Executive Summary
Organizations increasingly demand platforms that treat data, pipelines, and models as discoverable, reusable products rather than one-off projects.1 The development of the lakehouse concept — combining data lake flexibility with data warehouse reliability — was a direct response to this need. This approach to data analytics infrastructure is appropriate for enterprises pursuing AI-driven transformation at scale, particularly those managing diverse data sources, supporting multiple use cases (e.g., data engineering, data science, BI, operational insights), and requiring real-time analytics capabilities. These organizations have a growing number of options to consider when looking for the right solution for their needs.
Azure Databricks is a unified, cloud-based data analytics and AI platform, coengineered with Microsoft to help improve performance for Apache Spark, machine learning, and data engineering workflows. It can act as a lakehouse platform, combining data lake storage with warehouse functionality, offering SQL querying, streaming analytics, and notebook-based collaboration. Because Azure Databricks is delivered as a native Azure service, it offers integrated identity, security, and operations with the broader Azure data and AI ecosystem.
Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Azure Databricks.2 The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Azure Databricks on their organizations.
To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed four decision-makers with experience using Azure Databricks. For the purposes of this study, Forrester aggregated the experiences of the interviewees and combined the results into a single composite organization, which is a global company with $6 billion in annual revenue that is operating in a regulated industry and using 10 petabytes of data for its data and analytics operations.
Interviewees said that prior to using Azure Databricks, their organizations operated a highly fragmented and infrastructure‑heavy data analytics environment built up over years. Their legacy estates led to operational problems such as lack of reliability at scale, heavy operational overhead, and significant governance and security risk.
After the investment in Azure Databricks, the interviewees consistently described a more modern, flexible, and integrated data analytics estate. Key results from the investment include increased productivity among employees using the organizations’ data, increased analytic innovation, better and faster access to insights for decision-making, reduced and predictable cost of ownership, and enhanced resiliency and security.
Key Findings
Quantified benefits. Three-year, risk-adjusted present value (PV) quantified benefits for the composite organization include:
-
Improved productivity for data and analytics teams that delivers $39.0 million. Modernizing analytics on Azure Databricks enables greater parallelism, reduces operational overhead, and accelerates time to insight, materially increasing the data team’s productivity. The composite organization measures productivity gains of 15% to 25%, delivers faster analytics and integrations by orders of magnitude, and absorbs growing demand without adding headcount.
-
Reduced infrastructure costs that result in $19.9 million in savings. Moving from self-managed, on-premises data infrastructure to Azure Databricks reduces infrastructure costs for the composite organization by eliminating capital expenditures for hardware, data centers, and ongoing maintenance. Azure Databricks’ elastic job and serverless compute options enable a shift to an elastic, consumption-based cloud model that allows the composite organization to align spend with actual workload demand and removes the need to overprovision, improving utilization and spend control while avoiding future hardware refreshes.
-
Increased data platform resiliency that reduces costs by $11.4 million. Azure Databricks improves the composite organization’s data platform resiliency, security, and uptime through built-in redundancy, geographic failover, and managed operations. Leveraging Microsoft’s global cloud infrastructure reduces exposure to outages, eliminates single points of failure, and removes the need for custom disaster recovery architectures. Overall, these capabilities lower operational risk and administrative burden while ensuring critical analytics workloads remain available, secure, and well-integrated at scale.
-
Eliminated legacy software and redeployed database administrators (DBAs) that save $5.4 million. The composite organization uses Azure Databricks to consolidate fragmented legacy databases and extract, transform, load (ETL) tools onto a single, cloud-native platform, enabling the retirement of costly third-party software licenses. At the same time, managed operations significantly reduce the need for database administrators, allowing the composite organization to redeploy staff and spend toward higher-value analytics and AI initiatives.
Unquantified benefits. Benefits that provide value for the composite organization but are not quantified for this study include:
-
Native, first-party integration with Azure and its other solutions and services. Azure Databricks’ native Azure integration delivers connectivity with Microsoft services (Foundry, Azure ML, Fabric), unified Entra security and governance, and coengineered performance optimizations that eliminate custom API work, middleware costs, and cross-platform latency. This reduces integration effort and risk for the composite organization compared with assembling a multivendor data and AI stack.
-
Increased speed to insight. Azure Databricks reduces time to insight for the composite organization by consolidating data ingestion, processing, and analytics into a single platform, shortening data pipelines and eliminating delays from handoffs and tooling fragmentation. The composite gains faster access to analytics-ready, governed data, enabling analysts and data scientists to iterate immediately and work with complete datasets rather than samples. This shift moves effort away from data preparation and waiting toward analysis, allowing insights and decisions to occur earlier and at the pace of business.
-
Access to new insights. Azure Databricks expands innovation in the composite organization by democratizing access to data, allowing a broader range of users to explore, analyze, and experiment directly without reliance on centralized analytics teams. By lowering technical barriers and eliminating delays from predefined pipelines and handoffs, the platform enables faster iteration, curiosity-driven analysis, and more experimentation across roles at the composite organization. This shift transforms data analysis from a gated function into a shared capability, increasing participation and the scope of insights generated.
-
Enhanced governance, data separation, and access control. Azure Databricks’ Unity Catalog provides a foundation that enables the composite organization to safely operate at global scale with tens of thousands of users and hundreds of thousands of datasets. Any failure on the composite organization’s part to isolate client data, control access, or prevent commingling is a nonstarter for the business. Performance, AI, or new features are essentially irrelevant if governance fails, and Unity Catalog is a prerequisite for the composite organization to deploy trustworthy AI on sensitive data.
Costs. Three-year, risk-adjusted PV costs for the composite organization include:
-
Azure Databricks fees that total $5.9 million. The composite organization pays fees for the platform primarily through serverless job and SQL compute. This is supplemented by classic compute and Azure VM fees only for specific workloads (such as certain machine learning training scenarios) where classic compute still outperforms serverless. These platform fees also include associated storage and networking.
-
Migration and administration costs that total $11.6 million. The composite organization invests primarily internal resources to align the platform with long-term consolidation, scale, and analytics/AI goals. The most significant effort comes from refactoring data pipelines, reengineering models, and enabling governance and compliance in order to ensure a scalable, standardized platform that could be operated efficiently by lean teams.
The financial analysis that is based on the interviews found that a composite organization experiences benefits of $75.6 million over three years versus costs of $17.5 million, adding up to a net present value (NPV) of $58.1 million and an ROI of 331%.
