A FORRESTER TOTAL ECONOMIC IMPACT STUDY COMMISSIONED BY EGGPLANT, SEPTEMBER 2023
Teams responsible for the quality of digital applications and workflows are under increasing pressure as cloud upgrades are more recurrent and the frequency of releases increases. Eggplant Test automates the testing of end-to-end user journeys, supporting the need for increased technology iteration. As a result, bugs are reduced, application and workflow users’ productivity improve, and testers are more productive. The quality of external applications also increases, resulting in better customer experiences.
Eggplant Test is a continuous testing automation tool that uses a model-based approach to combine linear directed test automation with automated exploratory testing. It enables teams working to ensure high-quality digital experiences to scale their testing and therefore also supports a higher frequency of iterations and releases.
Keysight commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Eggplant Test.1 The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Eggplant Test on their organizations.
To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed two representatives with experience using Keysight’s Eggplant automation platform. For the purposes of this study, Forrester aggregated the interviewees’ experiences and combined the results into a single composite organization that is a services organization with 15,000 employees and multiple billions of dollars in revenue.
Prior to using Eggplant Test, these interviewees noted how their organizations were struggling to cover the increasing demands of application testing. Adding more manual testers was not viable or cost-efficient, while the legacy tools they were using were not sufficiently adopted or did not provide the coverage to capture many bugs and defects.
After the investment in Eggplant Test, the interviewees were able to increase the scale of testing significantly. Key results from the investment include improved productivity of application users, reduced bug remediation effort and manual tester efficiencies.
Quantified benefits. Three-year, risk-adjusted present value (PV) quantified benefits for the composite organization include:
Unquantified benefits. Benefits that provide value for the composite organization but are not quantified in this study include:
Costs. Three-year, risk-adjusted PV costs for the composite organization include:
The representative interviews and financial analysis found that a composite organization experiences benefits of $7.58M over three years versus costs of $2.89M, adding up to a net present value (NPV) of $4.69M and an ROI of 162%.
Return on investment (ROI):
Benefits PV:
Net present value (NPV):
Payback:
From the information provided in the interviews, Forrester constructed a Total Economic Impact™ framework for those organizations considering an investment in Eggplant Test.
The objective of the framework is to identify the cost, benefit, flexibility, and risk factors that affect the investment decision. Forrester took a multistep approach to evaluate the impact that Automation Platform can have on an organization.
Interviewed Keysight stakeholders and Forrester analysts to gather data relative to Automation Platform.
Interviewed two representatives at organizations using Eggplant Test to obtain data with respect to costs, benefits, and risks.
Designed a composite organization based on characteristics of the interviewees’ organizations.
Constructed a financial model representative of the interviews using the TEI methodology and risk-adjusted the financial model based on issues and concerns of the interviewees.
Employed four fundamental elements of TEI in modeling the investment impact: benefits, costs, flexibility, and risks. Given the increasing sophistication of ROI analyses related to IT investments, Forrester’s TEI methodology provides a complete picture of the total economic impact of purchase decisions. Please see Appendix A for additional information on the TEI methodology.
Readers should be aware of the following:
This study is commissioned by Keysight and delivered by Forrester Consulting. It is not meant to be used as a competitive analysis. Forrester makes no assumptions as to the potential ROI that other organizations will receive.
Forrester strongly advises that readers use their own estimates within the framework provided in the study to determine the appropriateness of an investment in Automation Platform.
Keysight reviewed and provided feedback to Forrester, but Forrester maintains editorial control over the study and its findings and does not accept changes to the study that contradict Forrester’s findings or obscure the meaning of the study.
Keysight provided the customer names for the interviews but did not participate in the interviews.
Consulting Team: Jan Sythoff
| Role | Industry | Region | Number of employees |
|---|---|---|---|
| IT manager | Retail | North America | 270,000 |
| Chief development officer | Financial services | North America | 2,300 |
The interviewees shared that there was growing pressure on their quality assurance and testing teams. The need to iterate faster required more and more testing time, while budgets were also under pressure.
