The Total Economic Impact™ Of Everbridge Critical Event Management

Cost Savings And Business Benefits Enabled By Critical Event Management

A Forrester Total Economic ImpactTM Study Commissioned By Everbridge, February 2023

Organizations today continue to face major events that have the potential to disrupt business operations and threaten employee safety. From civil unrest to severe weather, organizations need a process to monitor, assess, and efficiently communicate and respond to all types of threats that could impact them. The Everbridge Critical Event Management platform helps teams efficiently identify, communicate, and respond to events affecting employees and company assets.

The Everbridge Critical Event Management (CEM) platform helps teams quickly identify and respond to relevant critical events to keep employees and company assets safe. The CEM platform integrates data feeds from weather to emergency incidents, delivers richer contextualized intelligence, provides an intuitive dashboard to visualize all the information in a singular location, and gives teams the ability to create and activate automated and templated communications with standard operating procedures so that organizations can make faster decisions to decrease the impact of events.

Everbridge commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying CEM.1 The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of CEM on their organizations.

To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed six representatives from four organizations with experience using the CEM platform. For the purposes of this study, Forrester aggregated the interviewees’ experiences and combined the results into a single composite organization that is a global manufacturing firm with $16 billion in revenue and 30,000 employees.

Prior to using Everbridge CEM, interviewees noted their organizations utilized teams of analysts who relied on internet searches, news alerts, web-based maps, and other disparate tools to monitor potential safety or operational threats and assess their impact to employees and business assets. Interviewees’ organizations lacked an enterprisewide process to deal with events and needed a more robust enterprise communication system. With the manual process and limited threat intelligence capabilities to help accurately identify relevant weather, security, or disruptive events near their people and locations, it was difficult for security administrators to alert the correct set of employees accurately and efficiently. Therefore, interviewees found themselves reacting to critical events and scrambling to effectively identify the full extent of an impact to employees and company assets. After the investment in Everbridge’s CEM platform, interviewees’ organizations had the capabilities and resources to effectively respond to and contain critical events, allowing them to better protect employees, company assets, and business processes.

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Return on investment (ROI)


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Net present value (NPV)


Key Findings

Quantified benefits. Three-year, risk-adjusted present value (PV) quantified benefits for the composite organization include:

  • Reduced business interruption from critical events, resulting in up to $3 million in efficiency gains over three years. Everbridge CEM allows the composite organization to maintain business operations as it can react faster to unplanned business interruptions and get information to appropriate teams to resume operations and decrease the impact of critical events.

For , reduced business interruptions for critical events might result in in efficiency gains over three years.

  • Decreased costs from IT downtime, saving up to $2 million over three years. With increasingly complex IT environments, the composite organization’s IT teams need intelligent alerting to react efficiently. Implementing CEM, the composite’s IT teams improve workflow and ensure teams are aware of issues and can quickly and easily collaborate to remediate them.

For , decreased costs from IT downtime might save over three years.

  • Increased security team productivity, gaining $1.5 million over three years. Prior to implementing Everbridge CEM, the composite organization implemented a manual and time-consuming process to identify and assess events. By leveraging CEM, the composite organization obtains 24/7 support and security team members gain efficiencies in managing the various data sources and communicating to appropriate teams about the impact of critical events. Security analysts conduct more productive and valuable work for the composite organization.

For , increased security team productivity might yield in benefits over three years.

Revenue recaptured from unplanned downtime attributable to the CEM platform annually


  • Avoided inventory and property damages, saving $1.1 million over three years. Prior to CEM, teams used a manual process to identify locations that potentially damaging events could affect. Everbridge CEM utilizes a variety of data sets and an intuitive UI to help the composite’s teams quickly identify potential threats to assets and promptly send alerts to the appropriate employees and locations.

For , avoided inventory and property damages might save over three years.

  • Recapture employee productivity with faster response management and coordination, totaling $861,000 over three years. Prior to Everbridge CEM, the composite organization did not have an efficient method of getting in touch with the right employees at the right time. With CEM, the composite organization can monitor threats, send out automated alerts, and provide information in a timely manner to all impacted employees, recapturing lost time.

For , recaptured employee productivity with faster response incident management and coordination might total over three years.

