Executive Summary

Organizations are experiencing rising IT service demand, and traditional service desk models are struggling to scale efficiently, which hinders productivity, increases costs, and harms the employee experience. In response, organizations are investing in AI-driven automation to enable autonomous, resilient IT operations and improve service outcomes.

Robin by Atera is a patented autonomous AI agent that resolves Tier 1 and Tier 2 IT incidents directly at the endpoint without requiring human intervention. By autonomously detecting, diagnosing, remediating, and closing tickets, Robin reduces manual effort and accelerates time to resolution. For incidents requiring escalation, Robin provides a diagnostic summary for technicians.

Atera commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Robin.1 The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Robin on their organizations.

Key Statistics

321%

Return on investment (ROI) 

$7.3M

Benefits PV 

$5.5M

Net present value (NPV) 

To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed four decision-makers with experience using Robin. For the purposes of this study, Forrester aggregated the experiences of the interviewees and combined the results into a single composite organization, which is an enterprise company with 2,500 employees (end users), 30 L1/L2 service desk specialists, and revenue of $800 million per year.

Interviewees said that prior to using Robin, their organizations typically relied on mostly rule-based, reactive service desk models characterized by fragmented tools, limited automation, slow response times, and high reliance on IT staff to handle even routine requests. This often resulted in poor SLA performance, ticket backlogs, end-user productivity loss, shadow IT remediation costs, and inefficient use of IT resources. Teams spent large amounts of time on repetitive tasks rather than proactive or strategic work.

Interviewees reported that after the investment in Robin, their organizations improved support efficiency, service performance, and scalability. This included resolving a significant share of tickets without human intervention, improving mean time to resolution and SLA compliance. In several cases, IT teams maintained headcount and shifted resources from service desk support to higher-value work while maintaining or improving service levels, improving the user experience, and reducing operational bottlenecks.

Key Findings

Quantified benefits. Quantified benefits for the composite organization include:

  • Avoided IT service desk costs of $3.3 million through autonomous ticket resolution. Robin enables the composite organization to autonomously resolve a significant share of service desk activities, reducing reliance on manual L1/L2 support. The solution resolves 60% of its manual tickets in Year 1, increasing to 90% by Year 3 as its knowledge bases expands and integrations mature. For each ticket fully resolved by Robin, L1/L2 service desk specialists save an average of 1.5 hours. As a result of improved operational efficiency, the composite organization realizes approximately $3.3 million in avoided IT service desk costs over three years.

  • Augmented service desk ticket triage processes, delivering $533,000 in efficiency gains. Robin enhances the composite organization’s triage process by providing immediate first-line engagement, collecting essential user inputs, conducting initial diagnostics, and routing tickets accurately. This reduces the time required for manual triage, even for tickets that are not fully resolved by Robin. On average, the organization’s L1/L2 service desk specialists save 30 minutes per ticket. These efficiencies translate into approximately $533,000 in avoided IT costs over three years.

  • End-user productivity savings worth $2.9 million through faster issue resolution and prevented IT friction. Robin enhances employee productivity by resolving IT issues faster and reducing everyday IT friction that often goes unreported. By identifying and resolving these sources of friction, Robin helps the composite reduce the productivity lost to both reported and unreported IT issues. As a results, the composite organization recaptures nearly $2.9 million in end-user productivity value over three years.

  • Avoided IT hiring costs of $241,000 through scalable service delivery. Robin allows the composite organization to scale its IT service desk operations without proportional increases in headcount. As ticket volumes grow or the organization expands, Robin absorbs incremental demand while maintaining service levels. This reduces the need for additional hiring and enables more agile IT operations. Over three years, the composite organization avoids approximately $241,000 in IT hiring costs.

  • Avoided shadow IT remediation costs worth $305,000 through reduced end-user reliance on unsanctioned tools and workarounds. Robin provides the composite organization with immediate, always-on IT assistance that helps its employees resolve issue through approved channels rather than adopting unmanaged applications or creating workarounds. By reducing new shadow IT adoption by 35%, the composite organization avoids the downstream costs of discovery, security assessments, license management, and remediation, generating approximately $305,000 in risk-adjusted prevent value over three years.

Unquantified benefits. Benefits that provide value for the composite organization but are not quantified for this study include:

  • Shift to a more proactive IT service desk model. With Robin, the composite organization’s IT function transitions from a reactive, “firefighting” approach to a more proactive and structured service delivery model. With improved visibility, early issue identification, and autonomous first-line support, the organization’s IT team gains greater operational control and addresses potential issues before they escalate.

  • More strategic allocation of IT resources. The composite organization reduces the time IT personnel spend on repetitive, manual service desk activities and redeploys those resources to higher-value initiatives. These include cybersecurity, infrastructure optimization, and innovation programs, increasing the strategic contribution of the IT function.

  • Enhanced end-user satisfaction and confidence in IT. Through immediate, conversational support and consistent service experiences, the composite organization enhances the end-user experience. As a result, its employees perceive IT as more responsive and have greater confidence that issues can be resolved quickly and effectively.

  • Improved SLA compliance and ticket resolution performance. Through a combination of autonomous resolution, real-time triage, and structured ticket handling, the composite organization achieves more consistent service delivery. The organization experiences stronger SLA compliance and ticket resolution performance, contributing to more predictable IT operations.

Quantified costs. Quantified costs for the composite organization include:

  • Robin subscription fees totaling $1.7 million. The composite organization pays subscription fees to Atera to access Robin. Pricing is based on an average cost of approximately $20 per user per month, resulting in total subscription costs of approximately $1.7 million over three years.

