Total Economic Impact

The Total Economic Impact™ Of The AppViewX Platform

Cost Savings And Business Benefits Enabled By The AVX Platform

A FORRESTER TOTAL ECONOMIC IMPACT STUDY COMMISSIONED BY Appviewx, February 2026

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Total Economic Impact

The Total Economic Impact™ Of The AppViewX Platform

A FORRESTER TOTAL ECONOMIC IMPACT STUDY COMMISSIONED BY Appviewx, February 2026

Cost Savings And Business Benefits Enabled By The AVX Platform

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Executive Summary

Digital certificates are shorter lived, more numerous, and increasingly embedded in business-critical systems. Browser- and industry-mandated validity limits shrink certificate lifetimes while usage expands across applications, cloud environments, and machine identities. These trends increase renewal frequency and expose the limits of manual and fragmented certificate management, turning an operational inconvenience into a source of business disruption and security risk. Manual processes and legacy tools limit visibility, slow provisioning and renewal, and increase the likelihood of expired or misconfigured certificates. The result is avoidable outages and operational inefficiencies at a time when cybersecurity and infrastructure teams face persistent talent constraints, making legacy approaches increasingly unsustainable.

The AVX Platform is a certificate lifecycle management (CLM) and public key infrastructure (PKI) solution that can help organizations manage digital certificates through visibility, governance, and automation. It can help reduce costs, prevent outages, enhance security, and streamline operations.

AppViewX commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential benefits and financial impacts enterprises may realize by deploying the AVX platform.1 The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the AVX platform on their organizations.

302%

Return on investment (ROI)

 

$2.9M

Net present value (NPV)

 

To better understand the benefits and risks associated with this investment, Forrester interviewed four representatives with experience using the AVX platform. For the purposes of this study, Forrester aggregated the interviewees’ experiences and combined the results into a single composite organization. The composite organization is a conglomerate with 6,500 employees, annual revenue of $5 billion, 40,000 total digital certificates, and 10,000 actively managed digital certificates.

Interviewees said that prior to using the AVX platform, limited certificate visibility, inconsistent policies, and heavy reliance on manual renewal and provisioning characterized their organizations’ environments. These conditions led to frequent certificate-related outages, security vulnerabilities, deployment delays, and the inefficient use of skilled security and infrastructure resources.

Interviewees reported that after investing in the AVX platform, their organizations could centralize certificate lifecycle management and introduce automated discovery, renewal, and governance workflows. This resulted in lower operational effort, faster certificate provisioning, and improved audit readiness, along with a marked reduction in outages. Beyond these near-term benefits, interviewees emphasized the importance of longer-term readiness. Centralized visibility and standardized lifecycle management were viewed as prerequisites for adapting to evolving regulatory requirements, increasing audit scrutiny, and future cryptographic transitions such as post-quantum cryptography.

Key Findings

Quantified benefits. Three-year, risk-adjusted present value (PV) quantified benefits for the composite organization include:

  • Reduced cost of certificate-related incidents by $2.4 million. Centralized certificate discovery, monitoring, and automated renewal significantly reduce the frequency of incidents and lower the average cost and effort required to resolve them.

  • Increased efficiency from certificate renewal automation worth $1.2 million. By replacing manual renewal processes with automated certificate lifecycle management, the organization materially reduces the time and effort required to manage large certificate volumes.

  • Increased efficiency from new certificate provisioning automation worth $221,000. Automated policy-driven issuance workflows replace ticket-based and manual provisioning processes, reducing the effort required to issue new certificates as application environments expand.

  • Increased efficiency from reducing certificate-induced deployment delays worth $128,000. Faster certificate provisioning removes a common bottleneck in application delivery, allowing technical teams to spend less time waiting on certificate-related dependencies.

Unquantified benefits. Benefits that provide value for the composite organization but are not quantified for this study include:

  • Improved time to value for applications and integrations. By reducing friction in certificate provisioning and renewal, the AVX platform helps the composite organization remove a common bottleneck in application deployment and external integrations. While downstream revenue impact could not be reliably quantified, the composite experiences faster and more predictable certificate workflows to support quicker releases and reduce delays for customer-facing systems.

  • Supported post-quantum cryptography preparedness. The AVX platform improves the composite organization’s visibility into the certificate estate, reduces certificate sprawl, and standardizes certificate lifecycle management. Post-quantum cryptography refers to algorithms designed to stay secure against attackers with quantum capabilities while running on today’s classical computers and networks. These foundational capabilities position the composite organization to plan for environments where legacy and post-quantum cryptographic standards may need to coexist.

  • Enhanced audit readiness and regulatory compliance. The AVX platform enables the composite organization to respond more effectively to audits and regulatory scrutiny. Centralized visibility, standardized controls, and structured reporting simplify audit preparation and reduce the effort required to address certificate-related audit requests as auditors increase their focus on certificate usage and lifecycle controls.

