A Forrester Total Economic Impact™ Study Commissioned By IBM Consulting, June 2024
More and more organizations are adopting a hybrid cloud strategy and need to manage this complicated reality with centralized visibility. On average, cloud decision-makers spend $33 million per year on cloud.1 The transition they often go through is a difficult task fraught with building net-new applications, replacing platforms with software as a service (SaaS), as well as some combination of modernization and migration work – all enormous endeavors.
IBM Consulting supports enterprises trying to adapt and configure their core competencies with technologies that can capitalize on market opportunities faster. IBM Consulting provides the right people, methods, tools, and expertise to help these enterprises define and execute the best hybrid cloud strategy to support their business objectives. Area offerings, supported by IBM Consulting Cloud Accelerator, include: (1) cloud strategy, (2) application migration and modernization, and (3) cloud application development.
IBM commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential benefits enterprises may realize by working with IBM Consulting on their hybrid cloud environment.2 The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of IBM Consulting for hybrid cloud related projects on their organizations.
To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed four representatives with experience working with IBM Consulting for their hybrid cloud projects. For the purposes of this study, Forrester aggregated the interviewees’ experiences and combined the results into a single composite organization with global presence, $2 billion in annual revenue, and 25,000 in total employees. Their environment involves managing anywhere from 2000 to 5000 applications a year, which they are now looking to modernize and migrate some applications to the cloud.
Interviewees shared their interest in a hybrid cloud environment due to wanting the benefits and efficiency provided by moving select applications from on-premise to the cloud environment, while understanding that for a multitude of security and practicality reasons, not all applications should be migrated. Even for organizations where it might make sense to migrate their entire application portfolio to cloud, the migration process could not happen instantly. During that migration period, these organizations have to manage a hybrid environment, which posed challenges, especially for those with limited experience around cloud environment. Some of the challenges include downtime and system unreliability, difficulty in scaling, as well as multiple operational inefficiencies causing a slower time to value for their applications.
After the investment in IBM Consulting for Hybrid Cloud Services, the interviewees noted benefiting from IBM’s access to expertise, familiarity with industry best practices around the globe, and its flexible workforce. Key results from the investment include efficiency gains related to application management, modernization, cloud migration, and overall better system availability.
Quantified benefits. Three-year, risk-adjusted present value (PV) quantified benefits for the composite organization include:
Unquantified benefits. Benefits that provide value for the composite organization but are not quantified for this study include:
Costs. Three-year, risk-adjusted PV costs for the composite organization include:
The representative interviews and financial analysis found that a composite organization experiences benefits of $29.51M over three years versus costs of $27.16M, adding up to a net present value (NPV) of $2.35M.
Speed to market related to application modernization
Efficiency gain in application management
Reduction in system downtime
Cost savings from retiring on-premise infrastructure
From the information provided in the interviews, Forrester constructed a Total Economic Impact™ framework for those organizations considering an investment in IBM Consulting for Hybrid Cloud Services.
The objective of the framework is to identify the cost, benefit, flexibility, and risk factors that affect the investment decision. Forrester took a multistep approach to evaluate the impact that IBM Consulting can have on an organization.
Interviewed IBM stakeholders and Forrester analysts to gather data relative to the value of IBM Consulting for Hybrid Cloud Services.
Interviewed four representatives at organizations using IBM Consulting for Hybrid Cloud Services to obtain data about costs, benefits, and risks.
Designed a composite organization based on characteristics of the interviewees’ organizations.
Constructed a financial model representative of the interviews using the TEI methodology and risk-adjusted the financial model based on issues and concerns of the interviewees.
Employed four fundamental elements of TEI in modeling the investment impact: benefits, costs, flexibility, and risks. Given the increasing sophistication of business value analyses related to IT investments, Forrester’s TEI methodology provides a complete picture of the total economic impact of purchase decisions. Please see Appendix A for additional information on the TEI methodology.
Readers should be aware of the following:
This study is commissioned by IBM Consulting and delivered by Forrester Consulting. It is not meant to be used as a competitive analysis.