  • Internal deployment and enablement costs of $28,000. The composite organization incurs internal costs to deploy and optimize Robin. This includes allocating two full-time equivalents (FTEs) to support initial implementation, integration, and any required migration activities. In addition, the organization dedicates a portion of one service desk FTE’s time on an ongoing basis to train the solution and expand its knowledge base.

The financial analysis that is based on the interviews found that a composite organization experiences benefits of $7.3 million over three years versus costs of $1.7 million, adding up to a net present value (NPV) of $5.5 million and an ROI of 321%.

$2.9M

End-user productivity savings

“Robin resolved my printer issue without requiring any human intervention. I no longer have to wait for IT support to respond to my tickets.”

Head of IT security and data, healthcare

Benefits (Three-Year)

[CHART DIV CONTAINER]
Avoided IT service desk costs Service desk triage efficiency gains End-user productivity savings Avoided service desk hiring costs Shadow IT remediation avoided

The Customer Journey Of Robin By Atera

Drivers leading to the Robin investment

Interviews

Role Industry Region      Employees
IT manager and service desk lead Multiservice North America 650
Infrastructure and security architect Retail North America 1,100
IT senior manager Real estate North America 385
Head of IT, security, and data Healthcare North America 1,300

Key Challenges

Interviewees said that prior to investing in Robin, their organizations faced challenges that limited the efficiency, scalability, and effectiveness of IT service delivery. These challenges were primarily driven by manual processes, fragmented technology environments, and increasing demand for IT support. Interviewees noted that common challenges included:

  • Reliance on manual, reactive service desk operations. Interviewees reported that IT service delivery was largely reactive and heavily dependent on human intervention. Service desk teams spent significant time manually responding to tickets, with limited automation available to handle routine requests. As a result, IT functions operated in a “firefighting” mode, focusing on issue resolution rather than proactively managing environments or preventing incidents.

  • High volume of repetitive, low-value requests. A substantial proportion of service desk tickets consisted of common, repeatable issues such as password resets, software troubleshooting, and access requests. In the absence of automation, these tickets consumed disproportionate amounts of IT resources, limiting teams’ ability to focus on higher-value activities such as infrastructure improvements, security initiatives, and innovation programs.

  • Inefficient ticket handling and poor data quality. Interviewees’ organizations experienced inefficiencies in ticket intake and management processes, with tickets often submitted with incomplete or inaccurate information. Misrouted tickets and insufficient detail resulted in additional back-and-forth communication, increased resolution times, and reduced service desk productivity. In some cases, organizations relied on tools not purpose-built for IT service management (ITSM), further constraining workflows and visibility.

  • Fragmented tooling and limited visibility. Prior to implementing Robin, organizations often relied on multiple disconnected tools for ticketing, remote management, and monitoring. This fragmented environment reduced operational efficiency and limited centralized oversight. IT leaders reported challenges in gaining visibility into service desk performance, ticket trends, and root causes of recurring issues, making it difficult to optimize operations and drive continuous improvement.

  • Scaling challenges amid growing demand. As interviewees’ organizations expanded through business growth, increasing user bases, or geographic distribution, demand for IT support rose accordingly. However, scaling service desk operations typically required proportional increases in headcount, introducing cost pressures and operational constraints. The organizations lacked the ability to scale efficiently while maintaining service quality.

  • End-user productivity losses from both reported and unreported IT issues. End users frequently experienced delays in receiving support due to ticket queues, asynchronous communication, and limited IT availability. Issue resolution often required multiple interactions, further increasing time to resolution and negatively impacting employee productivity. In some instances, IT issues never became tickets because employees tolerated degraded application performance, slow devices, or other recurring issues rather than engage with IT. As a result, productivity losses extended beyond what was visible in service desk reporting.

  • Risk and costs associated with shadow IT. In some instances, when employees could not obtain timely support or approved solutions, they turned to unsanctioned applications and tools to avoid further productivity loss. These shadow IT instances created additional costs related to security reviews, license reconciliation, governance, and migration to approved platforms.

Investment Objectives

Interviewees’ organizations searched for a solution that could:

  • Reduce manual work associated with repetitive service desk tasks.

  • Improve service desk performance and reliability.

  • Enable scalable IT service delivery.

  • Enhance end-user productivity.

  • Increase visibility and control over IT operations.

“Our ticketing system was completely inefficient. Everyone was all over the place and doing two jobs. We needed to be more efficient.”

Infrastructure and security architect, retail

“Before Robin, we were just reactive [and] not looking around the corner to see what was coming.”

Head of IT, security, and data, healthcare

“We were using a variety of tools before Robin, but the environment was very scattered. Some of the tools weren’t even designed to function as a help desk solution.”

Infrastructure and security architect, retail

Composite Organization

Based on the interviews, Forrester constructed a TEI framework, a composite company, and an ROI analysis that illustrates the areas financially affected. The composite organization is representative of the interviewees’ organizations, and it is used to present the aggregate financial analysis in the next section. The composite organization has the following characteristics:

  • Description of composite. The composite organization is a large enterprise with approximately 2,500 employees and annual revenue of $800 million. It operates across multiple locations and supports a geographically distributed workforce. The organization maintains a centralized IT function of 100 employees, including 30 Level 1 and Level 2 (L1/L2) service desk specialists responsible for end-user support. The organization experiences steady growth, leading to increasing demand for IT services across a diverse set of users, systems, and applications. The IT environment comprises a range of endpoint devices, enterprise applications, and collaboration platforms requiring continuous monitoring, support, and maintenance. End users heavily rely on the service desk for issue resolution, with requests spanning routine technical issues, such as password resets and software troubleshooting, as well as more complex system-related incidents. The composite relies on a largely manual and reactive service desk model in which service desk specialists manage most tickets end to end with limited automation.