  • Ensured policy adherence and governance at scale. The AVX platform embeds certificate policies in the composite organization’s automated workflows, ensuring consistent adherence across applications, environments, and teams. This reduces reliance on manual enforcement and tacit knowledge and supports stronger governance as certificate volumes and complexity increase.

Costs. Three-year, risk-adjusted PV costs for the composite organization include:

  • AppViewX annual license and professional services fee of $854,000. The composite organization incurs ongoing license costs and AVX professional services costs for actively managing 10,000 digital certificates. The risk-adjusted present value totals $854,000 over three years.

  • Implementation, maintenance, and training costs of $114,000. The composite organization incurs initial costs for the setup and integration of the AVX platform. This includes $81,000 in implementation costs, $12,480 in maintenance costs, and $10,000 in training costs. These total a risk-adjusted $114,000.

The representative interviews and financial analysis found that the composite organization experienced benefits of $3.9 million over three years versus costs of $967,000, resulting in a net present value (NPV) of $2.9 million and an ROI of 302%.

Key Statistics

302%

Return on investment (ROI) 

$3.9M

Benefits PV 

$2.9M

Net present value (NPV) 

<6 months

Payback 

Benefits (Three-Year)

[CHART DIV CONTAINER]
Reduced cost of certificate-related incidents Increased efficiency from certificate renewal automation Increased efficiency from new certificate provisioning automation Increased efficiency from reducing certificate-induced deployment delays

The AVX Platform Customer Journey

Drivers leading to the AVX platform investment
Interviews
Role Industry/Company Region Revenue  
Senior VP of data protection Financial services US $9.1B  
Senior network security engineer Financial services US $3.6B  
Senior network and security administrator PacificSource US $3.1B  
Systems software specialist Healthcare US $3.5B  
         
Key Challenges

Most of the interviewees’ organizations were using manual processes, including spreadsheets, to manage digital certificates, leading to inefficiencies and errors. This resulted in a higher frequency of incidents, increased security risks, and operational inefficiencies. The interviewees noted their organizations struggled with common challenges, including:

  • Frequent incidents related to digital certificates. Interviewees reported frequent certificaterelated incidents that impaired business operations. These issues often resulted in outages, disrupting customerfacing services and underscoring that manual tracking was ineffective for managing certificates.

  • High operational costs. Most interviewees’ organizations lacked automated workflows and relied on dedicated resources and teams to handle certificates. This led to higher labor costs and strenuous work, frequently resulting in mistakes.

  • Audit exposure and compliance risk. Manual audits are typically time-consuming and costly. One interviewee explained that an audit uncovered multiple certificate discrepancies, which prompted the search for a CLM solution.

  • Lack of visibility and control. Some interviewees reported having no clear view of the number of certificates at their organizations. They therefore struggled to maintain visibility and reporting. This lack of oversight increased the risk of certificate-related incidents and created compliance issues.

Investment Objectives

The interviewees’ organizations searched for a solution that could:

  • Move to centralized and automated certificate management. Interviewees highlighted the need to transition from manual processes to a single, centralized solution due to shortened certificate validity periods, missed renewals, and outages. Automated workflows ensured timely renewals in a consistent and efficient manner, reducing business impact.

  • Establish visibility and control of certificates. The interviewees’ organizations struggled to track digital certificates across fragmented environments and lacked awareness of the total number of certificates in use. They required a platform to maintain oversight, enforce standards, and streamline certificate management.

  • Strengthen audit and compliance posture. Interviewees, particularly in the banking sector, reported increased difficulty in managing internal compliance audits. They needed reporting and policy-setting capabilities to standardize controls and reduce the operational burden associated with audit preparation.

  • Prepare for post-quantum cryptography. Interviewees noted the need to adopt more agile cryptographic practices to enhance security in anticipation of future quantum computing risks. This was viewed as a natural next stage following improvements in automation and visibility.

“Once we started using AppViewX and ran an initial scan, we finally discovered how many certificates we had and where they were being used.”

Senior network and security administrator, PacificSource

Composite Organization

Based on the interviews, Forrester constructed a TEI framework, a composite company, and an ROI analysis that illustrates the areas financially affected. The composite organization is representative of the interviewees’ organizations, and it is used to present the aggregate financial analysis in the next section. The composite organization has the following characteristics:

  • Description of composite. The composite organization is a diversified conglomerate operating across multiple domains, including finance and healthcare. It has an annual revenue of $5 billion, employs 6,500 people, and relies on six FTEs to manage 10,000 certificates.

  • Deployment characteristics. The composite organization adopts a phased, multitiered implementation approach for AppViewX. Initial efforts focus on migrating certificates approaching near-term renewal dates, so automation can deliver immediate risk reduction and operational benefits. This initial transition is completed within approximately two months. All new certificates are provisioned through AppViewX from the outset, ensuring consistent policy enforcement and automated lifecycle management going forward. The remaining certificates, including those previously managed, transition into subsequent phases based on renewal timelines.