Key Statistics
331%
Return on investment (ROI)
$75.6M
Benefits PV
$58.1M
Net present value (NPV)
<6 months
Payback
Benefits (Three-Year)
The Microsoft Azure Databricks Customer Journey
Drivers leading to the Azure Databricks investment
Interviews
| Role | Industry | Region | Total Platform Users |
|---|---|---|---|
| VP of data services | Healthcare | USA | ~65,000 |
| Global leader of data and analytics | Financial services | Global | Tens of thousands |
| Senior leader of data and analytics | Financial services | North America | 19,000 |
| Manager of enterprise data platform | Technology | Global | 4,000 |
Key Challenges
Before adopting Azure Databricks, the interviewees’ organizations operated highly fragmented and infrastructure‑heavy data analytics environments built up over years. Their data estates spanned on‑premises data centers, regional data warehouses, legacy relational databases, and large self‑managed clusters, with different tools and standards across teams and geographies. Fixed capacity, sequential processing models, and brittle platforms that struggled with very large datasets, high concurrency, and peak demand constrained analytics workloads.
Interviewees noted how their organizations struggled with common challenges, including:
-
Fragmented and inconsistent data estates. Interviewees told Forrester that, prior to integrating with Azure Databricks, their organizations’ data was spread across many disconnected systems, including on-premises warehouses, regional data marts, multiple cloud platforms, and bespoke tools. Different geographies, service lines, or departments managed data in their own ways, using different schemas, definitions, and pipelines, so there was no single, authoritative data plane or source of truth.
As a result, the interviewees’ organizations accumulated significant technical debt from siloed, use-case-by-use-case solutions rather than a shared platform. For instance, teams repeatedly rebuilt similar ingestion, transformation, and analytics logic, and cross-business or cross-region analysis was extremely difficult or impossible. -
Platforms that were unable to handle organizational scale and complexity. Interviewees related that their legacy platforms routinely hit hard limits in terms of dataset size, compute and concurrency, and API and throughput constraints. These large enterprise leaders described how their needs at scale routinely broke vendor technologies.
These platform limits meant that large datasets (billions to tens of billions of records) could take days or weeks to process. Analysts and engineers were blocked by sequential processing and lack of parallelism. As a result, scaling often entailed custom engineering workarounds or expensive overprovisioning. -
Heavy operational overhead and manual babysitting. The interviewees’ organizations’ on-premises platforms and traditional data warehouse environments required constant incident response, so on-call rotations consumed a large portion of engineering time. Interviewees also described frequent outages or degradation during peak usage so that, in some cases, over 50% of engineering time was spent firefighting rather than delivering new capabilities.
Interviewed leaders expressed frustration that engineers were forced to be reactive instead of building value. Even more problematic, platform instability threatened downstream analytics, reporting, and customer-facing workflows. This high operational burden made teams reluctant to scale usage further, constraining growth for the interviewees’ organizations. -
Governance, security, and compliance risk at enterprise scale. Interviewees related that governance before deploying Azure Databricks was often coarse-grained (schema-level or system-level) and insufficient for large, regulated organizations. Their prior environments lacked fine-grained access control, reliable lineage tracking, and strong isolation between clients, projects, and datasets. In regulated industries (e.g., financial services, healthcare), any data commingling or unauthorized access was unacceptable. Inadequate governance created constant risk exposure for these businesses and also increased risk for organizations that were not heavily regulated. Whether regulated or not, without confidence in security and access control, teams felt they could not safely expand data usage.
-
Long, sequential data supply chains that delayed access to information. Data had to pass through multiple slow, sequential processing stages before becoming available. Some interviewees noted that at their organizations, users could not access client or operational data until the entire upstream pipeline finished. As a result, analysts spent more time waiting than analyzing and tight client deadlines were harder to meet. Furthermore, the business lost time that could have been used for insight, review, or decision-making.
-
Limited readiness for advanced analytics and AI. While some machine learning (ML) existed at these organizations, their environments were not designed for AI at scale. Data quality, consistency, and governance issues made AI outputs difficult to trust and open‑ended “chat with your data” concepts were viewed as risky or unusable in accuracy‑critical domains. While these organizations knew AI was strategic, they also knew their foundations were not AI‑ready and significant effort would be required to retrofit governance, modeling, and pipelines. Teams feared investing in AI prematurely without first fixing core data problems.
Composite Organization
Based on the interviews, Forrester constructed a TEI framework, a composite company, and an ROI analysis that illustrates the areas financially affected. The composite organization is representative of the interviewees’ organizations, and it is used to present the aggregate financial analysis in the next section. The composite organization has the following characteristics:
-
Description of composite. The composite organization is a regulated, multidivision services enterprise with approximately 30,000 employees and $6 billion in annual revenue. It operates globally. The composite organization supports a broad portfolio of customer-facing services and digital products and relies heavily on data, analytics, and AI to support core operations, regulatory compliance, and business growth.
The composite organization maintains a centralized data and analytics function that supports approximately 150 direct technical users, including data engineers, data scientists, and machine learning practitioners, in building and maintaining data pipelines, analytics assets, and AI workloads on the platform. In addition, it supports a much broader community of 1,500 indirect data consumers, such as BI analysts, finance, operations, and business users, who access data through reporting and visualization tools connected to Databricks. -
Deployment characteristics. The composite organization has consolidated data from more than 30 internal and external source systems into its cloud lakehouse environment and manages an enterprise-scale data footprint of approximately 10 petabytes. Prior to adopting Azure Databricks, the composite organization relied on a mix of regional data warehouses, on-premises databases, and legacy big data platforms, which limited scalability, increased operational overhead, and constrained its ability to operationalize advanced analytics and AI.
While this study models costs and benefits for a $6 billion, 30,000-employee enterprise, the same patterns of benefit — higher data-team productivity, faster time to insight, and less infrastructure babysitting — apply at a smaller scale, too. Midmarket and growing organizations typically follow a lighter migration path, primarily because they have fewer large, complex, and ingrained systems in place before deploying Azure Databricks.
KEY ASSUMPTIONS
-
$6 billion in annual revenue
-
150 technical users (e.g., data scientists)
-
1,500 indirect analytics users
-
10 petabytes of data supported
Analysis Of Benefits
Quantified benefit data as applied to the composite
Total Benefits
| Ref. | Benefit | Year 1 | Year 2 | Year 3 | Total | Present Value |
|---|---|---|---|---|---|---|
| Atr | Improved productivity for data teams | $11,441,250 | $17,219,250 | $19,068,750 | $47,729,250 | $38,958,556 |
| Btr | Reduced infrastructure costs | $5,100,000 | $9,180,000 | $10,200,000 | $24,480,000 | $19,886,551 |
| Ctr | Increased data platform resiliency | $3,375,000 | $5,062,500 | $5,512,500 | $13,950,000 | $11,393,689 |
| Dtr | Legacy software licenses | $1,406,750 | $2,486,250 | $2,698,750 | $6,591,750 | $5,361,227 |
| Total benefits (risk-adjusted) | $21,323,000 | $33,948,000 | $37,480,000 | $92,751,000 | $75,600,023 |
Improved Productivity For Data Teams
Evidence and data. Interviewees consistently reported significant improvements in data team productivity after modernizing their analytics environments with Azure Databricks. These improvements were attributed to increased parallelism, reduced operational overhead, faster time to insight, and expanded access to data through simplified and more intuitive interfaces. Interviewees from financial services and healthcare organizations described a shift away from platform-imposed constraints toward environments where productivity was primarily limited by human capacity rather than infrastructure.