The interviewees noted how their organizations struggled with common challenges, including:
Based on the interviews, Forrester constructed a TEI framework, a composite company, and an ROI analysis that illustrates the areas financially affected. The composite organization is representative of the two interviewees, and it is used to present the aggregate financial analysis in the next section. The composite organization has the following characteristics:
Description of composite. A large, global, multibillion dollar enterprise in the services industry with a total of 15,000 employees. It has 10 key applications which require testing when they are updated, prior to being released to ensure high quality and bug detection and elimination. As more of the applications have moved to the cloud, and are updated more regularly, there was increasing pressure on the testing team.
Deployment characteristics. It had 12 manual testers covering these applications, but they were no longer able to test across all releases. In the initial period, all 10 application environments were prepared for automation testing. Within each application, there are an average of 150 end-to-end user journeys that need to be tested, and scripts were written for 85% of these at this time. For each end-to-end user journey, there are an average of 10 test cases. Therefore initially, 1,275 test cases were prepared, which increases to 1,350 at the end of year 1 (equivalent to 90% of applications and end-to-end user journeys), and 1,425 in year 2 (equivalent to 95% of applications and end-to-end user journeys).
Furthermore, the number of releases increased from 5 prior to the investment, which increased to 20 in year 1, 24 in year 2 and 30 in year 3.
| Ref. | Benefit | Year 1 | Year 2 | Year 3 | Total | Present Value |
|---|---|---|---|---|---|---|
| Atr | Improved application user productivity | $1,606,500 | $1,701,000 | $1,795,500 | $5,103,000 | $4,215,225 |
| Btr | Cost savings from avoided remediation | $765,000 | $972,000 | $1,282,500 | $3,019,500 | $2,462,322 |
| Ctr | Increased manual tester productivity | $256,500 | $299,250 | $342,000 | $897,750 | $737,446 |
| Dtr | Avoided alternative tool cost | $67,500 | $67,500 | $67,500 | $202,500 | $167,863 |
| Total benefits (risk-adjusted) | $2,695,500 | $3,039,750 | $3,487,500 | $9,222,750 | $7,582,856 |
Evidence and data. The largest benefit the interviewees identified was the improved quality of the applications. This is not only because the number of bugs and defects was significantly reduced (see next benefit), but also because the number of releases increased significantly, so new features, functions and capabilities could be added.
Modeling and assumptions. The impact of this benefit has been quantified by estimating the time savings delivered by the improved quality of the applications used by employees. These quality improvements also pertain to customer facing applications, but for the sake of simplicity and the difficulty for interviewees in monitoring such impacts, the customer impact has been incorporated into this one benefit.
Risks. It is possible that the impact of this benefit could be lower, for an organization like the composite, if the productivity impact is lower, if the average salary level were lower or if the average number of users per applications were lower.
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV of $4,215,225.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|
| A1 | Total number of applications covered by Eggplant | Composite | 8.5 | 9.0 | 9.5 | |
| A2 | Average number of users per application (assume 1/3 employees) | Assumption | 5,000 | 5,000 | 5,000 | |
| A3 | Productivity benefit per application per user (hours) | TEI Assumption | 2.0 | 2.0 | 2.0 | |
| A4 | Total number of hours saved | A1*A2*A3 | 85,000 | 90,000 | 95,000 | |
| A5 | Average hourly user salary rate (based on $75,000 fully loaded average) | Composite | $42 | $42 | $42 | |
| A6 | Productivity conversion rate | TEI standard | 50% | 50% | 50% | |
| At | Improved application user productivity | A4*A5*A6 | $1,785,000 | $1,890,000 | $1,995,000 | |
| Risk adjustment | ↓10% | |||||
| Atr | Improved application user productivity (risk-adjusted) | $1,606,500 | $1,701,000 | $1,795,500 | ||
| Three-year total: $5,103,000 | Three-year present value: $4,215,225 | |||||
Evidence and data. The avoidance of remediation on bugs and defects is an important benefit. Interviewees shared that because they were able to cover much more in terms of testing, with Eggplant, they caught bugs and defects at a much earlier stage and so the number of bugs reaching post-production was much reduced.