Forrester makes no assumptions as to the potential ROI that other organizations will receive. Forrester strongly advises that readers use their own estimates within the framework provided in the study to determine the appropriateness of an investment in Hybrid Cloud Services.
IBM Consulting reviewed and provided feedback to Forrester, but Forrester maintains editorial control over the study and its findings and does not accept changes to the study that contradict Forrester’s findings or obscure the meaning of the study.
IBM Consulting provided the customer names for the interviews but did not participate in the interviews.
Consulting Team:
Adi Sarosa
| Role | Industry | Region | Number of employees |
|---|---|---|---|
| CTO | Financial services | $6 billion | 100,000 |
| Portfolio director | Utility | $3 billion | 4,000 |
| Head of IT | Education | $500 million | 15,000 |
| Department head | Manufacturing | $800 million | 18,000 |
Before engaging with IBM Consulting, the interviewees’ organizations were in different stages of maturity related to their cloud experience. Some interviewees had more significant exposure to cloud, dedicated significant internal resource to develop in-house technology, and had a specific purpose in mind for their engagement with IBM Consulting. For others, they were venturing into new space and therefore were looking for a partner that could guide them in navigating the cloud technology landscape.
Despite the differences in the before environments, there were common challenges that the interviewees organizations struggled with, including:
The interviewees’ organizations searched for a solution that could:
With this in mind, interviewees looked for vendor partners that has the expertise to guide them through their hybrid cloud journey and help them achieve:
Based on the interviews, Forrester constructed a TEI framework, a composite company, and a business value analysis that illustrates the areas financially affected. The composite organization is representative of the four interviewees, and it is used to present the aggregate financial analysis in the next section. The composite organization has the following characteristics:
Description of composite. A global organization with $2 billion in annual revenue and 25,000 employees. The organization manages 2,000 to 5,000 applications all in an on-premise environment. This includes five data centers with five staff managing each location.
Deployment characteristics. The organization is going through a digital modernization effort. They aim to migrate a percentage of their applications and move to a hybrid cloud environment. They work with IBM Consulting for application modernization, cloud migration, as well as application management. The project starts with 33% of their environment falling under scope in Year 1, and gradually increases to 66% in Year 2, and 100% in Year 3.
| Ref. | Benefit | Year 1 | Year 2 | Year 3 | Total | Present Value |
|---|---|---|---|---|---|---|
| Atr | Enterprise agility in application modernization and cloud migration | $240,570 | $962,280 | $1,822,500 | $3,025,350 | $2,383,244 |
| Btr | Cost optimization related to cloud migration | $832,500 | $1,665,000 | $2,497,500 | $4,995,000 | $4,009,260 |
| Ctr | Increased stability related to application development, management, and cloud migration | $3,212,055 | $6,768,630 | $10,516,500 | $20,497,185 | $16,415,161 |
| Dtr | Productivity gain in application management | $706,073 | $2,471,255 | $5,349,038 | $8,526,366 | $6,703,056 |
| Total benefits (risk-adjusted) | $4,991,198 | $11,867,165 | $20,185,538 | $37,043,901 | $29,510,721 | |
Evidence and data. Interviewees emphasized the need for their organizations to respond to the dynamic nature of their market, evolving customer demands, and advancing technologies swiftly and efficiently. To achieve this, they recognized the importance of embracing a flexible and adaptable approach to their business processes, strategies, and technologies. With the assistance of IBM Consulting in their application modernization and cloud migration initiatives, interviewees expressed confidence in their ability to enhance enterprise agility.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. Understanding the uncertainty, variability, and real-world business factors that can affect the actual financial impact of an investment, the exact benefit realized by an organization may depend on various factors, including:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV of $2,383,244.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|
| A1 | Number of engineers involved in application modernization projects | Composite | 60 | 60 | 60 |
| A2 | Efficiency gain in speed to market | Interviews | 20% | 40% | 50% |
| A3 | Average annual fully burdened engineer salary | TEI standard | $135,000 | $135,000 | $135,000 |