Prior to Databricks, many data teams relied on legacy platforms that enforced sequential processing and fixed capacity, requiring teams to wait for jobs to complete or resources to free up. This created artificial bottlenecks and limited how many users or workloads could operate concurrently. As the Global leader of data and analytics at one financial services firm explained: “With some of the historical technology that we used, things had to be done sequentially. Now that people can do multiple things at the exact same time in parallel, the bottleneck is only how fast and how many people can spin up.” Interviewees reported that this architectural shift allowed many more analysts, engineers, and data scientists to work in parallel, increasing overall throughput without adding friction as usage scaled.
These architectural benefits translated into measurable productivity gains for the interviewees’ organizations’ data teams. The senior leader of data and analytics in the financial services vertical noted, “Our productivity numbers have increased anywhere from 13% to 29%, and a lot of it has to do with either how much faster they can do stuff or how much more output they’re able to produce versus before.” Interviewees attributed these gains to shorter development cycles, faster data preparation, reduced rework, and the ability to iterate more quickly. Based on these findings, a conservative productivity improvement of 15% to 25% for Databricks users was a reasonable assumption for modeling purposes.
Several interviewees emphasized that Azure Databricks enabled their organizations to absorb growing demand without increasing headcount. The VP of data services at a healthcare company observed, “We haven’t, for the last three years, grown the team … so we’re doing more work with the same size of the team.” As data volumes, workloads, and business demand increased, their teams were able to deliver additional use cases and insights without proportional staffing increases. This represented avoided or deferred hiring costs while still achieving higher output.
Interviewees also highlighted dramatic reductions in time to deliver analytics solutions and data integrations. The same VP of data services in healthcare stated: “It would have taken seven months to pull this all together. We did it in three days.” While not all initiatives saw reductions of this magnitude, interviewees consistently cited order‑of‑magnitude improvements in how quickly new datasets, pipelines, and analytics products could be stood up. Faster delivery enabled more timely decisions and improved organizational responsiveness.
Another significant source of productivity improvement for interviewees’ organizations came from reduced time spent on platform operations and triage. In the legacy environments, data engineers often dedicated a substantial portion of their day to managing alerts, failures, and infrastructure issues. The manager of enterprise data platform at a technology company reported, “With Azure Databricks, we’re not seeing any of that.” The managed nature of Azure Databricks allowed their senior technical staff to redirect effort away from maintenance toward higher‑value analytical and engineering work.
Finally, interviewees noted that newer Databricks capabilities further expanded productivity by lowering the skill barrier for analytics. The Global leader of data and analytics at a financial services firm highlighted the value of AI‑assisted features, stating: “Having the ability to go to a Genie to just ask a natural language question and get a SQL back was very awesome. That’s a good feature.” These capabilities enabled more self‑service analytics, reduced dependency on specialized expertise, and allowed a broader set of users to derive value from data. Overall, interviewees reported that Azure Databricks materially improved productivity by increasing parallelism, reducing operational drag, accelerating delivery timelines, and enabling teams to do more with the same resources.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
-
It employs 150 direct technical users of the platform, such as data scientists and data engineers. The average fully burdened annual salary for a direct technical user is $170,000.
-
After the deployment of Azure Databricks, these direct technical users are 15% more productive in Year 1, 23% more productive in Year 2, and 25% more productive in Year 3.
- Azure Databricks is deployed at a rate of 50% in Year 1, 90% in Year 2, and 100% in Year 3, so overall team productivity is scaled accordingly.
-
The organization also employs 1,500 indirect platform users, such as business intelligence and data analysts. The average fully burdened annual salary for an indirect platform user is $120,000.
-
After the deployment of Azure Databricks, these employees are 20% more productive by Year 3 (assuming the same rollout impact as the direct users).
-
Forrester assumes that the composite organization recaptures 50% of the total savings from productivity improvements.
Risks. The risk that any individual organization will experience a different financial impact from this benefit is driven by:
-
The number and mix of direct technical and indirect users of the platform.
-
The average fully burdened annual salary for those users.
-
The rate of deployment for Azure Databricks.
-
The degree of data integration and automation that exists in the legacy environment, which would impact the productivity improvement experienced.
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $39.0 million.
25%
Productivity improvement for direct technical users by Year 3
Improved Productivity For Data Teams
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|
| A1 | Direct technical users | Composite | 150 | 150 | 150 | |
| A2 | Fully burdened annual salary for a direct technical user | Composite | $170,000 | $170,000 | $170,000 | |
| A3 | Productivity improvement for direct technical users due to Azure Databricks | Interviews | 15% | 23% | 25% | |
| A4 | Indirect users | Composite | 1,500 | 1,500 | 1,500 | |
| A5 | Fully burdened annual salary for an indirect user | Composite | $120,000 | $120,000 | $120,000 | |
| A6 | Productivity improvement for indirect users due to Azure Databricks | Interviews | 12% | 18% | 20% | |
| A7 | Productivity recapture rate | TEI methodology | 50% | 50% | 50% | |
| At | Improved productivity for data teams | (A1*A2*A3+A4*A5*A6)*A7 | $12,712,500 | $19,132,500 | $21,187,500 | |
| Risk adjustment | ↓10% | |||||
| Atr | Improved productivity for data teams (risk-adjusted) | $11,441,250 | $17,219,250 | $19,068,750 | ||
| Three-year total: $47,729,250 | Three-year present value: $38,958,556 | |||||
Reduced Infrastructure Costs
Evidence and data. Prior to adopting Azure Databricks, interviewees’ organizations relied heavily on self‑managed, on‑premises data infrastructure. These environments required upfront capital investments, ongoing hardware refresh cycles, and continuous spending on power, cooling, physical space, and maintenance labor. To ensure adequate performance and capacity, teams frequently overprovisioned hardware, resulting in substantial idle capacity and inefficient capital utilization.
As the senior leader of data and analytics at a financial services company explained, maintaining on‑premises data centers required continuous investment and often led to wasted spend due to capacity planning constraints: “When we owned our infrastructure, we had big capital expenditures, and we had to deal with racking, stacking, power, and cooling ourselves. With Azure Databricks, we don’t spend money on servers. We don’t spend money on cooling. We don’t spend money on networking. We don’t spend money on real estate.”
Interviewees pointed out that Azure Databricks eliminated hard capacity ceilings inherent in their previous environments, allowing their organizations to scale compute and users on demand rather than sizing for peak load. The Global leader of data and analytics at another financial services company echoed this statement: “We were provisioning for peak and then running at maybe 10% or 20% utilization for most of the year. The savings that we get from reducing the infrastructure costs, from being able to control and manage our spend better, those are real.”
