Total Economic Impact
Cost Savings And Benefits Enabled By Google Workspace For Education Plus In Higher Education
A FORRESTER TOTAL ECONOMIC IMPACT STUDY COMMISSIONED BY Google, April 2026
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Total Economic Impact The Total Economic Impact™ Of Google Workspace For Education Plus In Higher EducationA FORRESTER TOTAL ECONOMIC IMPACT STUDY COMMISSIONED BY Google, April 2026 Cost Savings And Benefits Enabled By Google Workspace For Education Plus In Higher Education
Executive SummaryHigher‑education institutions face increasing pressure to provide secure, reliable, and modern digital environments that meet the needs of students, faculty, and staff. Rising security threats, growing expectations for AI‑enabled learning and productivity tools, and the need to modernize while managing constrained budgets all place new demands on institutional technology. Institutions are prioritizing solutions that strengthen security, simplify their technology environments, and enhance teaching and learning experiences through collaborative, easy‑to‑use, and increasingly AI-powered tools. Google Workspace for Education Plus is the most comprehensive edition of Google Workspace for Education, providing advanced security protections and insights, Gemini-powered collaboration and instructional tools, and foundational Google AI tools. By unifying core applications, instructional tools, enhanced security features, and AI tools like Gemini for Education and NotebookLM in a single platform, the solution helps institutions modernize their digital environments and better support their academic communities. With Education Plus, higher‑education organizations see improvements in security and IT operations, efficiencies from consolidating legacy tools, and greater productivity and effectiveness across faculty, staff, and students. Google commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) higher education organizations may realize by deploying Education Plus.1 The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Education Plus on their organizations. To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed five decision-makers across four higher education organizations and surveyed 202 respondents with experience using Education Plus in higher education. For the purposes of this study, Forrester aggregated the experiences of the interviewees and survey respondents and combined the results into a single composite organization, which is a university with 25,000 students. Before adopting Education Plus, interviewees’ and survey respondents’ organizations typically relied on a mix of legacy teaching, learning, collaboration, and security tools that required significant administrative effort to maintain. These environments often made it difficult to meet evolving security and operational efficiency demands, and lacked the enhanced protections, integrated AI capabilities, and a unified approach to managing these tools that interviewees and survey respondents wanted. In response to these challenges, these organizations sought a comprehensive, secure platform to better support modern academic and operational needs. After implementing Education Plus, interviewees and survey respondents reported improvements in security posture, operational efficiency, and teaching and learning experiences. Key results from the investment included strengthened security, improved IT efficiency, cost savings from consolidating tools, and improved productivity and effectiveness for staff, faculty, and students due to AI-powered assistance. Key FindingsQuantified benefits. Three-year, risk-adjusted present value (PV) quantified benefits for the composite organization include:
More than 3 hoursAverage weekly time nonteaching employees at survey respondents’ organizations saved due to Gemini and NotebookLM
85%of survey respondents reported that Gemini and NotebookLM were “Important”, “Very important,” or “Essential” to their organization Benefits to faculty and students. Benefits that provide value for faculty and students at interviewees’ and survey respondents’ organizations but are not quantified for the purposes of the ROI analysis include:
More than 4 hoursAverage weekly time faculty at survey respondents’ organizations saved due to Gemini and NotebookLM
Costs. Three-year, risk-adjusted PV costs for the composite organization include:
The financial analysis that is based on the interviews and survey found that a composite organization experiences benefits of $3.9 million over three years versus costs of $1.2 million, adding up to a net present value (NPV) of $2.8 million and an ROI of 238%. Key Statistics238%Return on investment (ROI) $3.9MBenefits PV $2.8MNet present value (NPV) <6 monthsPayback Benefits (Three-Year)[CHART DIV CONTAINER]
The Google Workspace For Education Plus In Higher Education Customer JourneyDrivers leading to the Education Plus investmentInterviews