| A4 | Productivity recapture | TEI standard | 50% | 50% | 50% |
| A5 | Percent of environment in IBM hybrid cloud environment | Composite | 33% | 66% | 100% |
| At | Enterprise agility in application modernization and cloud migration | A1*A2*A3*A4*A5 | $267,300 | $1,069,200 | $2,025,000 |
| Risk adjustment | ↓10% | ||||
| Atr | Enterprise agility in application modernization and cloud migration (risk-adjusted) | $240,570 | $962,280 | $1,822,500 | |
| Three-year total: $3,025,350 | Three-year present value: $2,383,244 | ||||
Evidence and data. Interviewees discussed the potential efficiency gains of migrating to a hybrid cloud environment, including being able to ease the operational complexities and costs associated with maintaining and managing on-premises infrastructures, such as hardware maintenance, upgrades, and ongoing support. Additionally, interviewees highlighted the advantage of offloading the responsibility of infrastructure management, maintenance, and support to the cloud service provider. This shift allows their internal employees to focus on more strategic initiatives, ultimately maximizing resource allocation and driving business growth.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. Understanding the uncertainty, variability, and real-world business factors that can affect the actual financial impact of an investment, the exact benefit realized by an organization may depend on various factors, including:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV of $4,009,260.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|
| B1 | Annual cost of maintaining data centers | Composite | $2,000,000 | $2,000,000 | $2,000,000 | |
| B2 | Cumulative percentage of infrastructure migrated to cloud | Composite | 25% | 50% | 75% | |
| B3 | Cost savings from data center cloud migration | B1*B2 | $500,000 | $1,000,000 | $1,500,000 | |
| B4 | Cumulative total of data centers that are retired each year | Forrester assumption | 1 | 2 | 3 | |
| B5 | Cumulative number of employees involved in data center maintenance that can be repurposed | Forrester assumption | 5 | 10 | 15 | |
| B6 | Average fully-burdened annual salary | Forrester standard | $85,000 | $85,000 | $85,000 | |
| B7 | Cost savings from repurposed employees related to data center cloud migration | B5*B6 | $425,000 | $850,000 | $1,275,000 | |
| Bt | Cost optimization related to cloud migration | B3+B7 | $925,000 | $1,850,000 | $2,775,000 | |
| Risk adjustment | ↓10% | |||||
| Btr | Cost optimization related to cloud migration (risk-adjusted) | $832,500 | $1,665,000 | $2,497,500 | ||
| Three-year total: $4,995,000 | Three-year present value: $4,009,260 | |||||
Evidence and data. By working in a hybrid cloud environment, interviewees shared that their organization could distribute workloads and data between cloud and on-premises infrastructure, or even across different cloud providers. This allows their organizations to create redundancy and implement high availability strategies. This results in less disruption for different end users and ensures better business continuity.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. Understanding the uncertainty, variability, and real-world business factors that can affect the actual financial impact of an investment, the exact benefit realized by an organization may depend on various factors, including:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV of $15,682,602.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|
| C1 | Average annual cost of unplanned downtime (excluding end user productivity lost) | Forrester research | $5,800,000 | $5,800,000 | $5,800,000 | |
| C2 | Percent reduction in downtime with IBM consulting | Interviews | 80% | 90% | 95% | |
| C3 | Avoided cost for unplanned downtime (excluding end user productivity) | C1*C2 | $4,640,000 | $5,220,000 | $5,510,000 | |
| C4 | Number of employees | Composite | 25,000 | 25,000 | 25,000 | |
| C5 | Average length of downtime per year (hours) | Forrester research | 13 | 13 | 13 | |
| C6 | Average fully burdened hourly salary (business employee) | Forrester standard | $38 | $38 | $38 | |
| C7 | Productivity recapture | Forrester standard | 50% | 50% | 50% | |
| C8 | Productivity gain from end users | C4*C5*C6*C7 | $6,175,000 | $6,175,000 | $6,175,000 | |
| C9 | Percent of environment in IBM hybrid cloud environment | A5 | 33% | 66% | 100% | |
| Ct | Increased stability related to application development, management, and cloud migration | (C3+C8)*C9 | $3,568,950 | $7,520,700 | $11,685,000 | |
| Risk adjustment | ↓10% | |||||
| Ctr | Increased stability related to application development, management, and cloud migration (risk-adjusted) | $3,212,055 | $6,768,630 | $10,516,500 | ||
