With centralized, reliable customer data enabling improved analytics and accessibility to consumer market insights, the composite organization reduces customer acquisition costs totaling $4.6 million in savings over three years. Interviewees shared that connecting, centralizing, and automating formerly siloed customer data sources enabled accessibility, analysis, and insights, allowing the interviewees’ organizations to unify customer profiles, better predict customer demand, create targeted campaigns through segmentation, and lower their cost to acquire new customers. Lowered customer acquisition cost by 3% due to value orchestration and improved customer data management. 28% three-year benefit PV $4.6 million Total cost savings per customer acquired by Year 3: 3%
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