Interviewees emphasized that Azure Databricks’ elastic job and serverless compute options were central to these savings, because they allowed their organizations to align spend with actual workload demand rather than running large clusters or appliances at idle. The shift to an elastic, consumption‑based cloud model removed the need to overprovision for peak demand, improving utilization and spend control while avoiding future hardware refreshes, while Azure‑native storage services and Delta Lake optimizations help interviewees’ organizations manage petabyte‑scale data cost‑effectively.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
-
Prior to deploying Azure Databricks, the composite organization maintained two data centers devoted to storage and compute for the data analytics workloads, including one in the US and one in Europe. Both are decommissioned once Azure Databricks is fully deployed.
-
The organization eliminates operating expenses for these data centers, totaling $10 million per year, which includes costs for leasing/real estate, power, cooling, and maintenance personnel.
-
In addition, the composite organization no longer needs to spend $2 million each year to purchase new servers and associated hardware to refresh the data centers. (This assumes $14-million worth of hardware on a seven-year refresh cycle to handle its management of 10 petabytes of data.)
-
All these costs are eliminated in accordance with the composite organization’s 50%-90%-100% rollout schedule.
Risks. The risk that any individual organization will experience a different financial impact from this benefit is driven by:
-
The size of its data footprint.
-
The proportion of that data which is managed in an on-premises environment.
-
The speed with which the organization deploys Azure Databricks.
Results. To account for these risks, Forrester adjusted this benefit downward by 15%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $19.9 million.
Reduced Infrastructure Costs
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|
| B1 | Operating costs of data centers running data analytics workloads | Interviews | $10,000,000 | $10,000,000 | $10,000,000 | |
| B2 | Annual hardware refresh costs | Interviews | $2,000,000 | $2,000,000 | $2,000,000 | |
| B3 | On-premises infrastructure retired after deployment of Azure Databricks | Composite | 50% | 90% | 100% | |
| Bt | Reduced infrastructure costs | (B1+B2)*B3 | $6,000,000 | $10,800,000 | $12,000,000 | |
| Risk adjustment | ↓15% | |||||
| Btr | Reduced infrastructure costs (risk-adjusted) | $5,100,000 | $9,180,000 | $10,200,000 | ||
| Three-year total: $24,480,000 | Three-year present value: $19,886,551 | |||||
Increased Data Platform Resiliency
Evidence and data. Interviewees consistently cited improvements in data platform resiliency, security, and system integration after moving to Azure Databricks, emphasizing reduced operational risk, improved uptime, and stronger built‑in redundancy compared to legacy, self‑managed environments. These improvements were especially important for interviewees’ organizations operating at scale or in regulated industries where platform reliability and security were foundational requirements rather than differentiators.
Several interviewees highlighted the advantage of leveraging Microsoft’s global cloud infrastructure to achieve levels of resiliency that were difficult or cost‑prohibitive to replicate in private data centers. A manager of enterprise data platform in the technology sector explained: “Based on scale, [Microsoft] can do it on a larger scale, at a lower price point and have a lot more resiliency and redundancy and geolocation configurations. They definitely have a better uptime than the majority of our private data centers have.” Interviews viewed this shared‑responsibility model as materially reducing exposure to outages while improving service availability for analytics users worldwide.
Geographic redundancy and automated failover were frequently mentioned as key drivers of increased platform resilience. A VP of data services in healthcare noted: “We’re getting better redundancy out of the environment. So there wasn’t redundancy between or for some of these regional data warehouses. Now that’s Microsoft’s and Databricks’ problem. It fails over geographically if one region is having a bad day.” This capability reduced the need for custom disaster recovery architectures and lowered the operational burden on internal teams while improving business continuity.
Interviewees also emphasized the stability of the managed service model, particularly around maintenance and patching. In contrast to legacy platforms that required planned downtime and hands‑on administration, Azure Databricks updates occurred transparently without disrupting users or workloads. As the same healthcare VP described: “I’ve never patched it. I got a notification two Fridays ago that there was going to be a maintenance event. You know what we saw during the maintenance event? Nothing. The thing stayed up.” Interviewees consistently saw this “always on” experience as a meaningful improvement in both resiliency and security posture.
Multiple interviewees compared Azure Databricks to their organizations’ former environments, where single points of failure and fragile components created frequent and sometimes extended outages. A manager of enterprise data platform who was responsible for data platform as a service in the technology sector explained: “With our old system, when somebody destroyed the name node, that outage could last a while, and it could happen weekly or daily. With Azure Databricks, we’re not seeing that. I mean data is always there.” By removing reliance on customer‑managed infrastructure and critical components, Azure Databricks significantly reduced unplanned downtime and associated operational risk.
Taken together, interview feedback indicated that Azure Databricks materially increased platform resiliency through built‑in redundancy, geographic failover, and managed operations, while simultaneously improving security and simplifying integration with the broader Azure ecosystem. These capabilities reduced exposure to outages, lowered administrative risk, and enabled data teams to operate with greater confidence that critical analytics workloads would remain available, secure, and well-integrated with enterprise systems.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
-
Before deploying Azure Databricks, the composite organization experiences approximately 50 hours of unplanned downtime each year.
-
Each hour of unplanned downtime costs, conservatively, $125,000. This includes:
- $60,000 worth of time for data analytics team members who are unable to work at full capacity.
- $15,000 worth of IT technicians’ time to identify and fix the problem.
- $50,000 in costs for one impacted business decision (a conservative estimate).
-
Unplanned outages are virtually eliminated once Azure Databricks is fully deployed.
Risks. The risk that any individual organization will experience a different financial impact from this benefit is driven by:
-
The number and duration of unplanned data analytics-related outages in the legacy environment.
-
The pay rate for impacted employees in data analytics and IT departments.
-
The level of disruption caused to operations outside the data analytics function.
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $11.4 million.
49 hours
Avoided unplanned outages
Increased Data Platform Resiliency
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|
| C1 | Unplanned downtime before Azure Databricks (hours/year) | Interviews | 50 | 50 | 50 | |
| C2 | Cost per hour of unplanned downtime | Composite | $125,000 | $125,000 | $125,000 | |
| C3 | Unplanned downtime with Azure Databricks (hours/year) | Interviews | 20 | 5 | 1 | |
| Ct | Increased data platform resiliency | (C1-C3)*C2 | $3,750,000 | $5,625,000 | $6,125,000 | |
| Risk adjustment | ↓10% | |||||
| Ctr | Increased data platform resiliency (risk-adjusted) | $3,375,000 | $5,062,500 | $5,512,500 | ||
| Three-year total: $13,950,000 | Three-year present value: $11,393,689 | |||||
Legacy Software Licenses
Evidence and data. Azure Databricks enabled interviewees’ organizations to retire legacy data platforms and third‑party software licenses while materially reducing the operational burden associated with database administration. Interviewees noted that these outcomes were driven by consolidation onto a cloud‑native data platform with managed infrastructure and integrated data engineering capabilities.
