A Forrester Total Economic Impact ™ Study Commissioned By Cisco, December 2024
Smart spaces are increasingly critical to firms’ ability to win, serve, and retain their customers.1 Buildings are strategic assets with a complex array of structures and systems (e.g., lighting, security, heating, ventilation) that facilities teams and technology managers must proactively manage. As companies bring employees back to the office and seek out ways to enhance the experience of workers and accelerate sustainability and performance of employees in buildings, smart office technologies are gaining significant traction. The diverse array of technologies and use cases differentiate and personalize employee and visitor experiences in the building. There are a range of technologies that contribute to creating smart spaces, including Cisco Spaces.
Cisco Spaces is a software layer on top of Cisco hardware (e.g., access points, switches, collaboration devices, and sensors) that make the hardware more valuable by being a central aggregation point for data created by the hardware. Both IT users and line-of-business users can leverage the information for a variety of use cases.
Cisco commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Cisco Spaces.2 The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Cisco Spaces on their organizations.
To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed eight representatives from six organizations with experience using Cisco Spaces. For the purposes of this study, Forrester aggregated the interviewees’ experiences and combined the results into a single composite organization that is a global organization with 100 office buildings, 95,000 employees, and $88 billion in annual revenue. The composite organization deploys Cisco Spaces across a small percentage of its buildings to power an occupancy and optimization use case.
Interviewees said that prior to using Cisco Spaces, their organizations either used on-premises-based suites of mobile software solutions to detect, connect, and engage the mobile devices within a venue or lacked a software solution for location services. However, interviewees struggled with manual inefficiencies, a lack of data, poor experiences, and challenges with maintaining the legacy software.
After the investment in Cisco Spaces, the interviewees experienced many use case-specific benefits, including insights, improvements to customer experience, additional revenues created by location-based marketing campaigns, improved asset tracking, employee efficiency, real estate optimizations, and IT savings from improved productivity and retiring the legacy on prem solution.
Quantified benefits. Three-year, risk-adjusted present value (PV) quantified benefits for the composite organization include:
Unquantified benefits. Benefits that provide value for the interviewees’ organization but are not quantified for this study include:
Costs. Three-year, risk-adjusted PV costs for the composite organization include:
The representative interviews and financial analysis found that a composite organization experiences benefits of $10.80 million over three years versus costs of $3.97 million, adding up to a net present value (NPV) of $6.83 million and an ROI of 172%.
Return on investment (ROI)
Benefits PV
Net present value (NPV)
Payback
From the information provided in the interviews, Forrester constructed a Total Economic Impact™ framework for those organizations considering an investment in Cisco Spaces.
The objective of the framework is to identify the cost, benefit, flexibility, and risk factors that affect the investment decision. Forrester took a multistep approach to evaluate the impact that Cisco Spaces can have on an organization.
Interviewed Cisco stakeholders and Forrester analysts to gather data relative to Cisco Spaces.
Interviewed eight representatives at six organizations using Cisco Spaces to obtain data about costs, benefits, and risks.
Designed a composite organization based on characteristics of the interviewees’ organizations.
Constructed a financial model representative of the interviews using the TEI methodology and risk-adjusted the financial model based on issues and concerns of the interviewees.
Employed four fundamental elements of TEI in modeling the investment impact: benefits, costs, flexibility, and risks. Given the increasing sophistication of ROI analyses related to IT investments, Forrester’s TEI methodology provides a complete picture of the total economic impact of purchase decisions. Please see Appendix A for additional information on the TEI methodology.
Readers should be aware of the following:
This study is commissioned by Cisco and delivered by Forrester Consulting. It is not meant to be used as a competitive analysis.
Forrester makes no assumptions as to the potential ROI that other organizations will receive. Forrester strongly advises that readers use their own estimates within the framework provided in the study to determine the appropriateness of an investment in Cisco Spaces.
Cisco reviewed and provided feedback to Forrester, but Forrester maintains editorial control over the study and its findings and does not accept changes to the study that contradict Forrester’s findings or obscure the meaning of the study.
Cisco provided the customer names for the interviews but did not participate in the interviews.
