The Total Economic Impact™ Of Apple Mac At Work

Improved Employee Productivity

Evidence and data. Interviewees said Mac adoption improves employee productivity by reducing friction throughout the workday, enabling faster startup and authentication, improving application performance and reliability, extending uninterrupted work sessions, and reducing time lost to device issues and troubleshooting. In addition to incremental time savings, interviewees emphasized that improved device reliability reduces the frequency of “hard-down” scenarios in which employees are temporarily unable to work, minimizing business disruption and continuity risk. Interviewees consistently noted that while individual time savings may appear modest, the combination of recovered work time and reduced risk of disruption across thousands of employees and workdays represents a material source of business value and continuity.

• Interviewees consistently cited faster startup and login as a foundational productivity driver. Twenty-eight of the end users surveyed indicated that they save an average 1.1 hours a month on waiting time for updates and startup with Mac devices. In addition, the director of digital platforms at a financial services organization stated: “In our benchmarking, Mac devices get users productive about 50% faster from boot compared to [PC devices]. Faster startup and login adds up quickly across thousands of users.” They added that spending less time waiting to authenticate or resume work was one of the most immediately noticeable differences for end users.
  Interviewees also highlighted the productivity impact of modern authentication workflows. The same leader at the financial services organization explained: “Using Touch ID and platform single sign-on saves roughly 30 seconds per authentication, and users don’t need to pull out a phone for MFA. Across the organization, that represents a meaningful productivity gain.”

• End users experienced fewer interruptions. Thirty-two global end users surveyed reported saving an average of 1.2 hours per month investigating device issues or waiting for issue resolutions. The CISO at a biopharmaceutical organization stated, “Mac devices require fewer restarts than PC, which supports longer uninterrupted work sessions.” This reduction in forced reboots and workflow interruptions allowed employees to focus for longer periods throughout the day.
  The senior director of end-user experience at a financial services company stated: “PC users definitely have more disruption and a higher chance of hard-down situations where they need help. There’s just more opportunity for issues on PC devices than on Mac.” When asked where value shows up most clearly, the same executive summarized it as follows: “If finance were to ask where the real savings show up, from my perspective it’s productivity first, and then the incident differential.” They further estimated: “All of those disruptions add up. Saving 5 to 10 minutes a day per user is probably a reasonable estimate when you look at Mac devices versus PCs.”

• OS familiarity and user preference contributed to productivity gains for employees who select Mac devices. Several interviewees observed that many employees choosing Mac devices were already familiar with macOS from prior experience, both personally and academically; this reduced their learning curve and day-to-day friction. Interviewees emphasized that this familiarity does not create a productivity advantage for all users, but it meaningfully improves productivity for those who actively select Mac devices as their preferred platform.

• Battery performance also enabled longer, uninterrupted work sessions. The senior director of IT operations at a financial services organization stated, “On my MacBook Pro, I charge the laptop once every two days and use it fully both days.” Interviewees explained that longer battery life reduced downtime, supported mobility, and enabled employees to work productively without planning around charging or power adapters.

The director of digital platforms at a financial services organization summarized the cumulative effect of these improvements, stating: “Mac users are more productive day to day because everything they need is available through self-service. They spend less time troubleshooting, installing software, or figuring out how to get set up — and more time actually working.”

Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:

• Employees who choose Mac devices save 45 minutes per month waiting for devices to start up, log in, or complete updates.

• Employees save an additional 55 minutes per month investigating device issues or waiting for issue resolution.

• This results in 20 total hours saved per Mac user per year.

• The fully burdened hourly rate for an end user is $42.

• Employees who switch to a Mac from a PC experience a 2.0% overall increase in productivity, reflecting improved performance, reliability, and uninterrupted work time.

• 40% of time savings are assumed to be recaptured as productive work; this is consistent with the TEI methodology and accounts for natural inefficiencies.

Risks. The expected financial impact is subject to risks and variation based on factors including:

• The proportion of employees eligible for Mac devices and the rate at which employees select Mac devices.

• Employee roles and the extent to which device performance, reliability, mobility, and battery life influence day‑to‑day productivity.

• Employee compensation levels and the degree to which saved time can realistically be recaptured as productive output.

• Organizational workflows, authentication requirements, and support maturity, which may amplify or dampen productivity gains.

Results. To account for these risks, Forrester adjusted this benefit downward by 20%, yielding a five-year, risk-adjusted total PV (discounted at 10%) of $8.3 million.