Modeling and assumptions. In order to quantify this benefit, the following assumptions were made:
Risks. The remediation time avoided could be lower for an enterprise like the composite if:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $2,462,322.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|
| B1 | Number of applications covered | Composite | 8.5 | 9.0 | 9.5 | |
| B2 | Number of end-to-end user journeys covered by Eggplant | B1*150 | 1,275 | 1,350 | 1,425 | |
| B3 | Number of releases | Interviews | 20 | 24 | 30 | |
| B4 | Baseline number of bugs per end-to-end user journey per release | Assumption | 2 | 2 | 2 | |
| B5 | Percentage of bugs avoided | Interviews | 80% | 80% | 80% | |
| B6 | Reduction in number of bugs | B2*B3*B4*B5 | 40,800 | 51,840 | 68,400 | |
| B7 | Average E2E user journey bug-fix time (hours) | Assume 15 minutes | 0.25 | 0.25 | 0.25 | |
| B8 | Total amount of time saved in fixing bugs (hours) | B6*B7 | 10,200 | 12,960 | 17,100 | |
| B9 | Hourly rate of application developers ($150,000 fully loaded salary) | TEI standard | $83 | $83 | $83 | |
| Bt | Cost savings from avoided remediation | B8*B9 | $850,000 | $1,080,000 | $1,425,000 | |
| Risk adjustment | ↓10% | |||||
| Btr | Cost savings from avoided remediation (risk-adjusted) | $765,000 | $972,000 | $1,282,500 | ||
| Three-year total: $3,019,500 | Three-year present value: $2,462,322 | |||||
Evidence and data. Both the interviewees shared that manual tester time was freed up following the Eggplant implementation. The extent of this benefit depends on how much additional testing could and should be done versus the cost reductions that could be an alternative priority.
Modeling and assumptions. The following assumptions were made to quantify this benefit:
Risks. It is possible that the impact of this benefit could be lower in an organization like the composite if the manual testers were already very efficient and productive. Manual tester salaries may also be lower, or the productivity capture rate could be lower. Also note that the manual tester productivity needs to be balanced with the number of releases.
Results. To account for this risk, Forrester adjusted this benefit downward by 5%, yielding a three-year, risk-adjusted total PV of $737,446.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|
| C1 | Baseline number of manual testers | Composite | 12 | 12 | 12 | |
| C2 | Reduction in manual tester effort required | Composite | 30% | 35% | 40% | |
| C3 | Reduced manual tester effort required | C1*C2 | 3.6 | 4.2 | 4.8 | |
| C4 | Manual tester salary (fully loaded) | $100,000 | $100,000 | $100,000 | $100,000 | |
| C5 | Productivity capture rate | TEI standard | 75% | 75% | 75% | |
| Ct | Increased manual tester productivity | C3*C4*C5 | $270,000 | $315,000 | $360,000 | |
| Risk adjustment | ↓5% | |||||
| Ctr | Increased manual tester productivity (risk-adjusted) | $256,500 | $299,250 | $342,000 | ||
| Three-year total: $897,750 | Three-year present value: $737,446 | |||||
Evidence and data. Both the interviewees mentioned that they were using other tools prior to investing into Keysight Eggplant, but they were not effective:
Modeling and assumptions. The following assumptions were made to quantify this benefit:
Risks. It is possible that a tool of lower cost was used previously by an enterprise like the composite.
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV of $167,863.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|
| D1 | Licensing cost of alternative tool | $75,000 | $75,000 | $75,000 | ||
| Dt | Avoided alternative tool cost | D1 | $75,000 | $75,000 | $75,000 | |
| Risk adjustment | ↓10% | |||||
| Dtr | Avoided alternative tool cost (risk-adjusted) | $67,500 | $67,500 | $67,500 | ||
| Three-year total: $202,500 | Three-year present value: $167,863 | |||||
Interviewees mentioned the following additional benefits that their organizations experienced but were not able to quantify:
The value of flexibility is unique to each customer. There are multiple scenarios in which a customer might implement Automation Platform and later realize additional uses and business opportunities, including:
| Ref. | Cost | Initial | Year 1 | Year 2 | Year 3 | Total | Present Value |
|---|---|---|---|---|---|---|---|
| Etr | Licensing fees | $0 | $294,000 | $315,000 | $341,250 | $950,250 | $783,989 |
| Ftr | Planning and implementation costs | $1,508,122 | $46,970 | $46,970 | $0 | $1,602,062 | $1,589,640 |
| Gtr | Maintenance and incremental hardware costs | $0 | $205,905 | $204,750 | $218,505 | $629,160 | $520,567 |
| Total costs (risk-adjusted) | $1,508,122 | $546,875 | $566,720 | $559,755 | $3,181,472 | $2,894,196 |
Evidence and data. Eggplant fees are broken down into development and execution licenses. The per license costs adjust depending on the total size of the contract. The interviewees shared that they automated the bulk of the test cases upfront, with the help of Eggplant to accelerate this process. However, additional automations were built every year.