Prior to adopting Azure Databricks, the interviewees’ organizations relied on a patchwork of licensed database technologies and ETL tools that required significant annual spend. A senior leader of data and analytics at a financial services firm described the legacy environment as “deployed on a variety of distributed systems based on [solutions from at least five different vendors] in a much more federated fashion.” They contrasted this with the Azure Databricks model, stating that moving to the cloud eliminated not just infrastructure but the administrative cost tied to those platforms: “You don’t pay for administrators on Azure; it’s administered by them. So you can redeploy those human resources and salaries.”
The transition also enabled the removal or reduction of expensive third‑party software licenses. The VP of data services at a healthcare concern explained that consolidating pipelines and analytics workloads into Azure Databricks allowed their organization to plan the retirement of multiple licensed tools: “I’m saving money in other places because I’m getting rid of all the third‑party licenses. I pay more than a million dollars for [vendor] licenses annually. When our contract comes up for renewal, I’m not going to buy as many licenses. I might not buy any licenses.”
In addition to ETL tooling, Azure Databricks enabled the deprecation of licensed transactional and analytical databases. The same VP of data services described replacing database platforms that previously required both license fees and dedicated infrastructure investment: “One, in particular, I want to say is close to $800,000 annually from a hardware perspective and more than a million bucks with the licensing. We opted not to do that. We’ve been going source system and connecting that directly into Azure Databricks.”
Beyond license elimination, interviewees reported a dramatic reduction in the need for traditional database administrators. Managed infrastructure, automated patching, and built‑in resiliency shifted responsibilities away from platform maintenance and toward value‑added data work.
Taken together, interview evidence indicated that Azure Databricks replaced licensed legacy platforms and ETL tools at these organizations with a consumption‑based cloud service while simultaneously reducing DBA effort through managed operations. This combination allowed interviewees’ organizations to reallocate spending away from licenses and overhead toward scalable analytics, data engineering, and AI workloads.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
-
It maintains licensing agreements with multiple data analytics-related vendors totaling $2.5 million annually before moving to Azure Databricks.
-
It eliminates these licenses as it deploys Azure Databricks, reducing payments by 50% in Year 1, 90% in Year 2, and 100% in Year 3.
-
It employs five database administrators to manage its legacy data analytics technology stack. The average fully burdened annual salary for a DBA is $135,000.
-
It reassigns three of those DBAs in Year 1 to higher-value projects, and the remaining two DBAs in Year 2.
Risks. The risk that any individual organization will experience a different financial impact from this benefit is driven by:
-
The number of licensing agreements in place to support legacy data analytics technology stack.
-
The cost of those licensing agreements.
-
The speed at which the organization migrates to Azure Databricks.
Results. To account for these risks, Forrester adjusted this benefit downward by 15%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $5.4 million.
Legacy Software Licenses
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|
| D1 | Legacy software licenses | Interviews | $2,500,000 | $2,500,000 | $2,500,000 | |
| D2 | Licenses retired | Composite | 50% | 90% | 100% | |
| D3 | Subtotal: Savings from software licenses | D1*D2 | $1,250,000 | $2,250,000 | $2,500,000 | |
| D4 | DBAs before Azure Databricks | Composite | 5 | 5 | 5 | |
| D5 | Reassigned DBAs | Interviews | 3 | 5 | 5 | |
| D6 | Fully burdened salary for a DBA | Composite | $135,000 | $135,000 | $135,000 | |
| D7 | Subtotal: Savings from reassigned DBAs | D5*D6 | $405,000 | $675,000 | $675,000 | |
| Dt | Legacy software licenses | D3+D7 | $1,655,000 | $2,925,000 | $3,175,000 | |
| Risk adjustment | ↓15% | |||||
| Dtr | Legacy software licenses (risk-adjusted) | $1,406,750 | $2,486,250 | $2,698,750 | ||
| Three-year total: $6,591,750 | Three-year present value: $5,361,227 | |||||
Unquantified Benefits
Interviewees mentioned the following additional benefits that their organizations experienced but were not able to quantify:
-
Native, first-party integration with Azure and its other solutions and services. Interviewees reported that native connectivity with Azure OpenAI, Azure Machine Learning, Azure AI Foundry, and Microsoft Fabric eliminated custom API work and reduced integration complexity. Azure security frameworks and compliance certifications apply automatically, simplifying governance for regulated industries, which those interviewees reported was a critical benefit of consolidating their data estate in the first place. Co-engineering with Microsoft delivered performance optimizations to their organizations that was unavailable on other clouds. Azure-specific features like Azure Data Lake Storage (ADLS) integration and serverless compute reduced latency and egress fees that may plague multicloud deployments. While not a critical factor, interviewees reported that having a single-vendor relationship streamlined licensing, billing, and technical support.
-
Increased speed to insight. Azure Databricks enabled interviewees’ organizations to dramatically shorten the path between raw data and actionable insight by simplifying data pipelines, reducing handoffs, and providing direct access to analytics-ready data. Interviewees consistently emphasized that insight latency was driven less by analytical capability and more by how long it took data to move through legacy supply chains. By consolidating ingestion, processing, and analytics into a single platform, Azure Databricks allowed users at the interviewees’ organizations to focus more time on analysis and less on data preparation and coordination.
A Global leader of data and analytics in financial services highlighted that streamlining data supply chains was the most important driver of faster insight, explaining, “Because people don’t have access to [the data] until it goes through our supply chains, making those as short as possible means that people can spend more time analyzing and have access to the information faster.”
Several interviewees described that prior environments required data to move across multiple teams, tools, and systems before it could be analyzed. Azure Databricks centralized data engineering and analytics on a common platform and reduced these friction points. This eliminated delays caused by competing priorities, manual handoffs, and downstream rework. The VP of data services at a healthcare company explained how platform consolidation enabled their teams to get insights faster: “Instead of having to wait for someone to build something or provision something for you, you can just do it yourself. You don’t have to wait weeks or months to get access to data.” This direct access translated into faster iteration cycles and quicker validation of hypotheses. Analysts and data scientists could explore data as soon as it landed, rather than waiting for it to be modeled, extracted, or replicated into downstream systems.
The availability of unified, scalable data also accelerated insight by enabling teams to work with complete datasets rather than samples. A senior leader of data and analytics in financial services described how Azure Databricks supported near-real-time analytics on large datasets that were previously impractical to analyze quickly. This interviewee noted, “Now we can actually analyze all of the data, not just a subset of it, and we can do it in time for it to matter.”
Across interviews, faster time to insight was not described as a single feature benefit, but as the cumulative result of shorter data pipelines, fewer dependencies, and immediate access to governed data. Azure Databricks helped shift organizational effort away from waiting for data and toward using it — allowing insights to emerge earlier, decisions to be made sooner, and analytical work to keep pace with business needs.
