Total Economic Impact
Cost Savings And Business Benefits Enabled By CFR
A FORRESTER TOTAL ECONOMIC IMPACT STUDY COMMISSIONED BY Mastercard, March 2026
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Total Economic Impact The Total Economic Impact™ Of Mastercard Consumer Fraud Risk (CFR)A FORRESTER TOTAL ECONOMIC IMPACT STUDY COMMISSIONED BY Mastercard, March 2026 Cost Savings And Business Benefits Enabled By CFR
Executive SummaryAuthorized push payment (APP) fraud, which occurs when victims are deceived into sending money to fraudulent accounts, is increasing. At the same time, the UK Payment Systems Regulator (PSR) now requires banks to reimburse victims, raising financial stakes for institutions. In response, banks are investing in more advanced fraud‑intelligence and decisioning tools to detect and prevent fraud. While these systems draw on extensive data to protect account holders, they typically have limited insight into the beneficiary account. Fraud‑risk solutions are designed to close this gap by providing the missing intelligence about the receiving party. Mastercard’s Consumer Fraud Risk (CFR) solution provides real‑time transaction risk assessment by analyzing the relationships among multiple entities involved in a payment. It delivers a risk score to the sender’s bank, giving visibility into the beneficiary institution and account the customer is about to pay, helping banks identify and stop potential fraud before funds are sent. CFR is powered by intelligence Mastercard has built by obtaining permission from numerous banks to analyze their transaction data. By combining real‑time and batch payments data at a national network level, the solution generates a clearer picture of the risk associated with each beneficiary account. Mastercard commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying CFR.1 The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of CFR on their organizations. To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed six decision-makers from four organizations with experience using CFR. For the purposes of this study, Forrester aggregated the experiences of the interviewees and combined the results into a single composite organization, which is a tier-one bank in the UK with 19 million account holders. Interviewees explained that before adopting CFR, their organizations relied on a mix of detection tools, such as device‑based and biometric analyses, to understand customer behavior and flag suspicious activity. Despite this, high levels of fraud were still slipping through, and the tools generated many false positives. After implementing CFR, interviewees’ organizations gained clear intelligence on the beneficiary account involved in each transaction. With a risk score tied to the receiving account, they were able to improve fraud‑detection accuracy, which led to a reduction in fraud losses. At the same time, the decrease in false positives freed up fraud‑operations teams to focus on more complex, harder‑to‑detect scams. Key FindingsQuantified benefits. Three-year, risk-adjusted present value (PV) quantified benefits for the composite organization include:
Unquantified benefits. Benefits that provide value for the composite organization but are not quantified for this study include:
Costs. Three-year, risk-adjusted PV costs for the composite organization include:
The financial analysis that is based on the interviews found that a composite organization experiences benefits of $4.2 million over three years versus costs of $1.9 million, adding up to a net present value (NPV) of $2.3 million and an ROI of 122%. Key Statistics122%Return on investment (ROI) $4.2MBenefits PV $2.3MNet present value (NPV) <6 monthsPayback Benefits (Three-Year)[CHART DIV CONTAINER]
Fraud loss reduction
Operational cost savings from fewer false positives
Revenue retained through lower chum
The Mastercard CFR Customer JourneyDrivers leading to the CFR investmentInterviews
Key ChallengesBefore implementing CFR, interviewees’ organizations relied on multiple detection tools, such as solutions that analyzed device data, biometric data, and customer account‑usage patterns, to build their fraud detection strategies. However, despite these tools, a significant amount of fraud still went undetected. Interviewees noted how their organizations struggled with common challenges, including:
Composite OrganizationBased on the interviews, Forrester constructed a TEI framework, a composite company, and an ROI analysis that illustrates the areas financially affected. The composite organization is representative of the interviewees’ organizations, and it is used to present the aggregate financial analysis in the next section. The composite organization has the following characteristics:
KEY ASSUMPTIONS
Analysis Of BenefitsQuantified benefit data as applied to the compositeTotal Benefits
Fraud Loss ReductionEvidence and data. Interviewees noted that adding CFR’s score to their existing set of fraud decisioning systems and tools provided an understanding of the beneficiary account and improved their banks’ fraud prevention strategies. This increased the amount of fraud interviewees’ banks detected and reduced their losses. The manager of fraud analytics said, “CFR allows us to detect more fraud and to do so more efficiently, which means fewer losses for the bank, fewer victims, and lower operational costs.”
