A Forrester Total Economic Impact™ Study Commissioned By Dagster, October 2024
By deploying Dagster+ Pro, organizations may save time for their data engineering teams and be able to redeploy that time to higher-value and more strategic objectives instead of spending it on manual tasks and data pipeline error resolution. They can also complete their corporate initiatives more quickly, helping to reduce operating costs or increase revenues.
Dagster commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Dagster+ Pro.1 The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Dagster+ Pro on their organizations.
To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed four decision-makers from companies using Dagster+ Pro. For the purposes of this study, Forrester aggregated the interviewees’ experiences and combined the results into a single composite organization that is a global, multibillion-dollar organization based in North America.
Interviewees said that prior to using Dagster+ Pro, their organizations used a combination of several software tools to support their data pipelines. Their organizations struggled with common challenges that included excessive manual effort to build and manage data pipelines, frequent pipeline failures, and a lack of visibility that made it difficult to anticipate, diagnose, or remedy those failures. These challenges limited the capacity of their organizations’ data engineering teams for higher-level, more strategic efforts and timely support of corporate initiatives.
Interviewees said that after the investment in Dagster+ Pro, their organizations reduced pipeline errors by gaining visibility across their data orchestration efforts and that error reduction and automation of many previously manual tasks saved considerable time for data engineers. Their organizations’ corporate initiatives to reduce costs or increase revenues delivered value faster because the associated data management development work was completed sooner.
Quantified benefits. Three-year, risk-adjusted present value (PV) quantified benefits for the composite organization include:
Unquantified benefits. Benefits that provide value for the composite organization but are not quantified for this study include:
Costs. Three-year, risk-adjusted PV costs for the composite organization include:
The representative interviews and financial analysis found that a composite organization experiences benefits of $4.87 million over three years versus costs of $915,000, adding up to a net present value (NPV) of $3.95 million and an ROI of 432%.
Return on investment (ROI)
Benefits PV
Net present value (NPV)
Payback
From the information provided in the interviews, Forrester constructed a Total Economic Impact™ framework for those organizations considering an investment in Dagster+ Pro.
The objective of the framework is to identify the cost, benefit, flexibility, and risk factors that affect the investment decision. Forrester took a multistep approach to evaluate the impact that Dagster+ Pro can have on an organization.
Interviewed Dagster stakeholders and Forrester analysts to gather data relative to Dagster+ Pro.
Interviewed four representatives at organizations using Dagster+ Pro to obtain data about costs, benefits, and risks.
Designed a composite organization based on characteristics of the interviewees’ organizations.
Constructed a financial model representative of the interviews using the TEI methodology and risk-adjusted the financial model based on issues and concerns of the interviewees.
Employed four fundamental elements of TEI in modeling the investment impact: benefits, costs, flexibility, and risks. Given the increasing sophistication of ROI analyses related to IT investments, Forrester’s TEI methodology provides a complete picture of the total economic impact of purchase decisions. Please see Appendix A for additional information on the TEI methodology.
Readers should be aware of the following:
This study is commissioned by Dagster and delivered by Forrester Consulting. It is not meant to be used as a competitive analysis.
Forrester makes no assumptions as to the potential ROI that other organizations will receive. Forrester strongly advises that readers use their own estimates within the framework provided in the study to determine the appropriateness of an investment in Dagster+ Pro.
Dagster reviewed and provided feedback to Forrester, but Forrester maintains editorial control over the study and its findings and does not accept changes to the study that contradict Forrester’s findings or obscure the meaning of the study.
Dagster provided the customer names for the interviews but did not participate in the interviews.
Consulting Lead:
Mary Anne North
| Role | Industry | Region | Revenue |
|---|---|---|---|
| VP, data & analytics platform | Retail | Headquartered in North America, global operations | $2.5 billion |
| Head of data engineering | Food | Headquartered in North America, global operations | $27 billion |
| Assistant vice president (AVP) of data analytics | Consumer financial services | Headquartered in North America, US operations | $2.5 billion |
| Senior engineer manager, data | Media | Headquartered in North America, global operations | $750 million |
Prior to investing in Dagster+ Pro, interviewees’ organizations used combinations of several software tools to orchestrate their data pipelines that produced data assets, drove reports, and fed data into operational systems.