Consulting Team:
Veronica Iles
| Role | Industry | Cisco Spaces Use Case | Employees | Revenue |
|---|---|---|---|---|
|
Head of technology
IT product owner |
Retail | Wi-Fi connectivity | 414,000 | $24 billion |
| Senior network core engineer | Healthcare | Asset tracking | 30,000 | Private — multibillion in revenue |
|
Program manager
Senior analyst, workplace intelligence |
Financial services | Occupancy and utilization | 75,000 |
$61 billion
|
| IT consultant | Real estate | Wi-Fi connectivity | 500 | Private, $11 billion assets under management |
| Wireless network engineer | Healthcare | Asset tracking and Wi-Fi connectivity | 8,000 | Government entity |
| Product manager of enterprise technology | Automotive | Asset tracking and occupancy and utilization | 177,000 | $180 billion |
Before adopting Cisco Spaces, half of the interviewees noted their organizations used Cisco CMX, an on-premises predecessor to Cisco Spaces. Of the remaining interviewees, one said their organization used security camera feeds to manually count people coming in and out of locations, one relied on irregular manual counting of people in conference rooms by facilities staff, and one relied on badge data. All the organizations had large investments in Cisco infrastructure.
The interviewees noted how their organizations struggled with common challenges, including:
Decision-makers at interviewees’ organizations searched for a solution that could:
Interviewees noted that they did not conduct in-depth RFPs or evaluate other vendors because the existing investment in Cisco infrastructure meant that they did not need to purchase any additional hardware or add a new vendor to manage.
Based on the interviews, Forrester constructed a TEI framework, a composite company, and an ROI analysis that illustrates the areas financially affected. The composite organization is representative of the eight interviewees, and it is used to present the aggregate financial analysis in the next section. The composite organization has the following characteristics:
Description of composite. The composite organization generates $88 billion in global revenues and has 95,000 employees. The organization has 100 workplace buildings encompassing millions of square feet of office spaces. The organization has a strong brand and global recognition.
Deployment characteristics. The composite organization has a large investment in Cisco infrastructure, including infrastructure for networking, security, collaboration, computing, and supporting software. It begins using Cisco Spaces in a portion of its office space and expands its coverage each year.
| Ref. | Benefit | Year 1 | Year 2 | Year 3 | Total | Present Value |
|---|---|---|---|---|---|---|
| Atr | Employee productivity savings | $2,731,725 | $3,642,300 | $4,552,875 | $10,926,900 | $8,914,194 |
| Btr | Prior environment savings | $783,147 | $747,147 | $747,147 | $2,277,440 | $1,890,771 |
| Total benefits (risk-adjusted) | $3,514,872 | $4,389,447 | $5,300,022 | $13,204,340 | $10,804,965 | |
Evidence and data. As the interviewees’ organizations implemented return-to-work policies for their employees following the COVID-19 pandemic, many tech managers and facility stakeholders looked to smart spaces technologies and IoT solutions to facilitate a collaborative, comfortable, and productive office environment. The two interviewees with occupancy and utilization use cases measured improvements to their employee productivity as a result of their Cisco Spaces deployment. Additionally, employees found meeting rooms more efficiently, improving their productivity and reducing frustrations around finding in-person meeting spaces.
Interviewees from the financial services and automotive companies provided the following examples of the impact of Cisco Spaces:
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. Forrester recognizes that these results may not be representative of all experiences. The impact of this benefit will vary depending on the following:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $8.9 million.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|
| A1 | Number of employees engaging in workplace locations using Cisco Spaces | Composite | 2,850 | 3,800 | 4,750 |
| A2 | Average number of in-person meetings per week | Composite | 6 | 6 | 6 |
| A3 | Minutes saved with Cisco Spaces per meeting | Interviews | 12 | 12 | 12 |
| A4 | Productivity recapture | Assumption | 25% | 25% | 25% |
| A5 | Hours saved by employees in workplace locations using Cisco Spaces | A1*A2*50 weeks *A3/60 minutes *A4 | 42,750 | 57,000 | 71,250 |
| A6 | Fully burdened hourly rate for workplace knowledge workers | Composite | $71 | $71 | $71 |
| At | Employee productivity savings | A5*A6 | $3,035,250 | $4,047,000 | $5,058,750 |
| Risk adjustment | ↓10% | ||||
| Atr | Employee productivity savings (risk-adjusted) | $2,731,725 | $3,642,300 | $4,552,875 | |
| Three-year total: $10,926,900 | Three-year present value: $8,914,194 | ||||
Evidence and data. A significant benefit the interviewees shared was the decommissioning of legacy on-premises CMX solutions. Interviewees shared three categories of savings related to their legacy environment:
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. Forrester recognizes that these results may not be representative of all experiences. The impact of this benefit will vary depending on the following:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $1.9 million.
