A Forrester Total Economic Impact™ Study Commissioned By Microsoft, May 2024
Insights-driven businesses (IDBs) — organizations that consistently use their enterprise data to derive and act on insights — significantly outperform their competitors financially.1 As more organizations see the benefits of the insights-driven approach, they have collected large amounts of data from multiple sources, much of which they have struggled to use effectively due to the difficulties inherent in integrating, sharing, and manipulating multicloud data. In order to experience the full value of their data, these organizations need to create a single source of truth, integrate the processes of turning raw data into actionable insights, and provide broad access to spark the thinking and creativity of their data professionals.
Microsoft Fabric is a comprehensive, AI-infused data analytics management system, including data lake, data engineering, data integration, analytics, and business intelligence. As an all-in-one software-as-a-service (SaaS) solution, Fabric allows organizations to manage data, users, and projects in one place, encouraging data scientists, data engineers, and business analysts to work together in the same environment.
Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Fabric.2 The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Fabric on their organizations.
To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed four representatives, each from a different company, with experience using Fabric. For the purposes of this study, Forrester aggregated the interviewees’ experiences and combined the results into a single composite organization with 10,000 employees and $5 billion in annual revenue.
Interviewees said that prior to using Fabric, their organizations leveraged multiple tools and systems to store, access, and analyze data. However, this left them facing challenges with latency, silos, and access issues, which hampered their development processes and left employees unsatisfied.
After the investment in Fabric, the interviewees were able to consolidate technologies and improve access to data. Key results from the investment include improved productivity for data engineers and business analysts, better insights leading to enhanced business results, and reduced attrition due to improved employee productivity and job satisfaction.
Quantified benefits. Three-year, risk-adjusted present value (PV) quantified benefits for the composite organization include:
Unquantified benefits. Benefits that provide value for the composite organization but are not quantified for this study include:
Costs. Three-year, risk-adjusted PV costs for the composite organization include:
The representative interviews and financial analysis found that a composite organization experiences benefits of $12.37 million over three years versus costs of $2.58 million, adding up to a net present value (NPV) of $9.79 million and an ROI of 379%.
Return on investment (ROI)
Benefits PV
Net present value (NPV)
Payback
From the information provided in the interviews, Forrester constructed a Total Economic Impact™ framework for those organizations considering an investment in Fabric.
The objective of the framework is to identify the cost, benefit, flexibility, and risk factors that affect the investment decision. Forrester took a multistep approach to evaluate the impact that Fabric can have on an organization.
Interviewed Microsoft stakeholders and Forrester analysts to gather data relative to Fabric.
Interviewed four representatives at organizations using Fabric to obtain data about costs, benefits, and risks.
Designed a composite organization based on characteristics of the interviewees’ organizations.
Constructed a financial model representative of the interviews using the TEI methodology and risk-adjusted the financial model based on issues and concerns of the interviewees.
Employed four fundamental elements of TEI in modeling the investment impact: benefits, costs, flexibility, and risks. Given the increasing sophistication of ROI analyses related to IT investments, Forrester’s TEI methodology provides a complete picture of the total economic impact of purchase decisions. Please see Appendix A for additional information on the TEI methodology.
Readers should be aware of the following:
This study is commissioned by Microsoft and delivered by Forrester Consulting. It is not meant to be used as a competitive analysis.
Forrester makes no assumptions as to the potential ROI that other organizations will receive. Forrester strongly advises that readers use their own estimates within the framework provided in the study to determine the appropriateness of an investment in Fabric. Forrester does not endorse Microsoft nor its offerings.
Microsoft reviewed and provided feedback to Forrester, but Forrester maintains editorial control over the study and its findings and does not accept changes to the study that contradict Forrester’s findings or obscure the meaning of the study.
Microsoft provided the customer names for the interviews but did not participate in the interviews.
Consulting Team:
Kim Finnerty
Elizabeth Preston
| Role | Industry | Region | Annual revenue |
|---|---|---|---|
| Senior advisor, data architecture and platform | Energy | Europe | $29 billion |
| Vice president of data and analytics | Technology | Global | $1 billion |
| Senior director of data strategy and finance | Manufacturing | Global | $34 billion |
| Business intelligence (BI) architect | Manufacturing | Global | $34 billion |
Prior to adopting Microsoft Fabric, interviewees’ organizations tended to use a variety of systems and tools to store, access, and analyze data. These typically included other Microsoft products such as Synapse, SQL Server, Power BI, and even Excel, as well as technologies from other vendors.
