KX commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study. To better understand the benefits, costs, and risks associated with kdb, the vector database, time series, and real-time analytics engine, Forrester interviewed two decision-makers from a life sciences organization.1 This abstract will focus on the use of kdb and advanced data analytics in the development of new drugs across different trial phases and how this is transforming the pharmaceutical industry.
Two interviewees from a life sciences organization participated in this study:
Pharmaceutical companies have to spend billions of dollars and many years in bringing a new drug to market successfully. The use of advanced data analytics in healthcare has lagged other industries; as a result, performing complex queries of databases with very high volumes of data took a long time and/or required costly and sub-optimal infrastructure.
The interviewees from the life sciences organization noted seeing the opportunity to use kdb to quickly and efficiently analyze very large volumes of data, including real-time sources for a number of different use cases. These use cases included patient simulation, whereby initial new drugs can be trialed without the need to test on humans as part of the first testing phase; and clinical trials, whereby optimal timing and location of clinical trials ensure they happen at the right place with the right investigator and with sufficient patient availability. These are typically in later testing phases. The benefits of these use cases not only include reduced time and lower costs in new drug development, but also reduced negative outcomes of drug trials and shorter time to market for new medications and treatments.
The interviewees’ organization adopted kdb because it saw the opportunity to transform the way data analytics could be used in the pharmaceutical industry. Interviewees noted their organization wanted to accelerate and improve the value of its data processing capabilities to improve its customer offerings. This organization was looking to optimize its legacy environments, including:
The interviewees’ organization chose to invest in kdb for the following reasons:
While there are four important benefits detailed below, the overall, combined impact is transformational and will enable pharmaceutical companies to reduce the time and cost of bringing new drugs to market. New business models and ways of working are still being explored to further enhance the capabilities that kdb enables.
The results of the investment for the interviewees’ organization included:
A step change in information processing time compared to traditional database design and structure. The benefits of accelerated data processing were:
Increased data value from the inclusion of real-time data sources. The ability to add real-time data streams greatly increased the value of the analysis.
An agile and scalable approach keeps costs down. Achieving scalability with the capacity to pivot and expand allowed for cost efficiency and kept essential resources to a minimum:
Readers should be aware of the following:
This study is commissioned by KX and delivered by Forrester Consulting. It is not meant to be used as a competitive analysis.
Forrester makes no assumptions as to the potential ROI that other organizations will receive. Forrester strongly advises that readers use their own estimates within the framework provided in the study to determine the appropriateness of an investment in kdb.
KX reviewed and provided feedback to Forrester, but Forrester maintains editorial control over the study and its findings and does not accept changes to the study that contradict Forrester’s findings or obscure the meaning of the study.
KX provided the customer names for the interviews but did not participate in the interviews.
1 Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s
technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.
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