Reduced Support And Management Costs

Evidence and data. Interviewees told Forrester that adopting Mac improved IT operational efficiency by simplifying deployment, reducing support incidents, automating updates, and enabling IT teams to manage significantly more devices per employee. Interviewees emphasized that Mac devices are more reliable, require less hands-on support, and integrate more cleanly into modern, automated IT workflows. The survey data reinforced these findings, showing measurable reductions in support effort and improvements in IT scalability for organizations using Mac devices, including:

• Reduced support demand through fewer device issues and incidents. Interviewees told us that Mac devices generated significantly fewer support tickets than PC devices, driven by improved reliability, stability, and reduced disruption across the device lifecycle. Survey respondents reported a 24% reduction in help desk tickets and cited reduced troubleshooting and maintenance effort as key drivers of IT efficiency. Interviewees consistently quantified these differences. The director of IT services at a technology organization reported approximately 50% fewer hardware and OS-related incidents for Mac devices, along with a 20% to 25% reduction in overall service desk tickets as Mac adoption increased.
  The senior director of end-user experience at a financial services organization stated: “PC users definitely have more disruption and a higher chance of hard-down situations where they need help. There’s just more opportunity for issues on [PC] devices than on Mac.”
  Interviewees consistently emphasized that the higher build quality and tighter hardware/software integration of Macs reduced device failures, crashes, and repeat issues. The director of end-user computing at a transportation organization stated: “Mac devices are built better and are more reliable for longer periods of time. … Apple has higher build quality, keeps them updated, and makes Mac devices more intuitive to use.”

• Lower support effort per incident through simplified troubleshooting and automation. Interviewees reported that it was faster and less labor-intensive to resolve issues when they did occur, due to less platform variability, standardized configurations, and better integration with device management tooling.
  Automation further reduced the effort to resolve issues. The director of digital platforms at a financial services organization stated: “On Mac, application updates are fully automated — we processed over a thousand updates hands-off last year. On [PCs], that same volume would have required roughly a thousand person days of manual effort.”
  Interviewees also observed a materially lower patching burden. The director of IT services at a technology organization noted that PC devices required approximately 70% more vulnerability patches, increasing the time and resource requirements for remediation.
  Survey respondents reinforced these findings, reporting that they spent less time on troubleshooting, updates, and ongoing device maintenance.

• Reduced security operations effort through a lower vulnerability and incident management burden. Interviewees reported that Mac devices require less ongoing security effort due to reduced patching needs, fewer device-specific vulnerabilities, and more streamlined endpoint controls. The director of IT services at a technology organization noted that PC environments required approximately 70% more vulnerability patches, increasing the time and coordination required across IT and security teams. They also indicated that security-related tickets were 70% to 80% lower for Mac devices, reducing the time spent on investigation, containment, and remediation activities. Overall, interviewees estimated that these factors reduced vulnerability management and security operations effort by approximately 25%, allowing security teams to focus more on higher-priority initiatives rather than routine patching and incident response.

• Reduced deployment and lifecycle management effort through automation and longer device lifespans. Interviewees noted that Mac devices significantly reduced deployment efforts through zero-touch provisioning. Devices shipped directly to end users and were automatically configured via Apple Business and MDM, eliminating imaging, staging, and manual setup. The director of digital platforms at a financial services organization stated: “Mac deployment is far more straightforward … devices ship directly from factory to user… [with] no hands-on IT effort per device.”
  Survey respondents supported this impact, reporting that they saved an average of 30 minutes per device during setup and provisioning.
  Interviewees also highlighted longer device lifecycles as a key operational advantage. PC devices required more frequent refresh cycles due to higher failure rates and performance degradation, while Mac devices remained reliable for longer, reducing the frequency of device replacement, migration effort, and associated IT labor.
  This reduced refresh cadence lowered the cumulative operational burden, particularly in large environments where device rollout, testing, and support activities had to be repeated at scale.

• Greater IT scalability through centralized management and reduced overhead per device. Taken together, reduced ticket volumes, lower resolution effort, and automated deployment enabled interviewees’ IT teams to manage significantly more devices per employee. Interviewees consistently reported that Mac environments require less intervention per device and that IT effort could shift to centralized oversight and governance rather than reactive support. The director of digital platforms at a financial services organization summarized this: “We support roughly 5,000 Mac devices with three engineers. The platform is simply more automated and easier to manage at scale.”
  Survey data reinforces this trend, with respondents reporting an average reduction of 5.5 hours for ongoing IT and maintenance labor per device, reflecting both efficiency gains and improved scalability.

Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:

• Each PC device generates six support tickets per year on average.

• Mac devices generate 55% fewer support tickets than PC devices.

• The average cost to resolve a support ticket for a PC is $16; Mac support tickets cost 25% less to resolve than PC tickets.

• An IT FTE can manage 600 Mac devices, compared with 300 PC devices, reflecting automation and reduced manual effort.

• The average fully burdened annual salary for an IT FTE is $108,000.

• IT employees are assumed to recapture 80% of saved time into productive work.

Risks. The expected financial impact is subject to risks and variation based on various factors, including:

• An organization’s adoption of Mac deployment best practices, including zero‑touch enrollment and automated provisioning.

• Variations in support ticket volumes, cost per ticket, and issue severity across device types.

• The complexity of integrating Mac environments into predominantly PC-based enterprise infrastructures.

• IT team structures, tooling maturity, and device management processes.

• Compensation levels and productivity recapture rates for IT staff.

Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a five-year, risk-adjusted total PV (discounted at 10%) of $1.9 million.

Cost Savings From Reduced Risk

Evidence and data. Interviewees said Mac adoption improved their organization’s overall security posture by reducing its exposure to common vulnerabilities, lowering the frequency and severity of endpoint security incidents, and strengthening the organization’s ability to detect, respond to, and recover from threats. They noted that these improvements can reduce the expected cost associated with endpoint-driven breach risk, particularly for threats tied to compromised devices and lost or stolen endpoints. Interviewees cited the following factors that enable better security:

• Greater resilience during large-scale security events. Interviewees described increased operational resilience during major security events. The chief digital information officer at a healthcare organization noted that PCs across the organization were impacted during a large ecosystemwide endpoint disruption, while Mac devices remained operational; this reinforced their confidence in Mac as a resilient endpoint platform.

• Reduced security incidents and severity. Our survey results indicate fewer and less severe security incidents at scale: 59% of respondents reported improved security management and posture, 54% reported a decrease in security incidents, and 47% reported a decrease in the severity of incidents after adopting Mac devices.
  These improvements extended beyond perception to measurable outcomes, with respondents who quantified changes reporting an average reduction of 23% in the number of security incidents — indicating that Mac adoption is associated with both lower incident frequency and reduced impact.
  Interviewees reinforced these findings with operational metrics. The director of IT services at a technology organization reported that security-related ticket volumes were 70% to 80% lower for Mac devices, reflecting both fewer incidents and reduced exposure to threats.
  Interviewees also saw differences in the type of security issues encountered. The VP of end-user computing at a financial services organization stated, “Most security topics we see on Mac devices are lower severity, often related to patching compliance rather than actual breaches, and far fewer than what we see during [PC] OS migrations.”

• Reduced exposure to vulnerabilities and improved compliance. Our survey data also shows reduced exposure to vulnerabilities: 42% of respondents reported reduced exposure to common vulnerabilities and exposures; those who quantified the impact reported an average decrease of 23%.
  Interviewees attributed this reduction in part to higher compliance and tighter enforcement on Mac devices. The director of digital platforms at a financial services organization shared: “On Mac, we’re at roughly 99.9% compliance across high and medium vulnerabilities, compared to about 75% in those same categories on [PC] environments. That gap is largely due to the automation and enforcement we’ve been able to achieve on Mac.”
  Additional operational data reinforced this trend. The director of IT services at a technology organization observed that approximately 70% of detected vulnerabilities were associated with PC devices, compared with roughly 30% for Mac, increasing the patching and remediation burden for PC environments.

• A smaller attack surface and improved platform security. Interviewees cited a smaller and more controlled attack surface on Mac compared with PC operating systems. The global endpoint platform leader at a professional services organization stated, “We see significantly fewer vulnerability notifications for Mac compared to [PC environments] — often by an order of magnitude.”
  Interviewees described these improvements as stemming from tighter hardware, OS, and lifecycle integration. The director of IT services at a technology organization stated, “Mac usage significantly lowers [the] attack surface and reduces the severity of security incidents.”

• Improved security operations maturity and response capabilities. Survey respondents reported stronger security operations maturity alongside these reductions. Among those who said Mac improved their security posture, the most frequently cited gains were improved threat detection (71%), improved ability to respond to threats (62%), and improved ability to recover from threats (53%).