Modeling and assumptions. For an organization like the composite, in the first year, the licensing fees come to $280,000, growing to $300,000 in year 2 and further to $325,000 in year 3. The composite continues to automate additional test cases, requiring more execution licenses year on year.
Risks. There is a risk that the licensing fees could be higher for an organization the size of the composite, given that prices can change over time.
Results. To account for these risks, Forrester adjusted this cost upward by 5%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $783,989.
| Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|---|
| E1 | Licensing fees | Composite | $0 | $280,000 | $300,000 | $325,000 | |
| Et | Licensing fees | E1 | $0 | $280,000 | $300,000 | $325,000 | |
| Risk adjustment | ↑5% | ||||||
| Etr | Licensing fees (risk-adjusted) | $0 | $294,000 | $315,000 | $341,250 | ||
| Three-year total: $950,250 | Three-year present value: $783,989 | ||||||
Evidence and data. The interviewees shared that there were a number of steps taken in order to plan and implement Keysight Eggplant. The first was to prepare the applications environments; the second was to prepare the end-to-end user journeys within each of the applications and thirdly to write the scripts for each of the test cases.
Modeling and assumptions. In the case of the composite, the majority of the planning and implementation effort takes place during the initial period, with incremental test cases built in the following years. To quantify the costs, it was assumed that:
Risks. For an organization like the composite, it is possible that the planning and implementation time takes longer, if, for instance, these is a different mix of applications and/ or the end-to-end user journeys are longer or more complicated.
Results. To account for these risks, Forrester adjusted this cost upward by 10%, yielding a three-year, risk-adjusted total PV of $1,589,640.
| Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|---|
| F1 | Number of applications | Composite | 10 | ||||
| F2 | Number of FTEs | Composite | 12 | ||||
| F3 | Build, deploy and training time per application (hours per FTE) | Interviews | 96 | ||||
| F4 | Total application environment preparation time (hours) | F1*F2*F3 | 11,520 | ||||
| F5 | Total number of user journeys (assume 150 per application) | F1*150 | 1,500 | 1,500 | 1,500 | 1,500 | |
| F6 | Portion of user journeys covered by Eggplant | Composite | 85% | 90% | 95% | 95% | |
| F7 | Number of user journeys covered by Eggplant | F5*F6 | 1,275 | 1,350 | 1,425 | 1,425 | |
| F8 | Number of new user journeys covered by Eggplant | F7(yrn-1)-(yrn) | 1,275 | 75 | 75 | 0 | |
| F9 | Time spent building E2E user journey test scripts (hours) | F8*(10/60) | 213 | 13 | 13 | 0 | |
| F10 | Number of new test cases (average 10 per user journey) | 10*F8 | 12,750 | 750 | 750 | 0 | |
| F11 | Total time spent preparing test cases (1 hour per test case) | F10 | 12,750 | 750 | 750 | 0 | |
| F12 | Total planning, implementation and maintenance time | F4+F9+F11 | 24,483 | 763 | 763 | 0 | |
| F13 | FTE hourly rate (based on fully loaded salary of $100,000) | TEI Standard | $56 | $56 | $56 | $56 | |
| Ft | Planning and implementation costs | F12*F13 | $1,371,020 | $42,700 | $42,700 | $0 | |
| Risk adjustment | ↑10% | ||||||
| Ftr | Planning and implementation costs (risk-adjusted) | $1,508,122 | $46,970 | $46,970 | $0 | ||
| Three-year total: $1,602,062 | Three-year present value: $1,589,640 | ||||||
Evidence and data. There were two ongoing costs that interviewees described: the additional servers required to run the robots (which also had to be maintained) and the maintenance of the test cases.