  • Deployment characteristics. The composite organization deploys Robin across its entire workforce over a two-week period in Year 1. Implementation includes integration and any required migration activities.

 KEY ASSUMPTIONS

  • 2,500 employees

  • 36,000 service desk tickets in Year 1

  • 70% of tickets require manual triage and resolution by L1/L2 specialists

  • 25% of tickets require manual triage and semi-automated resolution

  • 5% of tickets resolved independently by end users through self-service portals

  • 30 L1/L2 service desk specialists

  • 1.5-hour average MTTR for manually resolved tickets

Analysis Of Benefits

Quantified benefit data as applied to the composite

Total Benefits

Ref. Benefit Year 1 Year 2 Year 3 Total Present Value
Atr Avoided IT service desk costs $1,041,012 $1,353,316 $1,688,938 $4,083,265 $3,333,741
Btr Service desk triage efficiency gains $206,550 $214,812 $223,404 $644,766 $533,150
Ctr End-user productivity savings $894,240 $1,162,512 $1,470,159 $3,526,911 $2,878,252
Dtr Avoided service desk hiring costs $0 $152,755 $152,755 $305,510 $241,011
Etr Shadow IT remediation avoided $118,125 $122,850 $127,764 $368,739 $304,906
  Total benefits (risk-adjusted) $2,259,927 $3,006,245 $3,663,021 $8,929,193 $7,291,060

Avoided IT Service Desk Costs

Evidence and data. Interviewees reported Robin’s autonomous resolution of routine requests and improvements to operational efficiency led to measurable reductions in service desk workload and associated costs. They said Robin handled up to 60% of service desk tickets within the first 90 days of deployment but realized autonomy rates varied depending on the maturity of the integrations, the completeness of knowledge base content, and the effectiveness of model training.

  • A security and infrastructure architect at a retail organization reported that Robin autonomously resolved approximately 34% of service desk tickets during a 30-day period, resulting in an estimated 31% of monthly working hours saved. They also said the solution scaled over time with autonomous resolution rates exceeding 50% of the organization’s total ticket volume in later phases.

  • A head of IT, security, and data at a healthcare organization explained that their organization expects Robin to resolve up to 80% of its service desk tickets. This is contingent on completing key integrations with network systems, SharePoint, and other platforms.

Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:

  • The composite organization has 2,500 employees in Year 1 and grows at an annual rate of 4%, reaching 2,704 employees in Year 3.

  • Employees generate an average of 1.2 service desk tickets per month.

  • Prior to Robin, 70% of service tickets required full manual handling.

  • The average mean time to resolve a fully manual ticket is 1.5 hours.

  • The average fully burdened hourly rate for a L1/L2 service desk specialist is $51.

  • Robin handles 60% of fully manual tickets in Year 1, 75% in Year 2, and 90% in Year 3.

Risks. The value of avoided IT service desk costs may vary based on several factors:

  • The proportion of tickets fully resolved by Robin, which will influence the level of downtime avoided.

  • Delays or limitations in integrating Robin with existing systems, which may constrain autonomous resolution coverage.

  • The breadth, accuracy, and continuous curation of workflows, documentation, and model training, which influences the proportion of tickets that can be resolved autonomously.

  • Variations in the distribution of low-, medium-, and high-complexity tickets.

  • Preexisting mean time to resolve a support ticket.

  • Pay rates for service desk specialists.

  • Regional labor costs.

Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $3.3 million.

“Following the completion of planned integrations, we expect Robin to automate at least 80% of our service desk workload. Historically, network-related issues have had a significant impact on clinician productivity. By integrating Robin with our network environment, we anticipate addressing this recurring challenge. As we continue to train and expand the model’s capabilities, we expect our IT organization to evolve from a reactive support function to a more proactive and forward-looking operating model.”

Head of IT, security, and data, healthcare

Avoided IT Service Desk Costs

Ref. Metric Source Year 1 Year 2 Year 3
A1 Employees Composite 2,500 2,600 2,704
A2 Service desk tickets A1*1.2*12 36,000 37,440 38,938
A3 Fully manual tickets without Robin A2*70% 25,200 26,208 27,256
A4 Average mean time to resolve fully manual tickets without Robin (hours) Composite 1.5 1.5 1.5
A5 Average fully burdened hourly rate for an L1/L2 service desk specialist Composite $51 $51 $51
A6 Subtotal: IT service desk costs for fully manual tickets without Robin A3*A4*A5 $1,927,800 $2,004,912 $2,085,108
A7 Fully manual tickets resolved by Robin Composite 15,120 19,656 24,531
At Avoided IT service desk costs A7*A4*A5 $1,156,680 $1,503,684 $1,876,598
  Risk adjustment ↓10%      
Atr Avoided IT service desk costs (risk-adjusted)   $1,041,012 $1,353,316 $1,688,938
Three-year total: $4,083,265 Three-year present value: $3,333,741

Service Desk Triage Efficiency Gains

Evidence and data. Interviewees reported that Robin delivered significant value by augmenting the service desk triage process. This reduced the effort required to manage tickets, including those that still require human intervention. Prior to Robin, the organizations spent considerable time gathering information, clarifying issues, and performing initial diagnostics before resolution efforts could begin. This often introduced delays and inefficiencies early in the ticket lifecycle.

The interviewees said Robin consistently acted as an intelligent first-line responder by engaging users immediately, capturing structured inputs, and performing initial troubleshooting steps prior to escalation. They noted this standardized the triage process and reduced variability in categorization, prioritization, and routing. As a result, their organizations experienced more consistent service delivery and improved SLA performance.

