The Total Economic Impact™ Of Amsive

Profit Growth From New Customer Acquisition

Evidence and data. Interviewees reported that working with Amsive improved new client acquisition by creating tighter coordination across direct mail, digital media, paid search, SEO, and email programs, resulting in more consistent prospect engagement. The interviewees also noted that Amsive’s Audience Science approach enabled more precise audience prioritization, response modeling, and coordinated targeting across channels, helping their organizations focus marketing spend on the prospects most likely to convert while reducing wasted spend. More broadly, interviewees shared that Amsive provided their organizations with an audience-led orchestration model, in which audience data guided how marketing is executed across channels, aligning decisions around channel mix and measurement.  

• The SVP of marketing at a financial services organization broke down how Amsive’s cross-channel coordination and visibility has improved their marketing efforts: “Our targeting is better now, because Amsive has full visibility across [every channel]. We’re now targeting the same people across channels. Previously, we had one agency doing upper‑funnel targeting and a different audience being mailed, and those groups didn’t always line up.”

• The same interviewee went on to describe how consolidating agencies led to account growth: “We’ve seen tremendous growth simply from this consolidation [to Amsive]. It’s allowed us to focus on net new client growth like never before. I wouldn’t give 100% of the credit to Amsive, but we saw net checking grow by 3,500 clients in 2025, when for the past 10 years we had been negative.”

• The SVP of marketing also called out how Amsive allowed their financial services organization to better target small businesses, which was a challenge with their legacy combination of performance marketing agencies: “Another big benefit from Amsive has been on small business acquisition. We had been using a prospect list from [one of our previous agencies] that was meant to mirror what we do on the consumer side, but honestly, it just wasn’t good. The way small businesses were identified in our account base was terrible. Amsive brought in a list, and the difference was night and day.”

• The marketing strategist at a financial services firm estimated an even sharper increase in account growth: “Since working with Amsive, we went from about 7,000 new accounts per year to more than 12,000. I would attribute those benefits largely to Amsive’s strategic recommendations to us. When we benchmark performance against other acquisition programs, Amsive consistently delivers stronger results. That performance has earned them a lot of credibility internally.”

• The chief digital officer at an office supplies distributor agreed that consolidating from multiple campaigns to a few highly effective Amsive-driven campaigns helped them acquire more customers: “They took us from more than 70 shopping campaigns down to five or six highly effective ones, which yielded real results. … With Amsive, we effectively doubled our new customer acquisition in paid media.”

• The same interviewee provided more context on the account growth, noting that Amsive enabled them to avoid oversaturating existing customers, saying “Amsive helped us shift our entire paid media strategy toward incrementality, making sure we invested in acquiring new customers rather than over-targeting existing ones.”

• The acquisition manager at a healthcare company noted that Amsive’s Audience Science and modeling capabilities led to them spending more marketing dollars on prospects that are likely to convert: “The feather that Amsive has in their cap is their modeling and their data. … Our marketing dollars go further because we are able to spend money on people that are more likely to respond.”

Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:

• Prior to Amsive, the composite organization’s growth marketing channels led to 9,000 new customers being acquired in Year 1. This number grows by 5% each year.

• With Amsive, the composite increases annual account growth by 40% each year. This is driven by marketing channels.

• The composite has an annual retention rate of 80%.

• The net annual value of each of the composite’s customers is $300.

Risks. The improvement in new account growth will vary depending on:

• The marketing channels, such as direct mail, digital mail, and paid media, that an organization optimizes with Amsive.

• An organization’s baseline annual account growth.

• An organization’s annual retention rate.

• The net annual value of a customer.

Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $4.3 million.

Marketing Labor Cost Savings

Evidence and data. Interviewees reported meaningful time savings from working with Amsive, particularly among the interviewees that consolidated performance marketing agencies down to one vendor. They noted reductions in time spent managing multiple vendors, aligning channel plans, and reconciling separate performance reports, with some interviewees also seeing time savings from outsourcing creative development to Amsive.