-
Access to new insights. Azure Databricks made data easier to access, explore, and manipulate directly by a wider range of users across the interviewees’ organizations, enabling more innovation. Instead of relying on centralized teams to prepare datasets or answer predefined questions, end users were able to interact with data themselves, experiment, and pursue new lines of inquiry. The VP of data services in healthcare described how providing direct access to Azure Databricks empowered nontechnical stakeholders to analyze data independently and generate their own insights. The interviewee said, “We gave him the tool and said ‘Brian, go ahead and interrogate, ask questions,’ and it’s firing back the correct responses.”
This hands-on access lowered barriers to participation and encouraged curiosity-driven analysis at the interviewees’ organizations. By removing the need to wait for specialized resources or rigid reporting pipelines, Azure Databricks allowed more people to engage with data in meaningful ways. As more users worked directly with data, testing ideas, iterating quickly, and asking new questions, interviewees’ organizations saw greater experimentation and innovation. Azure Databricks shifted data analysis from a gated activity to a shared capability, expanding both who could participate and what kinds of insights could emerge.
-
Enhanced governance, data separation, and access control. Interviewees explained that, prior to consolidation, data estates were distributed across regions, cloud providers, and platforms, making it difficult to enforce consistent access controls or governance standards. As the Global leader of data and analytics at a financial services organization noted, “Portions of it were on-prem, in different cloud providers, and on different platforms, but everything is on Azure Databricks now, and that is providing a consistency we didn’t have before.” Centralizing the data foundation allowed governance to be embedded earlier in the data lifecycle (“shift left”), rather than applied late or inconsistently at the point of consumption.
Interviewees noted this architectural consolidation materially strengthened data separation and access control. In highly regulated environments, the ability to strictly segregate client data and enforce precise permissions was nonnegotiable. By standardizing on a single platform with a shared governance layer, interviewees’ organizations moved away from bespoke, use-case-specific controls toward a common model where policies were defined once and applied universally. The manager of enterprise data platform at a technology company explained: “One of the major pain points before was that we could not offer granular access for people. Databricks introduced something called Unity Catalog. … It tracks where data is, who has access to it, and the lineage as well. Table level, column level, row level masking — those are some of the things that only Unity Catalog offers.” These capabilities reduced reliance on manual controls, localized workarounds, and duplicative implementations, while improving auditability and confidence in data use.
While interviewees did not quantify this benefit in financial terms, its strategic value was clear. Enhanced governance and access control enabled organizational coherence across geographies and service lines for the interviewees’ organizations, reduced long-term technical debt, and created a stable foundation for future capabilities such as AI, cross-industry benchmarking, and scalable analytics.
Flexibility
The value of flexibility is unique to each customer. There are multiple scenarios in which a customer might implement Azure Databricks and later realize additional uses and business opportunities, including:
Organizational alignment on a single, global data foundation (elimination of structural fragmentation). Across interviewees’ organizations, there was a strategic shift from fragmented, regional, and hybrid data environments toward a single, consistent global data foundation. This “shift left” moved standardization earlier in the data supply chain by replacing bespoke regional warehouses and use‑case‑specific pipelines with a shared platform, common taxonomies, and unified data planes. As a result, their teams reduced duplicated effort and stopped rebuilding similar data assets independently across geographies and business units.
While interviewees did not quantify this benefit financially, they consistently emphasized its long‑term strategic value. Aligning on one data foundation improved organizational coherence by enabling their teams to work from the same definitions and datasets, slowed the accumulation of technical debt, and created a durable base for future capabilities. This unified approach enabled advanced use cases — such as cross‑region analytics, AI, and benchmarking — that were impractical or impossible in the interviewees’ organizations’ fragmented legacy environments.
Interviewees noted the benefit accrued over time and expressed itself as strategic optionality rather than immediate cost savings. Participants articulated a clear “build once, consume everywhere” principle, noting that a unified foundation allows new analytics and services to be added without repeatedly reengineering core infrastructure. This optionality strengthens long‑term agility and resilience, even when short‑term migration costs are material.
Flexibility would also be quantified when evaluated as part of a specific project (described in more detail in Total Economic Impact Approach).
Azure Databricks solidified future readiness for AI
Interviewees consistently framed Azure Databricks as an AI‑first data foundation rather than a vehicle for immediate AI return on investment. While interviewees deliberately downplayed current AI ROI, they described Databricks as a prerequisite for deploying trustworthy, enterprise‑grade AI — particularly in regulated environments where data quality, governance, auditability, and security are nonnegotiable. They noted that the platform’s primary value today lies in preparing clean, well‑modeled, and governed data so that future AI systems could operate safely and at scale. Together with Microsoft Foundry services, interviewees described Azure Databricks as the core data and AI foundation on Azure, rather than a point solution for a single AI use case.
Interviewees emphasized that meaningful AI use cases were only feasible because the Azure Databricks foundation was already in place. By standardizing data pipelines, enforcing governance upstream, and unifying analytics and engineering workflows, their organizations created the structural conditions required for AI adoption without committing to a specific model, vendor, or toolset. This flexibility was repeatedly highlighted as a deliberate design choice: Azure Databricks enabled their organizations to adopt evolving AI technologies as they matured, rather than locking them into a fixed or premature AI strategy.
This benefit remained strategically critical but largely unquantified because it represented option value rather than immediate output. The value manifested as faster time to capability in the future — the ability to respond quickly to advances in AI, shifts in regulation, or changing business expectations without replatforming core data infrastructure. Interviewees explicitly avoided premature AI metrics due to risk, accuracy, and compliance concerns, viewing the Azure Databricks foundation as an investment in long‑term competitiveness and resilience rather than short‑term financial returns when it comes to AI.
Analysis Of Costs
Quantified cost data as applied to the composite
Total Costs
| Ref. | Cost | Initial | Year 1 | Year 2 | Year 3 | Total | Present Value |
|---|---|---|---|---|---|---|---|
| Etr | Azure Databricks fees | $0 | $1,522,500 | $2,740,500 | $3,045,000 | $7,308,000 | $5,936,721 |
| Ftr | Migration and administration | $5,102,768 | $6,208,576 | $616,176 | $435,776 | $12,363,296 | $11,583,569 |
| Total costs (risk-adjusted) | $5,102,768 | $7,731,076 | $3,356,676 | $3,480,776 | $19,671,296 | $17,520,290 |
Azure Databricks Fees
Evidence and data. Interviewees indicated that for a regulated enterprise operating at large scale, serverless compute was the most cost‑optimal Azure Databricks pricing model for the majority of workloads. This approach aligned with Microsoft and Databricks best practices for enterprises seeking simplified operations, strong security defaults, and elastic scalability. Interviewees noted that serverless Databricks Unit (DBU) pricing is all‑inclusive, covering infrastructure, platform services, and management overhead, eliminating the need for separate Azure VM provisioning and reducing variability in operational costs.