Interviewees also said Robin transformed the triage process by enabling real-time, guided interactions at the point of ticket creation. By dynamically prompting users with relevant follow-up questions, the solution captured critical context (e.g., system information, location, user type) and applied initial diagnostics. This eliminated delays typically caused by manual follow-ups from service desk personnel.

  • The IT senior manager at a real estate organization noted that Robin provides immediate, 24/7 engagement at the point of issue submission, effectively acting as a Tier 1 support layer. They said the solution initiates the interaction and either resolves the issue or collecting the necessary information for escalation. This reduced back-and-forth communication between end users and IT staff, particularly in geographically distributed environments.

  • The security and infrastructure architect in retail reported that their organization previously had triage inefficiencies that significantly impacted service desk productivity. Depending on ticket complexity, IT staff could spend anywhere from 15 minutes to multiple days gathering missing information before beginning resolution. The interviewee said introducing structured, real-time triage improved efficiency across all service requests, including those not fully resolved autonomously.

Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:

  • As headcount grows, the composite organization processes 36,000 service desk tickets in Year 1, 37,440 in Year 2, and 38,938 in Year 3.

  • Prior to Robin, approximately 25% of tickets required manual triage effort before resolution could begin. These tickets involved initial classification, information gathering, and routing by service desk personnel.

  • Prior to Robin, each of these tickets required an average of 30 minutes of L1/L2 service desk time for triage.

  • The average fully burdened hourly cost for an L1/L2 service desk specialist is $51.

  • Robin triages 100% of the composite organization’s applicable tickets.

Risks. The level of avoided IT service desk costs may vary depending on several factors, including:

  • The proportion of tickets fully resolved by Robin, which will influence the level of downtime avoided.

  • Delays or limitations in integrating Robin with existing systems, which may constrain autonomous resolution coverage.

  • The breadth and accuracy of workflows, documentation, and model training, which directly influence the proportion of tickets that can be resolved autonomously.

  • Variations in the distribution of low-, medium-, and high-complexity tickets alongside different triage processes.

  • Pay rates for service desk specialists.

  • Regional labor costs.

Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $533,000.

“Previously, technicians spent significant time — ranging from minutes to days — gathering the information required to begin resolving issues. With Robin acting as the first point of contact, tickets are triaged automatically, and by the time they reach the service desk, IT staff have the necessary context to resolve issues more quickly.”

Security and infrastructure architect, retail

“Robin functions as a Tier 1 support layer, performing initial checks and triage automatically. This reduces the back-and-forth between technicians and end users, which previously could take significant time. In some cases, depending on ticket complexity, technicians spent hours gathering the necessary information before beginning resolution.”

IT senior manager, real estate

Service Desk Triage Efficiency Gains

Ref. Metric Source Year 1 Year 2 Year 3
B1 Service desk tickets A2 36,000 37,440 38,938
B2 Semi-automated/assisted tickets without Robin A2*25% 9,000 9,360 9,734
B3 Average manual triage time without Robin (hours) Composite 0.50 0.50 0.50
B4 Average fully burdened hourly rate for an L1/L2 service desk specialist Composite $51 $51 $51
B5 Subtotal: IT service desk costs for manual triage without Robin B2*B3*B4 229,500 238,680 248,227
B6 Semi-automated tickets fully triaged by Robin B2*100% 9,000 9,360 9,734
Bt Service desk triage efficiency gains B6*B3*B4 $229,500 $238,680 $248,227
  Risk adjustment ↓10%      
Btr Service desk triage efficiency (risk-adjusted)   $206,550 $214,812 $223,404
Three-year total: $644,766 Three-year present value: $533,150

End-User Productivity Savings

Evidence and data. Interviewees reported that Robin reduced the time end users spend waiting for IT support and resolving technical issues. This reduced productivity losses associated with service disruptions and helped employees remain focused on business activities. They explained that end users previously experienced delays caused by ticket queues, asynchronous communication, and the need for multiple interactions with IT teams to clarify issues. These inefficiencies extended downtime and negatively impacted employee productivity. However, interviewees also highlighted that a share of employee IT friction never became service desk tickets. Employees frequently worked around slow devices, degraded application performance, connectivity issues, or other minor and recurring technology problems rather than reporting them to IT. In some cases, users expected support requests would take too long, they considered the issue too minor to justify raising a ticket, or they simply adapted their behavior to compensate for the problem.

Interviewees said Robin improved the end-user experience by providing immediate, conversational engagement at the point of issue submission, and they noted this allowed users to progress more quickly toward resolution without idle waiting time. In most cases, Robin fully resolved issues without requiring human intervention. Interviewees also reported increasing value from Robin’s proactive monitoring and autonomous remediation capabilities. They said that rather than waiting for users to report issues, Robin identified and resolved conditions that commonly lead to employee frustration and productivity degradation.

Interviewees reported end-user productivity gains from both faster resolution and the prevention of everyday technology disruptions. The head of IT, security, and data in healthcare described configuring Robin to monitor disk-space thresholds and automatically remove temporary files before users experienced significant performance issues. They said without this proactive remediation, employees would have experienced intermittent slowdowns and degraded device performance, and that proactively identifying and resolving these hidden sources of friction reduced productivity losses that would have been invisible to the service desk while simultaneously accelerating the resolution of reported issues.

Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:

  • Robin resolves 60% of applicable service desk tickets in Year 1, increasing to 75% in Year 2 and 90% in Year 3.

  • Each ticket fully resolved by Robin results in an average of 1.5 hours of end-user productivity regained.

  • The composite organization experiences approximately 10,800 to 11,700 unreported IT friction events annually.

  • Robin detects and prevents 40% of unreported IT friction events in Year 1, increasing to 50% in Year 2 and 65% in Year 3.

