Executive Summary

Organizations across industries, such as architecture, engineering, construction, and operations (AECO), product design and manufacturing (PDM), and media and entertainment (M&E), increasingly rely on complex digital environments to support critical workflows but often struggle with fragmented processes, limited visibility, and inconsistent adoption across teams. Without a structured approach to enablement, support, and governance, these challenges can lead to inefficiencies, delayed time to value, increased operational burden, and disruption to project delivery. This study examines how a more coordinated and proactive model can reduce operational friction, improve onboarding and issue resolution outcomes, and enable organizations across these sectors to operate more efficiently and consistently at scale.

An Autodesk Business Success Plan (Business Plan) is a success offering that combines structured support, expert guidance, and self-service resources to help organizations manage and optimize their Autodesk environments. It provides capabilities like priority technical support, expert coaching, user management automation, and success planning to improve onboarding, increase visibility into usage, and standardize workflows across teams. By enabling a more proactive and coordinated approach to support and enablement, it can help organizations reduce inefficiencies, accelerate time to productivity, and operate more effectively at scale.

Autodesk commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying a Business Plan.1 The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of a Business Plan on their organizations.

181% - 439%

Projected return on investment (ROI)

 

$315,087 - $766,933

Projected net present value (NPV)

 

To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed eight decision-makers and surveyed 119 respondents with experience using the Business Plan. For the purposes of this study, Forrester aggregated the interviewees’ and survey respondents’ experiences and combined the results into a single composite organization that represents a global design- and engineering-focused enterprise with $2 billion to $8 billion in annual revenue and 1,000+ employees. The composite organization should not be interpreted as the only type of organization that may realize value from Business Plan.

Interviewees said that prior to using the Business Plan, their organizations relied on a mix of standalone Autodesk tools, manual administrative processes, and decentralized enablement approaches to support design and engineering workflows. However, prior attempts yielded limited success, leaving them with inconsistent onboarding practices, limited visibility into usage and licensing, and inefficient, fragmented workflows across teams. These limitations led to delayed time to productivity, higher administrative overhead, recurring rework, and difficulty scaling best practices across distributed environments.

After the investment in the Business Plan, the interviewees described a shift toward more structured, standardized, and proactive approaches to managing Autodesk technology investments. Key results from the investment include faster onboarding and time to productivity for new users, reduced downtime and disruption from critical issues, and lower administrative effort through improved automation and visibility, enabling their organizations to operate more efficiently and at greater scale.

Key Findings

Quantified benefits. Three-year, risk-adjusted present value (PV) quantified benefits for the composite organization include:

  • Up to $257,000 saved in downtime costs through faster issue resolution. The composite organization reduces downtime associated with high-severity incidents by improving response times and resolution effectiveness through priority technical support. These improvements decrease the duration of disruption and allow users to return to productivity more quickly, reducing the business impact of critical issues across design and engineering workflows.

  • Up to $472,000 in accelerated time to productivity for new users. The composite organization improves onboarding effectiveness through structured enablement, learning resources, and fast-track services, reducing the time required for new users to become productive. This enables faster contribution to project work and reduces the burden on experienced team members to support onboarding, improving overall productivity across growing teams.

  • Up to $212,000 saved by reducing administrative effort through automation and improved reporting. The composite organization lowers administrative overhead by automating reporting, streamlining user management, and improving user training. These efficiencies reduce time spent on manual processes and free up IT and operations resources to focus on higher-value activities such as supporting technology adoption initiatives and improving workflow efficiency across design teams.

Unquantified benefits. Benefits that provide value for the composite organization but are not quantified for this study include:

  • Reduced rework and improved workflow efficiency. Structured enablement, expert coaching, and more standardized workflows help reduce errors and inefficiencies in day-to-day design work. As a result, teams spend less time revisiting and correcting work and are better able to execute consistently, especially as usage of Autodesk technology scales across teams.

  • Improved alignment, governance, and consistency across teams and regions. The composite organization establishes more consistent practices for how Autodesk technology is used and how work is completed across teams. This improves alignment between business and technical stakeholders and reduces variability in workflows across regions, projects, and user groups.

  • Increased confidence in decision-making and visibility into performance and adoption. Improved reporting and access to usage insights provide greater visibility into how Autodesk technology is being used across the composite organization. This enables better-informed decisions around licensing, workflows, and future investments, while also helping teams track adoption and performance over time.

  • Enhanced user satisfaction, engagement, and internal capabilities. Expanded access to training, support, and structured guidance improves the user experience and increases adoption of Autodesk technology. Over time, this also helps build stronger internal expertise, reducing reliance on informal knowledge sharing and enabling teams to work more effectively and independently. Expanded access to training, support, success planning resources, and structured guidance improves the user experience and increases adoption of Autodesk technology. Through ongoing goal setting, business reviews, and proactive guidance, the composite organization builds stronger internal expertise, reduces reliance on informal knowledge sharing, and enables teams to work more effectively and independently.

Costs. Three-year, risk-adjusted PV costs for the composite organization include:

  • Annual Business Plan subscription, totaling $165,000. The composite organization incurs a recurring subscription cost that is tied to its overall Autodesk investment and scales with organizational usage, providing ongoing access to support, enablement, and success planning resources. Pricing may vary significantly based on organizational size, Autodesk usage, and commercial terms, and the modeled cost reflects the composite organization used for this analysis.

