4 Methodology Interviewees FINANCIAL MODEL FRAMEWORK Constructed a financial model representative of the interviews using the TEI methodology and risk-adjusted the financial model based on issues and concerns of the interviewees. COMPOSITE ORGANIZATION Designed a composite organization based on characteristics of the interviewees’ organizations. INTERVIEWS Interviewed five decision-makers at organizations using IBM Garage services to obtain data with respect to costs, benefits, and risks. Industry Interviewee Title Revenue Home furnishings retail Marketing leader $45 billion Home furnishings retail manufacturer Product lead $40+ billion Energy Accelerator manager $4.7 billion Financial services retail VP, cloud architecture $7 billion Telecom retail Planning engineer $4 billion
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