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. Forrester recognizes that these results may not be representative of all experiences. The following factors may impact this benefit:
Results. To account for these risks, Forrester adjusted this benefit downward by 15%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $2.1 million. Fraud Loss Reduction
Operational Cost Savings From Fewer False PositivesEvidence and data. CFR reduced the false positive rate at the interviewees’ banks because CFR’s score helped filter out low-risk destinations and flagged fewer genuine transactions for further investigation. With fewer false positives to investigate, fraud operations teams at the interviewees’ organizations freed up capacity and reinvested this time into expanding coverage to harder-to-detect scams. The head of fraud systems and controls said, “The greatest benefit CFR provides is its ability to reduce false positives while also strengthening fraud detection — both in terms of the volume and value of fraud identified.” The manager of fraud analytics explained that the reduction in false positives gave their bank greater flexibility in how to reinvest the time saved: “You can leverage the reduction in false positives in two ways. One option is to detect the same amount of fraud at a lower cost; for example, reducing daily alerts from 1,000 to 700, which means fewer staff needed to handle customer queries. Alternatively, you can use the saved alert capacity to detect other types of fraud, keeping the same team size but increasing overall fraud prevention.” The head of fraud systems and controls explained how the reduction in false positives led to operational efficiencies the fraud operations team could reinvest: “While CFR allows us to reduce alerts, we’ve chosen not to bank that efficiency. Instead, we use it to expand coverage, reaching a lower-risk population we previously couldn’t due to resource constraints.” Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. Forrester recognizes that these results may not be representative of all experiences. The following factors may impact this benefit:
Results. To account for these risks, Forrester adjusted this benefit downward by 15%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $1.7 million. Operational Cost Savings From Fewer False Positives
Revenue Retained Through Lower ChurnEvidence and data. Interviewees said that with CFR contributing to risk assessment, more legitimate transactions go through and fewer trigger interruptions. This meant fewer of the banks’ account holders had to deal with the disruption of an interrupted and delayed payment and the hassle of sorting out the issue with their bank. This improved customer experience resulted in fewer account holders leaving their bank due to a bad experience. The manager of fraud analytics said, “With CFR, genuine payments go straight through without delays or the need for customers to contact us, improving their overall experience.” The senior product manager said, “CFR reduces friction for genuine customers when a payment isn’t fraudulent, and it also improves the experience for victims, allowing us to protect them in cases where we previously may not have been able to.” The fraud threat risk manager added that CFR improved customer experience by identifying high-risk payments early and protecting account holders from fraud: “Our payment center recently achieved the best-in-class NPS [Net Promoter ScoreSM] among UK financial institutions. Anecdotally, the CFR score may have contributed to this positive customer experience by identifying high-risk transactions — even when genuine — leading account holders to appreciate the added security and proactive measures.”3 Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. Forrester recognizes that these results may not be representative of all experiences. The following factors may impact this benefit:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $305,000. Revenue Retained Through Lower Churn
Unquantified BenefitsInterviewees mentioned the following additional benefits that their organizations experienced but were not able to quantify:
FlexibilityThe value of flexibility is unique to each customer. There are multiple scenarios in which a customer might implement CFR and later realize additional uses and business opportunities, including:
Flexibility would also be quantified when evaluated as part of a specific project (described in more detail in Total Economic Impact Approach). Analysis Of CostsQuantified cost data as applied to the compositeTotal Costs
CFR License FeesEvidence and data. The annual CFR subscription fees for the interviewees’ banks were organized in tiers and were calculated based on the size of the bank and the number of transactions. Modeling and assumptions. Based on the interviews, Forrester assumes that the CFR license fees used in this analysis are based on a composite organization representing a large, UK-based, tier-one bank with high transaction volumes and complex regulatory requirements. Risks. Forrester recognizes that these results may not be representative of all experiences. The following factors may impact this cost:
Results. To account for these risks, Forrester adjusted this cost upward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $1.8 million. CFR License Fees
Internal Costs For Implementation, Training, And Ongoing MaintenanceEvidence and data. Interviewees said the Mastercard team supported their banks’ formal onboarding process. Because CFR is an API integration, the process included functional testing to make sure the interviewees’ banks activated the API properly and that the score came through as expected. The process also included education on how to use the score effectively within the banks’ systems. The typical implementation period was 8 to 12 weeks. Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. Forrester recognizes that these results may not be representative of all experiences. The following factors may impact this cost:
Results. To account for these risks, Forrester adjusted this cost upward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $36,000. Internal Costs For Implementation, Training, And Ongoing Maintenance
Financial SummaryConsolidated Three-Year, Risk-Adjusted MetricsCash Flow Chart (Risk-Adjusted)[CHART DIV CONTAINER]
Total costs
Total benefits
Cumulative net benefits
Initial
Year 1
Year 2
Year 3
Cash Flow Analysis (Risk-Adjusted)