Due to legacy infrastructure, disparate data sources, and piecemeal tools, interviewees noted how their organizations struggled with common challenges, including:
The interviewees’ organizations searched for a solution that could:
Based on the interviews, Forrester constructed a TEI framework, a composite company, and an ROI analysis that illustrates the areas financially affected. The composite organization is representative of the four interviewees, and it is used to present the aggregate financial analysis in the next section. The composite organization has the following characteristics:
Description of composite. The global organization has $5 billion in annual revenue and 10,000 employees. This includes 40 data engineers and 400 business analysts. Prior to deploying Fabric, the composite organization leveraged multiple tools and systems to store, access, and analyze data, including Synapse solutions as well as Power BI.
Deployment characteristics. The composite organization conducts a proof-of-concept test of Fabric over the first six months. In Year 1, the solution is rolled out to 50% of the business, increasing to 85% in Year 2 and 100% in Year 3.
| Ref. | Benefit | Year 1 | Year 2 | Year 3 | Total | Present Value |
|---|---|---|---|---|---|---|
| Atr | Improved business analyst access and output | $1,264,120 | $2,149,004 | $2,528,240 | $5,941,364 | $4,824,740 |
| Btr | Enhanced business results due to better insights | $937,500 | $1,593,750 | $1,875,000 | $4,406,250 | $3,578,137 |
| Ctr | Increased data engineering productivity | $472,680 | $803,556 | $945,360 | $2,221,596 | $1,804,068 |
| Dtr | Reduced data team attrition | $363,392 | $617,766 | $726,784 | $1,707,943 | $1,386,951 |
| Etr | Eliminated infrastructure costs | $204,000 | $346,800 | $408,000 | $958,800 | $778,603 |
| Total benefits (risk-adjusted) | $3,241,692 | $5,510,876 | $6,483,384 | $15,235,953 | $12,372,499 | |
Evidence and data. Interviewees told Forrester that benefits for business analysts fell into two categories: faster access and more data. On the first front, the VP of data analytics at a technology company explained: “[Business analysts] can go to our ERP, see the screen that they want to get information from, put in a data request, and have that data the next day. That would have taken a month before. In addition, they can play with obfuscated data and figure out what the model should look like, which then allows us to do the governance review and move it forward into UAT [user acceptance testing] and production quite quickly.”
In terms of having more data to work with, the senior advisor, data architecture and platform at an energy company opined: “The biggest challenge we have is that people can’t find data. They might know that they want some data to do something, but first they have to find it. And then there’s a lot around legality issues, ownership, and so forth. OneLake and some of the concepts around certification of data in Fabric help with the discoverability and with the trust level you can put on certain data. So it is certainly helping on that side of things.”
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. An organization’s realization of benefits related to improved business analyst access and outputs will vary depending upon a number of factors, including:
Results. To account for these risks, Forrester adjusted this benefit downward by 15%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $4.8 million.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|
| A1 | Business analysts | Composite | 400 | 400 | 400 | |
| A2 | Hours spent creating analytic output | Interviews | 1,352 | 1,352 | 1,352 | |
| A3 | Reduction in time to create output | Interviews | 20% | 20% | 20% | |
| A4 | Percentage benefit achieved due to rollout timing | Composite | 50% | 85% | 100% | |
| A5 | Average fully burdened hourly wage for a business analyst | TEI standard | $55 | $55 | $55 | |
| A6 | Productivity recapture | TEI standard | 50% | 50% | 50% | |
| At | Improved business analyst access and output | A1*A2*A3*A4*A5* A6 | $1,487,200 | $2,528,240 | $2,974,400 | |
| Risk adjustment | ↓15% | |||||
| Atr | Improved business analyst access and output (risk-adjusted) | $1,264,120 | $2,149,004 | $2,528,240 | ||
| Three-year total: $5,941,364 | Three-year present value: $4,824,740 | |||||
Evidence and data. Siloed data, access issues, and time-consuming processes hampered organizations’ abilities to analyze, understand, and activate data. Interviewees shared that Fabric made it easy for engineers and analysts to find and use data, helping them develop new insights and drive value for their organizations.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. An organization’s realization of benefits related to enhanced business results due to better insights will vary depending upon a number of factors, including:
Results. To account for these risks, Forrester adjusted this benefit downward by 25%, yielding a three-year, risk-adjusted total PV of $3.6 million.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|
| B1 | Annual revenue before Fabric | Composite | $5,000,000,000 | $5,000,000,000 | $5,000,000,000 | |