 KEY ASSUMPTIONS

  • $5 billion in annual revenue

  • 6,500 employees

  • 40,000 total digital certificates

  • 10,000 actively managed certificates

  • 10% growth rate of certificates managed

  • 15% of managed certificates are external in nature

Analysis Of Benefits

Quantified benefit data as applied to the composite
Total Benefits
Ref. Benefit Year 1 Year 2 Year 3 Total Present Value
Atr Reduced cost of certificate-related incidents $808,290 $998,550 $1,093,950 $2,900,790 $2,381,958
Btr Increased efficiency from certificate renewal automation $194,382 $511,239 $747,943 $1,453,563 $1,161,163
Ctr Increased efficiency from new certificate provisioning automation $81,000 $89,100 $98,010 $268,110 $220,909
Dtr Increased efficiency from reducing certificate-induced deployment delays $46,656 $51,192 $57,024 $154,872 $127,565
  Total benefits (risk-adjusted) $1,130,328 $1,650,081 $1,996,927 $4,777,335 $3,891,595
Reduced Cost Of Certificate-Related Incidents

Evidence and data. Interviewees consistently reported a significant reduction in the volume of certificate-related outages after adopting centralized certificate lifecycle management. Prior to implementation, expired or misconfigured certificates frequently caused service disruptions, failed integrations, and emergency remediation efforts. These incidents often required a coordinated response across multiple teams, including certificate management, network operations, and cybersecurity, increasing both direct resolution costs and indirect business impact.

Interviewees highlighted that while many certificate-related incidents were operational in nature, a meaningful proportion were classified as serious incidents due to financial or reputational consequences beyond the immediate cost of resolution. Across all types of incidents, the lack of centralized visibility and automated controls increased the mean time to resolution and amplified downstream impact for the interviewees’ organizations. Certificates are classified in three levels based on severity, as shown in the table below.

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Incident Taxonomy Type Description Impact
L1 Nonserious Localized certificate issues that do not disrupt business services
Examples include failed renewals affecting nonproduction systems or internal applications with limited usage
Time taken for administrators to resolve the issue
L2 Serious but not critical Certificate failures that affect active internal business applications but do not directly impact on customer-facing operations
Examples include authentication failures for specific user groups, degraded API connectivity, or service restarts required to restore trust
Users may experience delays or limited functionality
Time taken for administrators to resolve the issue and minor productivity impact
L3 Critical Certificate incidents that cause widespread or prolonged outages of customer-facing or mission-critical systems
Examples include expired certificates on public websites, payment systems, identity platforms, or core infrastructure that lead to service downtime, transaction failures, security alerts, or emergency certificate replacement
Often detected by customers or external parties rather than internal team
Time taken for administrators to resolve the issue and substantial productivity, reputational, and branding impact

According to interviewees, core CLM capabilities drove reductions in incident cost in the following ways:

  • Centralized discovery and inventory reduced the likelihood of unknown or unmanaged certificates.

  • Automated monitoring and alerts prevented expiry-driven outages.

  • Policy-based issuance and renewal reduced configuration errors and drift.

  • Improved visibility enabled faster diagnosis and a more coordinated response across teams.

Interviewees said together, these capabilities materially reduced both the frequency of certificate-related incidents and the effort required to resolve them when they occurred.

Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:

  • Prior to adoption of the AVX platform, the composite organization experienced approximately a dozen certificate-related incidents, including L1, L2, and L3 events, per year.

  • After implementing the AVX platform, incident frequency drops to one certificate-related incident per year. This incident is classified as an L2 incident, as automated discovery, monitoring, and renewal are adopted across the environment.

  • Incident resolution time is an average of 2.5 hours per incident with resolution teams spanning multiple functions.

  • The hourly financial impact per L3 incident is $336,000.2

  • For L1 incidents, four resources are assumed to be involved. L2 incidents require six resources, and L3 incidents require eight resources with both L2 and L3 incurring additional financial impact beyond labor costs.

  • The fully burdened hourly rate for a resource involved in resolving L1 and L2 incidents is $60. The fully burdened hourly rate for a resource involved in resolving an L3 incident is $90.

  • To remain conservative, only a portion of incidents are classified as L2 and L3. A downward risk adjustment is applied to account for variability in incident severity and adoption maturity.

Risks. This benefit can vary across organizations due to the following:

  • Differences in baseline incident frequency and severity.

  • Variability in application criticality and customer-facing exposure.

  • Existing maturity of monitoring and renewal processes.

  • Organizational response models and escalation practices.

Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV of $2.4 million.

“There were 15 major outages the year before, which dropped to three the next year after implementing AppViewX. In fact, these three outages were caused by certificates that we had decided not to migrate to AppViewX.”