| Ref. | Metric | Source | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|
| B1 | Number of issues requiring troubleshooting | Composite | 51 | 51 | 51 |
| B2 | Minutes to resolve an issue in prior environment | Interviews | 75 | 75 | 75 |
| B3 | Minutes to resolve an issue with Cisco Spaces | Interviews | 7.5 | 7.5 | 7.5 |
| B4 | Fully burdened hourly rate for an IT employee | Composite | $78 | $78 | $78 |
| B5 | Subtotal: Troubleshooting savings | B1*(B2-B3)*B4 | $268,515 | $268,515 | $268,515 |
| B6 | Avoided licensing for CMX | Composite | $529,200 | $529,200 | $529,200 |
| B7 | Avoided maintenance for CMX | Interviews | $32,448 | $32,448 | $32,448 |
| B8 | Cost to upgrade CMX hardware | Interviews | $40,000 | $0 | $0 |
| B9 | Subtotal: CMX decommissioning savings | B6+B7+B8 | $601,648 | $561,648 | $561,648 |
| Bt | Prior environment savings | B5+B9 | $870,163 | $830,163 | $830,163 |
| Risk adjustment | ↓10% | ||||
| Btr | Prior environment savings (risk-adjusted) | $783,147 | $747,147 | $747,147 | |
| Three-year total: $2,277,440 | Three-year present value: $1,890,771 | ||||
Interviewees mentioned the following additional benefits that their organizations experienced but were not able to quantify:
The value of flexibility is unique to each customer. There are multiple scenarios in which a customer might implement Cisco Spaces and later realize additional uses and business opportunities, including:
Flexibility would also be quantified when evaluated as part of a specific project (described in more detail in Appendix A ).
| Ref. | Cost | Initial | Year 1 | Year 2 | Year 3 | Total | Present Value |
|---|---|---|---|---|---|---|---|
| Ctr | Cisco Spaces licensing | $0 | $1,387,911 | $1,542,123 | $1,713,470 | $4,643,504 | $3,823,574 |
| Dtr | Implementation | $54,538 | $19,913 | $20,810 | $21,707 | $116,969 | $106,148 |
| Etr | Ongoing management | $0 | $15,620 | $15,620 | $15,620 | $46,860 | $38,845 |
| Total costs (risk-adjusted) | $54,538 | $1,423,444 | $1,578,553 | $1,750,797 | $4,807,333 | $3,968,567 | |
Evidence and data. The subscription for Cisco Spaces is calculated either per device (access point for example) or per building square footage. The interviewees shared that their organizations’ subscriptions were calculated per device and varied between $14,000 and $3.5 million, depending on size of the organization and the number of Cisco hardware devices.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. Forrester recognizes that these results may not be representative of all experiences. The impact of this cost will vary depending on the following:
Results. To account for these risks, Forrester adjusted this cost upward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $3.8 million.
| Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|---|
| C1 | Number of EXT devices | Composite | 11,907 | 13,230 | 14,700 | ||
| C2 | Number of ACT devices | Composite | 2,025 | 2,250 | 2,500 | ||
| C3 | Cisco Spaces licensing cost per EXT endpoint | Composite | $66 | $66 | $66 | ||
| C4 | Cisco Spaces licensing cost per ACT endpoint | Composite | $235 | $235 | $235 | ||
| Ct | Cisco Spaces licensing | C1*C3+C2*C4 | $0 | $1,261,737 | $1,401,930 | $1,557,700 | |
| Risk adjustment | ↑10% | ||||||
| Ctr | Cisco Spaces licensing (risk-adjusted) | $0 | $1,387,911 | $1,542,123 | $1,713,470 | ||
| Three-year total: $4,643,504 | Three-year present value: $3,823,574 | ||||||
Evidence and data. Interviewees shared internal costs related to the initial and ongoing implementations for Cisco Spaces and change management efforts.