| B2 | Revenue improvement due to Fabric | Interviews | 0.50% | 0.50% | 0.50% | |
| B3 | Average net margin | Composite | 10% | 10% | 10% | |
| B4 | Percentage benefit achieved due to rollout timing | Interviews | 50% | 85% | 100% | |
| Bt | Enhanced business results due to better insights | B1*B2*B3*B4 | $250,000 | $2,125,000 | $2,500,000 | |
| Risk adjustment | ↓25% | |||||
| Btr | Enhanced business results due to better insights (risk-adjusted) | $937,500 | $1,593,750 | $1,875,000 | ||
| Three-year total: $4,406,250 | Three-year present value: $3,578,137 | |||||
Evidence and data. Data engineers spent a great deal of time prior to Fabric creating structures and pipelines and reformatting data from different platforms so it could be analyzed. Fabric improved access to the data and provided tools to accelerate engineers’ work, leading to significant time savings.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. An organization’s realization of benefits related to increased data engineering productivity will vary depending upon a number of factors, including:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV of $1.8 million.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|
| C1 | Data engineers | Composite | 40 | 40 | 40 |
| C2 | Annual hours of work per engineer | Interviews | 2,080 | 2,080 | 2,080 |
| C3 | Time saved on low-value tasks with Fabric | Interviews | 25% | 25% | 25% |
| C4 | Percentage benefit achieved due to rollout timing | Interviews | 50% | 85% | 100% |
| C5 | Average fully burdened hourly pay for data engineers | TEI standard | $101 | $101 | $101 |
| C6 | Productivity recapture | TEI standard | 50% | 50% | 50% |
| Ct | Increased data engineering productivity | C1*C2*C3*C4*C5*C6 | $525,200 | $892,840 | $1,050,400 |
| Risk adjustment | ↓10% | ||||
| Ctr | Increased data engineering productivity (risk-adjusted) | $472,680 | $803,556 | $945,360 | |
| Three-year total: $2,221,596 | Three-year present value: $1,804,068 | ||||
Evidence and data. Interviewees shared that their organizations struggled to keep data engineers and business analysts engaged — these individuals wanted to spend more time on analysis and other value-added work rather than finding and managing data. Fabric reduced many of those challenges, freeing up resources’ time to do meaningful, engaging work, ultimately reducing attrition.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. An organization’s realization of benefits related to reduced data team attrition will vary depending upon a number of factors, including:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV of $1.4 million.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|
| D1 | Annual spend on data engineers | Composite | $8,370,000 | $8,370,000 | $8,370,000 | |
| D2 | Annual spend on business analysts | Composite | $45,900,000 | $45,900,000 | $45,900,000 | |
| D3 | Annual cost to replace data team employees before Fabric | (D1+D2)*12.4%*1.5 | $10,094,220 | $10,094,220 | $10,094,220 | |
| D4 | Increase in data team retention | Interviews | 8% | 8% | 8% | |
| D5 | Percentage benefit achieved due to rollout timing | Interviews | 50% | 85% | 100% | |
| D6 | Annual cost to replace data team employees after Fabric | D3-(D3*(D4*D5) | $9,690,451 | $9,407,813 | $9,286,682 | |
| Dt | Reduced attrition | D3-D6 | $403,769 | $686,407 | $807,538 | |
| Risk adjustment | ↓10% | |||||
| Dtr | Reduced attrition (risk-adjusted) | $363,392 | $617,766 | $726,784 | ||
| Three-year total: $1,707,943 | Three-year present value: $1,386,951 | |||||
Evidence and data. Interviewees noted that one of their goals when investing in Fabric was to streamline their tech stacks and reduce costs. Because Fabric offers the ability to manage data, users, and projects in one place, it enabled interviewees’ organizations to retire legacy solutions.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. An organization’s realization of benefits related to eliminated infrastructure costs will vary depending upon a number of factors, including:
Results. To account for these risks, Forrester adjusted this benefit downward by 15%, yielding a three-year, risk-adjusted total PV of $779,000.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|
| E1 | Spend on legacy data analytics stack | Interviews | $1,600,000 | $1,600,000 | $1,600,000 | |
| E2 | Eliminated redundant or outdated infrastructure | Interviews | 30% | 30% | 30% | |
| E3 | Percentage benefit achieved due to rollout timing | Interviews | 50% | 85% | 100% | |
| Et | Eliminated infrastructure costs | E1*E2*E3 | $240,000 | $408,000 | $480,000 | |
| Risk adjustment | ↓15% | |||||
| Etr | Eliminated infrastructure costs (risk-adjusted) | $204,000 | $346,800 | $408,000 | ||
| Three-year total: $958,800 | Three-year present value: $778,603 | |||||
Interviewees mentioned the following additional benefits that their organizations experienced but were not able to quantify:
The value of flexibility is unique to each customer. There are multiple scenarios in which a customer might implement Fabric and later realize additional uses and business opportunities, including:
Flexibility would also be quantified when evaluated as part of a specific project (described in more detail in Appendix A).