  • Internal and ongoing costs, totaling $9,000. The composite organization incurs a limited one-time internal effort to align teams, establish processes, familiarize users with Business Plan resources, and support initial adoption. This effort is largely associated with onboarding and change management activities and does not recur after the initial rollout.

Forrester modeled a range of projected low-, medium-, and high-impact outcomes based on evaluated risk. This financial analysis projects that the composite organization accrues the following three-year net present value (NPV) for each scenario by enabling Autodesk Business Plan:

  • Projected high impact of a $767,000 NPV and projected ROI of 439%.

  • Projected medium impact of a $488,000 NPV and projected ROI of 279%.

  • Projected low impact of a $315,000 NPV and projected ROI of 181%.

Understanding The Range Of Projected Outcomes

High-impact scenario. This scenario represents organizations that realize greater improvements in issue resolution, onboarding efficiency, and administrative productivity based on the upper range of results observed in interviews and surveys, generating a projected NPV of $767,000 and projected ROI of 439% over three years.

Medium-impact scenario. This scenario represents organizations achieving outcomes consistent with the average interview- and survey-reported results, generating a projected NPV of $488,000 and projected ROI of 279% over three years.

Low-impact scenario. This scenario represents organizations realizing more conservative improvements while still benefiting from faster issue resolution, onboarding, and administrative efficiencies, generating a projected NPV of $315,000 and projected ROI of 181% over three years.

High-impact projected three-year benefits

$941,000

Key Statistics

181% - 439%

Projected return on investment (PROI) 

$489,594 - $941,440

Projected benefits present value (PV) 

$315,087 - $766,933

Projected net present value (PNPV) 

$174,507

Total costs 

Three-Year Projected Financial Analysis For The Composite Organization

[CHART DIV CONTAINER]
Total costs Total benefits Cumulative net benefits Initial Year 1 Year 2 Year 3 Low impact NPV Mid impact NPV High impact NPV PROI of

The Autodesk Business Success Plan Customer Journey

Drivers leading to the Business Success Plan investment

Interviews

Role Industry Headquarters Location Geographic Focus Annual Revenue Employees
Head of digital design and integration Workplace design and construction APAC Global $133M 695
BIM and building design manager Engineering consulting Europe Regional $60M 233
Engineering tools and systems lead Industrial systems and logistics Europe Global $1.7B 5,600
CAE manager Renewable energy Europe Global $3.5B 6,580
Senior digital transformation manager Industrial manufacturing Europe Global $4B 25,000
Project coordinator Wire and cable manufacturing North America Global $9B 9,500
Director of technology Media production services Europe Regional $35M 236
Chief operating officer Design and creative production services North America Global Not disclosed 600

Key Challenges

Interviewees and survey respondents noted that prior to adopting Autodesk Business Plan, their organizations relied on a mix of standalone Autodesk technology, manual administrative processes, and decentralized enablement approaches to support design and engineering workflows. While these approaches enabled baseline functionality, they lacked standardization, visibility, and proactive support, limiting the ability of interviewees’ organizations to scale usage efficiently and achieve consistent outcomes across distributed teams.

Interviewees and survey respondents noted how their organizations struggled with common challenges, including:

  • Complex license and user management across distributed environments. . The interviewees’ organizations managed large volumes of subscriptions and users across geographies, often relying on manual processes and fragmented systems. This created inefficiencies in user provisioning, license allocation, and ongoing management, making it difficult to scale operations and maintain control over Autodesk environments.

  • Manual processes and high administrative overhead. Administrative tasks, such as managing training, reporting, and user access, were time-intensive and often required significant manual effort. Interviewees noted their teams spent substantial time generating reports, coordinating onboarding, and maintaining systems, reducing their ability to focus on higher-value strategic initiatives.

  • Slow onboarding and delayed time to productivity for new users. According to interviewees, new users often required extended ramp periods due to a lack of structured onboarding and enablement. Their organizations faced delays in getting users fully productive, which impacted project timelines and increased the burden on experienced users and subject matter experts to provide ad hoc support.

  • Fragmented workflows and inconsistent adoption across teams. Throughout the interviewees’ organizations, different teams developed their own approaches to using Autodesk technology, leading to inconsistent workflows, duplicated effort, and increased rework. The absence of standardized practices made it difficult to ensure quality, drive efficiency, and scale best practices across the interviewees’ organizations.

  • Limited visibility into license usage and overall spend. Without centralized visibility into license utilization, the interviewees’ organizations lacked the ability to accurately track usage patterns, reclaim unused licenses, or maximize the value of their Autodesk investments. This resulted in overprovisioning, underutilized licenses, and challenges in making data-driven decisions related to Autodesk spend.

Solution Requirements

Following the challenges outlined above, interviewees and survey respondents sought a solution that could provide greater structure, visibility, and scalability across their Autodesk environments. Their organizations aimed to move beyond reactive support models and fragmented processes toward a more standardized, proactive, and data-driven approach to managing design and engineering workflows.

The interviewees’ and survey respondents’ organizations searched for a solution that could:

  • Standardize onboarding and enablement to accelerate time to value. Interviewees’ and survey respondents’ organizations required a more structured approach to onboarding new users and supporting adoption of new workflows. They sought to reduce variability across teams and enable users to become productive more quickly through guided learning, consistent processes, and centralized enablement resources.

  • Provide improved visibility into license usage and optimization opportunities. These organizations needed clearer insight into how licenses were being used across teams to better manage allocation, reduce inefficiencies, and support data-driven renewal decisions. This included the ability to track usage trends, identify underutilized licenses, and improve overall governance of Autodesk spend.

