A Forrester Total Economic Impact™ Study Commissioned By Cynet, October 2024
Organizations face increasingly sophisticated cyber threats that demand comprehensive and efficient security solutions. The complexity and frequency of these threats necessitate a unified approach to cybersecurity that reduces the burden of managing multiple, disparate systems. Forrester’s research reveals that organizations struggle to manage these complexities, emphasizing the need for integrated security measures. Effective threat detection, prevention, and response are critical for safeguarding sensitive data and maintaining operational integrity.
Cynet provides an all-in-one cybersecurity solution that combines essential cybersecurity functions into a single platform, offering threat detection, prevention, and automated response. This approach reduces the need for multiple security vendors and complex integrations; it also simplifies costs and management efforts. Additionally, Cynet’s solution improves incident response by automating detection and resolution processes, and it includes 24/7 oversight from Cynet’s security operations center (SOC) team.
Cynet commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Cynet All-in-One Security.1 The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Cynet All-in-One Security on their organizations.
To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed the representative of an organization who has experience using Cynet All-in-One Security. Forrester used this experience to project a three-year financial analysis.
Prior to using Cynet All-in-One Security, the interviewee — who is the executive manager of IT at a wholesale and retail industry — noted that their organization had no established cybersecurity posture. The organization had legacy infrastructure and a fragmented security landscape that lacked essential capabilities, such as incident reporting. These limitations led the organization to explore finding a partner capable of enhancing its IT security posture with a mature and structured approach to elevating cybersecurity.
After the investment in Cynet All-in-One Security, the interviewee’s organization was able to embark on its digital transformation to modernize and secure their IT landscape. Key results from the investment included avoiding costs associated with orchestrating cybersecurity.
Quantified benefits. Three-year, risk-adjusted present value (PV) quantified benefits include:
Unquantified benefits. Benefits that are not quantified for this study include:
Costs. Three-year, risk-adjusted PV costs for the interviewee’s organization include:
The interview and financial analysis found that the representative’s organization experiences benefits of $3.37 million over three years versus costs of $640,000, adding up to a net present value (NPV) of $2.73 million and an ROI of 426%.
Return on investment (ROI)
Benefits PV
Net present value (NPV)
Payback
From the information provided in the interviews, Forrester constructed a Total Economic Impact™ framework for those organizations considering an investment in Cynet All-in-One Security.
The objective of the framework is to identify the cost, benefit, flexibility, and risk factors that affect the investment decision. Forrester took a multistep approach to evaluate the impact that Cynet All-in-One Security can have on an organization.
Interviewed Cynet stakeholders and Forrester analysts to gather data relative to Cynet All-in-One Security.
Interviewed the representative of an organization using Cynet All-in-One Security to obtain data with respect to costs, benefits, and risks.
Constructed a financial model representative of the interview using the TEI methodology and risk-adjusted the financial model based on issues and concerns of the interviewee.
Employed four fundamental elements of TEI in modeling the investment impact: benefits, costs, flexibility, and risks. Given the increasing sophistication of ROI analyses related to IT investments, Forrester’s TEI methodology provides a complete picture of the total economic impact of purchase decisions. Please see Appendix A for additional information on the TEI methodology.
Readers should be aware of the following:
This study is commissioned by Cynet and delivered by Forrester Consulting. It is not meant to be used as a competitive analysis.
Forrester makes no assumptions as to the potential ROI that other organizations will receive. Forrester strongly advises that readers use their own estimates within the framework provided in the study to determine the appropriateness of an investment in Cynet All-in-One Security.
Cynet reviewed and provided feedback to Forrester, but Forrester maintains editorial control over the study and its findings and does not accept changes to the study that contradict Forrester’s findings or obscure the meaning of the study.
Cynet provided the customer name for the interview but did not participate in the interview.
Consulting Team:
Bharath Sivan
Duncan Watkins
Forrester interviewed the representative of an organization who has experience using Cynet All-in-One Security. Their organization has the following characteristics:
Before engaging with Cynet, the interviewee noted that their organization lacked an established cybersecurity posture. The organization faced significant challenges with outdated and inadequate IT infrastructure and cybersecurity measures. The interviewee said that their organization aimed to undergo a digital transformation to modernize and secure its IT landscape.
