A FORRESTER TOTAL ECONOMIC IMPACT STUDY COMMISSIONED BY kdb, MARCH 2022
From finance to the internet of things (IoT), the promise of today’s data-driven economy challenges organizations to incorporate diverse streams of data in unprecedented volumes, and create maximum value at the lowest cost. High-velocity analytics that cover in-the-moment and historical data in a platform like kdb creates intelligence that automates processes and decision-making, and builds significant business value.
kdb is an integrated data management and analytics platform for real-time decision-making in the cloud, on-premises, and at the edge. It powers a wide variety of use cases where large volumes of streaming data need to be integrated from a diverse set of inputs, analyzed in real-time, and enriched with historical context to drive critical, in-the-moment decisions. In the manufacturing and IoT sectors, the KX Data platform, powered by kdb is leveraged for component and systems management, as well as overall performance improvement. In this study, use cases included a range of customers in high-complexity manufacturing, prototype research and development, utility networks, and grid-based energy marketplaces. Each had a growing need to ingest, analyze and improve performance from their IoT-based data that exceeded the limits of existing architecture.
KX commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying kdb.1 The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of kdb on their organizations.
To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed four decision-makers with experience using kdb. For the purposes of this study, Forrester aggregated the interviewees’ experiences and combined the results into a single composite organization.
Prior to using kdb, the interviewees’ organizations’ solutions to handle, manipulate, and analyze data were scattered across operations, enterprises, and IT systems. These legacy solutions were not well suited for IoT performance measurement and in-the-moment management. Further, the interviewees noted their organizations did not have the capability to compare real-time performance with stored data sets to have a broader statistical framework for action. As such, they had to invest significant human effort into data manipulation and analysis, and experienced longer product and performance improvement cycles, along with higher costs from early component failures and excessive component redundancies.
After the investment in kdb, the interviewees noted their organizations expended less analytical effort and had superior visibility into IoT performance, created faster and more effective iterative improvement cycles, and lowered costs with reduced incidents of component failure.
Consulting Team: Greg Phillips
Return on investment (ROI):
Benefits PV:
Net present value (NPV):
Payback:
Quantified benefits. Three-year, risk-adjusted present value (PV) quantified benefits for the composite organization include:
Unquantified benefits. Benefits that provide value for the composite organization but are not quantified for this study include:
Costs. Risk-adjusted PV costs include:
The decision-maker interviews and financial analysis found that a composite organization experiences benefits of $5.72 million over three years versus costs of $1.38 million, adding up to a net present value (NPV) of $4.34 million and an ROI of 315%.
From the information provided in the interviews, Forrester constructed a Total Economic Impact™ framework for those organizations considering an investment kdb.
The objective of the framework is to identify the cost, benefit, flexibility, and risk factors that affect the investment decision. Forrester took a multistep approach to evaluate the impact that kdb can have on an organization.
Interviewed kdb stakeholders and Forrester analysts to gather data relative to kdb.
Interviewed four representatives at organizations using kdb to obtain data about costs, benefits, and risks.
Designed a composite organization based on characteristics of the interviewees’ organizations.
Constructed a financial model representative of the interviews using the TEI methodology and risk-adjusted the financial model based on issues and concerns of the interviewees.
Employed four fundamental elements of TEI in modeling the investment impact: benefits, costs, flexibility, and risks. Given the increasing sophistication of ROI analyses related to IT investments, Forrester’s TEI methodology provides a complete picture of the total economic impact of purchase decisions. Please see Appendix A for additional information on the TEI methodology.
Readers should be aware of the following:
This study is commissioned by kdb and delivered by Forrester Consulting. It is not meant to be used as a competitive analysis.