  • Reduce manual effort through automation and streamlined administrative processes. Interviewees said their organizations looked for solutions that could minimize time spent on repetitive administrative tasks like reporting, user management, and training coordination. They aimed to reallocate IT and operations resources toward higher-value activities by reducing manual overhead and improving process efficiency.

  • Enable consistent workflows and adoption across distributed teams. Interviewees’ and survey respondents’ organizations sought to establish standardized practices for how Autodesk technology is used across teams, regions, and business units. This requirement was driven by the need to reduce rework, improve collaboration, and ensure consistent quality in project delivery.

  • Provide proactive guidance and embedded expertise to improve support outcomes. Rather than relying on reactive support models, these organizations wanted ongoing access to expertise that could guide adoption, resolve issues more quickly, and support continuous optimization. This included a shift toward more proactive engagement and structured collaboration with vendor support resources.

“We needed more structure around how we onboard users and adopt new workflows. Without that, it was difficult to ensure consistency and get value quickly across teams.”

Director of technology, media production services

Composite Organization

Based on the interviews and survey, Forrester constructed a TEI framework, a composite company, and an ROI analysis that illustrates the areas financially affected. The composite organization is representative of the interviewees’ and survey respondents’ organizations, and it is used to present the aggregate financial analysis in the next section.

  • Description of composite. The composite organization is a global design- and engineering-focused enterprise operating across industries such as architecture, engineering, construction, manufacturing, and media. It generates between $2 billion and $8 billion in annual revenue and employs approximately 1,000+ people. The organization supports a distributed workforce using Autodesk technology for core design, modeling, and collaboration workflows, with a mix of named user licenses and flexible consumption models. It manages a broad base of users, including approximately 100 to 500 Business Plan users, and maintains an Autodesk investment ranging from $250,000 to $750,000 annually.

  • Deployment characteristics. The composite organization begins using Business Plan in Year 1, with initial onboarding and enablement efforts focused on establishing structured processes and supporting early user adoption. The rollout prioritizes key teams and use cases first, with adoption expanding over time as workflows are standardized and best practices are scaled across the organization. Business Plan capabilities are applied across global teams to support onboarding, license optimization, workflow consistency, and ongoing enablement, with value increasing as adoption matures and expands organizationwide.

 KEY ASSUMPTIONS

  • Global design- and engineering-focused enterprise

  • $2 billion to $8 billion in annual revenue

  • Between 1,000+ employees

  • 100 to 500 Business Plan users

Analysis Of Benefits

Quantified benefit data as applied to the composite

Total Projected Benefits

Benefit Year 1 Year 2 Year 3 Total Present Value
Total projected benefits (low) $196,873 $196,873 $196,873 $590,619 $489,594
Total projected benefits (mid) $266,270 $266,270 $266,270 $798,810 $662,174
Total projected benefits (high) $378,567 $378,567 $378,567 $1,135,701 $941,440

Reduced Downtime Costs Through Faster Issue Resolution

Evidence and data. Interviewees described how reliance on reactive support models led to prolonged downtime and broader disruption during high-severity incidents. Their organizations often lacked timely access to expert guidance, which delayed resolution and increased the impact on users and project timelines.

  • The engineering tools and systems lead in industrial systems and logistics said: “Now I have a contact person from Autodesk and it’s very easy to contact him. It’s a very fast response, and it’s nice having one person we can reach out to directly.”

  • The CAE manager in renewable energy noted: “We did not have a structured escalation path, so resolving high-priority issues depended heavily on internal coordination. That extended downtime and impacted productivity across multiple teams.”

  • The head of digital design and integration in workplace design and construction said: “Downtime affected more than just one user or one workflow. When issues occurred, it created delays across projects and required rework to get things back on track.”

  • Survey respondents reported an average of seven high-severity incidents annually, with each incident resulting in an average of 8 hours of downtime and an estimated $11,553 cost per downtime hour, highlighting the material financial impact of downtime events.

  • The director of technology in media production services stated: “Having access to priority support made a clear difference in how quickly issues were resolved. We were able to reduce downtime and get teams back to work faster.”

Modeling and assumptions. Based on the interviews and survey, Forrester assumes the following about the composite organization:

  • The composite organization may encounter high-severity issues that affect critical design and engineering workflows. To model the potential value of faster issue resolution, Forrester assumes an annual volume of high-severity issues aligned with survey-reported incident frequency.

  • The baseline reflects a preexisting environment with reactive support processes. Issue resolution depends on internal coordination and standard support channels, resulting in longer downtime durations consistent with survey responses.

  • The cost of downtime reflects lost productivity across impacted users. A standardized cost per blocked hour is applied to represent the business impact of users being unable to complete project work during downtime.

  • Priority technical support reduces downtime duration per incident. The composite organization realizes a percentage reduction in downtime duration based on improvements observed in survey results and supported by interview feedback on faster resolution and access to expertise.

  • Improvement ranges reflect variability across organizations. The low and high scenarios are informed by interviewee experiences, while the midpoint reflects the average improvement observed in the survey, capturing a realistic range of outcomes.

Results. This yields a three-year projected PV ranging from $128,707 (low) to $257,414 (high).