Key ChallengesBefore adopting Education Plus, interviewees’ and survey respondents’ organizations relied on legacy productivity, teaching, and learning suites along with point solutions as needed. Interviewees and survey respondents reported struggling with common challenges in their prior environments, including:
Composite OrganizationBased on the interviews and survey, Forrester constructed a TEI framework, a composite organization, and an ROI analysis that illustrates the areas financially affected. The composite organization is representative of the interviewees’ organizations, and it is used to present the aggregate financial analysis in the next section. The composite organization has the following characteristics:
KEY ASSUMPTIONS
Analysis Of BenefitsQuantified benefit data as applied to the compositeTotal Benefits
Improved Security And IT Operations EfficiencyEvidence and data. Interviewees and survey respondents reported that their organizations experienced a strengthened security posture after implementing Education Plus, pointing to features such as centralized visibility and controls, proactive threat detection and remediation tools, advanced device and endpoint management, AI‑powered threat detection, Zero Trust access controls, and DLP tools. These capabilities reduced exposure to spam, phishing, malware, and ransomware and decreased the time required to detect, investigate, and respond to threats. As a result, Education Plus made their environments easier to manage. Interviewees and most survey respondents said their organizations saw improvements in IT efficiency, with survey respondents estimating an average time savings of 18% across their IT teams due to Education Plus.9
“What features and capabilities of Education Plus have improved security posture at your organization?”[CHART DIV CONTAINER]
Note: Showing six responses Modeling and assumptions. Based on the interviews and survey, Forrester assumes the following about the composite organization:
18%Time savings across the IT team Risks. The benefit of improved security and IT operations efficiency will vary based on:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $1.5 million. Improved Security And IT Operations Efficiency
Security Tools And Storage Cost SavingsEvidence and data. Given the expanded security controls available with Education Plus, interviewees and survey respondents reported direct cost savings from consolidating, retiring, or avoiding third‑party security tools, such as those used to secure communications, manage identity and access, protect content and documentation, defend against malware and ransomware, filter spam, and enforce DLP.
“Which of the following security tools or products have you been able to retire or consolidate due to the improved protection with Education Plus?”[CHART DIV CONTAINER]
Note: Showing seven responses Modeling and assumptions. Based on the interviews and survey, Forrester assumes the composite organization consolidates or retires security and storage solutions, saving $231,000 annually. Risks. The benefit of security tools and storage cost savings will vary based on:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $517,000. Security Tools And Storage Cost Savings
Collaboration And Learning Tools Cost SavingsEvidence and data. At interviewees’ and survey respondents’ organizations, Education Plus served as a comprehensive platform for communication and collaboration that enabled cost savings from retiring or consolidating legacy tools, such as those used for learning and collaboration, translation, AI assistance, and videoconferencing.
“Which of the following teaching or learning tools have you been able to retire or consolidate due to Education Plus?”[CHART DIV CONTAINER]
Note: Showing seven responses Modeling and assumptions. Based on the interviews and survey, Forrester assumes the composite organization consolidates or retires collaboration and learning solutions, saving $186,000 annually. Risks. The benefit of collaboration and learning tool cost savings will vary based on:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $416,000. Collaboration And Learning Tools Cost Savings
AI-Augmented Assistance For Nonteaching StaffEvidence and data. Interviewees and survey respondents reported that administration and nonteaching staff benefited from Education Plus, as it allowed them to communicate and collaborate in real time and use Gemini and NotebookLM to improve the efficiency and quality of their work. Interviewees and a majority of survey respondents said Education Plus enabled their organizations to securely and effectively use AI tools. Respondents reported that nonteaching employees leveraging Gemini and NotebookLM saved more than 3 hours per week on average.13 Nonteaching employees used Gemini and NotebookLM to automate administrative tasks, streamline data analysis and reporting, create content, and summarize documents. Interviewees emphasized that secure AI was critical for their organizations, and that Education Plus enabled them to adopt these tools institutionwide with the security, data privacy protections, and control over organizational data they required.