Please NoteThe financial results calculated in the Benefits and Costs sections can be used to determine the ROI, NPV, and payback period for the composite organization’s investment. Forrester assumes a yearly discount rate of 10% for this analysis. These risk-adjusted ROI, NPV, and payback period values are determined by applying risk-adjustment factors to the unadjusted results in each Benefit and Cost section. The initial investment column contains costs incurred at “time 0” or at the beginning of Year 1 that are not discounted. All other cash flows are discounted using the discount rate at the end of the year. PV calculations are calculated for each total cost and benefit estimate. NPV calculations in the summary tables are the sum of the initial investment and the discounted cash flows in each year. Sums and present value calculations of the Total Benefits, Total Costs, and Cash Flow tables may not exactly add up, as some rounding may occur. From the information provided in the interviews, Forrester constructed a Total Economic Impact™ framework for those organizations considering an investment in CFR. The objective of the framework is to identify the cost, benefit, flexibility, and risk factors that affect the investment decision. Forrester took a multistep approach to evaluate the impact that CFR can have on an organization. Due DiligenceInterviewed Mastercard stakeholders and Forrester analysts to gather data relative to CFR. InterviewsInterviewed six decision-makers at four organizations using CFR to obtain data about costs, benefits, and risks. Composite OrganizationDesigned a composite organization based on characteristics of the interviewees’ organizations. Financial Model FrameworkConstructed a financial model representative of the interviews using the TEI methodology and risk-adjusted the financial model based on issues and concerns of the interviewees. Case StudyEmployed four fundamental elements of TEI in modeling the investment impact: benefits, costs, flexibility, and risks. Given the increasing sophistication of ROI analyses related to IT investments, Forrester’s TEI methodology provides a complete picture of the total economic impact of purchase decisions. Please see Appendix A for additional information on the TEI methodology. Total Economic Impact ApproachBenefitsBenefits represent the value the solution delivers to the business. The TEI methodology places equal weight on the measure of benefits and costs, allowing for a full examination of the solution’s effect on the entire organization. CostsCosts comprise all expenses necessary to deliver the proposed value, or benefits, of the solution. The methodology captures implementation and ongoing costs associated with the solution. FlexibilityFlexibility represents the strategic value that can be obtained for some future additional investment building on top of the initial investment already made. The ability to capture that benefit has a PV that can be estimated. RisksRisks measure the uncertainty of benefit and cost estimates given: 1) the likelihood that estimates will meet original projections and 2) the likelihood that estimates will be tracked over time. TEI risk factors are based on “triangular distribution.” Financial TerminologyPresent value (PV)The present or current value of (discounted) cost and benefit estimates given at an interest rate (the discount rate). The PVs of costs and benefits feed into the total NPV of cash flows. Net present value (NPV)The present or current value of (discounted) future net cash flows given an interest rate (the discount rate). A positive project NPV normally indicates that the investment should be made unless other projects have higher NPVs. Return on investment (ROI)A project’s expected return in percentage terms. ROI is calculated by dividing net benefits (benefits less costs) by costs. Discount rateThe interest rate used in cash flow analysis to take into account the time value of money. Organizations typically use discount rates between 8% and 16%. PaybackThe breakeven point for an investment. This is the point in time at which net benefits (benefits minus costs) equal initial investment or cost. Appendix ATotal Economic ImpactTotal Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists solution providers in communicating their value proposition to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of business and technology initiatives to both senior management and other key stakeholders. Appendix BSupplemental MaterialRelated Forrester Research The Forrester Wave™: Anti-Money-Laundering Solutions, Q2 2025, Forrester Research, Inc., April 8, 2025. The Anti-Money-Laundering Solutions Landscape, Q4 2024, Forrester Research, Inc., November 5, 2024. The Forrester Wave™: Enterprise Fraud Management Solutions, Q2 2025, Forrester Research Inc., June 6, 2024. The Enterprise Fraud Management Solutions Landscape, Q1 2024, Forrester Research Inc., February 20, 2024. Appendix CEndnotes1 Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists solution providers in communicating their value proposition to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of business and technology initiatives to both senior management and other key stakeholders. 2 Source: Modeled Wage Estimates, US Bureau of Labor Statistics. 3 Net Promoter and NPS are registered service marks, and Net Promoter Score is a service mark, of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. 4 Source: Modeled Wage Estimates, US Bureau of Labor Statistics. DisclosuresReaders should be aware of the following: This study is commissioned by Mastercard and delivered by Forrester Consulting. It is not meant to be used as a competitive analysis. Forrester makes no assumptions as to the potential ROI that other organizations will receive. Forrester strongly advises that readers use their own estimates within the framework provided in the study to determine the appropriateness of an investment in CFR. Mastercard reviewed and provided feedback to Forrester, but Forrester maintains editorial control over the study and its findings and does not accept changes to the study that contradict Forrester’s findings or obscure the meaning of the study. Mastercard provided the customer names for the interviews but did not participate in the interviews. Consulting Team:Lori Heckmann PublishedMarch 2026 |
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The Total Economic Impact™ Of Mastercard Consumer Fraud Risk (CFR)
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