Reduced Downtime Costs Through Faster Issue Resolution Module: Range Of Three-Year Cumulative Impact, PV

[CHART DIV CONTAINER]
Total costs Total benefits Cumulative net benefits Initial Year 1 Year 2 Year 3 Low impact NPV Mid impact NPV High impact NPV PROI of

12%

Average reduction in downtime hours per high-severity incident

“Priority support helped us resolve issues faster and reduced how long our teams were blocked during critical incidents.”

Engineering tools and systems lead, industrial systems and logistics

Reduced Downtime Costs Through Faster Issue Resolution

Ref. Metric Source Year 1 Year 2 Year 3
A1 Annual high-severity incidents that disrupt critical design and engineering workflows Survey 7 7 7
A2 Downtime hours per incident prior to Business Plan Survey 8 8 8
A3 Estimated cost per downtime hour Survey $11,553 $11,553 $11,553
A4LOW   Interviews 8% 8% 8%
A4MID Percentage of reduction in downtime duration Survey 12% 12% 12%
A4HIGH   Interviews 16% 16% 16%
AtLOW     $51,755 $51,755 $51,755
AtMID Reduced downtime costs through faster issue resolution A1*A2*A3*A4 $77,633 $77,633 $77,633
AtHIGH     $103,510 $103,510 $103,510
Three-year projected total: $155,265 - $310,530 Three-year projected present value: $128,707 - $257,414

Accelerated Time To Productivity For New Users

Evidence and data. Interviewees described how limited structure around onboarding and enablement delayed time to productivity for new users and for teams adopting new Autodesk workflows. Their organizations often relied on manual onboarding, inconsistent training approaches, and internal subject matter experts, which extended ramp time and made adoption more difficult to scale across teams.

  • The head of digital design and integration in workplace design and construction said, “Before, we needed a full month to get people fluent and working in [Autodesk] Revit the way we wanted. Now, we have reduced that time to two weeks.” The interviewee explained that structured onboarding resources helped new users start project work earlier and reduced the burden on internal teams to bring users up to a common baseline.

  • The BIM and building design manager in engineering consulting said, “I think all the Revit users are now 5% faster, the ones who have taken all the courses.” The interviewee also described how structured learning made it easier for users to understand features and avoid mistakes, improving productivity during ramp-up and early use.

  • The engineering tools and systems lead in industrial systems and logistics noted: “The learning platform is fantastic. It is really made for a bigger organization where you can have different learning lines, assign them, and follow up on how users are gaining knowledge.” This reflected the value of structured enablement in helping interviewees’ organizations accelerate readiness across broader user populations.

  • Survey respondents reported onboarding an average of 376 new users per year, with an average pre-state time to productivity of 33 hours per user. Respondents also reported an average 12% reduction in time to productivity with fast track services, indicating that structured onboarding and learning support accelerated readiness for new users.

Modeling and assumptions. Based on the interviews and survey, Forrester assumes the following about the composite organization:

  • The composite organization regularly onboards new Autodesk users throughout the year as teams grow and new employees or transitioning users enter design and engineering workflows. The annual onboarding volume reflects the survey-reported average and is applied consistently across the modeled period.

  • The baseline environment reflects a pre-state during which onboarding and early enablement are less structured, requiring more time for users to become productive. This is consistent with both the survey-reported time to productivity and interviewee descriptions of slower, more manual onboarding processes.

  • The composite organization improves time to productivity through structured onboarding, learning resources, and fast-track services. The midpoint improvement reflects the average reduction observed in the survey, while the low and high scenarios reflect a conservative and more optimized range informed by interviewee experiences.

  • The benefit applies only to newly onboarded or newly transitioning users within the modeled scope. It does not assume a productivity uplift across the full Autodesk user base, which helps keep the benefit distinct from broader workflow efficiency or rework reduction benefits already considered elsewhere in the study.

  • The value of faster time to productivity is represented through labor time recovered during onboarding. A standardized fully burdened hourly labor cost is applied to new-user ramp time to reflect the economic impact of getting users productive sooner.

Results. This yields a three-year projected PV ranging from $262,283 (low) to $472,109 (high).

Accelerated Time To Productivity For New Users: Range Of Three-Year Cumulative Impact, PV

[CHART DIV CONTAINER]
Total costs Total benefits Cumulative net benefits Initial Year 1 Year 2 Year 3 Low impact NPV Mid impact NPV High impact NPV PROI of

12%

Average reduction in time to productivity for new users

Accelerated Time To Productivity For New Users

Ref. Metric Source Year 1 Year 2 Year 3
B1 New users onboarded per year Survey 376 376 376
B2 Time to productivity per user prior to Business Plan (hours) Survey 33 33 33
B3LOW     10% 10% 10%
B3MID Percentage of reduction in time to productivity Survey 12% 12% 12%
B3HIGH     18% 18% 18%
B4 Fully burdened hourly rate for a design and engineering user Composite $85 $85 $85
BtLOW     $105,468 $105,468 $105,468
BtMID Accelerated time to productivity for new users B1*B2*B3*B4 $126,562 $126,562 $126,562
BtHIGH     $189,842 $189,842 $189,842
Three-year projected total: $316,404 - $569,526 Three-year projected present value: $262,283 - $472,109

Reduced Administrative Effort Through User Management And Reporting Automation

Evidence and data. Interviewees described how administrative tasks related to user management, reporting, and training coordination were time-intensive and often relied on manual processes. Their organizations lacked centralized tooling and automation, which increased operational burden on IT and operations teams and limited their ability to scale efficiently.

  • The engineering tools and systems lead in industrial systems and logistics said: “A lot of the administrative work used to be manual, especially around tracking users and managing access. It required constant attention from our team.”