Interviewees indicated that their organizations retained classic (customer‑managed) compute selectively for all‑purpose clusters and machine learning training workloads where sustained utilization on reserved or spot virtual machines offered lower effective cost at scale. Interviewees noted that this hybrid approach allowed their organizations to optimize spend by matching workload characteristics to the most economical pricing model, while minimizing the operational burden and compliance complexity associated with managing infrastructure directly.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
-
Fees for Azure Databricks, including platform fees and Azure VM compute (using the hybrid approach interviewees described) and taking advantage of Microsoft’s discount for a three-year commitment, run the organization $1,525,000 annually.
-
Azure Blob/ADLS storage for 10 PB of data, along with networking and egress, total $1,375,000 annually.
Risks. The risk that any individual organization will experience a different financial impact from these fees is driven by:
-
The size of the organization and amount of data stored.
-
The mix of serverless and classic compute employed.
Results. To account for these risks, Forrester adjusted this cost upward by 5%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $5.9 million.
Azure Databricks Fees
| Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|---|
| E1 | Azure Databricks platform fees | Microsoft | $0 | $1,525,000 | $1,525,000 | $1,525,000 |
| E2 | Storage and networking | Microsoft | $0 | $1,375,000 | $1,375,000 | $1,375,000 |
| E3 | Azure Databricks deployment | Composite | $0 | 50% | 90% | 100% |
| Et | Azure Databricks fees | (E1+E2)*E3 | $0 | $1,450,000 | $2,610,000 | $2,900,000 |
| Risk adjustment | ↑5% | |||||
| Etr | Azure Databricks fees (risk-adjusted) | $0 | $1,522,500 | $2,740,500 | $3,045,000 | |
| Three-year total: $7,308,000 | Three-year present value: $5,936,721 | |||||
Migration And Administration
Evidence and data. Interviewees reported that launching and scaling Azure Databricks required a sustained, multiyear investment spanning strategy, architecture, data migration, governance, and organizational enablement. Rather than a one‑time implementation, interviewees’ organizations treated Azure Databricks adoption as a transformational program aligned to long‑term platform consolidation, global scale, and future analytics and AI needs.
-
Interviewees reported that upfront planning and architectural design accounted for early labor costs. Their organizations invested time in selecting Azure Databricks as a standardized enterprise data platform, aligning priority use cases, and designing target lakehouse architectures. This included decisions around workspace models, networking, identity integration, and scale requirements to support thousands of clusters, tens of petabytes of data, and tens of thousands of users in large enterprises. Senior platform architects and enterprise data leaders typically led these activities.
-
Initial platform setup costs for the interviewees’ organizations were relatively modest compared with downstream effort. Interviewees reported that standing up an initial Azure Databricks environment — including Azure subscriptions, Databricks workspaces, ADLS integration, and baseline security — took weeks to a few months. Once standardized, creating additional workspaces and regions became highly repeatable, often taking one to two weeks per environment.
-
Data migration and reengineering represented the largest cost driver for the interviewees’ organizations. Rather than lift-and-shift, these organizations refactored pipelines, remodeled data using lakehouse and medallion patterns, validated data quality, and migrated workloads in waves while running legacy systems in parallel. Interviewees reported that their organizations’ efforts ranged from multiyear programs to compressed, consultant-assisted migrations for complex environments. For one large financial services organization, the migration and reengineering process took place over five years, while other organizations’ migrations took one to two years. The manager of enterprise data platform noted their technology company chose to bring in the support of 20 to 30 external consulting resources to compress the timeline to approximately six months.
-
Interviewees noted that governance, security, and compliance enablement added implementation cost, particularly for regulated industries. Activities included Unity Catalog deployment, fine-grained access controls, lineage, auditability, tenant isolation, and regulatory compliance. In some cases, governance was a core driver from the outset; in others, it became a substantial midprogram investment once scale increased and advanced features depended on it.
-
Enablement and operating model development required ongoing investment for the interviewees’ organizations before and after rollout. These organizations incurred costs for training engineers, analysts, and platform teams; defining ownership, support, and on-call models; implementing cost-management policies; and introducing AI-assisted development capabilities. These efforts continued as usage scaled and consumption-based cost controls became more of an operational concern.
In aggregate, interviewees indicated that Azure Databricks adoption required significant upfront labor investment, but it resulted in a scalable platform operated by lean teams once steady state was reached.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
-
A team of 15 senior IT and data analytics leaders spend most of their time for three months on the upfront planning and architectural design phase.
-
The fully burdened hourly rate for senior IT and data analytics leaders is $139.
-
A team of 50 direct technical users (e.g., data scientists and data engineers) spend 75% of their time for six months before launch and throughout the first year of deployment migrating and reengineering the organization’s data.
-
Those same direct technical users spend about 10% of their time in Year 1 and 5% of their time in Year 2 to fine-tune and optimize datasets after migration.
-
The fully burdened hourly rate for direct technical users is $82.
-
All 1,650 users of the platform receive training, with direct technical users receiving approximately 40 hours each and indirect users receiving about 8 hours each. Forrester assumes a 10% turnover rate on the data analytics platform team, necessitating ongoing training for those new users.
-
The average fully burdened hourly rate for data analytics team members is $63.
-
Two platform administrators are required to manage Azure Databricks. The fully burdened hourly rate for platform administrators is $71.
-
For large organizations such as the composite organization, Microsoft enterprise investment programs (ECIF) can further reduce this migration and implementation cost significantly. These programs have not been included in this cost model.
Risks. The risk that any individual organization will experience a different financial impact from these activities is driven by:
-
The complexity of the organization’s data estate before moving to Azure Databricks, which will impact the amount of time required to migrate and reengineer data and models.
-
The size, complexity, and degree of regulation affecting the organization, which will impact the time required upfront to establish the appropriate strategy, architecture, and governance policies.
-
The rate of pay of the various employees involved in the migration and ongoing maintenance of the platform.
Results. To account for these risks, Forrester adjusted this cost upward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $11.6 million.