Modeling and assumptions. For the amount of test cases automated, the composite needs 8 robots (or execution licenses) in year 1, another 2 in year 2 and another 3 in year 3. Each requires a single server, each of which is assumed to cost $2,000; the maintenance of the servers is assumed to be 10% of this hardware cost.
Risks. There is a small risk that the hardware and maintenance costs could be higher if the server acquisition cost is higher or the average time per test case maintenance is longer.
Results. To account for these risks, Forrester adjusted this cost upward by 5%, yielding a three-year, risk-adjusted total PV of $520,567.
| Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|---|
| G1 | Number of robots | Composite | 0 | 8 | 10 | 13 | |
| G2 | Number of new servers (1 per robot) | 1 server per robot | 0 | 8 | 2 | 3 | |
| G3 | Server acquisition cost ($2,000 each) | G2*$2,000 | $0 | $16,000 | $4,000 | $6,000 | |
| G4 | Server maintenance costs | 10% of cumulative hardware cost | $0 | $1,600 | $2,000 | $2,600 | |
| G5 | Total incremental hardware costs | G3+G4 | $0 | $17,600 | $6,000 | $8,600 | |
| G6 | Number of test cases covered by Eggplant | F10 cumulative | 0 | 12,750 | 13,500 | 14,250 | |
| G7 | Total test case maintenance time (average 15 minutes per test case) | G6*15/60 | 0 | 3,188 | 3,375 | 3,563 | |
| G8 | FTE hourly rate (based on fully loaded salary of $100,000) | TEI standard | $0 | $56 | $56 | $56 | |
| G9 | Total test case maintenance costs | G7*G8 | $0 | $178,500 | $189,000 | $199,500 | |
| Gt | Maintenance and incremental hardware costs | G5+G9 | $0 | $196,100 | $195,000 | $208,100 | |
| Risk adjustment | ↑5% | ||||||
| Gtr | Maintenance and incremental hardware costs (risk-adjusted) | $0 | $205,905 | $204,750 | $218,505 | ||
| Three-year total: $629,160 | Three-year present value: $520,567 | ||||||
The financial results calculated in the Benefits and Costs sections can be used to determine the ROI, NPV, and payback period for the composite organization’s investment. Forrester assumes a yearly discount rate of 10% for this analysis.
These risk-adjusted ROI, NPV, and payback period values are determined by applying risk-adjustment factors to the unadjusted results in each Benefit and Cost section.
| Initial | Year 1 | Year 2 | Year 3 | Total | Present Value | |
|---|---|---|---|---|---|---|
| Total costs | ($1,508,122) | ($546,875) | ($566,720) | ($559,755) | ($3,181,472) | ($2,894,196) |
| Total benefits | $0 | $2,695,500 | $3,039,750 | $3,487,500 | $9,222,750 | $7,582,856 |
| Net benefits | ($1,508,122) | $2,148,625 | $2,473,030 | $2,927,745 | $6,041,278 | $4,688,660 |
| ROI | 162% | |||||
| Payback period (months) | 9.0 |
Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.
Benefits represent the value delivered to the business by the product. The TEI methodology places equal weight on the measure of benefits and the measure of costs, allowing for a full examination of the effect of the technology on the entire organization.
Costs consider all expenses necessary to deliver the proposed value, or benefits, of the product. The cost category within TEI captures incremental costs over the existing environment for ongoing costs associated with the solution.
Flexibility represents the strategic value that can be obtained for some future additional investment building on top of the initial investment already made. Having the ability to capture that benefit has a PV that can be estimated.
Risks measure the uncertainty of benefit and cost estimates given: 1) the likelihood that estimates will meet original projections and 2) the likelihood that estimates will be tracked over time. TEI risk factors are based on “triangular distribution.”
The initial investment column contains costs incurred at “time 0” or at the beginning of Year 1 that are not discounted. All other cash flows are discounted using the discount rate at the end of the year. PV calculations are calculated for each total cost and benefit estimate. NPV calculations in the summary tables are the sum of the initial investment and the discounted cash flows in each year. Sums and present value calculations of the Total Benefits, Total Costs, and Cash Flow tables may not exactly add up, as some rounding may occur.
Related Forrester Research
“The 12 Must-Dos For Achieving Continuous Software Testing,” Forrester Research, Inc., June 28, 2023
1 Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.
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