The interviewees noted how their organizations struggled with common challenges, including:
The interviewees’ organizations searched for a solution that would:
Based on the interviews, Forrester constructed a TEI framework, a composite company, and an ROI analysis that illustrates the areas financially affected. The composite organization is representative of the four interviewees, and it is used to present the aggregate financial analysis in the next section. The composite organization has the following characteristics:
Description of composite. The composite organization is a global multibillion dollar company. It is headquartered in North America and serves a worldwide customer base. The company’s ability to effectively and efficiently develop and manage data pipelines so that many functional areas can work with high-quality timely data is critical to its operations, growth, and profitability. Prior to using Dagster+ Pro, the composite organization relied upon a combination of several software tools to support its data pipelines. Its minimal ability to test pipelines before production with those tools caused frequent errors when those pipelines were run, and the lack of a comprehensive view of those pipelines’ lineage and statuses made troubleshooting time-consuming and often inconclusive. The composite’s data platform team and data pipeline builders had minimal time for higher-impact and more strategic development work.
Deployment characteristics. To simplify and strengthen its data platform and data orchestration, the composite organization evaluates several vendors and selects Dagster+ Pro. Implementation includes technical deployment (hybrid mode), migration of existing data assets (in a volume representative of the interviewees’ companies) to Dagster+ Pro, and training and change management for internal staff who will use Dagster+ Pro. A total of eight data platform engineers, 25 data pipeline builders, and 150 data consumers (including 25 heavy users) use Dagster+ Pro on a broad range of use cases. The number of data assets increases over several years as the composite organization identifies additional use cases with which to use Dagster+ Pro. The composite organization continues to make minor enhancements to its use of Dagster+ Pro, including new features as Dagster launches them.
| Ref. | Benefit | Year 1 | Year 2 | Year 3 | Total | Present Value |
|---|---|---|---|---|---|---|
| Atr | Faster time to value | $599,040 | $718,848 | $718,848 | $2,036,736 | $1,678,752 |
| Btr | Time savings for data platform engineers | $275,558 | $310,003 | $310,003 | $895,565 | $739,619 |
| Ctr | Time savings for data pipeline builders | $503,100 | $603,720 | $603,720 | $1,710,540 | $1,409,890 |
| Dtr | Time savings for data consumers | $197,640 | $197,640 | $197,640 | $592,920 | $491,501 |
| Etr | Cost savings from retiring legacy solution | $145,086 | $145,078 | $145,078 | $435,242 | $360,794 |
| Ftr | Reduction in data platform operating costs | $74,375 | $74,375 | $74,375 | $223,125 | $184,960 |
| Total benefits (risk-adjusted) | $1,794,799 | $2,049,664 | $2,049,664 | $5,894,128 | $4,865,516 | |
Evidence and data. Interviewees said their organizations completed data management development work around corporate initiatives faster after deploying Dagster+ Pro and that each initiative started to deliver value (cost savings or incremental revenue) sooner.