Migration And Administration
| Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|---|
| F1 | Time spent on strategy, architecture, and governance (hours) | Interviews | 6,480 | 0 | 0 | 0 |
| F2 | Fully burdened hourly rate for a senior data and IT leader | Composite | $139 | $139 | $139 | $139 |
| F3 | Time spent doing data migration and reengineering (hours) | Interviews | 30,000 | 60,000 | 0 | 0 |
| F4 | Time spent on tuning and optimization (hours) | Interviews | 0 | 4,000 | 2,000 | 0 |
| F5 | Fully burdened hourly rate for a direct technical user | A2/2,080 | $82 | $82 | $82 | $82 |
| F6 | Time spent on enablement and training (hours) | Interviews | 15,600 | 1,600 | 1,600 | 1,600 |
| F7 | Average fully burdened hourly rate for a data analytics team member (weighted) | (A2/2,080*23%)+(A5/2,080*77%) | $63 | $63 | $63 | $63 |
| F8 | Time spent on platform administration (hours) | Interviews | 4,160 | 4,160 | 4,160 | 4,160 |
| F9 | Fully burdened hourly rate for a platform administrator | Composite | $71 | $71 | $71 | $71 |
| Ft | Migration and administration | (F1*F2)+((F3+F4)*F5+(F6*F7)+(F8*F9) | $4,638,880 | $5,644,160 | $560,160 | $396,160 |
| Risk adjustment | ↑10% | |||||
| Ftr | Migration and administration (risk-adjusted) | $5,102,768 | $6,208,576 | $616,176 | $435,776 | |
| Three-year total: $12,363,296 | Three-year present value: $11,583,569 | |||||
Financial Summary
Consolidated Three-Year, Risk-Adjusted Metrics
Cash Flow Chart (Risk-Adjusted)
Cash Flow Analysis (Risk-Adjusted)
| Initial | Year 1 | Year 2 | Year 3 | Total | Present Value | |
|---|---|---|---|---|---|---|
| Total costs | ($5,102,768) | ($7,731,076) | ($3,356,676) | ($3,480,776) | ($19,671,296) | ($17,520,290) |
| Total benefits | $0 | $21,323,000 | $33,948,000 | $37,480,000 | $92,751,000 | $75,600,023 |
| Net benefits | ($5,102,768) | $13,591,924 | $30,591,324 | $33,999,224 | $73,079,704 | $58,079,733 |
| ROI | 331% | |||||
| Payback | <6 months |
Please Note
The financial results calculated in the Benefits and Costs sections can be used to determine the ROI, NPV, and payback period for the composite organization’s investment. Forrester assumes a yearly discount rate of 10% for this analysis.
These risk-adjusted ROI, NPV, and payback period values are determined by applying risk-adjustment factors to the unadjusted results in each Benefit and Cost section.
The initial investment column contains costs incurred at “time 0” or at the beginning of Year 1 that are not discounted. All other cash flows are discounted using the discount rate at the end of the year. PV calculations are calculated for each total cost and benefit estimate. NPV calculations in the summary tables are the sum of the initial investment and the discounted cash flows in each year. Sums and present value calculations of the Total Benefits, Total Costs, and Cash Flow tables may not exactly add up, as some rounding may occur.
From the information provided in the interviews, Forrester constructed a Total Economic Impact™ framework for those organizations considering an investment in Azure Databricks.
The objective of the framework is to identify the cost, benefit, flexibility, and risk factors that affect the investment decision. Forrester took a multistep approach to evaluate the impact that Azure Databricks can have on an organization.
Due Diligence
Interviewed Microsoft stakeholders and Forrester analysts to gather data relative to Azure Databricks.
Interviews
Interviewed four decision-makers at organizations using Azure Databricks to obtain data about costs, benefits, and risks.
Composite Organization
Designed a composite organization based on characteristics of the interviewees’ organizations.
Financial Model Framework
Constructed a financial model representative of the interviews using the TEI methodology and risk-adjusted the financial model based on issues and concerns of the interviewees.
Case Study
Employed four fundamental elements of TEI in modeling the investment impact: benefits, costs, flexibility, and risks. Given the increasing sophistication of ROI analyses related to IT investments, Forrester’s TEI methodology provides a complete picture of the total economic impact of purchase decisions. Please see Appendix A for additional information on the TEI methodology.
Total Economic Impact Approach
Benefits
Benefits represent the value the solution delivers to the business. The TEI methodology places equal weight on the measure of benefits and costs, allowing for a full examination of the solution’s effect on the entire organization.
Costs
Costs comprise all expenses necessary to deliver the proposed value, or benefits, of the solution. The methodology captures implementation and ongoing costs associated with the solution.
Flexibility
Flexibility represents the strategic value that can be obtained for some future additional investment building on top of the initial investment already made. The ability to capture that benefit has a PV that can be estimated.
Risks
Risks measure the uncertainty of benefit and cost estimates given: 1) the likelihood that estimates will meet original projections and 2) the likelihood that estimates will be tracked over time. TEI risk factors are based on “triangular distribution.”
Financial Terminology
Present value (PV)
The present or current value of (discounted) cost and benefit estimates given at an interest rate (the discount rate). The PVs of costs and benefits feed into the total NPV of cash flows.
Net present value (NPV)
The present or current value of (discounted) future net cash flows given an interest rate (the discount rate). A positive project NPV normally indicates that the investment should be made unless other projects have higher NPVs.
Return on investment (ROI)
A project’s expected return in percentage terms. ROI is calculated by dividing net benefits (benefits less costs) by costs.
Discount rate
The interest rate used in cash flow analysis to take into account the time value of money. Organizations typically use discount rates between 8% and 16%.
Payback
The breakeven point for an investment. This is the point in time at which net benefits (benefits minus costs) equal initial investment or cost.
Appendix A
Total Economic Impact
Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists solution providers in communicating their value proposition to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of business and technology initiatives to both senior management and other key stakeholders.
Appendix B
Supplemental Material
Related Forrester Research
Deliver Data And AI At Scale, Forrester Research, April 14, 2026.
The Forrester Data, AI, And Analytics Architecture Model, Forrester Research, October 6, 2025.
Key Capabilities of a Modern Data and AI Platform, Forrester Research, Inc., November 4, 2025.
Noel Yuhanna and Jayesh Chaurasia, The ABCDs Of Intelligence — Databricks Makes New Announcements To Pursue Automated Data Intelligence, Forrester Blogs.
Appendix C
Endnotes
1 Source: The Forrester Data, AI, And Analytics Architecture Model, Forrester Research, October 6, 2025.
2 Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists solution providers in communicating their value proposition to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of business and technology initiatives to both senior management and other key stakeholders.
Disclosures
Readers should be aware of the following:
This study is commissioned by Microsoft and delivered by Forrester Consulting. It is not meant to be used as a competitive analysis.
Forrester makes no assumptions as to the potential ROI that other organizations will receive. Forrester strongly advises that readers use their own estimates within the framework provided in the study to determine the appropriateness of an investment in Azure Databricks. For any interactive functionality, the intent is for the questions to solicit inputs specific to a prospect’s business. Forrester believes that this analysis is representative of what companies may achieve with Azure Databricks based on the inputs provided and any assumptions made. Forrester does not endorse Microsoft or its offerings. Although great care has been taken to ensure the accuracy and completeness of this model, Microsoft and Forrester Research are unable to accept any legal responsibility for any actions taken on the basis of the information contained herein. The interactive tool is provided ‘AS IS,’ and Forrester and Microsoft make no warranties of any kind.
Microsoft reviewed and provided feedback to Forrester, but Forrester maintains editorial control over the study and its findings and does not accept changes to the study that contradict Forrester’s findings or obscure the meaning of the study.
Microsoft provided the customer names for the interviews but did not participate in the interviews.
Consulting Team:
Kim Finnerty
Published
July 2026