The interviewee noted how the organization struggled with common challenges, including:
The interviewee’s organization operates in the wholesale and retail industry and decided to engage with Cynet on its mission to build and elevate its cybersecurity posture. The organization sought a partner that could evolve with it and provide ongoing support and updates to address emerging threats with a cost-effective, scalable solution. The interviewee noted, among other use cases, that their organization uses Cynet for the following primary use cases:
For this use case, Forrester has modeled benefits and costs over three years.
| Ref. | Benefit | Year 1 | Year 2 | Year 3 | Total | Present Value |
|---|---|---|---|---|---|---|
| Atr | Investigation and incident management efficiency | $116,832 | $140,199 | $168,239 | $425,270 | $348,478 |
| Btr | Security orchestration and resource cost avoidance | $726,000 | $726,000 | $726,000 | $2,178,000 | $1,805,455 |
| Ctr | Security infrastructure cost avoidance | $112,200 | $112,200 | $112,200 | $336,600 | $279,025 |
| Dtr | Savings from avoided data breaches | $375,000 | $375,000 | $375,000 | $1,125,000 | $932,569 |
| Total benefits (risk-adjusted) | $1,330,032 | $1,353,399 | $1,381,439 | $4,064,870 | $3,365,527 | |
Evidence and data. The interviewee highlighted how Cynet’s built-in capabilities for investigation and reporting helped reduce the IT security team’s significant efforts in this area. Prior to using Cynet, investigating each significant security incident used to take up to 2 hours. This involved security personnel piecing together information from multiple different systems to create a manual interpretation of the incident. With Cynet, forensic summaries are available automatically, which has reduced the time taken for investigation by 88%. Additionally, before Cynet, an incident report used to take up to two business days to develop: It involved multiple reviews to verify the accuracy of the information and preparation for presentation to executives. With Cynet, reports with granular levels of detail are automatically generated, which has resulted in a 98% reduction in the time required to prepare an incident report.
Modeling and assumptions. Based on interview data and research, Forrester assumes the following:
Risks. This benefit may vary for organizations based on the following:
Results. To account for these risks, Forrester adjusted this benefit downward by 15%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $348,478.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|
| A1 | Average number of security incidents per year requiring manual investigation or intervention | Industry report | 270 | 324 | 389 |
| A2 | Average hours spent per investigation (Hrs) | Interview | 2 | 2 | 2 |
| A3 | Reduction in effort required to investigate incidents with Cynet | Interview | 87.5% | 87.5% | 87.5% |
| A4 | Average hours spent per developing incident reports (Hrs) | Interview | 16 | 16 | 16 |
| A5 | Reduction in effort to develop incident reports with Cynet | Interview | 98% | 98% | 98% |
| A6 | Average fully burdened hourly salary of security FTE | TEI standard | $58 | $58 | $58 |
| A7 | Productivity recapture rate (TEI standard) | TEI standard | 50% | 50% | 50% |
| At | Investigation and incident management efficiency | ((A1*A2*A3*A6)+ (A1*A4*A5*A6))*A7 | $137,450 | $164,940 | $197,928 |
| Risk adjustment | ↓15% | ||||
| Atr | Investigation and incident management efficiency (risk-adjusted) | $116,832 | $140,199 | $168,239 | |
| Three-year total: $425,270 | Three-year present value: $348,478 | ||||
Evidence and data. The interviewee pointed out that Cynet’s ability to centralize their organization’s orchestration of cyber defense enabled significant savings. Comprehensive data aggregation and analysis from various security tools and solutions allowed the IT security team to monitor and manage all aspects of its cybersecurity posture from a single interface. The interviewee stated that orchestrating their organization’s cybersecurity posture without Cynet would require an additional five full-time resources. Cynet’s subscription also gave 24/7 SOC support, providing real-time monitoring and expert analysis of security incidents. Without Cynet, the organization would have had to outsource its SOC support, which would have required additional investment.
