees’ organizations.
Constructed a financial model representative of the interviews using the TEI methodology and risk-adjusted the financial model based on issues and concerns of the interviewees.
Employed four fundamental elements of TEI in modeling the investment impact: benefits, costs, flexibility, and risks. Given the increasing sophistication of ROI analyses related to IT investments, Forrester’s TEI methodology provides a complete picture of the total economic impact of purchase decisions. Please see Appendix A for additional information on the TEI methodology.
Readers should be aware of the following:
This study is commissioned by Qonto and delivered by Forrester Consulting. It is not meant to be used as a competitive analysis.
Forrester makes no assumptions as to the potential ROI that other organizations will receive. Forrester strongly advises that readers use their own estimates within the framework provided in the study to determine the appropriateness of an investment in Qonto.
Qonto reviewed and provided feedback to Forrester, but Forrester maintains editorial control over the study and its findings and does not accept changes to the study that contradict Forrester’s findings or obscure the meaning of the study.
Qonto provided the customer names for the interviews but did not participate in the interviews.
Consulting Team:
Stefanie Vollmer
Jan Sythoff
| Role | Industry | Region | Number of employees (2023) | Revenue(2023) | Qonto users | Qonto cards |
|---|---|---|---|---|---|---|
| Head of operations | Property management | France | 100 | €13.5 million | 40 | 40 |
| Financial lead | Funeral services | Germany | 15 | €0.5 million | 8 | 8 |
| Head of controlling | Film production | Spain | 25 (100 temporary workers/year) | N/A | 3 (45 temporary users/year) | 100 |
Before investing in Qonto, the interviewees’ organizations faced several common challenges. They struggled with inefficient processes, including invoicing, expense management, and pre-accounting. Centralized payment control required them to manually track and monitor all payments and the overall cash flow, resulting in delays and inefficiencies. Additionally, disjointed systems necessitated checking data consistency and reformatting data, and they raised concerns about data accuracy.
The interviewees described how their organizations struggled with:
The interviewees’ organizations searched for a solution that could:
Based on the interviews, Forrester constructed a TEI framework, a composite company, and an ROI analysis that illustrates the areas financially affected. The composite organization is representative of the three interviewees, and it is used to present the aggregate financial analysis in the next section. The composite organization has the following characteristics:
Description of composite. The organization is a European SMB with annual revenue ranging from €1 million to €5 million. It operates across multiple industries and is experiencing high growth. With a workforce of 50 employees, 20 of whom are active Qonto users, Qonto serves as the composite organization’s main bank account. The organization utilizes Qonto’s financial tools for invoicing, expense management, and pre-accounting. It has annual average expenses of €100,000.
Deployment characteristics. The composite organization begins using Qonto in Year 1. It has an initial setup period of two to three days, managed by either the financial lead or the head of operations. The adaptation process takes approximately a month. Integrating the accounting software requires some effort from the financial lead to ensure that data is transferred correctly and efficiently. The accounting integration is implemented from Year 1 and takes three working days to complete.
