A Forrester Total Economic Impact™ Study Commissioned By Grab For Business, February 2024
Fostering direct connections with clients, partners, and employees is crucial for business success. It usually involves traveling for meetings and incorporating meals into employee experience (EX) programs and return-to-office initiatives. However, these essential in-person interactions often come with hidden costs, particularly around manual claims, travel and expenses (T&E) compliance checks, and reimbursement processes. Grab For Business affords organizations an option for their employees to order daily services via a corporate solution — exempting employees from lengthy reimbursement claim procedures while allowing managers to maintain control and compliance.
Grab For Business offers organizations improved operational efficiencies, risk-based control, and transparency into their Grab transactions. Decision-makers can easily set digital rules and automate payments for compliant bookings while employees use the Grab app for business transport, food orders, and deliveries. Grab For Business also provides detailed insights into all bookings and transactions through flexible, real-time reports.
Grab For Business commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Grab For Business.1 The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Grab For Business on their organizations.
To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed five representatives from four organizations with experience using Grab For Business. For the purposes of this study, Forrester aggregated the interviewees’ experiences and combined the results into a single composite organization that is a professional services company with 500 employees across Asia Pacific (APAC) with a revenue of $150 million per year.
has 0 employees, has 0 corporate services employees, has 0 finance employees who manage reimbursements, and the average employee expense claim is $0 for each claim. Custom results are based on these inputs and the TEI case study.
Interviewees said that prior to using Grab For Business, their employees either ordered taxis or ride-share services on their own or drove to work, and taxi/ride fares were reimbursed upon claims along with certain meal expenses. This meant employees had to bear heavy cashflow burdens. In spite of an established expense claim system, organizations still spent hours processing reimbursement workflows month after month. On top of this, they had trouble tracking and understanding employee spending and daily activities, as they could not gain an overview of actual employee transactions. Organizations lacked the evidence to fully verify business expenses and struggled to maintain compliance control. Some organizations attempted to create reports by recording information into spreadsheets, but this led to even more manual labor.
After the investment in Grab For Business, the organizations consolidated business-related employee transactions on Grab for Transport, Food, Mart, and Express Delivery services into one corporate solution; and employees leveraged Grab’s services within their organizations’ spending policies. Key results from the investment include elevated employee productivity and experience, as well as improved governance and compliance.
Quantified benefits. Three-year, risk-adjusted present value (PV) quantified benefits for the composite organization include:
For with 0 end users, this benefit might be worth over three years.
For with 0 corporate service staff, this benefit might be worth over three years.
For , with 0 finance staff processing reimbursement payments, this benefit might be worth over three years.
Unquantified benefits. Benefits that provide value for the composite organization but are not quantified for this study include:
Costs. Three-year, risk-adjusted PV costs for the composite organization include:
For , the annual transaction costs could represent over three years.
For , the implementation and ongoing management costs might be over three years.
The representative interviews and financial analysis found that a composite organization experiences benefits of $811,000 over three years versus costs of $313,000, adding up to a net present value (NPV) of $498,000 and an ROI of 159%.
might experience benefits of over three years versus costs of , adding up to an NPV of and an ROI of 0%.
Return on investment (ROI)
Benefits PV
Net present value (NPV)
Payback
From the information provided in the interviews, Forrester constructed a Total Economic Impact™ framework for those organizations considering an investment Grab For Business.
The objective of the framework is to identify the cost, benefit, flexibility, and risk factors that affect the investment decision. Forrester took a multistep approach to evaluate the impact that Grab For Business can have on an organization.
Interviewed Grab For Business stakeholders and Forrester analysts to gather data relative to Grab For Business.
Interviewed five representatives from four organizations using Grab For Business to obtain data about costs, benefits, and risks.
Designed a composite organization based on characteristics of the interviewees’ organizations.
Constructed a financial model representative of the interviews using the TEI methodology and risk-adjusted the financial model based on issues and concerns of the interviewees.