  • Each avoided IT friction event prevents one hour of lost employee productivity.

  • The average fully burdened hourly rate for an end user is $46.

  • The composite organization has a productivity recapture rate of 80%, which means not all recovered time is converted into productive output.

Risks. The level of loss productivity avoided may vary depending on several factors, including:

  • The degree to which the organization’s service desk team and end users adopt Robin.

  • Potential delays or challenges in system integration, which may restrict the scope of autonomous resolution.

  • The breadth and quality of workflows, knowledge base content, and LLM training, which influence the proportion of tickets that can be fully resolved without manual intervention.

  • Ticket complexity

  • Downtime baseline.

  • The average rate for end users.

  • The amount of employee IT friction that goes unreported and does not lead to a service desk ticket.

  • The amount of recurring IT friction that can be proactively resolved without requiring manual investigation or intervention.

Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $2.9 million.

“We got Robin to go and scrape through [and alert us] if it reaches our threshold to … clean out the temporary files. I’m sure we had a few dozen employees who had that issue, but now they don’t.”

Head of IT, security, and data, healthcare

End-User Productivity Savings

Ref. Metric Source Year 1 Year 2 Year 3
C1 Fully manual tickets resolved by Robin Y1: A3*60%
Y2: A3*75%
Y3: A3*90%
15,120 19,656 24,531
C2 Average downtime saved per ticket (hours) Composite 1.5 1.5 1.5
C3 Average fully burdened hourly rate for an end user Composite $46 $46 $46
C4 Subtotal: End-user productivity recovery through manual tickets resolved by Robin C1*C2*C3 $1,043,280 $1,356,264 $1,692,617
C5 IT friction events never ticketed Composite 10,800 11,232 11,681
C6 Average productive time lost per unreported IT friction event (hours) Composite 1.0 1.0 1.0
C7 Percent of unreported IT friction events Robin detects/prevents via proactive monitoring Composite 40% 50% 65%
C8 Subtotal: End-user productivity recovery C5*C6*C3*C7 $198,720 $258,336 $349,270
C9 Productivity recapture TEI methodology 80% 80% 80%
Ct End-user productivity savings (C4+C8)*C9 $993,600 $1,291,680 $1,633,510
  Risk adjustment ↓10%      
Ctr End-user productivity savings (risk-adjusted)   $894,240 $1,162,512 $1,470,159
Three-year total: $3,526,911 Three-year present value: $2,878,252

Avoided Service Desk Hiring Costs

Evidence and data. Interviewees reported that Robin enabled their organizations to scale IT service delivery more efficiently by reducing reliance on incremental headcount as demand increased. They said they previously relied on labor-intensive service desk models in which increased ticket volume required corresponding increases in headcount, creating cost pressures and limited organizational agility. But they reported Robin’s autonomous resolution and triage capabilities absorbed a significant share of incoming ticket volume, which allowed IT teams to maintain or improve service levels without increasing staff.

  • The IT manager and service desk lead at a multiservice organization reported that ticket volumes nearly doubled during a 12-month period, increasing from approximately 300 tickets per month to nearly 600. They said that although the organization was still expanding use of Robin’s autonomous resolution coverage, the tickets Robin did handle significantly reduced pressure on the IT team, allowing the organization to avoid hiring additional service desk specialists.

  • The head of IT, security, and data in healthcare noted that Robin’s use of AI enabled their organization to avoid incremental service desk hiring and optimize workforce allocation. They said that Robin provided consistent first-line support, which reduced the risk of service bottlenecks as demand scaled and supported more efficient utilization of existing IT resources.

Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:

  • The composite organization employs 30 L1/L2 service desk specialists.

  • Organizational growth leads to an increase in annual service desk tickets from 36,000 in Year 1 to 38,938 in Year 3.

  • Without Robin, each service desk specialist handles 840 tickets in Year 1, increasing to 909 tickets in Year 3.

  • Without Robin, the composite organization requires the addition of one full-time equivalent (FTE) service desk specialist in Year 2 and Year 3 to maintain service levels.

  • The average fully burdened hourly rate for a service desk specialist is $51.

  • Each FTE works 2,080 hours annually.

  • Forrester applied a 1.8 times cost multiplier to labor costs to account for bonuses, recruitment, onboarding and training, management overhead, equipment, software licenses, and corporate overhead allocation.

Risks. The level of service desk hiring costs avoided may vary depending on several factors, including:

  • Demand growth rates.

  • SLA expectations.

  • Staffing models, which may influence hiring requirements.

  • Pay rates.

  • Geographic cost structures.

  • Benefits packages.

Results. To account for these risks, Forrester adjusted this benefit downward by 20%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $241,000.

“As a fast-growing organization, we have expanded significantly [and have more] growth planned. … We implemented Robin to address capacity constraints that would otherwise require additional headcount. Given the high turnover typically associated with service desk roles, Robin has also helped us maintain consistent service levels while reducing dependency on staffing.”