“Which of the following are benefits of Gemini and/or NotebookLM at your organization?”[CHART DIV CONTAINER]
Base: 93 global IT and administrative decision-makers at higher education organizations using Education Plus that benefited from Google’s AI stack Modeling and assumptions. Based on the interviews and survey, Forrester assumes the following about the composite organization:
Risks. The benefit of AI-augmented assistance for nonteaching staff will vary based on:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $1.5 million. AI-Augmented Assistance For Nonteaching Staff
Benefits To Faculty And StudentsInterviewees and survey respondents mentioned the following benefits to faculty and students, though they are not quantified in the ROI analysis:
FlexibilityThe value of flexibility is unique to each customer. There are multiple scenarios in which a customer might implement Education Plus and later realize additional uses and opportunities, including:
Flexibility would also be quantified when evaluated as part of a specific project (described in more detail in Total Economic Impact Approach). Analysis Of CostsQuantified cost data as applied to the compositeTotal Costs
Subscription CostsEvidence and data. Interviewees’ organizations paid annual subscription fees to Google for the use of Education Plus. These costs varied by organization and were driven by the number of users and customer-specific pricing. Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. The subscription costs will vary based on:
Results. To account for these risks, Forrester adjusted this cost upward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $492,000. Subscription Costs
Internal LaborEvidence and data. Interviewees said that a subset of the IT team supported the implementation and migration to Education Plus, after which one or two employees were responsible for its ongoing management. Interviewees also noted that employees, particularly nonteaching staff and power users, spent time becoming familiar with Education Plus and its AI‑enabled capabilities. Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. The internal labor cost will vary based on:
Results. To account for these risks, Forrester adjusted this cost upward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $674,000. Internal Labor
Financial SummaryConsolidated Three-Year, Risk-Adjusted MetricsCash Flow Chart (Risk-Adjusted)[CHART DIV CONTAINER]
Total costs
Total benefits
Cumulative net benefits
Initial
Year 1
Year 2
Year 3
Cash Flow Analysis (Risk-Adjusted)
Please NoteThe financial results calculated in the Benefits and Costs sections can be used to determine the ROI, NPV, and payback period for the composite organization’s investment. Forrester assumes a yearly discount rate of 10% for this analysis. These risk-adjusted ROI, NPV, and payback period values are determined by applying risk-adjustment factors to the unadjusted results in each Benefit and Cost section. The initial investment column contains costs incurred at “time 0” or at the beginning of Year 1 that are not discounted. All other cash flows are discounted using the discount rate at the end of the year. PV calculations are calculated for each total cost and benefit estimate. NPV calculations in the summary tables are the sum of the initial investment and the discounted cash flows in each year. Sums and present value calculations of the Total Benefits, Total Costs, and Cash Flow tables may not exactly add up, as some rounding may occur. From the information provided in the interviews and survey, Forrester constructed a Total Economic Impact™ framework for those organizations considering an investment in Google Workspace for Education Plus. The objective of the framework is to identify the cost, benefit, flexibility, and risk factors that affect the investment decision. Forrester took a multistep approach to evaluate the impact that Google Workspace for Education Plus can have on an organization. Due DiligenceInterviewed Google stakeholders and Forrester analysts to gather data relative to Google Workspace for Education Plus. Interviews And SurveyInterviewed five decision-makers and across four organizations surveyed 202 respondents at organizations using Google Workspace for Education Plus to obtain data about costs, benefits, and risks. Composite OrganizationDesigned a composite organization based on characteristics of the interviewees’ and survey respondents’ organizations. Financial Model FrameworkConstructed a financial model representative of the interviews and survey using the TEI methodology and risk-adjusted the financial model based on issues and concerns of the interviewees and survey respondents. Case StudyEmployed four fundamental elements of TEI in modeling the investment impact: benefits, costs, flexibility, and risks. Given the increasing sophistication of ROI analyses related to IT investments, Forrester’s TEI methodology provides a complete picture of the total economic impact of purchase decisions. Please see Appendix A for additional information on the TEI methodology. Total Economic Impact ApproachBenefitsBenefits represent the value the solution delivers to the business. The TEI methodology places equal weight on the measure of benefits and costs, allowing for a full examination of the solution’s effect on the entire organization. CostsCosts comprise all expenses necessary to deliver the proposed value, or benefits, of the solution. The methodology captures implementation and ongoing costs associated with the solution. FlexibilityFlexibility represents the strategic value that can be obtained for some future additional investment building on top of the initial investment already made. The ability to capture that benefit has a PV that can be estimated. RisksRisks measure the uncertainty of benefit and cost estimates given: 1) the likelihood that estimates will meet original projections and 2) the likelihood that estimates will be tracked over time. TEI risk factors are based on “triangular distribution.” Financial TerminologyPresent value (PV)The present or current value of (discounted) cost and benefit estimates given at an interest rate (the discount rate). The PVs of costs and benefits feed into the total NPV of cash flows. Net