Interviewees cited multiple accelerators:
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. These results may not be representative of all experiences because time savings for data platform engineers can vary based on:
Results. To account for these risks, Forrester adjusted this benefit downward by 20%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $1.7 million.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|
| A1 | Average elapsed time for IT development work per initiative without Dagster+ Pro (weeks) | Interviews | 16 | 16 | 16 |
| A2 | Reduction in elapsed time attributed to Dagster+ Pro | Interviews | 25% | 30% | 30% |
| A3 | Subtotal: Reduction in elapsed time with Dagster+ Pro (weeks) | A1*A2 | 4.0 | 4.8 | 4.8 |
| A4 | Initiatives to reduce business costs | Composite | 16 | 16 | 16 |
| A5 | Average business cost savings for each initiative produced each week when taken live | Composite | $10,000 | $10,000 | $10,000 |
| A6 | Subtotal: Incremental cost savings from faster completion | A3*A4*A5 | $640,000 | $768,000 | $768,000 |
| A7 | Initiatives to increase revenue | Composite | 8 | 8 | 8 |
| A8 | Average incremental revenue generated for each initiative each week when taken live | Composite | $40,000 | $40,000 | $40,000 |
| A9 | Operating margin | Research data | 8.5% | 8.5% | 8.5% |
| A10 | Subtotal: Incremental operating income from faster completion | A3*A7*A8*A9 | $108,800 | $130,560 | $130,560 |
| At | Faster time to value | A6+A10 | $748,800 | $898,560 | $898,560 |
| Risk adjustment | ↓20% | ||||
| Atr | Faster time to value (risk-adjusted) | $599,040 | $718,848 | $718,848 | |
| Three-year total: $2,036,736 | Three-year present value: $1,678,752 | ||||
Evidence and data. Interviewees said Dagster+ Pro reduced the time data platform engineers spent addressing escalated pipeline stability issues and platform-level considerations (e.g., setting up development and production environments and managing and enhancing the performance of data operations) and that it saved additional time by addressing other inefficiencies.
Examples include:
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. These results may not be representative of all experiences because time savings for data platform engineers can vary based on:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $740,000.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|
| B1 | Data platform engineers | Composite | 8 | 8 | 8 |
| B2 | Percent of time saved | Interviews | 40% | 45% | 45% |
| B3 | Time saved per data platform engineer (hours) | B2*2,080 | 832 | 936 | 936 |
| B4 | Fully burdened hourly compensation for a data platform engineer | TEI methodology | $92 | $92 | $92 |
| B5 | Productivity realization factor | TEI methodology | 50% | 50% | 50% |
| Bt | Time savings for data platform engineers | B1*B3*B4*B5 | $306,176 | $344,448 | $344,448 |
| Risk adjustment | ↓10% | ||||
| Btr | Time savings for data platform engineers (risk-adjusted) | $275,558 | $310,003 | $310,003 | |
| Three-year total: $895,565 | Three-year present value: $739,619 | ||||
Evidence and data. As with data platform engineers, interviewees said Dagster+ Pro also saved time for data pipeline builders because of better pipeline stability and numerous efficiencies. This was primarily at the level of building and managing individual pipelines versus addressing escalated issues or platform-level considerations as data platform engineers did.
Interviewees said:
Interviewees also said Dagster+ Pro provided numerous other efficiencies, such as less complicated scheduling, less time spent on data ingestion, getting feedback from the user interface while still working in a development environment, having access to additional lineage between datasets, and the ability to compare metrics across one run to the next and determine impact of code changes at scale and without manual effort.
The VP, data & analytics platform, at a retail organization noted that time savings attributable to Dagster+ Pro may grow over time due to increasing complexity of the models and the relationships between them.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. These results may not be representative of all experiences because time savings for data pipeline builders can vary based on:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $1.4 million.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|
| C1 | Data pipeline builders | Composite | 25 | 25 | 25 |
| C2 | Percent of time saved | Interviews | 25% | 30% | 30% |
| C3 | Time saved per data pipeline builder | C2*2,080 | 520 | 624 | 624 |
| C4 | Fully burdened hourly compensation for a data pipeline builder | TEI methodology | $86 | $86 | $86 |
| C5 | Productivity realization factor | TEI methodology | 50% | 50% | 50% |
| Ct | Time savings for data pipeline builders | C1*C3*C4*C5 | $559,000 | $670,800 | $670,800 |
| Risk adjustment | ↓10% | ||||
| Ctr | Time savings for data pipeline builders (risk-adjusted) | $503,100 | $603,720 | $603,720 | |
| Three-year total: $1,710,540 | Three-year present value: $1,409,890 | ||||
Evidence and data. Interviewees said that Dagster+ Pro enabled their organizations to reduce the frequency and severity of errors in CI/CD workflows, so data asset consumers spent less time trying to work around those errors and engaging with engineers to resolve them.