| Ref. | Benefit | Year 1 | Year 2 | Year 3 | Total | Present Value |
|---|---|---|---|---|---|---|
| Atr | Operational efficiencies | €4,633 | €4,633 | €4,633 | €13,899 | €11,522 |
| Btr | Invoice automation efficiencies | €7,207 | €7,207 | €7,207 | €21,621 | €17,923 |
| Ctr | Streamlined expense management | €9,554 | €9,979 | €10,447 | €29,980 | €24,781 |
| Dtr | Accounting efficiencies | €4,376 | €6,435 | €8,494 | €19,305 | €15,678 |
| Total benefits (risk-adjusted) | €25,770 | €28,254 | €30,781 | €84,806 | €69,904 | |
Evidence and data. The interviewees revealed that Qonto allowed their organizations to manage banking, expense tracking, and invoicing on a single platform, reducing the time spent switching between systems and ensuring all financial data is easily accessible, consistent, and up to date.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. The actual financial benefit will vary between organizations depending on the following factors:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of €12,000.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|
| A1 | Prior time spent per week by the financial lead on financial operations (hours) | Interview | 3.0 | 3.0 | 3.0 |
| A2 | Efficiency gain by implementing Qonto | Interview | 60% | 60% | 60% |
| A3 | Weekly operational time savings with Qonto (hours) | A1*A2 | 1.8 | 1.8 | 1.8 |
| A4 | Subtotal: Monthly operational time savings with Qonto (hours) | A3*4 | 7.2 | 7.2 | 7.2 |
| A5 | Fully burdened hourly rate for a financial lead | Interview | €55 | €55 | €55 |
| At | Operational efficiencies | A3*A5*52 weeks | €5,148 | €5,148 | €5,148 |
| Risk adjustment | ↓10% | ||||
| Atr | Operational efficiencies (risk-adjusted) | €4,633 | €4,633 | €4,633 | |
| Three-year total: €13,899 | Three-year present value: €11,522 | ||||
Evidence and data. The interviewees described how Qonto’s invoice automation capability and the issuance of payments to employees results in important time efficiencies for the financial lead, as well as fewer errors and prompter payments.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. The actual financial benefit will vary between organizations depending on the following factors:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of €18,000.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|
| B1 | Prior time spent per week by financial lead to manually process client and supplier invoices (hours) | Interview | 2.0 | 2.0 | 2.0 |
| B2 | Efficiency gain by automating invoice collection with Qonto | Interview | 50% | 50% | 50% |
| B3 | Weekly time savings for invoice processing with Qonto (hours) | B1*B2 | 1.0 | 1.0 | 1.0 |
| B4 | Prior time spent per week by the financial lead issuing payments (hours) | Interview | 3.0 | 3.0 | 3.0 |
| B5 | Efficiency gain from employee card issuance for direct payments | Interview | 60% | 60% | 60% |
| B6 | Weekly time savings from Qonto card issuance for invoice processing (hours) | B4*B5 | 1.8 | 1.8 | 1.8 |
| B7 | Weekly time savings by automating invoices and card issuance for invoice processing using Qonto (hours) | B3+B6 | 2.8 | 2.8 | 2.8 |
| B8 | Subtotal: Monthly time savings by automating invoices and card issuance for invoice processing using Qonto (hours) | B7*4 | 11.2 | 11.2 | 11.2 |
| B9 | Fully burdened hourly rate for a financial lead | A5 | €55 | €55 | €55 |
| Bt | Invoice automation efficiencies | B7*B9*52 weeks | €8,008 | €8,008 | €8,008 |
| Risk adjustment | ↓10% | ||||
| Btr | Invoice automation efficiencies (risk-adjusted) | €7,207 | €7,207 | €7,207 | |
| Three-year total: €21,621 | Three-year present value: €17,923 | ||||
Evidence and data. The interviewees reported that Qonto streamlined the management of their organizations’ expenses by automating invoice verification, reconciliation, and expense categorization. Automating these processes also reduced errors and associated costs.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. The actual financial benefit will vary between organizations depending on the following factors:
Results. To account for these risks, Forrester adjusted this benefit downward by 15%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of €25,000.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|
| C1 | Prior time spent per week by finance staff manually reconciling receipts with expenses (hours) | Interviews | 3.0 | 3.0 | 3.0 |
| C2 | Prior time spent per week by finance staff categorizing expenses (hours) | Interviews | 1.0 | 1.0 | 1.0 |