Senior VP of data protection, financial services

Reduced Cost Of Certificate-Related Incidents
Ref. Metric Source Year 1 Year 2 Year 3
A1​ Certificate-related incidents​ before AVX platform Composite 12​ 29​ 38​
A2​ Certificate-related incidents​ with the AVX platform Interviews​ 1​ 1​ 1​
A3​ Incident resolution time (hours​) Interviews​ 2.5​ 2.5​ 2.5​
A4​ Reduction in L1 incidents experienced​ Interviews 9​ 22​ 29​
A5​ Resources involved in resolving L1 incidents​ Interviews 4​ 4​ 4​
A6​ Fully burdened hourly rate for a resource involved in resolving L1 incident​s Composite​ $60​ $60​ $60​
A7​ Subtotal: Reduced cost to remediate L1 incidents​ A3*A4*A5*A6​ $5,400​ $13,200​ $17,400​
A8​ Reduction in L2 incidents experienced Interviews​ 1 5​ 7​
A9​ Financial impact per L2 incident​ Interviews​ $50,000​ $50,000​ $50,000​
A10​ Resources for resolving L2 incidents​ Interviews​ 6​ 6​ 6​
A11​ Fully burdened hourly rate for a resource involved in resolving L2 incident​ Composite $60​ $60​ $60​
A12​ Subtotal: Reduced cost to remediate L2 incidents​ A8*A9+A8*A10*A11*A3​ $50,900 $254,500​ $356,300​
A13 Reduction in L3 incidents experienced Interviews 1 1 1
A14 Hourly financial impact per L3 incident Research data $336,000 $336,000 $336,000
A15 Resources for resolving L3 incidents Interviews 8 8 8
A16 Fully burdened hourly rate for a resource involved in resolving L3 incidents Composite $90 $90 $90
A17 Subtotal: Reduced cost to remediate L3 incidents A13*A14*A3+A15*A16*A3 $841,800 $841,800 $841,800
At Reduced cost of certificate-related incidents A7+A12+A17 $898,100 $1,109,500 $1,215,500
  Risk adjustment 10%      
Atr Reduced cost of certificate-related incidents (risk-adjusted)   $808,290 $998,550 $1,093,950
Three-year total: $2,900,790 Three-year present value: $2,381,958
Increased Efficiency From Certificate Renewal Automation

Evidence and data. Interviewees indicated that their organizations still rely on manual processes to renew a large portion of their digital certificates. Internal certificates often numbered in the tens or hundreds of thousands, while external certificates were typically fewer in number but still required structured renewal processes. Prior to centralized certificate lifecycle management, renewal activities at the interviewees’ organizations commonly involved manual tracking, request submission, coordination across teams, and verification steps. These activities consumed meaningful amounts of skilled staff time and increased the risk of missed renewals or last-minute remediation.

Interviewees consistently reported that manually renewing a certificate requires approximately 30 minutes of effort per certificate. As certificate volumes continued to grow due to cloud adoption, shorter certificate lifetimes, and tighter governance requirements, the labor burden associated with manual renewals increased materially over time.

Interviewees said automation capabilities within certificate lifecycle management platforms drove efficiency gains in the following ways:

  • Automated discovery and inventory reduced the need for manual tracking.

  • Policy-based renewal workflows eliminated repetitive request and approval tasks.

  • Centralized visibility simplified exception handling and reporting.

  • Integration with certificate authorities streamlined issuance and renewal processes.

These capabilities allowed the interviewees’ organizations to scale certificate volumes without a proportional increase in operational effort.

Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:

  • The composite organization manually renews approximately 10,000 certificates actively managed by the AVX platform. External certificates represent a small proportion of the total, while internal certificates account for most of the renewal activity.

  • The manual renewal effort is estimated at 30 minutes per certificate.

  • The average validity of external certificates due to new certificate validity mandates from CA/Browser Forum is 318 days.3

  • Certificate volumes grow over time as the composite organization faces shorter certificate validity periods and certificate issuance increased due to cloud workloads and regulatory requirements.

  • The fully burdened hourly rate for a resource is $60.

  • Benefits increase over the three-year period as certificate volumes rise and automation coverage expands. A conservative risk adjustment is applied to account for differences in maturity and adoption.

Risks. This benefit can vary across organizations due to the following:

  • The proportion of certificates that are already renewed automatically.

  • Differences in internal versus external certificate mix.

  • Variability in certificate lifetimes and governance policies.

  • Organizational ability to fully adopt automated renewal workflows.

Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV of $1.2 million

“Certificate renewals that used to take me 30 minutes to complete can now be done in mere seconds.”

Senior network security engineer, financial services

Increased Efficiency From Certificate Renewal Automation
Ref. Metric Source Year 1 Year 2 Year 3
B1 Certificate renewal count of previously provisioned certificates Composite 10,000 11,000 12,100
B2 Percentage of external certificates Composite 15% 15% 15%
B3 Manual renewal time per certificate (minutes) Interviews 30 30 30
B4 AppViewX renewal time per certificate (minutes) Interviews 0.25 0.25 0.25
B5 Average validity of external certificate due to new certificate validity mandates (CA/Browser Forum compliance)(days) Research data 318 133 100
B6 Average validity of internal certificate (days) Composite 636 266 200
B7 New certificates provisioned Interviews 1,000 1,100 1,210
B8  Fully burdened hourly rate for a resource Composite $60 $60 $60
B9 Total renewals for external certificates B2*(B1+B7)*365/B5 1,894 4,981 7,287
B10 Total renewals for internal certificates (1-B2)*(B1+B7)*365/B6 5,366 14,113 20,647
B11 Efficiency gains from automating external certificate renewals B9*(B3-B4)/60*B8 $56,343 $148,185 $216,795
B12 Efficiency gains from automating internal certificate renewals B10*(B3-B4)/60*B8 $159,637 $419,858 $614,252
Bt Increased efficiency from certificate renewal automation B11 + B12 $215,980 $568,043 $831,047
  Risk adjustment 10%      
Btr Increased efficiency from certificate renewal automation (risk-adjusted)   $194,382 $511,239 $747,943
Three-year total: $1,453,563 Three-year present value: $1,161,163
Increased Efficiency From New Certificate Provisioning Automation