Unquantified benefits. Benefits that provide value for the composite organization but are not quantified in this study include:

  • Improved duty of care for employees. With Everbridge, organizations can reach employees more efficiently through automated communication functionality, including while travelling, and ensures that each impacted employee receives the necessary alert with two-way, multi-modal notification capability.
  • Proactive approach for event management. With CEM, rather than reacting to events, organizations gain a proactive approach allowing them to be nimbler and more efficient in planning for and managing the impact of the event. Additionally, with an enterprise plan, the right information reaches correct people in a timely fashion.

Increased security team productivity annually


Costs. Three-year, risk-adjusted PV costs for the composite organization include:

  • Subscription fees total $1.6 million over three years. Everbridge annual subscription fees are based on number of modules, number of assets, and number of users.

For , subscription fees might total over three years.

  • Implementation fees cost $105,000 over three years. Implementation and professional services fees to set up the CEM platform include connecting data sources, company assets, and employees.

For , implementation fees might total over three years.

  • Maintenance and operations cost $137,000 over three years. With composite organization’s continued usage of the CEM platform, tasks for continued operations include regular maintenance of assets, templates and workflows, and time spent responding to critical events.

For , maintenance and operations might cost over three years.

  • Training for the CEM platform totals $39,000 over three years. The composite’s team members utilize trainings sessions and on-the-job work to learn about functionality and utilize the capabilities within the CEM platform. 

For , training for the CEM platform might total over three years.

The representative interviews and financial analysis found that a composite organization experiences benefits of $8.47 million over three years versus costs of $1.85 million, adding up to a net present value (NPV) of $6.62 million and an ROI of 358%.

might experience benefits of over three years versus costs of , adding up to an NPV of and an ROI of .

“Whether it’s weather or some crazy incident, before [Everbridge], we would wait for HR to send us a file. They would try to upload either to maps and figure out what zip codes were affected and then do a lot of spreadsheet work, a lot of copying and pasting, and then would manually send out an email at the time saying this [event] is happening now. [With Everbridge CEM], the alert will come in and the analysts just have to draw a radius around that alert and all those people are populated [in the system]. All the language is already templatized and they just send it out.”

Global security operations manager, pharmaceutical

Key Statistics

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    Return on investment (ROI)

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    Benefits PV

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    Net present value (NPV)

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    <6 months

Benefits (Three-Years)

Revenue recaptured from reduced business interruptions Reduced IT downtime Increased security team productivity Avoided inventory and property damage Recaptured employee productivity

“A one-stop shop … Everyone would get the same message. Everyone is on the same page, and it is miraculous for them. I could not believe that [teams] were doing phone trees for that long.”

Global security operations manager, pharmaceutical

TEI Framework And Methodology

From the information provided in the interviews, Forrester constructed a Total Economic Impact™ framework for those organizations considering an investment Everbridge CEM.

The objective of the framework is to identify the cost, benefit, flexibility, and risk factors that affect the investment decision. Forrester took a multistep approach to evaluate the impact that Everbridge CEM can have on an organization.

  1. Due Diligence

    Interviewed Everbridge stakeholders and Forrester analysts to gather data relative to CEM.

  2. Interviews

    Interviewed six representatives at four organizations using CEM to obtain data about costs, benefits, and risks.

  3. Composite Organization

    Designed a composite organization based on characteristics of the interviewees’ organizations.

  4. Financial Model Framework

    Constructed a financial model representative of the interviews using the TEI methodology and risk-adjusted the financial model based on issues and concerns of the interviewees.

  5. Case Study

    Employed four fundamental elements of TEI in modeling the investment impact: benefits, costs, flexibility, and risks. Given the increasing sophistication of ROI analyses related to IT investments, Forrester’s TEI methodology provides a complete picture of the total economic impact of purchase decisions. Please see Appendix A for additional information on the TEI methodology.


Readers should be aware of the following:

This study is commissioned by Everbridge and delivered by Forrester Consulting. It is not meant to be used as a competitive analysis.

Forrester makes no assumptions as to the potential ROI that other organizations will receive. Forrester strongly advises that readers use their own estimates within the framework provided in the study to determine the appropriateness of an investment in CEM.

Everbridge reviewed and provided feedback to Forrester, but Forrester maintains editorial control over the study and its findings and does not accept changes to the study that contradict Forrester’s findings or obscure the meaning of the study.

Everbridge provided the customer names for the interviews but did not participate in the interviews.

Consulting Team:

Rishabh Dua

Sarah Lervold

Kim Finnerty

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