Head of IT, security, and data, healthcare

Avoided Service Desk Hiring Costs

Ref. Metric Source Year 1 Year 2 Year 3
D1 L1/L2 service desk employees Composite 30 30 30
D2 Service desk tickets A2 36,000 37,440 38,938
D3 Fully manual tickets handled by L1/L2 service desk specialists without Robin A2*70% 25,200 26,208 27,256
D4 Fully manual tickets handled per L1/L2 service desk specialist without Robin D3/D1 840 874      909
D5 Fully manual tickets resolved by Robin Composite 15,120 19,656 24,531
D6 Fully manual tickets per L1/L2 service desk specialist with Robin (D3-D5)/D1 336 218 91
D7 Average fully burdened hourly rate for an L1/L2 service desk employee Composite $51 $51 $51
D8 Additional L1/L2 service desk FTEs required to sustain tickets growth without Robin Composite 0      1 1
Dt Avoided service desk hiring costs (D7*D8*2,080) *1.8 $0 $190,944 $190,944
  Risk adjustment ↓20%      
Dtr Avoided service desk hiring costs (risk-adjusted)   $0 $152,755 $152,755
Three-year total: $305,510 Three-year present value: $241,011

Shadow IT Remediation Avoided

Evidence and data. Some interviewees reported that Robin’s assistance provided end users with a faster way to resolve issues and discouraged them to independently seek alternative solutions. This reduced the use of shadow IT (e.g., unauthorized software, informal tools, workaround processes), which can contribute to technical debt and increase the complexity and cost of future remediation.

One interviewee described shadow IT as a natural consequence of friction in IT support, but they said Robin’s AI-driven support reduced the incentive to bypass IT. They estimated that a midsize organization could reduce shadow IT driven by support constraints by approximately 30% to 40% but emphasized that the solution’s impact on shadow IT should be assessed with nuance.

Interviewees said shadow IT in large or complex environments is often driven by broader organizational needs (e.g., the desire to rapidly develop new capabilities like AI-enabled tools) rather than purely by limitations in IT support responsiveness. They said Robin’s support accessibility meaningfully reduced certain categories of shadow IT, particularly those related to end-user support, but it did not always eliminate the issue entirely.

Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:

  • The composite organization experiences 375 shadow IT instances in Year 1, increasing to 390 in Year 2 and 406 in Year 3.

  • The average remediation cost per shadow IT instance is $1,000.

  • Robin reduces new shadow IT instances by 35%.

Risks. The scale of this benefit may vary from organization to organization based on:

  • The extent of shadow IT use.

  • Existing shadow IT management maturity.

  • Complexity of shadow IT solutions.

  • Number of users affected.

  • Complexity of data migration.

Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $305,000.

In a midsize organizational environment, I’d say that roughly 30% to 40% of shadow IT driven by support issues could go away just by improving access and responsiveness.”

Security and infrastructure architect, retail

Shadow IT Remediation Avoided

Ref. Metric Source Year 1 Year 2 Year 3
E1 Shadow IT instances Composite 375 390 406
E2 Average IT remediation cost per shadow IT instance Composite $1,000 $1,000 $1,000
E3 Reduction in new shadow IT instances Composite 35% 35% 35%
Et Shadow IT remediation avoided E1*E2*E3 $131,250 $136,500 $141,960
  Risk adjustment ↓10%      
Etr Shadow IT remediation avoided (risk-adjusted)   $118,125 $122,850 $127,764
Three-year total: $368,739 Three-year present value: $304,906

Unquantified Benefits

Benefits that provide value for the composite organization but are not quantified for this study include:

  • Shift to a more proactive IT service desk model. Interviewees said prior to implementing Robin, their organizations operated in a largely reactive mode, focusing on resolving tickets as they arose rather than anticipating or preventing issues. The composite uses Robin to address routine requests autonomously and reduce the volume of low-value incidents, enabling IT personnel to redirect effort toward root cause analysis and continuous improvement while transitioning to a more proactive and structured service delivery model. This benefit could be quantified by measuring reductions in recurring incidents, ticket backlogs, or unplanned service disruptions.

  • More strategic allocation of IT resources. Interviewees noted that a significant share of service desk work previously involved routine requests that did not require specialized expertise but consumed substantial time. By reducing manual workload through autonomous execution of repetitive tasks, Robin allowed their organizations to redeploy IT resources toward higher-value activities. The composite organization shifts the focus of its IT team to strategic priorities (e.g., cybersecurity, infrastructure optimization, business-critical initiatives). This benefit could be quantified by measuring the value of resources reallocated to strategic initiatives.

  • Enhanced end-user satisfaction and confidence in IT. Interviewees said Robin improved the end-user experience by providing immediate, responsive engagement at the point of issue submission. They reported that, prior to implementation, delays in initial response often led to user frustration and reduced confidence in IT services. With real-time interaction, the composite organization’s users receive instant acknowledgement and support, improving perceptions of IT responsiveness even before full resolution is achieved. Several interviewees reported measurable improvements in satisfaction scores following implementation, including increases from 3.8 to 4.7 over a four-month period and consistently high satisfaction ratings of up to 4.8 out of 5. This benefit could be quantified by linking improvements in end-user satisfaction scores to employee productivity, retention, or reduced time spent seeking IT support.

  • Improved SLA compliance and ticket resolution performance. Interviewees reported that Robin contributed to improved service desk performance by accelerating response times, increasing resolution rates, and reducing ticket backlogs. One of their organizations increased ticket closure performance from approximately 75% prior to implementation to more than 100%, reflecting the ability to resolve both new and previously outstanding tickets. Another interviewee reported SLA compliance improving from 75% to 99%, including a 7-percentage-point increase within the first four months of 2026. Through a combination of autonomous resolution, real-time triage, and structured ticket handling, the composite organization achieves more consistent service delivery along with stronger SLA compliance and ticket resolution performance, contributing to more predictable IT operations. This benefit could be quantified by measuring reductions in ticket backlogs or improvements in SLA attainment.

“Extracting meaningful insights from manually handled tickets was a significant challenge for our IT organization. With Robin, we gained clear visibility into service desk data, enabling us to shift from a reactive, ‘firefighting’ approach to a more proactive, problem-solving model.”

Head of IT, security, and data, healthcare

“Thanks to Robin, we went from closing 75% of our tickets to closing 105% of them.”