| C3 | Percentage reduction in manual expense management tasks with Qonto | Interviews | 50% | 50% | 50% |
| C4 | Weekly time saved by finance staff due to the automation of receipt collection, upload, and expense categorization with Qonto (hours) | (C1+C2)*C3 | 2.0 | 2.0 | 2.0 |
| C5 | Prior time spent per week by finance staff waiting for transaction approvals from their supervisor (hours) | Interviews | 1.0 | 1.0 | 1.0 |
| C6 | Percentage reduction in hours wasted waiting for transaction approvals by finance staff | Interviews | 100% | 100% | 100% |
| C7 | Weekly time saved by finance staff due to the automated approval process with Qonto (hours) | C5*C6 | 1.0 | 1.0 | 1.0 |
| C8 | Subtotal: monthly time savings by streamlining expense management with Qonto (hours) | C4+C7 | 3.0 | 3.0 | 3.0 |
| C9 | Percentage of manual processes resulting in errors and expense payout issues | Interviews | 5% | 5% | 5% |
| C10 | Composite organization’s yearly average expense volume | Interviews | €100,000 | €110,000 | €121,000 |
| C11 | Subtotal: Cost savings from automating expense management and reducing manual errors | C9*C10 | €5,000 | €5,500 | €6,050 |
| C12 | Fully burdened hourly rate for a finance manager | Interviews | €40 | €40 | €40 |
| Ct | Streamlined expense management | C8*C12*52 weeks+C11 | €11,240 | €11,740 | €12,290 |
| Risk adjustment | ↓15% | ||||
| Ctr | Streamlined expense management (risk-adjusted) | €9,554 | €9,979 | €10,447 | |
| Three-year total: €29,980 | Three-year present value: €24,781 | ||||
Evidence and data. Qonto’s integration with accounting software allows the automated transfer of transaction data, reducing the need for manual data entry and minimizing errors with prepopulated fields.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. The actual financial benefit will vary between organizations depending on the following factors:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of €16,000.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|
| D1 | Prior time spent per week spent by the financial lead to manually transfer financial information into the accounting tool (hours) | Interviews | 3 | 3 | 3 |
| D2 | Efficiency gains from integrating Qonto with the accounting tool | Interviews | 40% | 50% | 60% |
| D3 | Time saved per week by using Qonto-automated data transfer to accounting tool (hours) | D1*D2 | 1.2 | 1.5 | 1.8 |
| D4 | Additional time saved per week by accelerating account reconciliation with Qonto (hours) | Interviews | 0.5 | 1.0 | 1.5 |
| D5 | Subtotal: monthly time savings from automating data transfer to accounting tool and accelerating account reconciliation with Qonto (hours) | D3+D4 | 1.7 | 2.5 | 3.3 |
| D6 | Fully burdened hourly rate for a financial lead | A5 | €55 | €55 | €55 |
| Dt | Accounting efficiencies | D5*D6*52 weeks | €4,862 | €7,150 | €9,438 |
| Risk adjustment | ↓10% | ||||
| Dtr | Accounting efficiencies (risk-adjusted) | €4,376 | €6,435 | €8,494 | |
| Three-year total: €19,305 | Three-year present value: €15,678 | ||||
Interviewees mentioned the following additional benefits that their organizations experienced but were not able to quantify:
The value of flexibility is unique to each customer. There are scenarios in which a customer might implement Qonto and later realize additional uses and business opportunities, including:
Flexibility would also be quantified when evaluated as part of a specific project (described in more detail in Appendix A).
| Ref. | Cost | Initial | Year 1 | Year 2 | Year 3 | Total | Present Value |
|---|---|---|---|---|---|---|---|
| Etr | Ongoing costs | €0 | €6,948 | €6,948 | €6,948 | €20,844 | €17,279 |
| Ftr | Upfront costs | €1,771 | €0 | €0 | €0 | €1,771 | €1,771 |
| Total costs (risk-adjusted) | €1,771 | €6,948 | €6,948 | €6,948 | €22,615 | €19,050 | |
Evidence and data. The total costs are averaged over a three-year period. Subscription costs may be lower in the first year due to Qonto’s introductory offer.2 Qonto provides a variety of pricing plans and optional add-ons, allowing organizations to customize their banking and finance management solutions to meet their specific needs. For more detailed pricing information, please contact Qonto.
In addition to the Qonto fees, the financial lead performs ongoing efforts to manage the solution.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. Risks that could affect the magnitude of this cost include:
Results. To account for these risks, Forrester adjusted this cost upward by 20%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of €17,000.
| Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|---|
| E1 | Yearly fees | Interviews | €0 | €1,500 | €1,500 | €1,500 |
| E2 | Ongoing integration effort required by the financial lead per year (hours) | Interviews: 0.5 hour per week | 0 | 26 | 26 | 26 |
| E3 | Ongoing management effort by the financial lead per year (hours) | Interviews: 1 hour per week | 0 | 52 | 52 | 52 |
| E4 | Fully burdened hourly rate for a financial lead | A5 | €0 | €55 | €55 | €55 |
| Et | Ongoing costs | E1+(E2+E3)*E4 | €0 | €5,790 | €5,790 | €5,790 |
| Risk adjustment | ↑20% | |||||
| Etr | Ongoing costs (risk-adjusted) | €0 | €6,948 | €6,948 | €6,948 | |
| Three-year total: €20,844 | Three-year present value: €17,279 | |||||
Evidence and data. According to the interviewees, the upfront costs of using Qonto are minimal, and the implementation process is quick and straightforward. Setting up the account and integrating with accounting tools required some coordination but posed no major challenges. Overall, the process was efficient and met the interviewees’ needs effectively.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. Risks that could affect the magnitude of this cost include:
Results. To account for these risks, Forrester adjusted this cost upward by 15%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of €2,000.
| Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|---|
| F1 | Initial implementation effort required by the financial lead (hours) | Interviews | 4 | |||
| F2 | Initial integration effort required by the financial lead (hours) | Interviews | 24 | |||
| F3 | Fully burdened hourly rate for a financial lead | A5 | €55 | |||
| Ft | Upfront costs | (F1+F2)*F3 | €1,540 | €0 | €0 | €0 |
| Risk adjustment | ↑15% | |||||
| Ftr | Upfront costs (risk-adjusted) | €1,771 | €0 | €0 | €0 | |
| Three-year total: €1,771 | Three-year present value: €1,771 | |||||
The financial results calculated in the Benefits and Costs sections can be used to determine the ROI, NPV, and payback period for the composite organization’s investment. Forrester assumes a yearly discount rate of 10% for this analysis.
These risk-adjusted ROI, NPV, and payback period values are determined by applying risk-adjustment factors to the unadjusted results in each Benefit and Cost section.
| Initial | Year 1 | Year 2 | Year 3 | Total | Present Value | |
|---|---|---|---|---|---|---|
| Total costs | (€1,771) | (€6,948) | (€6,948) | (€6,948) | (€22,615) | (€19,050) |
| Total benefits | €0 | €25,770 | €28,254 | €30,781 | €84,806 | €69,904 |
| Net benefits | (€1,771) | €18,822 | €21,306 | €23,833 | €62,191 | €50,854 |
| ROI | 267% | |||||
| Payback period (months) | <6 | |||||
Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.
Benefits represent the value delivered to the business by the product. The TEI methodology places equal weight on the measure of benefits and the measure of costs, allowing for a full examination of the effect of the technology on the entire organization.
Costs consider all expenses necessary to deliver the proposed value, or benefits, of the product. The cost category within TEI captures incremental costs over the existing environment for ongoing costs associated with the solution.
Flexibility represents the strategic value that can be obtained for some future additional investment building on top of the initial investment already made. Having the ability to capture that benefit has a PV that can be estimated.
Risks measure the uncertainty of benefit and cost estimates given: 1) the likelihood that estimates will meet original projections and 2) the likelihood that estimates will be tracked over time. TEI risk factors are based on “triangular distribution.”
The initial investment column contains costs incurred at “time 0” or at the beginning of Year 1 that are not discounted. All other cash flows are discounted using the discount rate at the end of the year. PV calculations are calculated for each total cost and benefit estimate. NPV calculations in the summary tables are the sum of the initial investment and the discounted cash flows in each year. Sums and present value calculations of the Total Benefits, Total Costs, and Cash Flow tables may not exactly add up, as some rounding may occur.
Related Forrester Research
Digital Banks Are Gaining Traction Among French Consumers, Forrester Research, Inc., July 12, 2024.
“French Banks Need To Improve Digital Services For SMEs,” Forrester Research, Inc., January 24, 2020.
1 Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.
2 Source: Find the right plan for your business, Qonto.
3 A know your customer (KYC) check is a process used by financial institutions and other businesses to verify the identity of their customers. This process helps ensure that customers are who they claim to be, which is crucial for preventing financial fraud, money laundering, and other illegal activities. KYC checks typically involve collecting and analyzing various documents and data, such as identification, proof of address, and financial information. Source: “Know your customer“ guidance, Gov.uk.
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