Heavy consumers of data (e.g., data analysts, data scientists) spent most of their days working with data assets while light consumers spent less time on this. As a result, heavy consumers saved a greater percentage of their total work time.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. These results may not be representative of all experiences because time savings for data consumers can vary based on:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $492,000.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|
| D1 | Heavy consumers of data assets | Composite | 25 | 25 | 25 |
| D2 | Percent of total work time saved | Interviews | 7.5% | 7.5% | 7.5% |
| D3 | Time saved per heavy consumer (hours) | D2*2,080 | 156 | 156 | 156 |
| D4 | Light consumers of data assets | Composite | 125 | 125 | 125 |
| D5 | Percent of total work time saved | Interviews | 2% | 2% | 2% |
| D6 | Time saved per light consumer (hours) | D5*2,080 | 42 | 42 | 42 |
| D7 | Blended fully burdened hourly compensation for roles representative of data asset consumers | TEI methodology | $48 | $48 | $48 |
| D8 | Productivity realization factor | TEI methodology | 50% | 50% | 50% |
| Dt | Time savings for data consumers |
((D1*D3)+(D4* D6))*D7*D8 |
$219,600 | $219,600 | $219,600 |
| Risk adjustment | ↓10% | ||||
| Dtr | Time savings for data consumers (risk-adjusted) | $197,640 | $197,640 | $197,640 | |
| Three-year total: $592,920 | Three-year present value: $491,501 | ||||
Evidence and data. Interviewees reported that after their organizations replaced their prior solutions with Dagster+ Pro, they saved on software licenses, infrastructure (virtual machines) on which the software ran, and people time to manage their prior solutions. These are net savings since their organizations now incur ongoing costs associated with Dagster+ Pro.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. These results may not be representative of all experiences because cost savings from retiring a legacy solution can vary based on:
Results. To account for these risks, Forrester adjusted this benefit downward by 15%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $361,000.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|
| E1 | Software and infrastructure cost | Interviews | $75,000 | $75,000 | $75,000 |
| E2 | Internal labor cost | TEI methodology | $95,689 | $95,680 | $95,680 |
| Et | Cost savings from retiring legacy solution | E1+E2 | $170,689 | $170,680 | $170,680 |
| Risk adjustment | ↓15% | ||||
| Etr | Cost savings from retiring legacy solution (risk-adjusted) | $145,086 | $145,078 | $145,078 | |
| Three-year total: $435,242 | Three-year present value: $360,794 | ||||
Evidence and data. Interviewees said their organizations saved on their data platform operating costs because of efficiencies enabled by Dagster+ Pro, primarily around compute costs. The head of data engineering at a food organization explained: “It took a lot more machines to be able to run the old platform. Now, we’re able to fine-tune our compute costs. It’s more aligned to our actual usage, and it scales up and down as that increases or decreases. Before, it was more fixed, so it was operating inefficiently. It wasn’t as responsive to the actual compute that we were doing. Since we migrated, we’ve probably doubled our use cases. But, because of all the efficiencies, we’re still paying less than 50% of the original cost.”
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. These results may not be representative of all experiences because the reduction in data platform operating costs can vary based on:
Results. To account for these risks, Forrester adjusted this benefit downward by 15%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $185,000.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|
| F1 | Prior data platform-related compute costs | Interviews | $175,000 | $175,000 | $175,000 | |
| F2 | Percent reduction with Dagster+ Pro | Interviews | 50% | 50% | 50% | |
| Ft | Reduction in data platform operating costs | F1*F2 | $87,500 | $87,500 | $87,500 | |
| Risk adjustment | ↓15% | |||||
| Ftr | Reduction in data platform operating costs (risk-adjusted) | $74,375 | $74,375 | $74,375 | ||
| Three-year total: $223,125 | Three-year present value: $184,960 | |||||
Interviewees mentioned the following additional benefits that their organizations experienced but were not able to quantify:
The value of flexibility is unique to each customer. There are multiple scenarios in which a customer might implement Dagster+ Pro and later realize additional uses and business opportunities, including:
Flexibility would also be quantified when evaluated as part of a specific project (described in more detail in Appendix A).