Forrester makes no assumptions as to the potential ROI that other organizations will receive. Forrester strongly advises that readers use their own estimates within the framework provided in the study to determine the appropriateness of an investment in kdb.
kdb reviewed and provided feedback to Forrester, but Forrester maintains editorial control over the study and its findings and does not accept changes to the study that contradict Forrester’s findings or obscure the meaning of the study.
kdb provided the customer names for the interviews but did not participate in the interviews.
| Role | Industry | Region | Revenue |
|---|---|---|---|
| Innovation director | Utility | Europe | $1 billion |
| Vice president, system design and architecture | Energy marketplace | Europe | $800 million |
| Test engineering manager | High-complexity manufacturing | Europe | $500 million |
| R&D/data science engineer | High-performance prototype development | Europe | $250 million |
Before investing in kdb, the interviewees’ organizations utilized different siloed software across operations, enterprise, and IT systems to ingest, present, and analyze their sensor-based data. As these organizations increasingly implemented IoT-based sensors, components, and infrastructure, the volume and velocity of this data grew exponentially. This created a series of costs as interviewees struggled to manipulate and analyze this data in a timely way, gain situational awareness, and take appropriate action.
The interviewees’ organizations struggled with common challenges in their prior environments, including:
Costs and additional human effort in data handling and analysis created with the implementation of IoT/edge sensors. The inability of existing solutions to keep up with data flows created lags in data timeliness and action. In short, more data didn’t make for a better product, and created additional costs in data manipulation and analysis. The innovation director at a utility organization noted: “The initial rationale for utilities’ move to smart meters was to latch onto process automation to reduce costs while improving data accuracy and billing. The reality is it also pushed us way up the analytics curve and created costs. It became too time-consuming and expensive for engineers to handle, let alone analyze all those data as it had been done.”
The vice president, system design and architecture for the energy marketplace contributed: “With liberalization and home solar, which also gets resold, utilities collectively represent an energy marketplace of many producers and consumers at all scales. It’s not just more data that must all be accounted for; the calculations themselves are more complex by a factor of 20. Before kdb, we had a team tasked with assembling and harmonizing the data hourly every operating day.”
The inability to compare real-time and historical data sets, creating missed opportunities in product improvement. Test and performance data were all too often individualized events with existing platforms unable to draw on previous data sets to analyze in real-time against the generated streaming data. This left interviewees unable to delve into deeper statistical testing across a large array of results and acceptable performance bands that were too wide. This often led to unanticipated production errors, component outages, and longer iterative timelines to improve product longevity.
As the test engineering manager in high-complexity manufacturing related: “Previously, components would pass test parameters but could still fail with customers before their expected lifetime. Performance tolerances could not be tested at sufficient depth statistically without extending a costly effort to bring together historical test data to support this. The statistical testing available to us with the KX Data platform, powered by kdb is much richer, and the acceptable variances in production testing are much tighter now.”
The initial rationale for additional IoT, whether from edge device sensors in production, R&D, from sensors across a network, or grid (IoT), was to monitor and improve performance, reduce error, and save human effort. However, interviewees related that the exponential growth in data created a pressing need to ingest, manipulate, and analyze the data streams, which affected product performance and improvement, and caused them to look for a viable solution.
The interviewees’ organizations searched for a solution that could:
Based on the interviews, Forrester constructed a TEI framework, a composite company, and an ROI analysis that illustrates the areas financially affected. The composite organization is representative of the four decision-makers that Forrester interviewed and is used to present the aggregate financial analysis in the next section. The composite organization has the following characteristics:
Description of composite. The composite organization is a high-tech manufacturing organization with high-complexity and high-value manufacturing processes. It collects a multitude of component and systems performance data, which are intrinsic to supporting product specification, testing, and statistical analysis of the line production. The composite organization has a strong brand and global operations, wherein product performance is fundamental to its base of customers and its brand at large as a high-tech creator of value.