  • According to the CAE manager in renewable energy, “We were spending a lot of time coordinating training and onboarding activities across teams. It was difficult to track progress and ensure consistency without a structured system.”

  • The head of digital design and integration in workplace design and construction noted: “Reporting was another area where we lost a lot of time. Generating reports and understanding usage required pulling data from multiple sources.”

  • The BIM and building design manager in engineering consulting stated: “Once we introduced more automation and better visibility, it reduced the manual effort significantly. We could focus more on higher-value work instead of maintaining processes.”

  • Survey respondents indicated that their organizations spent an average of 82.5 hours per month managing training and learning activities prior to learning plan management, which decreased to 64.6 hours per month after Business Plan adoption, representing a reduction of approximately 17.9 hours per month.

  • Survey data also showed that respondents’ organizations performed an average of 38.4 reports per quarter, with 4.8 hours saved per report through automation and improved reporting capabilities, highlighting the impact of reducing manual reporting effort.

Modeling and assumptions. Based on the interviews and survey, Forrester assumes the following about the composite organization:

  • The composite organization performs ongoing administrative activities related to training management, user management, and reporting across its Autodesk environment. These activities are required to support onboarding, maintain visibility, and manage ongoing operations.

  • The baseline environment reflects a mix of manual processes and fragmented systems for managing users, training, and reporting. This is consistent with interviewee descriptions of time-intensive administrative work and survey-reported administrative hours.

  • The composite organization reduces administrative effort through automation, improved reporting capabilities, and structured learning management. Improvements are applied to both training-related administrative work and reporting and user management processes.

  • Time savings from training administration are based on the observed reduction in hours reported in the survey, while reporting-related savings reflect the volume of reports and time saved per report through automation.

  • Improvement ranges reflect variability in organizational maturity and adoption. The midpoint scenario reflects survey-reported averages, while the low and high scenarios capture more conservative and more optimized outcomes based on interviewee experiences.

  • Labor savings are valued using a standardized fully burdened hourly rate for IT and administrative personnel, representing the reallocation of time from operational tasks to higher-value activities.

Results. This yields a three-year projected PV ranging from $98,604 (low) to $211,917 (high).

Reduced Administrative Effort Through User Management And Reporting Automation Module: Range Of Three-Year Cumulative Impact, PV

[CHART DIV CONTAINER]
Total costs Total benefits Cumulative net benefits Initial Year 1 Year 2 Year 3 Low impact NPV Mid impact NPV High impact NPV PROI of

15% to 30%

Percentage of admin hours saved per month from learning plan management

“Automation and better reporting reduced the time we spent on administrative work and freed up our team to focus on more strategic initiatives.”

Engineering tools and systems lead, industrial systems and logistics

Reduced Administrative Effort Through User Management And Reporting Automation

Ref. Metric Source Year 1 Year 2 Year 3
C1 Admin time per month managing training/learning activities prior to learning plan management (hours) Survey 82 82 82
C2LOW     15% 15% 15%
C2MID Percentage of admin hours saved per month from learning plan management Survey 22% 22% 22%
C2HIGH     30% 30% 30%
C3LOW     148 148 148
C3MID Subtotal: Annual admin hours saved from learning plan management (training administration only) C1*C2*12 216 216 216
C3HIGH     295 295 295
C4 System-generated reports per year (user management/license/reporting processes) Survey 154 154 154
C5 Time spent per report prior to Business Plan (hours) Survey 12 12 12
C6LOW     25% 25% 25%
C6MID Percentage of hours saved per report per quarter due to API automation and reporting efficiencies Survey 40% 40% 40%
C6HIGH     55% 55% 55%
C7LOW     462 462 462
C7MID Subtotal: Annual reporting/automation time saved (hours) C4*C5*C6 739 739 739
C7HIGH     1,016 1,016 1,016
C8LOW     610 610 610
C8MID Total annual admin/reporting time saved (hours) C3+C7 955 955 955
C8HIGH     1,311 1,311 1,311
C9 Fully burdened hourly rate for an IT and admin personnel Composite $65 $65 $65
CtLOW     $39,650 $39,650 $39,650
CtMID Reduced administrative effort through user management and reporting automation C8*C9 $62,075 $62,075 $62,075
CtHIGH     $85,215 $85,215 $85,215
Three-year projected total: $118,950 - $255,645 Three-year projected present value: $98,604 - $211,917

Unquantified Benefits

Interviewees and survey respondents mentioned the following additional benefits that their organizations experienced but were not able to quantify:

  • Reduced rework and improved workflow efficiency. Interviewees reported that structured enablement, expert coaching, and more consistent workflows reduced errors, inefficiencies, and the need to redo work. These improvements were driven by better adoption of best practices and more consistent execution across teams, which improved output quality and reduced time spent correcting issues. Survey responses also indicated improvements in error reduction, quality of output, and collaboration, reinforcing that ongoing workflow efficiency gains extended beyond initial onboarding.

  • Improved alignment, governance, and consistency across teams and regions. Interviewees described how structured onboarding, guidance, and centralized support helped standardize how Autodesk technology is used across teams and geographies. This improved alignment between business and technical stakeholders, reduced variability in workflows, and enabled the interviewees’ organizations to scale best practices more effectively across distributed teams.