• The SVP of marketing at a financial services organization reported that moving from multiple performance marketing agencies down to one dramatically boosted productivity: “Clearly, time savings has been a big efficiency from having one agency that can do it all. When we had multiple agencies, I often had to go to a market manager to piece together a story. Now, I can go directly to Amsive and say, ‘I need this — can you get it for me?’ and I get it. That saves time and takes pressure off my team.”

• The same interviewee added that their Amsive account team has industry-specific expertise, helping them more quickly build out marketing campaigns, assess competitors, and track performance: “Because Amsive has deep financial services and banking expertise, they’ve been able to help us track competitive activity, especially around incentives. I can go directly to Amsive, ask what’s happening in the market, and they’ll give me a thorough answer — something I can literally turn around and share with executive leadership. That saves time for me and my team, and it’s been huge.”
  The SVP of marketing went on to say that working with Amsive enabled their organization to reduce its annual marketing contractor spend by $800,000.

• The acquisition manager at a healthcare company agreed that Amsive boosted the productivity of their marketing team: “From an operational standpoint, Amsive reduces internal lift by managing creative development, production coordination, media execution, and reporting. This streamlines internal review cycles, reduces cross-vendor handoffs, and improves overall efficiency.”

• The chief digital officer at an office supplies organization added that their Amsive account manager handled much of the busy work around launching and measuring campaigns, going on to say: “Amsive brought on an analyst specifically for our team. ... Amsive likely saves us 40 to 60 hours per week of analyst time by supplementing our team with strong analytical expertise.”

Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:

• The composite organization has 15 employees dedicated to managing growth marketing campaigns and vendors.

• With Amsive, these employees see a 20% productivity lift.

• The average fully burdened annual salary for a marketing FTE is $105,000.

• Forrester applies a 75% productivity recapture to account for the fact that not all hours saved are redeployed productively.

Risks. The marketing time savings will vary depending on:

• The size of the marketing team.

• The number of marketing tasks and campaigns that are managed by Amsive.

• The fully burdened annual salary for marketing employees.

Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $529,000.

Reduced Legacy Marketing Agency Spend

Evidence and data. Some interviewees noted that their organizations were able to eliminate their spend with other agencies by consolidating all their marketing channel management (e.g., direct mail, digital, SEO, creative development, email, and paid media) to a single agency with Amsive.

• The SVP of marketing at a financial services firm noted that — in addition to its $800,000 in eliminated contractor spend — their organization significantly reduced its legacy retainer costs from consolidating to Amsive: “Once we completed the RFI [request for information], we saw about a 33% drop in the annual retainer we would have been paying if I could consolidate everything with Amsive.”
  The interviewee went on to say that their organization’s total Amsive costs are roughly $600,000 less than its legacy retainer spend.

• The marketing strategist at a separate financial services firm noted that Amsive costs are comparable to the sum of the costs of their organization’s previous agencies, but that Amsive is more effective in driving customer acquisition. The interviewee also noted that Amsive helped lower other areas of wasteful media spend: “With Amsive, we apply a response model that helps us determine whether to go after a prospect via direct mail or save money by going after them through digital only. That’s been really effective, and it has helped us eliminate wasteful spend.”

• The acquisition manager at a healthcare company agreed that Amsive helped them uncover a range of cost savings opportunities, including a recent example about reducing focus group spend: “Amsive has reduced barriers and increased flexibility by enabling faster pivots and alternative approaches. Examples include replacing a proposed $25,000 focus group with insights derived from existing surveys and research and executing rapid-response disruption mailers tied to market events.”

Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:

• The composite organization’s legacy marketing agency fees are $1.7 million in Year 1 and grow at a rate of 5% per year.

• The composite eliminates 75% of its legacy agency spend in Year 1 due to working with Amsive and eliminates the remainder by Year 2.

Risks. The legacy agency cost savings will vary depending on:

• The marketing channels, such as direct mail, digital mail, and paid media, that an organization optimizes with Amsive.

• An organization’s legacy agency spend.

• The terms of an organization’s contracts with legacy agencies, the notice periods required, and the speed at which legacy costs can be retired.

Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $3.6 million.

