Total Economic Impact
Cost Savings And Business Benefits Enabled By The AVX Platform
A FORRESTER TOTAL ECONOMIC IMPACT STUDY COMMISSIONED BY Appviewx, February 2026
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Total Economic Impact The Total Economic Impact™ Of The AppViewX PlatformA FORRESTER TOTAL ECONOMIC IMPACT STUDY COMMISSIONED BY Appviewx, February 2026 Cost Savings And Business Benefits Enabled By The AVX Platform
Executive SummaryDigital certificates are shorter lived, more numerous, and increasingly embedded in business-critical systems. Browser- and industry-mandated validity limits shrink certificate lifetimes while usage expands across applications, cloud environments, and machine identities. These trends increase renewal frequency and expose the limits of manual and fragmented certificate management, turning an operational inconvenience into a source of business disruption and security risk. Manual processes and legacy tools limit visibility, slow provisioning and renewal, and increase the likelihood of expired or misconfigured certificates. The result is avoidable outages and operational inefficiencies at a time when cybersecurity and infrastructure teams face persistent talent constraints, making legacy approaches increasingly unsustainable. The AVX Platform is a certificate lifecycle management (CLM) and public key infrastructure (PKI) solution that can help organizations manage digital certificates through visibility, governance, and automation. It can help reduce costs, prevent outages, enhance security, and streamline operations. AppViewX commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential benefits and financial impacts enterprises may realize by deploying the AVX platform.1 The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the AVX platform on their organizations. To better understand the benefits and risks associated with this investment, Forrester interviewed four representatives with experience using the AVX platform. For the purposes of this study, Forrester aggregated the interviewees’ experiences and combined the results into a single composite organization. The composite organization is a conglomerate with 6,500 employees, annual revenue of $5 billion, 40,000 total digital certificates, and 10,000 actively managed digital certificates. Interviewees said that prior to using the AVX platform, limited certificate visibility, inconsistent policies, and heavy reliance on manual renewal and provisioning characterized their organizations’ environments. These conditions led to frequent certificate-related outages, security vulnerabilities, deployment delays, and the inefficient use of skilled security and infrastructure resources. Interviewees reported that after investing in the AVX platform, their organizations could centralize certificate lifecycle management and introduce automated discovery, renewal, and governance workflows. This resulted in lower operational effort, faster certificate provisioning, and improved audit readiness, along with a marked reduction in outages. Beyond these near-term benefits, interviewees emphasized the importance of longer-term readiness. Centralized visibility and standardized lifecycle management were viewed as prerequisites for adapting to evolving regulatory requirements, increasing audit scrutiny, and future cryptographic transitions such as post-quantum cryptography. Key FindingsQuantified benefits. Three-year, risk-adjusted present value (PV) quantified benefits for the composite organization include:
Unquantified benefits. Benefits that provide value for the composite organization but are not quantified for this study include:
Costs. Three-year, risk-adjusted PV costs for the composite organization include:
The representative interviews and financial analysis found that the composite organization experienced benefits of $3.9 million over three years versus costs of $967,000, resulting in a net present value (NPV) of $2.9 million and an ROI of 302%. Key Statistics302%Return on investment (ROI) $3.9MBenefits PV $2.9MNet present value (NPV) <6 monthsPayback Benefits (Three-Year)[CHART DIV CONTAINER]
The AVX Platform Customer JourneyDrivers leading to the AVX platform investmentInterviews
Key ChallengesMost of the interviewees’ organizations were using manual processes, including spreadsheets, to manage digital certificates, leading to inefficiencies and errors. This resulted in a higher frequency of incidents, increased security risks, and operational inefficiencies. The interviewees noted their organizations struggled with common challenges, including:
Investment ObjectivesThe interviewees’ organizations searched for a solution that could:
Composite OrganizationBased on the interviews, Forrester constructed a TEI framework, a composite company, and an ROI analysis that illustrates the areas financially affected. The composite organization is representative of the interviewees’ organizations, and it is used to present the aggregate financial analysis in the next section. The composite organization has the following characteristics:
KEY ASSUMPTIONS
Analysis Of BenefitsQuantified benefit data as applied to the compositeTotal Benefits
Reduced Cost Of Certificate-Related IncidentsEvidence and data. Interviewees consistently reported a significant reduction in the volume of certificate-related outages after adopting centralized certificate lifecycle management. Prior to implementation, expired or misconfigured certificates frequently caused service disruptions, failed integrations, and emergency remediation efforts. These incidents often required a coordinated response across multiple teams, including certificate management, network operations, and cybersecurity, increasing both direct resolution costs and indirect business impact. Interviewees highlighted that while many certificate-related incidents were operational in nature, a meaningful proportion were classified as serious incidents due to financial or reputational consequences beyond the immediate cost of resolution. Across all types of incidents, the lack of centralized visibility and automated controls increased the mean time to resolution and amplified downstream impact for the interviewees’ organizations. Certificates are classified in three levels based on severity, as shown in the table below. [CONTENT]
According to interviewees, core CLM capabilities drove reductions in incident cost in the following ways:
Interviewees said together, these capabilities materially reduced both the frequency of certificate-related incidents and the effort required to resolve them when they occurred. Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. This benefit can vary across organizations due to the following:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV of $2.4 million. Reduced Cost Of Certificate-Related Incidents
Increased Efficiency From Certificate Renewal AutomationEvidence and data. Interviewees indicated that their organizations still rely on manual processes to renew a large portion of their digital certificates. Internal certificates often numbered in the tens or hundreds of thousands, while external certificates were typically fewer in number but still required structured renewal processes. Prior to centralized certificate lifecycle management, renewal activities at the interviewees’ organizations commonly involved manual tracking, request submission, coordination across teams, and verification steps. These activities consumed meaningful amounts of skilled staff time and increased the risk of missed renewals or last-minute remediation. Interviewees consistently reported that manually renewing a certificate requires approximately 30 minutes of effort per certificate. As certificate volumes continued to grow due to cloud adoption, shorter certificate lifetimes, and tighter governance requirements, the labor burden associated with manual renewals increased materially over time. Interviewees said automation capabilities within certificate lifecycle management platforms drove efficiency gains in the following ways:
These capabilities allowed the interviewees’ organizations to scale certificate volumes without a proportional increase in operational effort. Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. This benefit can vary across organizations due to the following:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV of $1.2 million Increased Efficiency From Certificate Renewal Automation
Increased Efficiency From New Certificate Provisioning AutomationEvidence and data. Interviewees indicated that while new certificate issuance represented a smaller proportion of overall certificate activity compared to renewals, the provisioning process itself was often highly manual and time-consuming. Prior to adopting centralized certificate lifecycle management, teams at the interviewees’ organizations typically relied on ticket-based workflows, manual validation steps, and coordination across security and infrastructure teams to issue new certificates. This introduced delays and consumed skilled operational resources, particularly as application teams scaled and new services were brought online. Interviewees consistently reported that the effort required to provision a new certificate was reduced by approximately 90 minutes per certificate after deploying AppViewX. Although the absolute number of new certificates issued each year was relatively modest, the time saved accumulated over time and became more pronounced as application estates grow. According to interviewees, automation and standardization within the AVX platform drove labor savings in the following ways:
Together, these capabilities reduced the time required to provision new certificates and allowed teams to support application growth without a corresponding increase in operational effort. Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. This benefit can vary across organizations due to the following:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV of $221,000. Increased Efficiency From New Certificate Provisioning Automation
Increased Efficiency From Reducing Certificate-Induced Deployment DelaysEvidence and data. Interviewees highlighted certificate provisioning delays as a recurring bottleneck in application deployment cycles. Prior to using the AVX platform, their application teams often waited days for certificates to be issued, approved, and deployed across environments. These delays affected both security-focused developers responsible for certificate requests and DevOps or release engineers managing deployment pipelines and environment updates. As a result, skilled technical resources spent time waiting or coordinating workarounds rather than progressing higher-value security or delivery tasks. Interviewees said their organizations reported materially faster end-to-end provisioning. By streamlining issuance workflows and removing manual handoffs, teams reduced friction in the deployment process and improved overall delivery velocity. Interviewees reported that several CLM capabilities reduced deployment delays in the following ways:
Together, these capabilities shortened the time required to provision certificates and removed a common dependency that slowed application releases. Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization
Risks. This benefit can vary across organizations due to the following:
Results. To account for these risks, Forrester adjusted this benefit downward by 10%, yielding a three-year, risk-adjusted total PV of $128,000. Increased Efficiency From Reducing Certificate-Induced Deployment Delays
Unquantified BenefitsInterviewees mentioned the following additional benefits that their organizations experienced but were not able to quantify:
FlexibilityThe value of flexibility is unique to each customer. There are multiple scenarios in which a customer might implement the AVX platform and later realize additional uses and business opportunities, including:
Flexibility would also be quantified when evaluated as part of a specific project (described in more detail in Total Economic Impact Approach). Analysis Of CostsQuantified cost data as applied to the compositeTotal Costs
Annual License And Professional Services FeesEvidence and data. Interviewees said their organizations paid an annual license fee for the AVX platform. The cost for the license fee was dependent upon the number of digital certificates actively managed by AppViewX. They also paid annual costs for professional services. Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. The value of this cost may vary across organizations due to the following:
Results. To account for these risks, Forrester adjusted this cost upward by 5%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $854,000. Annual License And Professional Services Fees