Employed four fundamental elements of TEI in modeling the investment impact: benefits, costs, flexibility, and risks. Given the increasing sophistication of ROI analyses related to IT investments, Forrester’s TEI methodology provides a complete picture of the total economic impact of purchase decisions. Please see Appendix A for additional information on the TEI methodology.
Readers should be aware of the following:
This study is commissioned by Grab For Business and delivered by Forrester Consulting. It is not meant to be used as a competitive analysis.
Forrester makes no assumptions as to the potential ROI that other organizations will receive. Forrester strongly advises that readers use their own estimates within the framework provided in the study to determine the appropriateness of an investment in Grab For Business.
Grab For Business reviewed and provided feedback to Forrester, but Forrester maintains editorial control over the study and its findings and does not accept changes to the study that contradict Forrester’s findings or obscure the meaning of the study.
Grab For Business provided the customer names for the interviews but did not participate in the interviews.
Consulting Team:
Xin Tao, Zhi Tao Ng
Role | Industry | Region | Total Number Of Users |
---|---|---|---|
Executive vice president of general affairs and property asset management | Energy | Indonesia | 70,000 |
Corporate card and expense operations analyst | Entertainment | Regional headquarters in Singapore, with global headquarters in the US | 500 (in Southeast Asia) |
Business development head | Professional services | The Philippines | 100 |
People operations assistant manager Finance and operations manager |
Professional services | Malaysia | 30 |
From the interviews, most employees had to travel frequently to different offices and workplaces either for daily work, client meetups, or business events. Employees would order taxis or ride-sharing services by themselves, and their organizations reimbursed daily travel expenses. The process is similar for claims on food, mart, and express delivery services.
The interviewees noted how their organizations struggled with common challenges, including:
The interviewees’ organizations searched for a solution that could:
Based on the interviews, Forrester constructed a TEI framework, a composite company, and an ROI analysis that illustrates the areas financially affected. The composite organization is representative of the five interviewees from four organizations, and it is used to present the aggregate financial analysis in the next section. The composite organization has the following characteristics:
The composite organization is a mid- to large-sized professional services firm headquartered in Singapore. It operates across APAC and has an annual revenue of $150 million. Most of its 500 employees are in client-facing roles, and they travel to offices and client sites daily.
Deployment characteristics. Seventy percent of the composite organization’s employees (350 individuals) are enrolled in Grab For Business as end users, and book Transport services for daily rides. They are also eligible for a funded meal ordered via GrabFood on work days. The composite organization also uses Express Delivery and Mart services on an ad hoc basis. In the meantime, a number of corporate service staff (e.g., HR, EX officers, administrators, and project managers) act as portal users.
has 0 employees, has 0 corporate services employees, has 0 finance employees who manage reimbursements, and the average employee expense claim is $0 for each claim.
Ref. | Benefit | Year 1 | Year 2 | Year 3 | Total | Present Value |
---|---|---|---|---|---|---|
Atr | Increased productivity due to automated expense claims | $307,499 $307,499 | $313,906 $313,906 | $320,312 $320,312 | $941,718 $941,718 | $779,627 $779,627 |
Btr | Increased efficiency in managing employee spending | $9,617 $9,617 | $9,938 $9,938 | $10,258 $10,258 | $29,813 $29,813 | $24,663 $24,663 |
Ctr | Saved time and effort in processing payments accurately | $2,555 $2,555 | $2,647 $2,647 | $2,738 $2,738 | $7,940 $7,940 | $6,567 $6,567 |
Total benefits (risk-adjusted) | $319,672 $319,672 | $326,491 $326,491 | $333,308 $333,308 | $979,471 $979,471 | $810,857 $810,857 | |
Evidence and data. Grab For Business eliminated the need for end users to submit an expense claim and reimbursement. All expenses regarding Transport, Food, Mart, and Express Delivery services that abided by the organization’s reimbursement policies could be directly processed via corporate payment.
Modeling and assumptions. For the composite organization, Forrester assumes:
Risks. Organizations may realize results differ from those presented in the financial model due to:
Results. To account for these risks, Forrester adjusted this benefit downward by 15%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $780,000.
For , this benefit may have a three-year, risk-adjusted total PV of .