| Ref. | Cost | Initial | Year 1 | Year 2 | Year 3 | Total | Present Value |
|---|---|---|---|---|---|---|---|
| Gtr | Dagster subscription costs | $27,778 | $111,694 | $134,033 | $147,145 | $420,650 | $350,640 |
| Htr | Third-party services | $6,708 | $40,250 | $40,250 | $40,250 | $127,458 | $106,804 |
| Itr | Internal labor | $179,124 | $111,927 | $111,927 | $111,927 | $514,905 | $457,470 |
| Total costs (risk-adjusted) | $213,610 | $263,871 | $286,210 | $299,322 | $1,063,013 | $914,914 | |
Evidence and data. Dagster subscription costs are based on the number of seats purchased, the volume of consumption fees (Dagster credits) incurred, and a platform fee. One Dagster credit is consumed each time a pipeline is run or a data asset is updated. The platform fee is based on revenue, number of employees, number of seats, and number of Dagster credits.
Pricing will vary. Contact Dagster for likely costs specific to your organization.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. These costs may not be representative of all experiences because Dagster+ Pro subscription costs will vary based on:
Results. To account for these risks, Forrester adjusted this cost upward by 5%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $351,000.
| Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|---|
| G1 | Cost of Dagster+ Pro seats | Composite | $10,360 | $31,080 | $31,080 | $31,080 | |
| G2 | Consumption fees (Dagster credits) | Composite | $9,003 | $54,020 | $71,040 | $81,030 | |
| G3 | Platform fee | Composite | $7,092 | $21,275 | $25,530 | $28,028 | |
| Gt | Dagster subscription costs | G1+G2+G3 | $26,455 | $106,375 | $127,650 | $140,138 | |
| Risk adjustment | ↑5% | ||||||
| Gtr | Dagster subscription costs (risk-adjusted) | $27,778 | $111,694 | $134,033 | $147,145 | ||
| Three-year total: $420,650 | Three-year present value: $350,640 | ||||||
Evidence and data. Most interviewees’ organizations used Dagster+ Pro in hybrid mode, meaning Dagster hosted the orchestration services but the organizations ran Dagster+ Pro workloads on centralized cloud infrastructures using external services to manage cluster configuration.
Third-party services costs varied widely for the organizations depending on the hosting environment they selected (e.g., on-premises, hybrid, private cloud, public cloud) and the SLAs and other compliance requirements for each of those options, including the number of jobs run, whether there are high-availability requirements, and other factors.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. These costs may not be representative of all experiences because the cost of third-party services can vary based on:
Results. To account for these risks, Forrester adjusted this cost upward by 15%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $107,000.
| Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|---|
| H1 | Third-party cloud consumption fees | Interviews | $5,833 | $35,000 | $35,000 | $35,000 | |
| Ht | Third-party services | H1 | $5,833 | $35,000 | $35,000 | $35,000 | |
| Risk adjustment | ↑15% | ||||||
| Htr | Third-party services (risk-adjusted) | $6,708 | $40,250 | $40,250 | $40,250 | ||
| Three-year total: $127,458 | Three-year present value: $106,804 | ||||||
Evidence and data. Interviewees said their organization’s implementation typically included several weeks of technical deployment (hybrid mode), several months of migrating existing data assets to Dagster+ Pro, and training and change management for staff who would use Dagster+ Pro. Data platform team members typically got up to speed on Dagster+ Pro through their involvement with technical deployment and by reviewing Dagster’s documentation and training videos. Training for data pipeline builders typically involved a brief internal training session followed by on-the-job self-education and mentorship. Data consumers did not need training since they do not directly interact with Dagster+ Pro. Dagster informally assisted the interviewees’ organizations, but the organizations did not retain professional services providers to augment their internal resources.