Evidence and data. Interviewees indicated that while new certificate issuance represented a smaller proportion of overall certificate activity compared to renewals, the provisioning process itself was often highly manual and time-consuming. Prior to adopting centralized certificate lifecycle management, teams at the interviewees’ organizations typically relied on ticket-based workflows, manual validation steps, and coordination across security and infrastructure teams to issue new certificates. This introduced delays and consumed skilled operational resources, particularly as application teams scaled and new services were brought online.

Interviewees consistently reported that the effort required to provision a new certificate was reduced by approximately 90 minutes per certificate after deploying AppViewX. Although the absolute number of new certificates issued each year was relatively modest, the time saved accumulated over time and became more pronounced as application estates grow.

According to interviewees, automation and standardization within the AVX platform drove labor savings in the following ways:

  • Self-service and policy driven certificate issuance removed manual request handling.

  • Predefined templates and workflows reduced validation and rework.

  • Centralized visibility improved coordination between security and delivery teams.

  • Integration with certificate authorities accelerated issuance without manual intervention.

Together, these capabilities reduced the time required to provision new certificates and allowed teams to support application growth without a corresponding increase in operational effort.

Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:

  • The composite organization provisions about 1,000 new certificates per year.

  • After adopting the AVX platform, the average time for manual provisioning is reduced by 90 minutes per certificate.

  • The fully burdened hourly rate for a provisioning resource is $60.

  • To remain conservative, the model assumes steady growth in new certificate volumes and applies a risk adjustment to reflect differences in automation maturity and adoption. Benefits increase modestly over the three-year period as application growth drives incremental certificate issuance.

Risks. This benefit can vary across organizations due to the following:

  • The extent to which new certificate provisioning is already partially automated.

  • Differences in application growth rates and certificate issuance patterns.

  • Variability in workflow integration with security and infrastructure tooling.

  • Organizational consistency in adopting standardized provisioning processes.

Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV of $221,000.

“Initially, we would go to the certificate authority, request the certificate, download the certificate and chain, push them to all the servers, and then bind the certificate. Now, in AppViewX, you can enroll the certificate, associate it with the resource, click ‘Push,’ and it binds to all the instances automatically.”

Senior network and security administrator, PacificSource  

Increased Efficiency From New Certificate Provisioning Automation
Ref. Metric Source Year 1 Year 2 Year 3
C1 New certificate provisioning count Composite 1,000 1,100 1,210
C2 Reduced provisioning time per certificate (hours) Interviews 1.5 1.5 1.5
C3 Fully burdened hourly rate for a provisioning resource Composite $60 $60 $60
Ct Increased efficiency from new certificate provisioning automation C1*C2*C3 $90,000 $99,000 $108,900
  Risk adjustment 10%      
Ctr Increased efficiency from new certificate provisioning automation (risk-adjusted)   $81,000 $89,100 $98,010
Three-year total: $268,110 Three-year present value: $220,909
Increased Efficiency From Reducing Certificate-Induced Deployment Delays

Evidence and data. Interviewees highlighted certificate provisioning delays as a recurring bottleneck in application deployment cycles. Prior to using the AVX platform, their application teams often waited days for certificates to be issued, approved, and deployed across environments. These delays affected both security-focused developers responsible for certificate requests and DevOps or release engineers managing deployment pipelines and environment updates. As a result, skilled technical resources spent time waiting or coordinating workarounds rather than progressing higher-value security or delivery tasks.

Interviewees said their organizations reported materially faster end-to-end provisioning. By streamlining issuance workflows and removing manual handoffs, teams reduced friction in the deployment process and improved overall delivery velocity.

Interviewees reported that several CLM capabilities reduced deployment delays in the following ways:

  • Centralized and automated certificate provisioning eliminated manual request and approval cycles.

  • Policy-driven workflows reduced queuing and rework across environments.

  • Integration between the AVX platform and information technology service management (ITSM) or deployment tooling accelerated handoffs between security and delivery teams.

  • Improved visibility into certificate status reduced troubleshooting and follow-up effort during deployments.

Together, these capabilities shortened the time required to provision certificates and removed a common dependency that slowed application releases.

Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization

  • The composite organization has a growing portfolio of enterprise applications that require certificates for deployment and operation.