• Reduced risk from lost or stolen devices. Interviewees pointed to greater resilience against lost or stolen devices, directly reducing the breach risk from asset loss. The director of digital platforms at a financial services organization explained: “With Apple Business, we have a clear virtual chain of custody from factory to disposal. Even if a device is lost or intercepted, it’s effectively unusable outside our organization, and we’ve had no data loss incidents as a result.”

Modeling and assumptions. Based on the interviews and Forrester’s security research, Forrester assumes the following about the composite organization:²

• The composite organization with 7,500 employees has $2,188,000 in total annual risk exposure to security breaches. (For larger organizations, the annual dollar value of risk exposure scales proportionally.)

• 77% of breaches originate from external attacks or internal incidents.

• 30% of the breach exposure from external attacks/internal incidents is addressable with Mac devices.

• Using Mac devices reduces the likelihood of a breach from external attacks or internal incidents by 45%.

• 10.2% of breaches originate from lost or stolen assets.

• Using Mac devices reduces the likelihood of a breach from lost or stolen assets by 80%.

• The percentage of employees using Mac increases over time: 25% in Year 1, 32% in Year 2, 38% in Year 3, 42% in Year 4, and 45% in Year 5.

Risks. The expected financial impact is subject to risks and variation based on various factors, including an organization’s:

• Baseline risk profile and breach cost exposure, which varies by industry, organization size, regulatory environment, and threat landscape.

• Existing security posture and the maturity and coverage of security controls across endpoints.

• Endpoint usage patterns and the extent to which Mac devices are deployed to roles with higher or lower inherent risk.

• Degree of risk exposure to lost or stolen devices and effectiveness of device recovery and enforcement policies.

• Speed and consistency of patching, update compliance, and incident response processes.

Results. To account for these risks, Forrester adjusted this benefit downward by 20%, yielding a five-year, risk-adjusted total PV (discounted at 10%) of $436,000.

Avoided PC Software And Support Contract Costs

Evidence and data. Interviewees said Mac adoption enables organizations to reduce or avoid legacy software and support costs associated with PC environments, driven by lower reliance on third-party tools and simplified software stacks. The survey results reinforced this trend: 53% of respondents reported reducing or eliminating software or application licenses after adopting Mac devices, and 58% reported a reduction in the total cost of ownership per device. They did this through:

• Lower software and OS licensing costs. Interviewees highlighted that macOS includes core capabilities without requiring additional OS licensing fees, in contrast to typical Windows licensing costs. As a result, their organizations reduced their baseline software spend per device while simplifying licensing and compliance management, particularly at scale.

• Reduced reliance on third-party tools and support contracts. Interviewees and survey respondents reported average savings of $310 per Mac user per year in reduced or eliminated software and application license costs. While many interviewees maintained overall security technology stack parity, several noted that built-in macOS capabilities, such as disk encryption, endpoint protection, and system-level security, reduce the need for additional third-party tools, lowering both licensing costs and support overhead. The CISO at a biopharmaceutical organization stated that “macOS requires fewer third-party tools because core capabilities like disk encryption and firewalling are built in”; they added that “software licensing and support costs on Mac are approximately 10% to 15% lower than on PC devices.” The director of digital platforms at a financial services organization stated: “By relying on native macOS security like XProtect, we were able to remove third-party security agents that were causing performance issues. That both improved the user experience and eliminated a meaningful amount of licensing cost.”
  In addition, interviewees’ organizations eliminated redundant or underperforming tools, reducing cost and complexity while improving overall system performance.

Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:

• The organization avoids paying for third-party hardware support contracts associated with PCs, estimated at $200 per device over the five-year lifecycle.

• The organization avoids paying $132 per device per year for combined MDM and OS licensing associated with PC endpoints.

• The organization avoids paying $96 per device per year in endpoint security software licensing for PC devices.

Risks. The expected financial impact is subject to risks and variation based on various factors, including an organization’s:

• Pricing, discount structures, and negotiated contracts for enterprise PCs, support agreements, and software licensing.

Results. To account for these risks, Forrester adjusted this benefit downward by 15%, yielding a five-year, risk-adjusted total PV (discounted at 10%) of $2.4 million.