Ref. | Metric | Source | Year 1 | Year 2 | Year 3 |
---|---|---|---|---|---|
A1 | Number of end users | CompositeComposite | 350350 | 350350 | 350350 |
A2 | Average number of monthly transactions per person (Transport services) | Composite | 4444 | 4444 | 4444 |
A3 | Average number of monthly transactions per person (Food services) | Composite | 2222 | 2222 | 2222 |
A4 | Average number of monthly transactions in total (Mart and Express Delivery services) | Composite | 1.51.5 | 1.51.5 | 1.51.5 |
A5 | Total number of transactions per month | A1*(A2+A3)+A4 | 23,10223,102 | 23,10223,102 | 23,10223,102 |
A6 | Average time saved on expense claims per transaction (minutes) | Composite | 2.52.5 | 2.52.5 | 2.52.5 |
A7 | Subtotal: Annual hours saved on expense claims | A5*12*A6/60 | 11,55111,551 | 11,55111,551 | 11,55111,551 |
A8 | Hours saved on correcting errors during expense claims annually | Composite | 4444 | 4444 | 4444 |
A9 | Hourly wage of end user employees | TEI standard | $48 $48 | $49 $49 | $50 $50 |
A10 | Productivity conversion rate | Forrester research | 65%65% | 65%65% | 65%65% |
At | Increased productivity due to automated expense claims | (A7+A8)*A9*A10 | $361,764 $361,764 | $369,301 $369,301 | $376,838 $376,838 |
Risk adjustment | ↓15% | ||||
Atr | Increased productivity due to automated expense claims (risk-adjusted) | $307,499 $307,499 | $313,906 $313,906 | $320,312 $320,312 | |
Three-year total: $941,718 $941,718 | Three-year present value: $779,627 $779,627 |
Evidence and data. After reimbursement claims were submitted, organizations usually reviewed employee spending for quality assurance. Managers or HR teams tried to ensure the transactions were compliant and within budget. Some organizations had to report employee spending to executives or external clients as part of their project management routine.
Modeling and assumptions. For the composite organization, Forrester assumes:
Risks. Organizations may realize results differ from those presented in the financial model due to:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $25,000.
For , this benefit may have a three-year, risk-adjusted total PV of .
Ref. | Metric | Source | Year 1 | Year 2 | Year 3 |
---|---|---|---|---|---|
B1 | Number of corporate service staff managing employee spending | CompositeComposite | 44 | 44 | 44 |
B2 | Hours spent on checking and reporting spending per corporate service employee annually (before Grab For Business) | Composite | 140140 | 140140 | 140140 |
B3 | Hours spent on checking and reporting spending per corporate service employee annually (after Grab For Business) | Composite | 33 | 33 | 33 |
B4 | Hourly wage per corporate service employee | TEI standard | $30 $30 | $31 $31 | $32 $32 |
B5 | Productivity conversion rate | Forrester research | 65%65% | 65%65% | 65%65% |
Bt | Increased efficiency in managing employee spending | B1*(B2-B3)*B4*B5 | $10,686 $10,686 | $11,042 $11,042 | $11,398 $11,398 |
Risk adjustment | ↓10% | ||||
Btr | Increased efficiency in managing employee spending (risk-adjusted) | $9,617 $9,617 | $9,938 $9,938 | $10,258 $10,258 | |
Three-year total: $29,813 $29,813 | Three-year present value: $24,663 $24,663 |
Evidence and data. Previously, finance departments had to ensure that the correct amount of money was returned to employees at the end of reimbursement processes. With Grab For Business, organizations saved time and effort since expenses relating to commuting, meals, groceries, and express deliveries were all paid directly via the platform.
Modeling and assumptions. For the composite organization, Forrester assumes:
Risks. Organizations may realize results differ from those presented in the financial model due to:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $7,000.
For , this benefit may have a three-year, risk-adjusted total PV of .