Deployment characteristics. The composite organization has specific critical production sites and has employed kdb on several manufacturing lines where testing and data collection efforts are cumbersome, slow, and incomplete. This requires significant time data manipulation and analysis. The organization is expanding the implementation of kdb to include a full array of its manufacturing activity, driving yield, profitability, and customer satisfaction, and minimize rework.
| Ref. | Benefit | Year 1 | Year 2 | Year 3 | Total | Present Value |
|---|---|---|---|---|---|---|
| Atr | Reduced FTEs for data manipulation and analysis | $742,500 | $742,500 | $742,500 | $2,227,500 | $1,846,488 |
| Btr | Reduced FTEs for product iteration | $536,399 | $569,924 | $569,924 | $1,676,247 | $1,386,840 |
| Ctr | Improved product reliability | $594,000 | $700,000 | $700,000 | $1,994,000 | $1,644,433 |
| Dtr | Reduced cost of spare components inventory | $337,500 | $337,500 | $337,500 | $1,012,500 | $839,313 |
| Total benefits (risk-adjusted) | $2,210,399 | $2,349,924 | $2,349,924 | $6,910,247 | $5,717,074 |
Evidence and data. The interviewees noted that the KX Data platform, powered by kdb enabled their organizations to ingest and analyze data streams at a faster rate, and saved a critical step in data manipulation that took place before these high volume/high-velocity data streams could be analyzed.
Modeling and assumptions. For the composite organization, Forrester assumes the following:
Risks. The reduction in the FTE requirements of data manipulation and analysis will vary with the volume and velocity of an organization’s current and anticipated IoT networks. Other organizations may also have fewer intensive data handling scenarios than the FTE described in the model.
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $1.8 million.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|
| A1 | FTE engineer resources for data manipulation and analysis prior to kdb implementation | Composite | 6 | 6 | 6 |
| A2 | FTE engineer resources for data manipulation and analysis after kdb implementation | Composite | 1 | 1 | 1 |
| A3 | FTE engineer savings | A1-A2 | 5 | 5 | 5 |
| A4 | Engineer fully burdened salary (annual) | Composite | $165,000 | $165,000 | $165,000 |
| At | Reduced FTEs for engineering analysis | A3*A4 | $825,000 | $825,000 | $825,000 |
| Risk adjustment | ↓10% | ||||
| Atr | Reduced FTEs for engineering analysis (risk-adjusted) | $742,500 | $742,500 | $742,500 | |
| Three-year : $2,227,500 | Three-year present value: $1,846,488 | ||||
Evidence and data. The interviewees shared that the speed of the KX Data platform, powered by kdb for monitoring and acting on analytics translated into cost savings from reduced time for product iteration and development.
Modeling and assumptions. For the composite organization, Forrester assumes the following:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV of $1.4 million.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|
| B1 | Annual product iteration hours prior to kdb (60% of FTE) for 10 production engineers | 10*2087*60% | 12,522 | 12,522 | 12,522 |
| B2 | kdb speeding product iteration/completion factor | Interviews | 80% | 85% | 85% |
| B3 | Engineer hours saved for product iteration | B1*B2 | 10,018 | 10,644 | 10,644 |
| B4 | Productivity recapture rate | Composite | 75% | 75% | 75% |
| B5 | Production engineer fully burdened salary (hourly) | Composite | $79 | $79 | $79 |
| Bt | Cost savings in reduced FTE for product iteration | B3*B4 | $595,999 | $633,249 | $633,249 |
| Risk adjustment | ↓10% | ||||
| Btr | Cost savings in reduced FTE for product iteration (risk-adjusted) | $536,399 | $569,924 | $569,924 | |
| Three-year total: $2,227,500 | Three-year present value: $1,846,488 | ||||
Evidence and data. The interviewees shared that the capabilities of the KX Data platform, powered by kdb allowed them to identify and address component and systems issues to drive improved product reliability.