| Three-year total: $20,497,185 | Three-year present value: $16,415,161 | |||||
Evidence and data. Interviewees shared that working with IBM Consulting as an application managed service provider allows their organization to benefit from IBM's skills and expertise, have access to timely support and focus on strategic work related to their core business. The dedicated IBM support team can quickly resolve any issues or provide guidance as needed, ensuring uninterrupted application performance. In turn internal employees at the organization can dedicate their time and resources to developing new applications, improving existing systems, and aligning technology with business objectives.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. Understanding the uncertainty, variability, and real-world business factors that can affect the actual financial impact of an investment, the exact benefit realized by an organization may depend on various factors, including:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV of $6,703,056.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|
| D1 | Number of applications | Composite | 2,000 | 3,500 | 5,000 |
| D2 | Number of platform/ops admins | Forrester assumption | 80 | 140 | 200 |
| D3 | Percentage of time spent on application management | Forrester assumption | 58.7% | 58.7% | 58.7% |
| D4 | Percentage of efficiency gain due to IBM consulting's application management work | Interviews | 75% | 75% | 75% |
| D5 | Average fully burdened annual salary (IT employee) | Forrester standard | $135,000 | $135,000 | $135,000 |
| D6 | Productivity recapture | Forrester standard | 50% | 50% | 50% |
| D7 | Percent of environment in IBM hybrid cloud environment | A5 | 33% | 66% | 100% |
| Dt | Productivity gain in application management | D2*D3*D4*D5*D6* D7 | $784,526 | $2,745,839 | $5,943,375 |
| Risk adjustment | ↓10% | ||||
| Dtr | Productivity gain in application management (risk-adjusted) | $706,073 | $2,471,255 | $5,349,038 | |
| Three-year total: $8,526,366 | Three-year present value: $6,703,056 | ||||
Interviewees mentioned the following additional benefits that their organizations experienced but were not able to quantify:
The value of flexibility is unique to each customer. There are multiple scenarios in which a customer might partner with IBM Consulting for their Hybrid Cloud Services and later realize additional uses and business opportunities, including:
Flexibility would also be quantified when evaluated as part of a specific project (described in more detail in Appendix A).
| Ref. | Cost | Initial | Year 1 | Year 2 | Year 3 | Total | Present Value |
|---|---|---|---|---|---|---|---|
| Etr | Annual project cost | $0 | $6,856,500 | $11,686,500 | $14,112,000 | $32,655,000 | $26,494,001 |
| Ftr | Internal time investment for project planning and ongoing management | $297,000 | $148,500 | $148,500 | $148,500 | $742,500 | $666,298 |
| Total costs (risk-adjusted) | $297,000 | $7,005,000 | $11,835,000 | $14,260,500 | $33,397,500 | $27,160,299 | |
Evidence and data. The annual project cost of an IBM consulting engagement in hybrid cloud services can vary depending on the project complexity.
Modeling and assumptions. Based on the interviews, Forrester assumes the composite organization pays $6.53 million for their project with IBM consulting in Year 1, $11.13 million in Year 2, and $13.44 million in Year 3.
Risks. The exact cost related to the project cost incurred by an organization may depend on various factors, including:
Results. To account for these risks, Forrester adjusted this cost upward by 5%, yielding a three-year, risk-adjusted total PV of $26,494,001.
| Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|---|
| E1 | Annual project cost | $6,530,000 | $11,130,000 | $13,440,000 | |||
| Et | Annual project cost | E1 | $0 | $6,530,000 | $11,130,000 | $13,440,000 | |
| Risk adjustment | ↑5% | ||||||
| Etr | Annual project cost (risk-adjusted) | $0 | $6,856,500 | $11,686,500 | $14,112,000 | ||
| Three-year total: $32,655,000 | Three-year present value: $26,494,001 | ||||||
Evidence and data. Interviewees shared that they needed to dedicate internal employees’ time to set up the scope of the project with IBM. This includes discussing what the desired outcomes of the project are and the project timeline. Then, once set up, there is an internal employee team dedicated to interacting and engaging with the IBM team on an ongoing basis. This includes keeping a consistent touch base to ensure the project is on schedule, and make timely adjustments as needed.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. The exact cost incurred by an organization may depend on various factors, including:
Results. To account for these risks, Forrester adjusted this cost upward by 10%, yielding a three-year, risk-adjusted total PV of $666,298.
| Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|---|
| F1 | Setup time (years) | 0.25 | |||||
| F2 | Number of internal staff involved | 10 | 10 | 10 | 10 | ||
| F3 | Percentage of time invested | 80% | 10% | 10% | 10% | ||
| F4 | Average annual burdened salary | $135,000 | $135,000 | $135,000 | $135,000 | ||
| Ft | Internal time investment for project planning and ongoing management | F1*F2*F3*F4 | $270,000 | $135,000 | $135,000 | $135,000 | |
| Risk adjustment | ↑10% | ||||||
| Ftr | Internal time investment for project planning and ongoing management (risk-adjusted) | $297,000 | $148,500 | $148,500 | $148,500 | ||
| Three-year total: $742,500 | Three-year present value: $666,298 | ||||||
The financial results calculated in the Benefits and Costs sections can be used to determine the ROI, NPV, and payback period for the composite organization’s investment. Forrester assumes a yearly discount rate of 10% for this analysis.
These risk-adjusted ROI, NPV, and payback period values are determined by applying risk-adjustment factors to the unadjusted results in each Benefit and Cost section.
| Initial | Year 1 | Year 2 | Year 3 | Total | Present Value | |
|---|---|---|---|---|---|---|
| Total costs | ($297,000) | ($7,005,000) | ($11,835,000) | ($14,260,500) | ($33,397,500) | ($27,160,299) |
| Total benefits | $0 | $4,991,198 | $11,867,165 | $20,185,538 | $37,043,901 | $29,510,721 |
| Net benefits | ($297,000) | ($2,013,802) | $32,165 | $5,925,038 | $3,646,401 | $2,350,422 |
| Payback period (months) | 29.0 | |||||
Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.
Benefits represent the value delivered to the business by the product. The TEI methodology places equal weight on the measure of benefits and the measure of costs, allowing for a full examination of the effect of the technology on the entire organization.
Costs consider all expenses necessary to deliver the proposed value, or benefits, of the product. The cost category within TEI captures incremental costs over the existing environment for ongoing costs associated with the solution.
Flexibility represents the strategic value that can be obtained for some future additional investment building on top of the initial investment already made. Having the ability to capture that benefit has a PV that can be estimated.
Risks measure the uncertainty of benefit and cost estimates given: 1) the likelihood that estimates will meet original projections and 2) the likelihood that estimates will be tracked over time. TEI risk factors are based on “triangular distribution.”
The initial investment column contains costs incurred at “time 0” or at the beginning of Year 1 that are not discounted. All other cash flows are discounted using the discount rate at the end of the year. PV calculations are calculated for each total cost and benefit estimate. NPV calculations in the summary tables are the sum of the initial investment and the discounted cash flows in each year. Sums and present value calculations of the Total Benefits, Total Costs, and Cash Flow tables may not exactly add up, as some rounding may occur.
1 “Answers To Your Top Hybrid Cloud Management Questions,” Forrester Research, Inc., April 5, 2023.
2 Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.
3 “2023 Application Development Benchmarks, Global,” Forrester Research, Inc., August 9, 2023.
4 “2023 Application Development Benchmarks, Global,” Forrester Research, Inc., August 9, 2023.
5 The burden rate accounts for additional costs of employment, such as benefits (healthcare, insurance, bonuses, etc.), technology, office space, and employer taxes.
6 “2023 IT Network Benchmarks, Global,” Forrester Research, Inc., August 7, 2023.
7 “Infrastructure Cloud Survey, 2023,” Forrester Research, Inc., August, 2023.
8 “2023 IT Network Benchmarks, Global,” Forrester Research, Inc., August 7, 2023.
9 “2023 Application Development Benchmarks, Global,” Forrester Research, Inc., August 9, 2023.
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