present value (NPV)The present or current value of (discounted) future net cash flows given an interest rate (the discount rate). A positive project NPV normally indicates that the investment should be made unless other projects have higher NPVs. Return on investment (ROI)A project’s expected return in percentage terms. ROI is calculated by dividing net benefits (benefits less costs) by costs. Discount rateThe interest rate used in cash flow analysis to take into account the time value of money. Organizations typically use discount rates between 8% and 16%. PaybackThe breakeven point for an investment. This is the point in time at which net benefits (benefits minus costs) equal initial investment or cost. Appendix ATotal Economic ImpactTotal Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists solution providers in communicating their value proposition to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of business and technology initiatives to both senior management and other key stakeholders. Appendix BSurvey Demographics[CONTENT]
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Appendix CEndnotes1 Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists solution providers in communicating their value proposition to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of business and technology initiatives to both senior management and other key stakeholders. 2 Base: 202 global IT and administrative decision-makers at higher education organizations using Education Plus; Source: A commissioned study conducted by Forrester Consulting on behalf of Google, January 2026. 3 Base: 90 global IT and administrative decision-makers at higher education organizations whose faculty use Gemini and/or NotebookLM using Education Plus; Source: A commissioned study conducted by Forrester Consulting on behalf of Google, January 2026. 4 Base: 202 global IT and administrative decision-makers at higher education organizations using Education Plus; Source: A commissioned study conducted by Forrester Consulting on behalf of Google, January 2026. 5 Base: 92 global IT and administrative decision-makers at higher education organizations whose students use Gemini and/or NotebookLM using Education Plus; Source: A commissioned study conducted by Forrester Consulting on behalf of Google, January 2026. 6 Base: 202 global IT and administrative decision-makers at higher education organizations using Education Plus; Source: A commissioned study conducted by Forrester Consulting on behalf of Google, January 2026. 7 Ibid. 8 Ibid. 9 Base: 90 global IT and administrative decision-makers at higher education organizations whose faculty use Gemini and/or NotebookLM using Education Plus; Source: A commissioned study conducted by Forrester Consulting on behalf of Google, January 2026. 10 Base: 52 global IT and administrative decision-makers at higher education organizations with improved security posture using Education Plus; Source: A commissioned study conducted by Forrester Consulting on behalf of Google, January 2026. 11 Ibid. 12 Base: 202 global IT and administrative decision-makers at higher education organizations using Education Plus; Source: A commissioned study conducted by Forrester Consulting on behalf of Google, January 2026. 13 Base: 90 global IT and administrative decision-makers at higher education organizations whose faculty use Gemini and/or NotebookLM using Education Plus; Source: A commissioned study conducted by Forrester Consulting on behalf of Google, January 2026. 14 Base: 202 global IT and administrative decision-makers at higher education organizations using Education Plus; Source: A commissioned study conducted by Forrester Consulting on behalf of Google, January 2026. 15 Base: 90 global IT and administrative decision-makers at higher education organizations whose faculty use Gemini and/or NotebookLM using Education Plus; Source: A commissioned study conducted by Forrester Consulting on behalf of Google, January 2026. 16 Base: 93 global IT and administrative decision-makers at higher education organizations where Gemini and/or NotebookLM are identified as important using Education Plus; Source: A commissioned study conducted by Forrester Consulting on behalf of Google, January 2026. 17 Base: 90 global IT and administrative decision-makers at higher education organizations whose faculty use Gemini and/or NotebookLM using Education Plus; Source: A commissioned study conducted by Forrester Consulting on behalf of Google, January 2026. 18 Base: 202 global IT and administrative decision-makers at higher education organizations using Education Plus; Base: 90 global IT and administrative decision-makers at higher education organizations whose faculty use Gemini and/or NotebookLM using Education Plus; Source: A commissioned study conducted by Forrester Consulting on behalf of Google, January 2026. 19 Base: 93 global IT and administrative decision-makers at higher education organizations where Gemini and/or NotebookLM are identified as important using Education Plus; Source: A commissioned study conducted by Forrester Consulting on behalf of Google, January 2026. DisclosuresReaders should be aware of the following: This study is commissioned by Google and delivered by Forrester Consulting. It is not meant to be used as a competitive analysis. Forrester makes no assumptions as to the potential ROI that other organizations will receive. Forrester strongly advises that readers use their own estimates within the framework provided in the study to determine the appropriateness of an investment in Google Workspace for Education Plus. Google reviewed and provided feedback to Forrester, but Forrester maintains editorial control over the study and its findings and does not accept changes to the study that contradict Forrester’s findings or obscure the meaning of the study. Google provided the customer names for the interviews but did not participate in the interviews. Forrester fielded the double-blind survey using a third-party survey partner. Consulting Team:Matthew Carr PublishedApril 2026 |
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The Total Economic Impact™ Of Google Workspace For Education Plus In Higher Education
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