Modeling and assumptions. Based on interview data and research, Forrester assumes the following:
Risks. This benefit may vary for organizations based on the following:
Results. To account for these risks, Forrester adjusted this benefit downward by 20%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $1,805,455.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|
| B1 | Additional FTEs required to orchestrate cybersecurity landscape without Cynet | Interview | 5 | 5 | 5 |
| B2 | Fully burdened annual salary for a security FTE | Interview | $121,500 | $121,500 | $121,500 |
| B3 | Annual cost for outsourced SOC support | Interview | $300,000 | $300,000 | $300,000 |
| Bt | Security orchestration and resource cost avoidance | (B1*B2)+B3 | $907,500 | $907,500 | $907,500 |
| Risk adjustment | ↓20% | ||||
| Btr | Security orchestration and resource cost avoidance (risk-adjusted) | $726,000 | $726,000 | $726,000 | |
| Three-year total: $2,178,000 | Three-year present value: $1,805,455 | ||||
Evidence and data. The interviewee highlighted that Cynet’s All-in-One solution significantly reduced their organization’s need for separate security products, thereby eliminating additional costs and simplifying management. Without Cynet, the organization would have required additional investments in a centralized log management CLM system; a security orchestration, automation, and response (SOAR) system; and mobile security solutions. Additionally, Cynet’s built-in security elements enabled the organization to deactivate components of its existing antivirus solution, further contributing to cost savings.
Modeling and assumptions. Based on interview data and research, Forrester assumes the following:
Risks. This benefit may vary for organizations based on the following:
Results. To account for these risks, Forrester adjusted this benefit downward by 15%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $279,025.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|
| C1 | Centralized log management (CLM) license cost avoidance | Interview | $50,000 | $50,000 | $50,000 |
| C2 | Security orchestration, automation, and response (SOAR) license cost avoidance | Interview | $50,000 | $50,000 | $50,000 |
| C3 | Mobile security license cost avoidance | Interview | $7,000 | $7,000 | $7,000 |
| C4 | Cost avoidance from turning off elements of existing security solutions | Interview | $25,000 | $25,000 | $25,000 |
| Ct | Security infrastructure cost avoidance | C1+C2+C3+C4 | $132,000 | $132,000 | $132,000 |
| Risk adjustment | ↓15% | ||||
| Ctr | Security infrastructure cost avoidance (risk-adjusted) | $112,200 | $112,200 | $112,200 | |
| Three-year total: $336,600 | Three-year present value: $279,025 | ||||
Evidence and data. The interviewee highlighted Cynet’s robust capabilities to prevent, manage, and remediate data breach incidents. Cynet’s platform leverages automated threat detection and response playbooks to swiftly handle threats, minimize human error, and accelerate incident response. Additionally, the 24/7 monitoring and expert support from Cynet’s CyOps team ensures that any detected threats are promptly addressed, preventing potential breaches from escalating. These capabilities, combined with Cynet’s forensic threat intelligence, helped the interviewee’s organization manage and remediate a data breach incident with minimal disruption to business as usual.
Modeling and assumptions. Based on interview data and research, Forrester assumes the following:
Risks. This benefit may vary for organizations based on the following:
Results. To account for these risks, Forrester adjusted this benefit downward by 25%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $932,569.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|
| D1 | Number of major data breach incidents | Interview | 2.5 | 2.5 | 2.5 |
| D2 | Number of business days impacted due to incident | Interview | 1 | 1 | 1 |
| D3 | Loss of business associated with a data breach incident (per day) | Interview | $200,000 | $200,000 | $200,000 |
| Dt | Savings from avoided data breaches | D1*(D2*D3) | $500,000 | $500,000 | $500,000 |
| Risk adjustment | ↓25% | ||||
| Dtr | Savings from avoided data breaches (risk-adjusted) | $375,000 | $375,000 | $375,000 | |
| Three-year total: $1,125,000 | Three-year present value: $932,569 | ||||
The interviewee mentioned the following additional benefits that the organization experienced but was not able to quantify:
The value of flexibility is unique to each customer. There are multiple scenarios in which a customer might implement Cynet All-in-One Security and later realize additional uses and business opportunities, including:
Flexibility would also be quantified when evaluated as part of a specific project (described in more detail in Appendix A).
| Ref. | Cost | Initial | Year 1 | Year 2 | Year 3 | Total | Present Value |
|---|---|---|---|---|---|---|---|
| Etr | Cynet All-in-One Security subscription costs | $0 | $252,000 | $252,000 | $252,000 | $756,000 | $626,687 |
| Ftr | Implementation efforts | $13,739 | $0 | $0 | $0 | $13,739 | $13,739 |
| Total costs (risk-adjusted) | $13,739 | $252,000 | $252,000 | $252,000 | $769,739 | $640,426 | |
Evidence and data. The main cost component for Cynet’s All-in-One Security solution is the subscription fee. The composite organization leverages the All-in-One Security service to its fullest extent and uses it for identities, cloud, endpoints, network, and mobile.