  • Increased confidence in decision-making and visibility into performance and adoption. Interviewees noted that improved access to reporting, usage insights, and expert guidance provided better visibility into how tools were used and how teams were performing. This enabled more informed decision-making related to workflows and future investments while also improving oversight of adoption trends across the interviewees’ organizations.

  • Enhanced user satisfaction, engagement, and internal capabilities. Interviewees reported higher satisfaction among users due to improved access to training, support, success planning resources, and clearer guidance on technology usage. Regular business reviews, goal-setting activities, and proactive guidance helped their organizations align technology investments with business objectives while improving adoption and user outcomes. This also contributed to stronger internal expertise and reduced reliance on informal knowledge sharing, as the interviewees’ organizations built more structured learning pathways and knowledge transfer mechanisms.

“Having a more structured approach helped us align teams on how we use the tools. It reduced variability and made it easier to scale best practices across the organization.”

Head of digital design and integration, workplace design and construction

“We now have better visibility into how teams are using Autodesk tools, and that has helped us make more informed decisions about licensing, workflows, and future investments.”

Engineering tools and systems lead, industrial systems and logistics

Flexibility

The value of flexibility is unique to each customer. There are multiple scenarios in which a customer might implement Business Plan and later realize additional uses and business opportunities, including:

  • Expanding advanced Autodesk capabilities across additional use cases. Interviewees indicated that once foundational processes and governance were in place, their organizations were better positioned to extend adoption of more advanced Autodesk capabilities, such as automation, advanced modeling, and collaboration tools. This created optionality to unlock additional value from existing Autodesk investments as new business needs emerge.

  • Scaling structured enablement globally across teams and regions. Interviewees described how early adoption of structured onboarding and learning frameworks created a foundation that could be extended to additional teams, business units, and geographies over time. As the interviewees’ organizations expanded usage, they could apply consistent standards and enablement programs more broadly without needing to rebuild processes.

  • Supporting future business transformation and process change initiatives. Interviewees noted that improved governance, visibility, and engagement models provided a framework that could support broader transformation efforts beyond initial Autodesk use cases. This included enabling new workflows, aligning teams more effectively, and adapting to evolving business requirements.

Flexibility would also be quantified when evaluated as part of a specific project (described in more detail in Total Economic Impact Approach).

“Business Plan gives us a structure we can build on as we grow and bring more teams onto the platform.”

Head of digital design and integration, workplace design and construction

“Once we had a consistent structure in place, it became much easier to bring new teams onto the platform and evolve how we use Autodesk tools over time.”

Senior digital transformation manager, industrial manufacturing

Analysis Of Costs

Quantified cost data as applied to the composite

Total Costs

Ref. Cost Initial Year 1 Year 2 Year 3 Total Present Value
Dtr Annual Business Plan subscription $0 $66,462 $66,462 $66,462 $199,386 $165,281
Etr Initial and ongoing costs $6,600 $1,056 $1,056 $1,056 $9,768 $9,226
  Total costs (risk-adjusted) $6,600 $67,518 $67,518 $67,518 $209,154 $174,507

Annual Business Plan Subscription

Evidence and data. Interviewees described the Business Plan subscription as a recurring investment tied to their overall Autodesk usage, providing ongoing access to support, enablement resources, and success planning resources. Rather than being driven by complex or highly variable structures, the cost was generally viewed as predictable and aligned with the scale of Autodesk deployments.

  • The engineering tools and systems lead in industrial systems and logistics said, “The cost is tied to how much we are already investing in Autodesk, so it scales with the size of our environment.” Interviewees consistently described pricing as aligned with existing Autodesk spend rather than a standalone or disconnected cost.

  • The head of digital design and integration in workplace design and construction noted, “We looked at it as part of our broader Autodesk investment rather than a separate line item.” Interviewees said their organizations evaluated the subscription in the context of total tool usage, support needs, and expected value from enablement.

  • The senior digital transformation manager in industrial manufacturing reported, “It is an ongoing cost, but it is predictable and supports how we manage and optimize usage over time.” Interviewees emphasized the recurring nature of the subscription and its role in supporting continuous improvement.

  • Interviewees indicated that the subscription provided access to ongoing support, coaching, and enablement services that scaled with organizational usage, rather than requiring significant variability year over year.

  • Pricing for Business Success Plan may vary significantly based on organizational size, Autodesk usage, and commercial terms. The cost modeled in this study reflects the composite organization analyzed by Forrester and should not be interpreted as representative of all Business Plan customers. Contact Autodesk for additional details.

Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:

  • The composite organization incurs an annual subscription cost for Business Plan that recurs throughout the three-year analysis period.

  • The subscription cost is tied to the organization’s overall Autodesk investment and scales with Autodesk usage. Interviewees described the cost as aligned with existing Autodesk spend while providing ongoing access to support, enablement, and success planning resources.

  • The cost remains consistent across the modeled period, reflecting stable usage and predictable pricing over time.

  • The subscription represents the primary ongoing cost associated with Business Plan and is modeled separately from one-time onboarding and enablement efforts.

Risks. The value of this cost can vary across organizations due to the following:

  • Negotiated commercial terms, Autodesk spend levels, and the scope of services included.

  • Organizations with larger user bases or more extensive Autodesk usage may incur higher absolute subscription costs.

  • Changes in Autodesk usage, licensing mix, or organizational scale over time may affect the effective cost of the subscription.

Results. To account for these risks, Forrester adjusted this cost upward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $165,000.

“We see it as part of our overall Autodesk investment. It scales with our usage and supports how we manage and optimize our environment.”