Service desk lead, multiservice

“Prior to Robin, SLA compliance was approximately 75%. Following implementation, we now achieve close to 100% adherence to response time SLAs.”

Head of IT, security, and data, healthcare

Flexibility

The value of flexibility is unique to each customer. There are multiple scenarios in which a customer might implement Robin and later realize additional uses and business opportunities, including:

  • Cultural shift toward AI and automation. Interviewees observed a gradual cultural shift in how end users interact with IT services. They said that while initial adoption of AI-driven support required change management and user education, behavior evolved over time as users became more comfortable with the technology. One interviewee noted that adoption was not immediate, as some users initially resisted engaging with an AI interface. However, as the system demonstrated value, acceptance improved and adoption moved quickly. The composite organization could expand the use of AI and automation across additional IT processes and service workflows in the future, creating opportunities to further scale operations and realize additional efficiency gains.

Flexibility would also be quantified when evaluated as part of a specific project (described in more detail in Total Economic Impact Approach).

Analysis Of Costs

Quantified cost data as applied to the composite

Total Costs

Ref. Cost Initial Year 1 Year 2 Year 3 Total Present Value
Ftr Robin licensing costs $0 $660,000 $686,400 $713,856 $2,060,256 $1,703,603
Gtr Deployment and ongoing costs $3,564 $9,874 $9,874 $9,874 $33,185 $28,118
  Total costs (risk-adjusted) $3,564 $669,874 $696,274 $723,730 $2,093,441 $1,731,721

Robin Licensing Costs

Evidence and data. Interviewees reported their organizations incur ongoing subscription costs for Robin. They said pricing is typically structured on a per-end-user basis, though some of their organizations licensed Robin as part of a broader Atera platform subscription that included ITSM and remote monitoring and management (RMM) capabilities. Contract costs varied depending on organizational scale and negotiated terms.

Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:

  • The composite has 2,500 employees in Year 1, increasing to 2,600 in Year 2, and 2,704 in Year 3.

  • The composite pays $240 per end user per year.

  • Licensing costs increase as the number of users grows.

  • No upfront licensing costs.

Risks. The scale of this cost may vary from organization to organization based on:

  • Pricing structures.

  • Discounts.

  • Adoption levels across the organization.

  • Number of end users.

Results. To account for these risks, Forrester adjusted this cost upward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $1.7 million.

Robin Licensing Costs

Ref. Metric Source Initial Year 1 Year 2 Year 3
F1 Employees Composite 0 2,500 2,600 2,704
F2 Robin cost per employee Composite $0 $240 $240 $240
Ft Robin licensing costs F1*F2 $0 $600,000 $624,000 $648,960
  Risk adjustment ↑10%        
Ftr Robin licensing costs (risk-adjusted)   $0 $660,000 $686,400 $713,856
Three-year total: $2,060,256 Three-year present value: $1,703,603

Deployment And Ongoing Costs

Evidence and data. Interviewees reported their organizations incur internal costs associated with deploying, configuring, and continuously optimizing Robin. They said these costs are primarily driven by internal IT time rather than external services.

Interviewees described the deployment as straightforward but requiring structured effort, particularly around migration, configuration, and knowledge base setup. Reported post-deployment activities included migrating existing tickets and data from legacy systems, configuring workflows and service desk processes, building knowledge base content and playbooks, and integrating Robin with existing systems. Interviewees indicated that deployment typically required a share of one to two IT FTEs’ time to complete the process.

Beyond initial deployment, interviewees reported ongoing optimization and enablement activities related to Robin. These activities included training the AI model with organizational knowledge, continuing configurations, and, when needed, supporting end-user adoption and behavior change.

Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:

  • The composite organization spends 80 working hours (2 weeks) on deployment, migration, and integration.

  • The deployment effort is distributed across 25% IT lead time (20 hours), 50% L1/L2 service desk specialist time (40 hours), and 25% stakeholder participation that is not associated with incremental labor costs.

  • The average fully burdened hourly rate for an IT lead is $60.

  • The average fully burdened hourly rate for an L1/L2 service desk specialist is $51.

  • The composite spends 176 working hours per year (around 1 month) on model training, knowledge base updates, and additional configurations.

  • Ongoing optimization effort is primarily carried out by an L1/L2 service desk specialist.

Risks. The scale of this cost may vary from organization to organization based on:

  • Migration and configuration complexity.

  • The level of customization and integration.

  • Organizational adoption and optimization effort.

Results. To account for these risks, Forrester adjusted this cost upward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $28,000.

“You just have to keep training the model, and you will see the results improving.”

Head of IT, security, and data, healthcare

Deployment And Ongoing Costs

Ref. Metric Source Initial Year 1 Year 2 Year 3
G1 Time for deployment, migration, and integration (hours) Composite 80      
G2 IT lead time for deployment, migration, and integration (hours) G1*25% 20      
G3 Average fully burdened hourly rate for an IT lead Composite $60      
G4 L1/L2 service desk specialist time for deployment, migration, and integration (hours) G1*50% 40      
G5 Average fully burdened hourly rate for an L1/L2 service desk specialist Composite $51      
G6 Subtotal: Deployment, migration, and integration costs (G2*G3)+(G4*G5) $3,240      
G7 Time for configuration/optimization and autonomous tuning (hours) Composite 0 176 176 176
G8 L1/L2 service desk specialist time for configuration/optimization and autonomous tuning (hours) G7*100% 0 176 176 176
G9 Subtotal: Ongoing configuration/optimization and autonomous tuning costs (G8*G5) $0 $8,976 $8,976      $8,976
Gt Deployment and ongoing costs G6+G9 $3,240 $8,976 $8,976      $8,976
  Risk adjustment ↑10%        
Gtr Deployment and ongoing costs (risk-adjusted)   $3,564 $9,874 $9,874 $9,874
Three-year total: $33,185 Three-year present value: $28,118