  • For each new application, two technical resources are impacted by certificate provisioning delays.

  • The AVX platform reduces the end-to-end provisioning timeline by approximately 1.5 days, including technical issuance, workflow queues, and approval steps.

  • To remain conservative, the model assumes that only half of the time saved is redirected to productive activities.

  • The fully burdened hourly rate for resource is $60.

  • A risk adjustment is applied to account for variability in adoption and integration maturity.

Risks. This benefit can vary across organizations due to the following:

  • The extent to which certificate provisioning is currently manual versus already partially automated.

  • The level of integration between certificate management tooling and ITSM or deployment pipelines.

  • Differences in application architecture and deployment frequency across teams.

  • The ability of organizations to redeploy saved time into higher-value security or delivery activities.

Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV of $128,000.

“Our product development teams have noticed significant time savings after using AppViewX, particularly when integrating certificates into apps and pipelines.”

Senior network and security administrator, PacificSource

Increased Efficiency From Reducing Certificate-Induced Deployment Delays
Ref. Metric Source Year 1 Year 2 Year 3
D1 Applications managed Composite 650 722 801
D2 Growth rate of applications Composite 11% 11% 11%
D3 New applications managed D1*D2 72 79 88
D4 Resources working on application security Composite 2 2 2
D5 Time resources save due to faster certificate provisioning (days) Interviews 1.5 1.5 1.5
D6 Fully burdened hourly rate for a resource Composite $60 $60 $60
D7 Attribution factor for productivity gain to be deployed somewhere else Composite 0.5 0.5 0.5
Dt Increased efficiency from reducing certificate-induced deployment delays D3*D4*D5*D6*D7*8 $51,840 $56,880 $63,360
  Risk adjustment 10%      
Dtr Increased efficiency gains from reducing certificate-induced deployment delays (risk-adjusted)   $46,656 $51,192 $57,024
Three-year total: $154,872 Three-year present value: $127,565
Unquantified Benefits

Interviewees mentioned the following additional benefits that their organizations experienced but were not able to quantify:

  • Improved time to value for applications and integrations. Interviewees noted that delays in certificate provisioning, renewal, or remediation could slow releases and defer market entry. While interviewees broadly agreed that faster delivery would create downstream business value, they were unable to provide sufficient evidence to quantify revenue impact with confidence. As a result, time to value was treated as an unquantified benefit. AppViewX reduced friction in certificate-dependent workflows, helping the interviewees’ organizations move applications into production faster and with fewer operational delays.

  • Supported post-quantum cryptography preparedness. Interviewees highlighted that post-quantum cryptography readiness emerged as a strategic priority over time. AppViewX helped surface industry developments and enabled their organizations to begin planning migration paths. Support for hybrid environments, including both legacy and post-quantum algorithms, was viewed as essential to enabling a smooth transition. Cleaning up certificate debt and standardizing workflows were seen as foundational steps toward future cryptographic agility.

  • Enhanced audit readiness and regulatory compliance. Interviewees emphasized that audit readiness has become more demanding over time. Auditors were increasingly asking specific questions about certificate usage, ownership, lifecycle controls, and renewal practices, particularly in regulated industries such as healthcare and financial services. Prior to using AppViewX, responding to these requests often required manual investigation across teams and systems at the interviewees’ organizations.
    Interviewees said the AVX platform simplified audit preparation for their organizations by providing centralized dashboards and structured reporting that allowed their teams to demonstrate control and compliance more efficiently, even when audits were infrequent.

  • Ensured policy adherence and governance at scale. Interviewees emphasized stronger governance through workflow-enforced standards. They said AppViewX embedded certificate naming conventions, ownership assignment, and approval controls directly into request and issuance workflows. Tiered expiry notifications and linkage of certificates to applications and teams improved accountability and reduced misconfigurations. Ongoing alignment with CA/Browser Forum changes further reduced noncompliance risk.

“Every two years, government auditors review our environment. Since implementing AppViewX, they consistently mark certificate management as compliant because we can demonstrate an automated process for renewing and revoking certificates as needed.”

Systems software specialist, healthcare

“AppViewX is the key enabler for our post-quantum readiness.”

Senior VP of data protection, financial services

Flexibility

The value of flexibility is unique to each customer. There are multiple scenarios in which a customer might implement the AVX platform and later realize additional uses and business opportunities, including:

  • Improved operating model resilience under talent constraints. Interviewees and stakeholders emphasized that the value of automation was not primarily about reducing headcount. Cybersecurity and infrastructure teams faced persistent talent shortages, and manual certificate management did not scale under these conditions.
    AppViewX enabled their existing teams to manage growing certificate volumes without proportional increases in staffing. By codifying expertise into automated workflows and centralized controls, the platform allowed the interviewees’ teams to focus on higher-value security and risk initiatives rather than repetitive operational tasks.

  • Dynamic policy and control management. AppViewX enabled the interviewees’ organizations to update certificate policies and procedures globally, by use case, by department, or by geographic region. Centralized control allowed changes to be implemented quickly and consistently without requiring manual coordination across teams.