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. Forrester recognizes that these results may not be representative of all experiences. The impact of this cost will vary depending on the following:
Results. To account for these risks, Forrester adjusted this cost upward by 15%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $106,000.
| Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 | |
|---|---|---|---|---|---|---|---|
| D1 | Months of implementation | Composite | 10 | 3 | 3 | 3 | |
| D2 | Implementation team | Composite | 4 | 4 | 4 | 4 | |
| D3 | Hours spent each month on implementation | Composite | 16 | 16 | 16 | 16 | |
| D4 | Subtotal: Implementation labor costs | D1*D2*D3*D8 | $47,424 | $14,976 | $14,976 | $14,976 | |
| D5 | Facilities management team size | Composite | 15 | 20 | 25 | ||
| D6 | Hours of training on Cisco Spaces | Composite | 2 | 2 | 2 | ||
| D7 | Subtotal: Training costs | D5*D8*D6 | $0 | $2,340 | $3,120 | $3,900 | |
| D8 | Fully burdened hourly rate for an IT employee | Composite | $78 | $78 | $78 | $78 | |
| Dt | Implementation | D4+D7 | $47,424 | $17,316 | $18,096 | $18,876 | |
| Risk adjustment | ↑15% | ||||||
| Dtr | Implementation (risk-adjusted) | $54,538 | $19,913 | $20,810 | $21,707 | ||
| Three-year total: $116,969 | Three-year present value: $106,148 | ||||||
Evidence and data. Interviewees’ organizations incurred labor costs for the ongoing management and operation of the Cisco Spaces environment above and beyond the implementation efforts quantified in the previous cost section. Interviewees shared the following examples of internal labor efforts:
Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. Forrester recognizes that these results may not be representative of all experiences. The impact of this cost will vary depending on the following:
Results. To account for these risks, Forrester adjusted this cost upward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $39,000.
| Ref. | Metric | Source | Initial | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|---|---|
| E1 | Resources involved with managing Cisco Spaces and related integrations | Composite | 4 | 4 | 4 | |
| E2 | Hours dedicated weekly to managing Cisco Spaces by each resource | Composite | 1 | 1 | 1 | |
| E3 | Fully burdened rate for a workplace knowledge worker | Composite | $71 | $71 | $71 | |
| Et | Ongoing management | E1*E2*50 weeks *E3 | $0 | $14,200 | $14,200 | $14,200 |
| Risk adjustment | ↑10% | |||||
| Etr | Ongoing management (risk-adjusted) | $0 | $15,620 | $15,620 | $15,620 | |
| Three-year total: $46,860 | Three-year present value: $38,845 | |||||
The financial results calculated in the Benefits and Costs sections can be used to determine the ROI, NPV, and payback period for the composite organization’s investment. Forrester assumes a yearly discount rate of 10% for this analysis.
These risk-adjusted ROI, NPV, and payback period values are determined by applying risk-adjustment factors to the unadjusted results in each Benefit and Cost section.
| Initial | Year 1 | Year 2 | Year 3 | Total | Present Value | |
|---|---|---|---|---|---|---|
| Total costs | ($54,538) | ($1,423,444) | ($1,578,553) | ($1,750,797) | ($4,807,333) | ($3,968,567) |
| Total benefits | $0 | $3,514,872 | $4,389,447 | $5,300,022 | $13,204,340 | $10,804,965 |
| Net benefits | ($54,538) | $2,091,428 | $2,810,893 | $3,549,224 | $8,397,008 | $6,836,398 |
| ROI | 172% | |||||
| Payback | <6 months | |||||
Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.
Benefits represent the value delivered to the business by the product. The TEI methodology places equal weight on the measure of benefits and the measure of costs, allowing for a full examination of the effect of the technology on the entire organization.
Costs consider all expenses necessary to deliver the proposed value, or benefits, of the product. The cost category within TEI captures incremental costs over the existing environment for ongoing costs associated with the solution.
Flexibility represents the strategic value that can be obtained for some future additional investment building on top of the initial investment already made. Having the ability to capture that benefit has a PV that can be estimated.
Risks measure the uncertainty of benefit and cost estimates given: 1) the likelihood that estimates will meet original projections and 2) the likelihood that estimates will be tracked over time. TEI risk factors are based on “triangular distribution.”
The initial investment column contains costs incurred at “time 0” or at the beginning of Year 1 that are not discounted. All other cash flows are discounted using the discount rate at the end of the year. PV calculations are calculated for each total cost and benefit estimate. NPV calculations in the summary tables are the sum of the initial investment and the discounted cash flows in each year. Sums and present value calculations of the Total Benefits, Total Costs, and Cash Flow tables may not exactly add up, as some rounding may occur.
1 Source: The Forrester Tech Tide™: Smart Buildings, Q2 2024, Forrester Research, Inc., May 15, 2024.
2 Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.
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