Modeling and assumptions. For the composite organization, Forrester assumes the following:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV of $1.6 million.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|
| C1 | Component failure rate prior to kdb | Interviews | 4.5% | 4.5% | 4.5% |
| C2 | Component failure rate after kdb | Interviews | 1.5% | 1.0% | 1.0% |
| C3 | Change in less frequent rework | (C2-C1)/C1 | 67% | 78% | 78% |
| C4 | Cost of rework prior to kdb | Composite | $1,000,000 | $1,000,000 | $1,000,000 |
| C5 | Cost of rework after kdb | C4*(1-C3) | $340,000 | $222,222 | $222,222 |
| Ct | Improved product reliability | C4-C5 | $660,000 | $777,778 | $777,778 |
| Risk adjustment | ↓10% | ||||
| Ctr | Improved product reliability (risk-adjusted) | $594,000 | $700,000 | $700,000 | |
| Three-year total: $1,994,000 | Three-year present value: $1,644,433 | ||||
Evidence and data. Interviewees noted the visibility of nodal data across systems facilitated allowed them to reduce the redundancy of spare parts.
Modeling and assumptions. For the composite organization, Forrester assumes the following:
Risks. Other organizations may have differences in their redundant component inventories or annual costs.
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV of $839,000.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|
| D1 | Value of noncritical components in inventory prior to kdb identifying critical parts | Composite | $1,500,000 | $1,500,000 | $1,500,000 |
| D2 | Carry-cost factor to components inventory | Interviews | 25% | 25% | 25% |
| Dt | Reduced cost of spare components inventory | D1*D2 | $375,000 | $375,000 | $375,000 |
| Risk adjustment | ↓10% | ||||
| Dtr | Save costs of spare components inventory (risk-adjusted) | $337,500 | $337,500 | $337,500 | |
| Three-year total: $1,012,500 | Three-year present value: $839,313 | ||||
Additional benefits that customers experienced, but were not able to quantify include:
The value of flexibility is unique to each customer. There are multiple scenarios in which a customer might implement kdb and later realize additional uses and business opportunities, including:
Flexibility would also be quantified when evaluated as part of a specific project (described in more detail in Appendix A).
| Ref. | Cost | Initial | Year 1 | Year 2 | Year 3 | Total | Present Value |
|---|---|---|---|---|---|---|---|
| Etr | kdb sprint team setup cost | $284,625 | $0 | $0 | $0 | $284,625 | $284,625 |
| Ftr | Kdb license and data core maintenance | $0 | $440,000 | $440,000 | $440,000 | $1,320,000 | $1,094,215 |
| Total costs (risk-adjusted | $284,625 | $440,000 | $440,000 | $440,000 | $1,604,625 | $1,378,840 |
Evidence and data. Interviewees noted the costs to set up and integrate disparate data ingestion into the KX Data platform, powered by kdb across system components and sensors, as well as tap into stored data for sub-millisecond analysis and create data visualization and dashboarding.
In a standard application of kdb, a sprint team would be designated to map out these data, integration, and analytical tasks. These would be specific given the organizational context, but routinely this would include experts in solution architecture, software development, business analysis, and project management in a targeted engagement for the particular setting. Interviewees described a three- to six-month timeframe for implementation.
Modeling and assumptions. For the composite organization, Forrester assumes the platform setup is accomplished in a 100-day sprint with the team handling its roles in some portion of 25% to 50% engagement over the duration of the sprint from design to delivery.
Risks. The composite organization falls towards the middle of the experience related in most setups; however, different organizations could have different timeframes and intensities for the design and setup of the platform based on IoT based-sensors and networks.
Results. To account for these risks, Forrester adjusted this cost upward by 15%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of less than $285,000.
| Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|---|
| E1 | Approximate 4.5 months set-up sprint | Composite | $0 | |||
| E2 | Solution architect fully-burdened salary over 35 days (35% of time) | TEI standard | $61,250 | |||
| E3 | Project manager fully-burdened salary over 35 days (35% of time) | TEI standard | $52,500 | |||
| E4 | Business analyst fully-burdened salary over 50 days (50% of time) | TEI standard | $60,000 | |||
| E5 | Two software developers fully-burdened salary over 50 days (25% of time) | TEI standard | $55,000 | |||
| E6 | Junior developer fully-burdened salary over 25 days (25% of time) | TEI standard | $18,750 | |||
| Et | kdb sprint team setup cost | E2+E3+E4+E5+E6 | $247,500 | $0 | $0 | $0 |
| Risk adjustment | ↑15% | |||||
| Etr | kdb sprint team setup cost (risk-adjusted) | $284,625 | $0 | $0 | $0 | |
| Three-year total: $284,625 | Three-year present value: $284,625 | |||||
Evidence and data. For the composite organization, the annual cost of the KX Data platform, powered by kdb is estimated to total $300,000 annually. Ongoing work to maintain the core databases, develop and rung scripts to handle the velocity of data for ready comparison to stored data, as well as handle the changes and evolution in core data sets is estimated to cost $100,000 annually.