Reduced Energy Costs

Evidence and data. Interviewees said Mac adoption reduces their device-level energy consumption, which lowers their operating costs while supporting broader sustainability goals. These savings are driven by the lower power requirements of Apple silicon-based devices compared to traditional PC hardware. The survey results reinforced this trend: 62% of respondents reported reduced energy costs, and 84% reported a reduction of 10% or more in device energy consumption — with an average reported reduction of 18% — after adopting Mac devices. Interviewees noted:

• Lower power consumption from Apple silicon devices. Interviewees consistently attributed energy savings to the efficiency of Apple-silicon-based designs. The senior director of IT operations at a financial services organization stated: “All of the MacBook Airs are shipping with 30 watt chargers, and the lowest charger setting I get out of [comparable PC devices] is 65 watt. So yes, I believe Mac devices consume significantly less power.”
  The senior director at a financial organization offered a similar description: “Based on my experience with the devices, we are definitely seeing power savings. We don’t directly measure it, but a 50% reduction in power consumption seems believable.”
  The director of digital platforms at a financial services organization echoed these findings, noting that Mac devices generate less heat, require less active cooling, and consume materially less power during daily use, reinforcing both energy savings of up to 50% and broader sustainability benefits.

Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:

• The average annual energy cost per PC device is $28, reflecting an approximate average draw of 65 watts for 8 hours per day and for 240 workdays a year; this uses an electricity rate of $0.22 per kilowatt hour.

Risks. The expected financial impact is subject to risks and variation based on various factors, including an organization’s local electricity costs, inoffice versus remote work patterns, and power usage policies.

Results. To account for these risks, Forrester adjusted this benefit downward by 15%, yielding a five-year, risk-adjusted total PV (discounted at 10%) of $72,000.

Avoided PC Hardware Costs

Evidence and data. Interviewees said Mac adoption helps their organizations avoid rising hardware costs associated with comparable enterprise PC devices. These savings are driven by changing market dynamics in which PC devices have become more expensive to configure and maintain at required performance levels, while Mac pricing remains more stable and predictable. Interviewees noted:

• Lower hardware costs and improved price predictability. Interviewees reported that comparable enterprise-grade PC devices are now often more expensive than Mac devices when configured to meet similar performance, durability, and enterprise requirements. The director of digital platforms at a financial services organization stated that comparable PC devices were approximately 30% more expensive than Mac devices for similar roles, reflecting a shift from prior purchasing cycles. The senior director of IT operations at a financial services organization explained that enterprise PC laptops increasingly require higher-end CPU, memory, and thermal configurations to meet performance expectations, driving up costs relative to MacBook Air and MacBook Pro devices.
  The VP of end-user computing at a financial services organization stated, “Mac prices are stable, which allows us to build our operational processes around Apple’s yearly refresh cycle.” Interviewees also emphasized that this pricing stability reduces budgeting uncertainty, enabling more consistent forecasting and long-term planning compared to PC environments, where pricing can fluctuate due to component changes and evolving hardware requirements.

Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:

• The composite organization avoids the purchase of a comparable enterprise PC for each Mac deployed, with an average avoided hardware cost of $1,400 per device.

Risks. The expected financial impact is subject to risks and variation based on factors including

• Pricing, discount structures, and negotiated contracts for enterprise PCs.

• The organization’s mix of MacBook Airs versus MacBook Pro devices.

Results. To account for these risks, Forrester adjusted this benefit downward by 15%, yielding a five-year, risk-adjusted total PV (discounted at 10%) of $3.4 million.

Residual Value Recovery

Evidence and data. Interviewees stated that Mac devices retain a higher level of residual value at the end of their usable life compared with PC devices, allowing organizations that purchase devices outright to recover a greater portion of their original investment through asset recovery programs. Beyond hardware durability and continued OS support, interviewees emphasized that Mac devices maintain more consistent performance over time, with less degradation in responsiveness and usability as devices age; in contrast, the performance declines of other device environments often limit their practical resale window. As a result, they noted that Mac devices remain viable for longer and command a higher value in secondary markets, enabling their organizations to generate incremental cash recovery when they retire devices.

• Interviewees reported that Mac devices retain materially higher residual value compared with PC devices, even after several years of use. The director of end-user computing at a transportation organization stated, “Four-to-five-year-old Mac devices still retain roughly 30% of their original value when we dispose of them.”

• Interviewees also noted that Mac devices could remain in service longer prior to retirement, contributing to stronger residual values when devices are eventually returned. Interviewees attributed higher residual values in part to longer usable device lifespans. The same director at a transportation organizations noted, “Mac devices easily last twice as long as [PC] devices in our environment.”