| Ref. | Cost | Initial | Year 1 | Year 2 | Year 3 | Total | Present Value |
|---|---|---|---|---|---|---|---|
| Ftr | Fees paid to Microsoft | $34,566 | $276,524 | $470,091 | $553,049 | $1,334,230 | $1,089,970 |
| Gtr | Implementation costs | $58,200 | $560,244 | $435,070 | $287,246 | $1,340,760 | $1,142,887 |
| Htr | Ongoing maintenance | $0 | $108,674 | $108,675 | $217,350 | $434,700 | $351,908 |
| Total costs (risk-adjusted) | $92,766 | $945,443 | $1,013,836 | $1,057,645 | $3,109,690 | $2,584,765 | |
Evidence and data. Costs paid to Microsoft for Fabric are based upon the amount of storage and compute capacity required. Pricing may vary. Contact Microsoft for additional details, or review list pricing on Microsoft’s website.
Modeling and assumptions. For the composite organization, Forrester assumes:
Risks. The fees an organization pays to Microsoft for Fabric will vary depending on a number of factors, including:
Results. To account for these risks, Forrester adjusted this cost upward by 15%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $1.1 million.
| Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|---|
| F1 | TB of data in the data lake | Composite | 5 | 40 | 68 | 80 | |
| F2 | Fabric DW storage | Microsoft | $1,380 | $11,040 | $18,768 | $22,080 | |
| F3 | Fabric DW capacity and Spark | Microsoft | $28,677 | $229,416 | $390,007 | $458,832 | |
| Ft | Fees paid to Microsoft | F2+F3+F4 | $30,057 | $240,456 | $408,775 | $480,912 | |
| Risk adjustment | ↑15% | ||||||
| Ftr | Fees paid to Microsoft (risk-adjusted) | $34,566 | $276,524 | $470,091 | $553,049 | ||
| Three-year total: $1,334,230 | Three-year present value: $1,089,970 | ||||||
Evidence and data. In addition to the cost of the software itself, interviewees recounted a number of different internal costs associated with testing and deploying Fabric in their organizations. These included time spent by data architects and IT professionals on the initial proof of concept and the time spent working with the data and business teams to prepare the data, deploy the solution, and train the users. Since the organizations generally deployed Fabric on a rolling basis across different departments and teams, these costs began to be incurred upfront and then continued throughout the three-year period of the analysis.
Modeling and assumptions. For the composite organization, Forrester assumes:
Risks. An organization’s costs related to implementation of Fabric will vary depending upon a number of factors, including:
Results. To account for these risks, Forrester adjusted this cost upward by 20%, yielding a three-year, risk-adjusted total PV of $1.1 million.
| Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|---|
| G1 | Hours dedicated to Fabric testing and proof of concept | Interviews | 500 | 250 | 0 | 0 | |
| G2 | Hours dedicated to Fabric implementation post-proof of concept | Interviews | 2,340 | 1,170 | |||
| G3 | Average fully burdened hourly wage of implementation team members | TEI standard | $97 | $97 | $97 | $97 | |
| G4 | Data engineer training hours | Interviews | 240 | 168 | 72 | ||
| G5 | Fully burdened hourly wage of data engineers | TEI standard | $101 | $101 | $101 | ||
| G6 | Business analyst training hours | Interviews | 3,480 | 4,220 | 4,220 | ||
| G7 | Fully burdened hourly wage of business analysts | TEI standard | $55 | $55 | $55 | ||
| Gt | Implementation costs | G2*G3*G4*G6 | $48,500 | $466,870 | $362,558 | $239,372 | |
| Risk adjustment | ↑20% | ||||||
| Gtr | Implementation costs (risk-adjusted) | $58,200 | $560,244 | $435,070 | $287,246 | ||
| Three-year total: $1,340,760 | Three-year present value: $1,142,887 | ||||||
Evidence and data. Interviewees found that Fabric required no more support than previous systems had, but depending on the stage of their rollout process, they might temporarily require additional headcount to support the multiple systems deployed. System administrators focused on operations, governance, expanded functionality, and support for business users.
Modeling and assumptions. For the composite organization, Forrester assumes:
Risks. An organization’s costs related to ongoing maintenance of Fabric will vary depending upon a number of factors, including:
Results. To account for these risks, Forrester adjusted this cost upward by 15%, yielding a three-year, risk-adjusted total PV of $352,000.
| Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|---|
| H1 | System administrators for Fabric | Composite | 0.0 | 1.0 | 1.0 | 2.0 | |
| H2 | Fully burdened annual salary of system administrator | TEI standard | $94,500 | $94,500 | $94,500 | $94,500 | |
| Ht | Ongoing maintenance | H1*H2 | $0 | $94,500 | $94,500 | $189,000 | |
| Risk adjustment | ↑15% | ||||||
| Htr | Ongoing maintenance (risk-adjusted) | $0 | $108,675 | $108,675 | $217,350 | ||
| Three-year total: $434,700 | Three-year present value: $351,908 | ||||||
The financial results calculated in the Benefits and Costs sections can be used to determine the ROI, NPV, and payback period for the composite organization’s investment. Forrester assumes a yearly discount rate of 10% for this analysis.
These risk-adjusted ROI, NPV, and payback period values are determined by applying risk-adjustment factors to the unadjusted results in each Benefit and Cost section.
| Initial | Year 1 | Year 2 | Year 3 | Total | Present Value | |
|---|---|---|---|---|---|---|
| Total costs | ($92,766) | ($945,443) | ($1,013,836) | ($1,057,645) | ($3,109,690) | ($2,584,765) |
| Total benefits | $0 | $3,241,692 | $5,510,876 | $6,483,384 | $15,235,953 | $12,372,499 |
| Net benefits | ($92,766) | $2,296,249 | $4,497,040 | $5,425,739 | $12,126,263 | $9,787,734 |
| ROI | 379% | |||||
| Payback | <6 months | |||||
Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.
Benefits represent the value delivered to the business by the product. The TEI methodology places equal weight on the measure of benefits and the measure of costs, allowing for a full examination of the effect of the technology on the entire organization.
Costs consider all expenses necessary to deliver the proposed value, or benefits, of the product. The cost category within TEI captures incremental costs over the existing environment for ongoing costs associated with the solution.
Flexibility represents the strategic value that can be obtained for some future additional investment building on top of the initial investment already made. Having the ability to capture that benefit has a PV that can be estimated.
Risks measure the uncertainty of benefit and cost estimates given: 1) the likelihood that estimates will meet original projections and 2) the likelihood that estimates will be tracked over time. TEI risk factors are based on “triangular distribution.”
The initial investment column contains costs incurred at “time 0” or at the beginning of Year 1 that are not discounted. All other cash flows are discounted using the discount rate at the end of the year. PV calculations are calculated for each total cost and benefit estimate. NPV calculations in the summary tables are the sum of the initial investment and the discounted cash flows in each year. Sums and present value calculations of the Total Benefits, Total Costs, and Cash Flow tables may not exactly add up, as some rounding may occur.
Related Forrester Research
Data Fabric 2.0 For Connected Intelligence, Forrester Research, Inc., February 17, 2023.
Rationalize Multiple Enterprise BI Platforms with BI Fabric, Forrester Research, Inc., April 10, 2023.
New Technology: The Projected Total Economic Impact™ Of Microsoft Fabric, a commissioned study conducted by Forrester Consulting on behalf of Microsoft, September 2023.
1 Source: The State Of The Insights-Driven Business, 2022, Forrester Research, Inc., August 24, 2022.
2 Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.
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