Unquantified Benefits

Interviewees mentioned the following additional benefits that their organizations experienced but were not able to quantify:

• Improved visibility and reporting. Interviewees shared that partnering with Amsive gave them clearer, more actionable performance dashboards that connected media activity directly to business outcomes, rather than isolated channel metrics. Several noted that Amsive’s reporting and transparency made it easier to identify what was working in real time, escalate issues quickly, and communicate results to internal stakeholders and leadership. The SVP of marketing at a financial services firm described the value: “Because Amsive can do it all and they have our data, we’re able to get a much better view of cost per acquisition than we had before. Having the same agency handling digital, traditional, and everything in between — and helping us make sense of the data instead of pulling it together from different agencies — has been a big benefit.”

• Additional efficiencies from Amsive’s deep industry expertise, particularly within highly regulated industries. Interviewees reported that their Amsive account teams brought specialized expertise in regulated sectors, including financial services and healthcare, helping their organizations navigate governance requirements, advertising restrictions, and approval processes with greater confidence and speed. Interviewees from organizations in the banking space highlighted how Amsive’s fluency with FDIC advertising guidelines and SEC review standards added immediate value, as Amsive proactively built compliance safeguards into campaign planning. This depth of knowledge reduced back-and-forth with legal and compliance teams and gave stakeholders confidence that campaigns could scale without introducing regulatory risk. The marketing strategist at a financial services firm noted, “[Our Amsive account manager] is deeply grounded in the industry, and that industry knowledge is important to us.”
  The same interviewee went on to say: “It’s very helpful that Amsive understands the internal governance processes. If you’re not familiar with how model use is regulated in the banking industry, it could be problematic, and we have gone through that with other agencies. Amsive has that awareness of how different advertising platforms have different rules for how we can target because we’re a financial services organization.”

• Stronger support for value-based bidding. One interviewee reported that Amsive helped shift their programs away from purely volume-based KPIs toward more meaningful value signals, such as qualified leads, conversions aligned to lifetime value, or downstream revenue indicators. They shared that Amsive’s guidance on bid strategies enabled platforms to optimize toward the metrics that actually mattered to the business. The chief digital officer at an office supplies seller shared: “One of the newer initiatives Amsive enabled for us was value-based bidding. It requires LTV [lifetime value] modeling and technical execution, and it’s not something that would have been possible without a partner like Amsive.”

• Advanced modeling improves targeting and spend efficiency. Interviewees noted that Amsive’s use of sophisticated audience modeling, predictive analytics, and performance insights helped refine targeting strategies beyond standard demographic or behavioral segments. This resulted in reduced wasted spend, more precise reach, and stronger performance at similar or lower budgets. The marketing strategist at a financial services firm described the improvements in modeling: “The modeling work has been really well done. We have an internal model risk management team that reviews all our models, and they’ve been very happy with the methodology and the documentation around how the model is built and used. Our business intelligence team has actually learned from that, which has been a great outcome.”

Flexibility

The value of flexibility is unique to each customer. There are multiple scenarios in which a customer might implement Amsive and later realize additional uses and business opportunities, including:

• Improved creative generation and promotion. Some interviewees reported working with Amsive on creative generation, noting that Amsive unlocked stronger creative performance by giving their organizations direct access to proven, data-driven expertise. Some interviewees described using Amsive as a partner to develop creative materials, while others reported that their teams made their own creative but Amsive gave them guidance on how to optimize its performance. The SVP of marketing at a financial services organization stated: “[Amsive] gives us insights you only get when someone looks across everything, not just one or two campaigns. For example, they explained how platforms like Facebook are prioritizing creative differently and told us we needed three to five or even six truly different creative concepts — not just swapping images. That’s the kind of guidance I would have never gotten before, because no one had full visibility across the entire program.”

• Better performance in AI answer engines. Interviewees also noted new opportunities to optimize their organizations’ content for AI-driven search engines. With Amsive’s guidance, the interviewees’ organizations adjusted how content was structured, written, and tagged so it could be more easily understood and surfaced by AI search tools. The acquisition manager at a healthcare organization company reported, “[Amsive] has also helped keep our team informed on evolving search and AI-driven discovery trends, which has influenced how we think about content strategy.”

Flexibility would also be quantified when evaluated as part of a specific project (described in more detail in Total Economic Impact Approach).