Ref. | Metric | Source | Year 1 | Year 2 | Year 3 |
---|---|---|---|---|---|
C1 | Number of finance staff processing reimbursement payments | CompositeComposite | 22 | 22 | 22 |
C2 | Hours saved on processing reimbursement payments annually per finance employee | Composite | 5656 | 5656 | 5656 |
C3 | Hours saved on processing reimbursement payments annually | C1*C2 | 112112 | 112112 | 112112 |
C4 | Hours saved on correcting errors in expense claims annually | Composite | 4444 | 4444 | 4444 |
C5 | Hourly wage per finance employee | TEI standard | $28 $28 | $29 $29 | $30 $30 |
C6 | Productivity conversion rate | Forrester research | 65%65% | 65%65% | 65%65% |
Ct | Saved time and effort in processing payments accurately | (C3+C4)*C5*C6 | $2,839 $2,839 | $2,941 $2,941 | $3,042 $3,042 |
Risk adjustment | ↓10% | ||||
Ctr | Saved time and effort in processing payments accurately (risk-adjusted) | $2,555 $2,555 | $2,647 $2,647 | $2,738 $2,738 | |
Three-year total: $7,940 $7,940 | Three-year present value: $6,567 $6,567 |
Interviewees mentioned the following additional benefits that their organizations experienced but were not able to quantify:
The value of flexibility is unique to each customer. There are multiple scenarios in which a customer might implement Grab For Business and later realize additional uses and business opportunities, including:
Flexibility would also be quantified when evaluated as part of a specific project (described in more detail in Appendix A).
Ref. | Cost | Initial | Year 1 | Year 2 | Year 3 | Total | Present Value |
---|---|---|---|---|---|---|---|
Dtr | Annual costs | $0 $0 | $116,642 $116,642 | $116,642 $116,642 | $116,642 $116,642 | $349,925 $349,925 | $290,071 $290,071 |
Etr | Implementation and ongoing management costs | $18,303 $18,303 | $1,656 $1,656 | $1,711 $1,711 | $1,766 $1,766 | $23,437 $23,437 | $22,550 $22,550 |
Total costs (risk-adjusted) | $18,303 $18,303 | $118,298 $118,298 | $118,353 $118,353 | $118,408 $118,408 | $373,362 $373,362 | $312,621 $312,621 | |
Evidence and data. Organizations that processed Grab For Business payments via corporate billing paid an administrative fee for every transaction made, and their rates may vary.
Modeling and assumptions. For the composite organization, Forrester assumes:
Risks. Organizations may realize results differ from those presented in the financial model due to:
Results. To account for these risks, Forrester adjusted this cost upward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $290,000.
For , these incremental fees may have a three-year, risk-adjusted total PV of .
Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 | |
---|---|---|---|---|---|---|---|
D1 | Total number of transactions per month (via Grab For Business) | A5 | 0 | 23,10223,102 | 23,10223,102 | 23,10223,102 | |
D2 | Average transaction value | Composite | 0 | $15 $15 | $15 $15 | $15 $15 | |
D3 | Transaction fee rate | Composite | 0% | 2.55%2.55% | 2.55%2.55% | 2.55%2.55% | |
Dt | Annual costs | D1*12*D2*D3 | $0 $0 | $106,038 $106,038 | $106,038 $106,038 | $106,038 $106,038 | |
Risk adjustment | ↑10% | ||||||
Dtr | Annual costs (risk-adjusted) | $0 $0 | $116,642 $116,642 | $116,642 $116,642 | $116,642 $116,642 | ||
Three-year total: $349,925 $349,925 | Three-year present value: $290,071 $290,071 |
Evidence and data. The implementation process of Grab For Business usually included planning, setup and onboarding, testing, and the final launch. Some use cases involved the integration with internal employee management systems.
Modeling and assumptions. For the composite organization, Forrester assumes:
Risks. Organizations may realize results differ from those presented in the financial model due to:
Results. To account for these risks, Forrester adjusted this cost upward by 15%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $23,000.
For , these costs may have a three-year, risk-adjusted total PV of .
Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 |
---|---|---|---|---|---|---|
E1 | Number of IT employees involved | Composite | 22 | 00 | 00 | 00 |
E2 | Hours spent on integrating Grab For Business with internal platform per IT employee | Composite | 7070 | 00 | 00 | 00 |
E3 | Hourly wage of an IT employee | TEI standard | $45 $45 | $0 $0 | $0 $0 | $0 $0 |
E4 | Subtotal: Integration costs | E1*E2*E3 | $6,336 $6,336 | $0 $0 | $0 $0 | $0 $0 |
E5 | Implementation costs | Composite | $9,000 $9,000 | $0 $0 | $0 $0 | $0 $0 |
E6 | Number of corporate service staff involved | B1 | 44 | 44 | 44 | 44 |
E7 | Hours of onboarding and ongoing management of Grab For Business | Composite | 55 | 1212 | 1212 | 1212 |
E8 | Hourly wage of a corporate service employee | TEI standard | $29 $29 | $30 $30 | $31 $31 | $32 $32 |
E9 | Subtotal: Onboarding and management costs | E6*E7*E8 | $580 $580 | $1,440 $1,440 | $1,488 $1,488 | $1,536 $1,536 |
Et | Implementation and ongoing management costs | E4+E5+E9 | $15,916 $15,916 | $1,440 $1,440 | $1,488 $1,488 | $1,536 $1,536 |
Risk adjustment | ↑15% | |||||
Etr | Implementation and ongoing management costs (risk-adjusted) | $18,303 $18,303 | $1,656 $1,656 | $1,711 $1,711 | $1,766 $1,766 | |
Three-year total: $23,437 $23,437 | Three-year present value: $22,550 $22,550 |
The financial results calculated in the Benefits and Costs sections can be used to determine the ROI, NPV, and payback period for the composite organization’s investment. Forrester assumes a yearly discount rate of 10% for this analysis.
These risk-adjusted ROI, NPV, and payback period values are determined by applying risk-adjustment factors to the unadjusted results in each Benefit and Cost section.
Initial | Year 1 | Year 2 | Year 3 | Total | Present Value | |
---|---|---|---|---|---|---|
Total costs | ($18,303)($18,303) | ($118,298)($118,298) | ($118,353)($118,353) | ($118,408)($118,408) | ($373,362)($373,362) | ($312,621)($312,621) |
Total benefits | $0 $0 | $319,672 $319,672 | $326,491 $326,491 | $333,308 $333,308 | $979,471 $979,471 | $810,857 $810,857 |
Net benefits | ($18,303)($18,303) | $201,374 $201,374 | $208,138 $208,138 | $214,900 $214,900 | $606,108 $606,108 | $498,236 $498,236 |
ROI | 159%159% | |||||
Payback period | <6<6 | |||||
Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.
Benefits represent the value delivered to the business by the product. The TEI methodology places equal weight on the measure of benefits and the measure of costs, allowing for a full examination of the effect of the technology on the entire organization.
Costs consider all expenses necessary to deliver the proposed value, or benefits, of the product. The cost category within TEI captures incremental costs over the existing environment for ongoing costs associated with the solution.
Flexibility represents the strategic value that can be obtained for some future additional investment building on top of the initial investment already made. Having the ability to capture that benefit has a PV that can be estimated.
Risks measure the uncertainty of benefit and cost estimates given: 1) the likelihood that estimates will meet original projections and 2) the likelihood that estimates will be tracked over time. TEI risk factors are based on “triangular distribution.”
The initial investment column contains costs incurred at “time 0” or at the beginning of Year 1 that are not discounted. All other cash flows are discounted using the discount rate at the end of the year. PV calculations are calculated for each total cost and benefit estimate. NPV calculations in the summary tables are the sum of the initial investment and the discounted cash flows in each year. Sums and present value calculations of the Total Benefits, Total Costs, and Cash Flow tables may not exactly add up, as some rounding may occur.
Related Forrester Research
“The Forrester Tech Tide™: B2B Payment Augmentation, Q1 2022,” Forrester Research, Inc., March 23, 2022.
“The ROI Of Supply Chain Management,” Forrester Research, Inc., April 6, 2022.
1 Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.
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