Modeling and assumptions. Based on interview data and research, Forrester assumes the following:
Risks. This cost may vary based on:
Results. To account for these risks, Forrester adjusted this cost upward by 5%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $626,687.
| Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|---|
| E1 | Cynet All-in-One Security annual subscription fee | Composite | $240,000 | $240,000 | $240,000 | ||
| Et | Cynet All-in-One Security subscription costs | E1 | $240,000 | $240,000 | $240,000 | ||
| Risk adjustment | ↑5% | ||||||
| Etr | Cynet All-in-One Security subscription costs (risk-adjusted) | $0 | $252,000 | $252,000 | $252,000 | ||
| Three-year total: $756,000 | Three-year present value: $626,687 | ||||||
Evidence and data. Cynet’s All-in-One Security solution required implementation and setup efforts. These involved a pilot phase, which was followed by the rollout to the entire organization. The pilot phase lasted three weeks; the rollout was completed in four. Both these phases involved four associates from the interviewee’s organization supporting Cynet’s team.
Modeling and assumptions. Based on interview data and research, Forrester assumes the following:
Risks. This cost may vary based on:
Results. To account for these risks, Forrester adjusted this cost upward by 5%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $13,739.
| Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|---|
| F1 | Time spent on pilot testing (Hrs) | Interview | 120 | |||
| F2 | Number of FTEs involved in pilot testing | Interview | 4 | |||
| F3 | Percentage of FTE involvement during pilot testing | Interview | 20% | |||
| F4 | Average fully burdened hourly salary of security FTE | Interview | $58 | |||
| F5 | Subtotal: Effort associated with piloting Cynet | F1*F2*F3*F4 | $5,608 | |||
| F6 | Time spent on rollout (Hrs) | Interview | 160 | |||
| F7 | Number of FTEs involved in rollout | Interview | 4 | |||
| F8 | Percentage of FTE involvement during rollout | Interview | 20% | |||
| F9 | Subtotal: Effort associated with rollout of Cynet | F4*F6*F7*F8 | $7,477 | |||
| Ft | Implementation efforts | F5+F9 | $13,085 | |||
| Risk adjustment | ↑5% | |||||
| Ftr | Implementation efforts (risk-adjusted) | $13,739 | $0 | $0 | $0 | |
| Three-year total: $13,739 | Three-year present value: $13,739 | |||||
The financial results calculated in the Benefits and Costs sections can be used to determine the ROI, NPV, and payback period for the organization’s investment. Forrester assumes a yearly discount rate of 10% for this analysis.
These risk-adjusted ROI, NPV, and payback period values are determined by applying risk-adjustment factors to the unadjusted results in each Benefit and Cost section.
| Initial | Year 1 | Year 2 | Year 3 | Total | Present Value | |
|---|---|---|---|---|---|---|
| Total costs | ($13,739) | ($252,000) | ($252,000) | ($252,000) | ($769,739) | ($640,426) |
| Total benefits | $0 | $1,330,032 | $1,353,399 | $1,381,439 | $4,064,870 | $3,365,527 |
| Net benefits | ($13,739) | $1,078,032 | $1,101,399 | $1,129,439 | $3,295,131 | $2,725,101 |
| ROI | 426% | |||||
| Payback period (months) | <6 | |||||
Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.
Benefits represent the value delivered to the business by the product. The TEI methodology places equal weight on the measure of benefits and the measure of costs, allowing for a full examination of the effect of the technology on the entire organization.
Costs consider all expenses necessary to deliver the proposed value, or benefits, of the product. The cost category within TEI captures incremental costs over the existing environment for ongoing costs associated with the solution.
Flexibility represents the strategic value that can be obtained for some future additional investment building on top of the initial investment already made. Having the ability to capture that benefit has a PV that can be estimated.
Risks measure the uncertainty of benefit and cost estimates given: 1) the likelihood that estimates will meet original projections and 2) the likelihood that estimates will be tracked over time. TEI risk factors are based on “triangular distribution.”
The initial investment column contains costs incurred at “time 0” or at the beginning of Year 1 that are not discounted. All other cash flows are discounted using the discount rate at the end of the year. PV calculations are calculated for each total cost and benefit estimate. NPV calculations in the summary tables are the sum of the initial investment and the discounted cash flows in each year. Sums and present value calculations of the Total Benefits, Total Costs, and Cash Flow tables may not exactly add up, as some rounding may occur.
1 Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.
2 Source: Forrester Consulting Cost Of A Cybersecurity Breach Survey, Q4 2020.
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