  • Adapting to regulatory and industry change. Interviewees noted that the AVX platform helped their organizations respond more effectively to regulatory changes, evolving industry standards, and shifts in certificate lifecycles. Centralized policy management and automation reduced the effort required to implement changes and minimized operational disruption.

  • Adapting to application and environment growth. As the interviewees’ organizations expanded cloud usage, modernized applications, or increased machine identity adoption, AppViewX supported new certificate types and workflows without requiring new tooling. APIs and workflow flexibility enabled teams to adapt to changing requirements while maintaining consistent governance.

Flexibility would also be quantified when evaluated as part of a specific project (described in more detail in Total Economic Impact Approach).

“The beauty of AppViewX is that they’re willing to create custom workflows to get your environment working exactly as you want.”

Systems software specialist, healthcare

Analysis Of Costs

Quantified cost data as applied to the composite
Total Costs
Ref. Cost Initial Year 1 Year 2 Year 3 Total Present Value
Etr Annual license and professional services fees $0 $313,005 $344,306 $378,736 $1,036,047 $853,650
Ftr Implementation, maintenance, and training costs $113,828 $0 $0 $0 $113,828 $113,828
  Total costs (risk-adjusted) $113,828 $313,005 $344,306 $378,736 $1,149,875 $967,478
Annual License And Professional Services Fees

Evidence and data. Interviewees said their organizations paid an annual license fee for the AVX platform. The cost for the license fee was dependent upon the number of digital certificates actively managed by AppViewX. They also paid annual costs for professional services.

Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:

  • AppViewX licenses for the composite organization are estimated to be $271,000 in Year 1, $298,100 in Year 2, and 327,910 in Year 3.

  • Professional services cost $27,100 in Year 1, $29,810 in Year 2, and $32,791 in Year 3.

Risks. The value of this cost may vary across organizations due to the following:

  • The quantity of digital certificates to be actively managed.

  • The year-on-year growth rate of digital certificates.

  • The use of professional services.

Results. To account for these risks, Forrester adjusted this cost upward by 5%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $854,000.

Annual License And Professional Services Fees
Ref. Metric Source Initial Year 1 Year 2 Year 3
E1 Licensing cost Interviews   $271,000 $298,100 $327,910
E2 Professional services fees Interviews   $27,100 $29,810 $32,791
Et Annual license and professional services fees E1+E2 $0 $298,100 $327,910 $360,701
  Risk adjustment ↑5%        
Dtr Annual license and professional services fees (risk-adjusted)   $0 $313,005 $344,306 $378,736
Three-year total: $1,036,047 Three-year present value: $853,650
Implementation, Maintenance, And Training Costs 

Evidence and data. Interviewees said their organizations experienced initial setup and implementation costs when integrating the AVX platform into their existing systems. They also incurred minor training costs.

Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:

  • The composite organization experiences a two-month implementation period for deploying the AVX platform solution.

  • The deployment follows a phased approach, beginning with critical applications and modules and gradually extending to the entire organization. This ensures minimal disruption and a smooth integration process.

  • Overall implementation costs are $81,000

  • Overall training costs are $10,000

  • Overall maintenance costs are $12,480 based on one FTE spending approximately 4 hours per week to maintain the AVX platform

Risks. The value of these costs can vary across organizations due to the following:

  • Variability in the complexity of existing infrastructure that can lead to longer implementation times and higher initial setup costs.

  • The maturity and size of the central team.

  • The cooperation of any departments affected.

  • Potential delays in the deployment phase that can result in increased costs due to extended project timelines.  

Results. To account for these risks, Forrester adjusted this cost upward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $114,000.

“The solution was doable right out of the box. We had already made a large move to the cloud, and the rest of it was fast. Professional services helped us with onboarding, policies, and templates.”

Senior network security engineer, financial services

Implementation, Maintenance, And Training Costs
Ref. Metric Source Initial Year 1 Year 2 Year 3
F1 Implementation costs Interviews $81,000 $0 $0 $0
F2 Training costs Interviews $10,000 $0 $0 $0
F3 Maintenance costs Interviews $12,480 $0 $0 $0
Ft Implementation, training, and maintenance costs F1+F2+F3 $103,480 $0 $0 $0
  Risk adjustment ↑10%        
Ftr Implementation, training, and maintenance costs (risk-adjusted)   $113,828 $0 $0 $0
Three-year total: $113,828 Three-year present value: $113,828

Financial Summary

Consolidated Three-Year, Risk-Adjusted Metrics

Cash Flow Chart (Risk-Adjusted)

[CHART DIV CONTAINER]
Total costs Total benefits Cumulative net benefits Initial Year 1 Year 2 Year 3
Cash Flow Analysis (Risk-Adjusted)
  Initial Year 1 Year 2 Year 3 Total Present Value
Total costs ($113,828) ($313,005) ($344,306) ($378,736) ($1,149,875) ($967,478)
Total benefits $0 $1,130,328 $1,650,081 $1,996,927 $4,777,335 $3,891,595
Net benefits ($113,828) $817,323 $1,305,775 $1,618,191 $3,627,461 $2,924,117
ROI           302%
Payback           <6 months

 Please Note

The financial results calculated in the Benefits and Costs sections can be used to determine the ROI, NPV, and payback period for the composite organization’s investment. Forrester assumes a yearly discount rate of 10% for this analysis.