Financial Summary

Consolidated Three-Year, Risk-Adjusted Metrics

Cash Flow Chart (Risk-Adjusted)

[CHART DIV CONTAINER]
Total costs Total benefits Cumulative net benefits Initial Year 1 Year 2 Year 3

Cash Flow Analysis (Risk-Adjusted)

  Initial Year 1 Year 2 Year 3 Total Present Value
Total costs ($3,564) ($669,874) ($696,274) ($723,730) ($2,093,441) ($1,731,721)
Total benefits $0 $2,259,927 $3,006,245 $3,663,021 $8,929,193 $7,291,060
Net benefits ($3,564) $1,590,053 $2,309,971 $2,939,291 $6,835,752 $5,559,339
ROI           321%
Payback           <6 months

 Please Note

The financial results calculated in the Benefits and Costs sections can be used to determine the ROI, NPV, and payback period for the composite organization’s investment. Forrester assumes a yearly discount rate of 10% for this analysis.

These risk-adjusted ROI, NPV, and payback period values are determined by applying risk-adjustment factors to the unadjusted results in each Benefit and Cost section.

The initial investment column contains costs incurred at “time 0” or at the beginning of Year 1 that are not discounted. All other cash flows are discounted using the discount rate at the end of the year. PV calculations are calculated for each total cost and benefit estimate. NPV calculations in the summary tables are the sum of the initial investment and the discounted cash flows in each year. Sums and present value calculations of the Total Benefits, Total Costs, and Cash Flow tables may not exactly add up, as some rounding may occur.

From the information provided in the interviews, Forrester constructed a Total Economic Impact™ framework for those organizations considering an investment in Robin.

The objective of the framework is to identify the cost, benefit, flexibility, and risk factors that affect the investment decision. Forrester took a multistep approach to evaluate the impact that Robin can have on an organization.

Due Diligence

Interviewed Atera stakeholders and Forrester analysts to gather data relative to Robin.

Interviews

Interviewed four decision-makers at organizations using Robin to obtain data about costs, benefits, and risks.

Composite Organization

Designed a composite organization based on characteristics of the interviewees’ organizations.

Financial Model Framework

Constructed a financial model representative of the interviews using the TEI methodology and risk-adjusted the financial model based on issues and concerns of the interviewees.

Case Study

Employed four fundamental elements of TEI in modeling the investment impact: benefits, costs, flexibility, and risks. Given the increasing sophistication of ROI analyses related to IT investments, Forrester’s TEI methodology provides a complete picture of the total economic impact of purchase decisions. Please see Appendix A for additional information on the TEI methodology.

Total Economic Impact Approach

Benefits

Benefits represent the value the solution delivers to the business. The TEI methodology places equal weight on the measure of benefits and costs, allowing for a full examination of the solution’s effect on the entire organization.

Costs

Costs comprise all expenses necessary to deliver the proposed value, or benefits, of the solution. The methodology captures implementation and ongoing costs associated with the solution.

Flexibility

Flexibility represents the strategic value that can be obtained for some future additional investment building on top of the initial investment already made. The ability to capture that benefit has a PV that can be estimated.

Risks

Risks measure the uncertainty of benefit and cost estimates given: 1) the likelihood that estimates will meet original projections and 2) the likelihood that estimates will be tracked over time. TEI risk factors are based on “triangular distribution.”

Financial Terminology

Present value (PV)

The present or current value of (discounted) cost and benefit estimates given at an interest rate (the discount rate). The PVs of costs and benefits feed into the total NPV of cash flows.

Net present value (NPV)

The present or current value of (discounted) future net cash flows given an interest rate (the discount rate). A positive project NPV normally indicates that the investment should be made unless other projects have higher NPVs.

Return on investment (ROI)

A project’s expected return in percentage terms. ROI is calculated by dividing net benefits (benefits less costs) by costs.

Discount rate

The interest rate used in cash flow analysis to take into account the time value of money. Organizations typically use discount rates between 8% and 16%.

Payback

The breakeven point for an investment. This is the point in time at which net benefits (benefits minus costs) equal initial investment or cost.

Appendix A

Total Economic Impact

Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists solution providers in communicating their value proposition to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of business and technology initiatives to both senior management and other key stakeholders.

Appendix B

Endnotes

1 Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists solution providers in communicating their value proposition to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of business and technology initiatives to both senior management and other key stakeholders.

Disclosures

Readers should be aware of the following:

This study is commissioned by Atera and delivered by Forrester Consulting. It is not meant to be used as a competitive analysis.

Forrester makes no assumptions as to the potential ROI that other organizations will receive. Forrester strongly advises that readers use their own estimates within the framework provided in the study to determine the appropriateness of an investment in Robin. For any interactive functionality, the intent is for the questions to solicit inputs specific to a prospect's business. Forrester believes that this analysis is representative of what companies may achieve with Robin based on the inputs provided and any assumptions made. Forrester does not endorse Atera or its offerings. Although great care has been taken to ensure the accuracy and completeness of this model, Atera and Forrester Research are unable to accept any legal responsibility for any actions taken on the basis of the information contained herein. The interactive tool is provided ‘AS IS,’ and Forrester and Atera make no warranties of any kind.

Atera reviewed and provided feedback to Forrester, but Forrester maintains editorial control over the study and its findings and does not accept changes to the study that contradict Forrester’s findings or obscure the meaning of the study.

Atera provided the customer names for the interviews but did not participate in the interviews.

Consulting Team:

Corrado Loreto

Published

August 2026