Modeling and assumptions. For the composite organization, Forrester assumes the following:
Risks. Depending on the application, some organizations may have different degrees of core data maintenance updates and needs.
Results. To account for these risks, Forrester adjusted this cost upward by 10%, yielding a three-year, risk-adjusted total PV of less than $1.1 million.
| Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|---|
| F1 | kdb license cost | Composite | 300,000 | 300,000 | 300,000 | |
| F2 | Data core maintenance | Composite | 100,000 | 100,000 | 100,000 | |
| Ft | kdb license and data core maintenance | F1+F2 | $0 | $400,000 | $400,000 | $400,000 |
| Risk adjustment | ↑10% | |||||
| Ftr | kdb license and data core maintenance (risk-adjusted) | $0 | $440,000 | $440,000 | $440,000 | |
| Three-year total: $1,320,000 | Three-year present value: $1,094,215 | |||||
These risk-adjusted ROI, NPV, and payback period values are determined by applying risk-adjustment factors to the unadjusted results in each benefit and cost section.
| Initial | Year 1 | Year 2 | Year 3 | Total | Present Value | |
|---|---|---|---|---|---|---|
| Total costs | ($284,625) | ($440,000) | ($440,000) | ($440,000) | ($1,604,625) | ($1,378,840) |
| Total benefits | $0 | $2,210,399 | $2,349,924 | $2,349,924 | $6,910,247 | $5,717,074 |
| Net benefits | ($284,625) | $1,770,399 | $1,909,924 | $1,909,924 | $5,305,622 | $4,338,234 |
| ROI | 315% | |||||
| Payback period (months) | <6 |
Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.
Benefits represent the value delivered to the business by the product. The TEI methodology places equal weight on the measure of benefits and the measure of costs, allowing for a full examination of the effect of the technology on the entire organization.
Costs consider all expenses necessary to deliver the proposed value, or benefits, of the product. The cost category within TEI captures incremental costs over the existing environment for ongoing costs associated with the solution.
Flexibility represents the strategic value that can be obtained for some future additional investment building on top of the initial investment already made. Having the ability to capture that benefit has a PV that can be estimated.
Risks measure the uncertainty of benefit and cost estimates given: 1) the likelihood that estimates will meet original projections and 2) the likelihood that estimates will be tracked over time. TEI risk factors are based on “triangular distribution.”
The initial investment column contains costs incurred at “time 0” or at the beginning of Year 1 that are not discounted. All other cash flows are discounted using the discount rate at the end of the year. PV calculations are calculated for each total cost and benefit estimate. NPV calculations in the summary tables are the sum of the initial investment and the discounted cash flows in each year. Sums and present value calculations of the Total Benefits, Total Costs, and Cash Flow tables may not exactly add up, as some rounding may occur.
1Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s
technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.
Cookie Preferences
Accept Cookies
A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions (data inputs, website navigation), so you don’t have to re-enter data when you come back to the site or browse from one page to another.
Behavioral information collected by our web analytics vendor is used to analyze data pertaining to visitor trends, plan website enhancements, and measure overall website effectiveness. We may also use cookies or web beacons to help us offer you products, programs, or services that may be of interest to you and to deliver relevant advertising. We may use third-party advertising companies to help tailor website content to users or to serve ads on our behalf. These companies may also employ cookies and web beacons to measure advertising effectiveness.
Please accept cookies and the collection of behavioral information to receive full functionality and enhance your experience. If you decline cookies, some features of the website may not function normally.
Please see our
Privacy Policy for more information.