Although most interviewees’ organizations completed their data asset migration during an initial implementation period, other organizations may take a phased approach to data migration that may extend over several quarters or more than a year.
On an ongoing basis, primarily data platform engineers supported end users and determined how to optimize their use of Dagster+ Pro by further leveraging its existing functionality and its new capabilities as they were introduced.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. These results may not be representative of all experiences because the costs of internal labor can vary based on:
Results. To account for these risks, Forrester adjusted this cost upward by 15%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $457,000.
| Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|---|
| I1 | Combined total IT time required for initial technical deployment, asset migration, and ongoing management and support (hours) | Interviews | 1,400 | 1,040 | 1,040 | 1,040 | |
| I2 | Data platform team members trained on Dagster+ Pro | Interviews | 8 | 8 | 8 | 8 | |
| I3 | Time each trained data platform team member spends in training (hours) | Interviews | 15 | 2 | 2 | 2 | |
| I4 | Data pipeline builders trained on Dagster+ Pro | Interviews | 25 | 25 | 25 | 25 | |
| I5 | Time each trained data pipeline builder spends in training (hours) | Interviews | 10 | 2 | 2 | 2 | |
| I6 | Blended fully burdened hourly compensation for a trained team member | TEI methodology | $88 | $88 | $88 | $88 | |
| It | Internal labor |
(I1+(I2*I3)+ (I4 *I5))*I6 |
$155,760 | $97,328 | $97,328 | $97,328 | |
| Risk adjustment | ↑15% | ||||||
| Itr | Internal labor (risk-adjusted) | $179,124 | $111,927 | $111,927 | $111,927 | ||
| Three-year total: $514,905 | Three-year present value: $457,470 | ||||||
The financial results calculated in the Benefits and Costs sections can be used to determine the ROI and NPV for the composite organization’s investment. Forrester assumes a yearly discount rate of 10% for this analysis.
These risk-adjusted ROI and NPV values are determined by applying risk-adjustment factors to the unadjusted results in each Benefit and Cost section.
| Initial | Year 1 | Year 2 | Year 3 | Total | Present Value | |
|---|---|---|---|---|---|---|
| Total costs | ($213,610) | ($263,871) | ($286,210) | ($299,322) | ($1,063,012) | ($914,914) |
| Total benefits | $0 | $1,794,799 | $2,049,664 | $2,049,664 | $5,894,127 | $4,865,516 |
| Net benefits | ($213,610) | $1,530,928 | $1,763,455 | $1,750,342 | $4,831,115 | $3,950,602 |
| ROI | 432% | |||||
| Payback | <6 months | |||||
Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.
Benefits represent the value delivered to the business by the product. The TEI methodology places equal weight on the measure of benefits and the measure of costs, allowing for a full examination of the effect of the technology on the entire organization.
Costs consider all expenses necessary to deliver the proposed value, or benefits, of the product. The cost category within TEI captures incremental costs over the existing environment for ongoing costs associated with the solution.
Flexibility represents the strategic value that can be obtained for some future additional investment building on top of the initial investment already made. Having the ability to capture that benefit has a PV that can be estimated.
Risks measure the uncertainty of benefit and cost estimates given: 1) the likelihood that estimates will meet original projections and 2) the likelihood that estimates will be tracked over time. TEI risk factors are based on “triangular distribution.”
The initial investment column contains costs incurred at “time 0” or at the beginning of Year 1 that are not discounted. All other cash flows are discounted using the discount rate at the end of the year. PV calculations are calculated for each total cost and benefit estimate. NPV calculations in the summary tables are the sum of the initial investment and the discounted cash flows in each year. Sums and present value calculations of the Total Benefits, Total Costs, and Cash Flow tables may not exactly add up, as some rounding may occur.
1 Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.
2 Source: Margins by sector (US), NYU Stern School of Business, January 2024.
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