Engineering tools and systems lead, industrial systems and logistics

Annual Business Plan Subscription

Ref. Metric Source Initial Year 1 Year 2 Year 3
D1 Annual Business Plan subscription Composite   $60,420 $60,420 $60,420
Dt Annual Business Plan subscription D1 $0 $60,420 $60,420 $60,420
  Risk adjustment ↑10%        
Dtr Annual Business Plan subscription (risk-adjusted)   $0 $66,462 $66,462 $66,462
Three-year total: $199,386 Three-year present value: $165,281

Initial And Ongoing Costs

Evidence and data. Interviewees described the initial onboarding and enablement effort for Business Plan as a relatively limited, one-time activity focused on establishing processes, aligning teams, and supporting early adoption. This effort was primarily internal and centered on coordinating stakeholders, introducing workflows, and familiarizing teams with structured enablement and support resources.

  • The head of digital design and integration in workplace design and construction said, “Most of the effort was around getting teams aligned on how we wanted to use the tools and setting up a more consistent approach.” Interviewees emphasized that onboarding focused more on coordination and process alignment than technical implementation.

  • The engineering tools and systems lead in industrial systems and logistics noted: “It was not a heavy lift from a technical perspective. The bigger effort was getting people comfortable with new workflows and how we wanted to structure things going forward.” Interviewees highlighted that enablement required some internal time commitment but did not involve complex setup.

  • The CAE manager in renewable energy said, “We spent some time upfront organizing how we would onboard users and manage adoption, but it was fairly contained.” Interviewees described onboarding as a defined, time-bound effort that was absorbed into normal operational activities.

  • Interviewees consistently indicated that initial onboarding and enablement were modest compared with ongoing operational value and did not represent a significant cost driver relative to recurring Business Plan investment.

Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:

  • The composite organization incurs a one-time internal effort related to onboarding and enablement when adopting Business Plan.

  • Initial onboarding includes coordination across teams, establishment of structured workflows, and familiarization of users with new enablement resources and support models.

  • The onboarding effort is completed during the initial adoption period and does not recur in subsequent years.

  • The cost reflects internal labor only and does not include any external implementation or vendor-provided setup charges, as these were not identified as material in the interviews.

Risks. The value of this cost can vary across organizations due to the following:

  • The scope of onboarding may vary depending on the size of the organization and the number of users included in the initial rollout.

  • Organizations with more complex workflows or less standardized processes may require additional coordination and enablement effort.

  • The degree of change management required can vary depending on how significantly workflows and practices are updated during adoption.

Results. To account for these risks, Forrester adjusted this cost upward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $9,000.

“It was more about aligning teams and setting up a consistent approach than any major implementation effort.”

Engineering tools and systems lead, industrial systems and logistics

Initial And Ongoing Costs

Ref. Metric Source Initial Year 1 Year 2 Year 3
E1 Initial internal coordination and ongoing effort (hours) Interviews 75 12 12 12
E2 Fully burdened hourly rate for a digital design and engineering technology manager Composite $80 $80 $80 $80
Et Initial and ongoing costs E1*E2 $6,000 $960 $960 $960
  Risk adjustment ↑10%        
Etr Initial and ongoing costs (risk-adjusted)   $6,600 $1,056 $1,056 $1,056
Three-year total: $9,768 Three-year present value: $9,226

Financial Summary

Consolidated Three-Year, Risk-Adjusted Metrics

Three-Year Projected Financial Analysis For The Composite Organization

[CHART DIV CONTAINER]
Total costs Total benefits Cumulative net benefits Initial Year 1 Year 2 Year 3 Low impact NPV Mid impact NPV High impact NPV PROI of

Cash Flow Analysis (Risk-Adjusted)

  Initial Year 1 Year 2 Year 3 Total Present Value
Total costs ($6,600) ($67,518) ($67,518) ($67,518) ($209,154) ($174,507)
Total benefits (low) $0 $196,873 $196,873 $196,873 $590,619 $489,594
Total benefits (mid) $0 $266,270 $266,270 $266,270 $798,810 $662,174
Total benefits (high) $0 $378,567 $378,567 $378,567 $1,135,701 $941,440
Net benefits (low) ($6,600) $129,355 $129,355 $129,355 $381,465 $315,087
Net benefits (mid) ($6,600) $198,752 $198,752 $198,752 $589,656 $487,667
Net benefits (high) ($6,600) $311,049 $311,049 $311,049 $926,547 $766,933
PROI (low)           181%
PROI (mid)           279%
PROI (high)           439%

 Please Note

The financial results calculated in the Benefits and Costs sections can be used to determine the PROI and projected NPV for the composite organization’s investment. Forrester assumes a yearly discount rate of 10% for this analysis.

These risk-adjusted PROI and projected NPV values are determined by applying risk-adjustment factors to the unadjusted results in each Benefit and Cost section.

The initial investment column contains costs incurred at “time 0” or at the beginning of Year 1 that are not discounted. All other cash flows are discounted using the discount rate at the end of the year. PV calculations are calculated for each total cost and benefit estimate. NPV calculations in the summary tables are the sum of the initial investment and the discounted cash flows in each year. Sums and present value calculations of the Total Benefits, Total Costs, and Cash Flow tables may not exactly add up, as some rounding may occur.

From the information provided in the interviews and survey, Forrester constructed a New Technology: Projected Total Economic Impact™ (New Tech TEI) framework for those organizations considering an investment in Autodesk Business Success Plan.