• Continued operating system support was also cited as enabling extended use and higher residual value. The IT platform leader at an enterprise software organization stated, “We still have seven‑year‑old Intel Mac devices actively used because they can run the latest OS securely.”

• The survey shows that organizations actively pursue residual value recovery at device retirement. Approximately 60% of respondents reported that their organizations trade in Mac devices for newer equipment in order to receive residual value, rather than fully disposing of devices with no recovery.

Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:

• The composite organization purchases Mac devices outright and retires them after a four‑year lifecycle through an asset recovery or trade‑in program.

• The average cost per Mac device is $1,100.

• Mac devices retain an average residual value of 30% at the end of the four-year lifecycle.

• The average cost per PC device is $1,400.

• PC devices retain an average residual value of 10% at the end of the lifecycle.

• The composite organization recovers residual value for Mac devices deployed four years prior, resulting in incremental residual value recovery compared with PC devices.

Risks. The expected financial impact is subject to risks and variation based on several factors, including:

• The organization’s device ownership model, including purchasing versus leasing.

• Actual device lifecycle duration and refresh policies.

• The condition and configuration of devices at the time of retirement.

• The organization’s asset recovery, resale, or trade‑in partners and contracts.

• Market conditions affecting resale values at the time devices are retired.

Results. To account for these risks, Forrester adjusted this benefit downward by 5%, yielding a five-year, risk-adjusted total PV (discounted at 10%) of $210,000.

Unquantified Benefits

Interviewees and survey respondents mentioned the following additional benefits that their organizations experienced but were not able to quantify:

• Improved employee experience, satisfaction, and talent outcomes. Interviewees and survey respondents reported that Mac devices provide a more intuitive and familiar user experience, supported by easier navigation, consistent performance, and fewer device-related interruptions. As a result, their end users reported higher job satisfaction and were able to work more efficiently on a platform they already understood if they had prior experience with Mac or iOS devices. These improvements extended beyond day-to-day productivity and contributed to stronger employee retention and engagement; they also supported talent attraction efforts among early-career and technical employees. While secondary to operational benefits, interviewees believed that offering Mac devices reinforces employer brand perception in competitive talent markets.

• Support for high-performance AI workloads and evolving enterprise use cases. Interviewees described Mac devices as increasingly well suited to supporting evolving AI workloads and enterprise use cases, particularly as their organizations explore running AI models and data processing tasks locally. Their Mac devices’ strong and consistent performance enabled teams to handle more compute-intensive workloads like AI inferencing directly on the device, improve responsiveness, and iterate more quickly. While not the primary driver for all decision-makers, interviewees noted growing interest in reducing their reliance on centralized infrastructure and supporting data-sensitive workloads, positioning Mac as a flexible platform aligned with emerging AI adoption patterns.
  Interviewees also reported significant performance improvements for compute-intensive workloads, highlighting the advantages of Apple silicon for sustained processing tasks. The VP of end-user computing at a global financial services organization noted that developers conducted performance testing by compiling code on different devices: They found that “the same compilation was more than three times faster on the Mac hardware than on the most expensive Windows hardware,” with tasks completing in roughly 1 minute on Mac compared to more than 3 minutes on Windows devices. An IT platform leader at an enterprise software organization said, “With Apple silicon, we saw compile times reduced by up to 50% in specific benchmarks.” These gains enabled faster execution across development, data processing, and AI-related workflows, supporting more efficient iteration and reinforcing Mac’s ability to meet growing enterprise performance demands.

Flexibility

The value of flexibility is unique to each customer. There are multiple scenarios in which a customer might implement Mac at Work and later realize additional uses and business opportunities, including:

• The ability to extend value through integration across enterprise and device ecosystems. Over time, the composite organization can integrate Mac devices with a range of enterprise infrastructure, enabling more consistent operations and a more cohesive user experience. In addition, organizations may expand their use cases by integrating Mac with other Apple devices and technologies to support specialized workflows and new ways of working. The chief digital information officer at a healthcare organization explained, “We standardized on Jamf for managing Mac, phones, and other Apple devices without needing specialized additional tooling.” These scenarios create opportunities to unlock incremental operational efficiencies and support future innovation, depending on an organization’s environment and priorities.

Flexibility would also be quantified when evaluated as part of a specific project (described in more detail in Total Economic Impact Approach).