These risk-adjusted ROI, NPV, and payback period values are determined by applying risk-adjustment factors to the unadjusted results in each Benefit and Cost section.

The initial investment column contains costs incurred at “time 0” or at the beginning of Year 1 that are not discounted. All other cash flows are discounted using the discount rate at the end of the year. PV calculations are calculated for each total cost and benefit estimate. NPV calculations in the summary tables are the sum of the initial investment and the discounted cash flows in each year. Sums and present value calculations of the Total Benefits, Total Costs, and Cash Flow tables may not exactly add up, as some rounding may occur.

From the information provided in the interviews, Forrester constructed a Total Economic Impact™ framework for those organizations considering an investment in the AVX platform.

The objective of the framework is to identify the cost, benefit, flexibility, and risk factors that affect the investment decision. Forrester took a multistep approach to evaluate the impact that the AVX platform can have on an organization.

Due Diligence

Interviewed AppViewX stakeholders and Forrester analysts to gather data relative to the AVX platform.

Interviews

Interviewed four decision-makers at organizations using the AVX platform to obtain data about costs, benefits, and risks.

Composite Organization

Designed a composite organization based on characteristics of the interviewees’ organizations.

Financial Model Framework

Constructed a financial model representative of the interviews using the TEI methodology and risk-adjusted the financial model based on issues and concerns of the interviewees.

Case Study

Employed four fundamental elements of TEI in modeling the investment impact: benefits, costs, flexibility, and risks. Given the increasing sophistication of ROI analyses related to IT investments, Forrester’s TEI methodology provides a complete picture of the total economic impact of purchase decisions. Please see Appendix A for additional information on the TEI methodology.

Total Economic Impact Approach
Benefits

Benefits represent the value the solution delivers to the business. The TEI methodology places equal weight on the measure of benefits and costs, allowing for a full examination of the solution’s effect on the entire organization.

Costs

Costs comprise all expenses necessary to deliver the proposed value, or benefits, of the solution. The methodology captures implementation and ongoing costs associated with the solution.

Flexibility

Flexibility represents the strategic value that can be obtained for some future additional investment building on top of the initial investment already made. The ability to capture that benefit has a PV that can be estimated.

Risks

Risks measure the uncertainty of benefit and cost estimates given: 1) the likelihood that estimates will meet original projections and 2) the likelihood that estimates will be tracked over time. TEI risk factors are based on “triangular distribution.”

Financial Terminology
Present value (PV)

The present or current value of (discounted) cost and benefit estimates given at an interest rate (the discount rate). The PVs of costs and benefits feed into the total NPV of cash flows.

Net present value (NPV)

The present or current value of (discounted) future net cash flows given an interest rate (the discount rate). A positive project NPV normally indicates that the investment should be made unless other projects have higher NPVs.

Return on investment (ROI)

A project’s expected return in percentage terms. ROI is calculated by dividing net benefits (benefits less costs) by costs.

Discount rate

The interest rate used in cash flow analysis to take into account the time value of money. Organizations typically use discount rates between 8% and 16%.

Payback

The breakeven point for an investment. This is the point in time at which net benefits (benefits minus costs) equal initial investment or cost.

Appendix A

Total Economic Impact

Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists solution providers in communicating their value proposition to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of business and technology initiatives to both senior management and other key stakeholders.

APpendix B

Endnotes

1 Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.

2 Source: Calculating the cost of downtime, Atlassian.

3 Source: Ballot SC09V3: Introduce Schedule Of Reducing Validity And Data Reuse Periods, CA/Browser Forum, January 2025.

Disclosures

Readers should be aware of the following:

This study is commissioned by AppViewX and delivered by Forrester Consulting. It is not meant to be used as a competitive analysis.

Forrester makes no assumptions as to the potential ROI that other organizations will receive. Forrester strongly advises that readers use their own estimates within the framework provided in the study to determine the appropriateness of an investment in the AVX platform. AppViewX or its offerings. Although great care has been taken to ensure the accuracy and completeness of this model, AppViewX and Forrester Research are unable to accept any legal responsibility for any actions taken on the basis of the information contained herein. The interactive tool is provided ‘AS IS,’ and Forrester and AppViewX make no warranties of any kind.

AppViewX reviewed and provided feedback to Forrester, but Forrester maintains editorial control over the study and its findings and does not accept changes to the study that contradict Forrester’s findings or obscure the meaning of the study.

AppViewX provided the customer names for the interviews but did not participate in the interviews.

Consulting Team:

Aneesh Ahuja

Published

February 2026

The Total Economic Impact™ Of The AppViewX Platform