The objective of the framework is to identify the cost, benefit, flexibility, and risk factors that affect the investment decision. Forrester took a multistep approach to evaluate the projected impact that Business Plan can have on an organization.

Due Diligence

Interviewed Autodesk stakeholders and Forrester analysts to gather data relative to Business Plan.

Early-Implementation Interviews And Survey

Interviewed eight decision-makers and surveyed 119 respondents at organizations using Business Plan in a pilot or beta stage to obtain data about projected costs, benefits, and risks.

Composite Organization

Designed a composite organization based on characteristics of the interviewees’ and survey respondents’ organizations.

Projected Financial Model Framework

Constructed a projected financial model representative of the interviews and survey using the New Tech TEI methodology and risk-adjusted the financial model based on issues and concerns of the interviewees and survey respondents.

Case Study

Employed four fundamental elements of New Tech TEI in modeling the investment’s potential impact: benefits, costs, flexibility, and risks. Given the increasing sophistication of ROI analyses related to IT investments, Forrester’s TEI methodology provides a complete picture of the total economic impact of purchase decisions. Please see Appendix A for additional information on the TEI methodology.

Total Economic Impact Approach

Projected benefits

Projected benefits represent the projected value the solution delivers to the business. The New Tech TEI methodology places equal weight on the measure of projected benefits and projected costs, allowing for a full examination of the solution’s effect on the entire organization.

Projected costs

Projected costs comprise all expenses necessary to deliver the proposed value, or benefits, of the solution. The methodology captures implementation and ongoing costs associated with the solution.

Flexibility

Flexibility represents the strategic value that can be obtained for some future additional investment building on top of the initial investment already made. The ability to capture that benefit has a PV that can be estimated.

Risks

Risks measure the uncertainty of benefit and cost estimates given: 1) the likelihood that estimates will meet original projections and 2) the likelihood that estimates will be tracked over time. TEI risk factors are based on “triangular distribution.”

Financial Terminology

Present value (PV)

The present or current value of (discounted) cost and benefit estimates given at an interest rate (the discount rate). The PVs of costs and benefits feed into the total NPV of cash flows.

Projected net present value (PNPV)

The projected present or current value of (discounted) future net cash flows given an interest rate (the discount rate). A positive project NPV normally indicates that the investment should be made unless other projects have higher NPVs.

Projected return on investment (PROI)

A project’s expected return in percentage terms. ROI is calculated by dividing net benefits (benefits less costs) by costs.

Discount rate

The interest rate used in cash flow analysis to take into account the time value of money. Organizations typically use discount rates between 8% and 16%.

Appendix A

NEW TECHNOLOGY: Projected Total Economic Impact

New Technology: Projected Total Economic Impact (New Tech TEI) is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists solution providers in communicating their value proposition to clients. The New Tech TEI methodology helps companies demonstrate, justify, and realize the tangible value of business and technology initiatives to both senior management and other key stakeholders.

Appendix B

Survey Demographics

[CONTENT]

ROLE  
Manager 43%
Director 31%
Vice president 18%
C-level executive 8%

[CONTENT]

DEPARTMENT  
IT/technology 60%
Operations 40%

[CONTENT]

INDUSTRY  
AECO (architecture, engineering, construction, and operations) 31.1%
Design and manufacturing 26.9%
Media and entertainment 26.1%
IT/tech services 2.5%
Professional services 2.5%
Advertising/marketing 1.7%
Financial services 1.7%
Government 1.7%
Retail 1.7%
Utilities 1.7%
Education and social services .8%
Healthcare .8%
Pharmaceuticals and medical equipment .8%

[CONTENT]

ANNUAL REVENUE  
$50B to $99.9B 1%
$20B to $49.9B 2%
$10B to $19.9B 3%
$5B to $9.9B 9%
$3B to $4.9B 16%
$1B to $2.9B 29%
$750M to $999M 25%
$500M to $749M 15%

[CONTENT]

EMPLOYEES  
100,000 or more employees 2%
50,000 to 99,999 employees 3%
20,000 to 49,999 employees 5%
10,000 to 19,999 employees 13%
5,000 to 9,999 employees 29%
2,500 to 4,999 employees 30%
1,000 to 2,499 employees 19%

[CONTENT]

REGION/COUNTRY    
United States   26%
Japan   15%
United Kingdom   13%
France   11%
Australia   10%
Canada   10%
Germany   9%
New Zealand   6%

[CONTENT]

GEOGRAPHIC REGION SUMMARY  
North America 36%
EMEA 33%
APAC 31%

Note: Percentages may not total 100 due to rounding.

Appendix C

Endnotes

1 Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists solution providers in communicating their value proposition to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of business and technology initiatives to both senior management and other key stakeholders.

Disclosures

Readers should be aware of the following:

This study is commissioned by Autodesk and delivered by Forrester Consulting. It is not meant to be used as a competitive analysis.

Forrester makes no assumptions as to the potential ROI that other organizations will receive. Forrester strongly advises that readers use their own estimates within the framework provided in the study to determine the appropriateness of an investment in Business Plan.

Autodesk reviewed and provided feedback to Forrester, but Forrester maintains editorial control over the study and its findings and does not accept changes to the study that contradict Forrester’s findings or obscure the meaning of the study.

Autodesk provided the customer names for the interviews but did not participate in the interviews.

Forrester fielded the double-blind survey using a third-party survey partner.

Consulting Team:

Roger Nauth

Published

July 2026