Implementation, Maintenance, And Training CostsEvidence and data. Interviewees said their organizations experienced initial setup and implementation costs when integrating the AVX platform into their existing systems. They also incurred minor training costs. Modeling and assumptions. Based on the interviews, Forrester assumes the following about the composite organization:
Risks. The value of these costs can vary across organizations due to the following:
Results. To account for these risks, Forrester adjusted this cost upward by 10%, yielding a three-year, risk-adjusted total PV (discounted at 10%) of $114,000. Implementation, Maintenance, And Training Costs
Financial SummaryConsolidated Three-Year, Risk-Adjusted MetricsCash Flow Chart (Risk-Adjusted)[CHART DIV CONTAINER]
Total costs
Total benefits
Cumulative net benefits
Initial
Year 1
Year 2
Year 3
Cash Flow Analysis (Risk-Adjusted)
Please NoteThe financial results calculated in the Benefits and Costs sections can be used to determine the ROI, NPV, and payback period for the composite organization’s investment. Forrester assumes a yearly discount rate of 10% for this analysis. These risk-adjusted ROI, NPV, and payback period values are determined by applying risk-adjustment factors to the unadjusted results in each Benefit and Cost section. The initial investment column contains costs incurred at “time 0” or at the beginning of Year 1 that are not discounted. All other cash flows are discounted using the discount rate at the end of the year. PV calculations are calculated for each total cost and benefit estimate. NPV calculations in the summary tables are the sum of the initial investment and the discounted cash flows in each year. Sums and present value calculations of the Total Benefits, Total Costs, and Cash Flow tables may not exactly add up, as some rounding may occur. From the information provided in the interviews, Forrester constructed a Total Economic Impact™ framework for those organizations considering an investment in the AVX platform. The objective of the framework is to identify the cost, benefit, flexibility, and risk factors that affect the investment decision. Forrester took a multistep approach to evaluate the impact that the AVX platform can have on an organization. Due DiligenceInterviewed AppViewX stakeholders and Forrester analysts to gather data relative to the AVX platform. InterviewsInterviewed four decision-makers at organizations using the AVX platform to obtain data about costs, benefits, and risks. Composite OrganizationDesigned a composite organization based on characteristics of the interviewees’ organizations. Financial Model FrameworkConstructed a financial model representative of the interviews using the TEI methodology and risk-adjusted the financial model based on issues and concerns of the interviewees. Case StudyEmployed four fundamental elements of TEI in modeling the investment impact: benefits, costs, flexibility, and risks. Given the increasing sophistication of ROI analyses related to IT investments, Forrester’s TEI methodology provides a complete picture of the total economic impact of purchase decisions. Please see Appendix A for additional information on the TEI methodology. Total Economic Impact ApproachBenefitsBenefits represent the value the solution delivers to the business. The TEI methodology places equal weight on the measure of benefits and costs, allowing for a full examination of the solution’s effect on the entire organization. CostsCosts comprise all expenses necessary to deliver the proposed value, or benefits, of the solution. The methodology captures implementation and ongoing costs associated with the solution. FlexibilityFlexibility represents the strategic value that can be obtained for some future additional investment building on top of the initial investment already made. The ability to capture that benefit has a PV that can be estimated. RisksRisks measure the uncertainty of benefit and cost estimates given: 1) the likelihood that estimates will meet original projections and 2) the likelihood that estimates will be tracked over time. TEI risk factors are based on “triangular distribution.” Financial TerminologyPresent value (PV)The present or current value of (discounted) cost and benefit estimates given at an interest rate (the discount rate). The PVs of costs and benefits feed into the total NPV of cash flows. Net present value (NPV)The present or current value of (discounted) future net cash flows given an interest rate (the discount rate). A positive project NPV normally indicates that the investment should be made unless other projects have higher NPVs. Return on investment (ROI)A project’s expected return in percentage terms. ROI is calculated by dividing net benefits (benefits less costs) by costs. Discount rateThe interest rate used in cash flow analysis to take into account the time value of money. Organizations typically use discount rates between 8% and 16%. PaybackThe breakeven point for an investment. This is the point in time at which net benefits (benefits minus costs) equal initial investment or cost. Appendix ATotal Economic ImpactTotal Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists solution providers in communicating their value proposition to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of business and technology initiatives to both senior management and other key stakeholders. APpendix BEndnotes1 Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s technology decision-making processes and assists vendors in communicating the value proposition of their products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the tangible value of IT initiatives to both senior management and other key business stakeholders. 2 Source: Calculating the cost of downtime, Atlassian. 3 Source: Ballot SC09V3: Introduce Schedule Of Reducing Validity And Data Reuse Periods, CA/Browser Forum, January 2025. DisclosuresReaders should be aware of the following: This study is commissioned by AppViewX and delivered by Forrester Consulting. It is not meant to be used as a competitive analysis. Forrester makes no assumptions as to the potential ROI that other organizations will receive. Forrester strongly advises that readers use their own estimates within the framework provided in the study to determine the appropriateness of an investment in the AVX platform. AppViewX or its offerings. Although great care has been taken to ensure the accuracy and completeness of this model, AppViewX and Forrester Research are unable to accept any legal responsibility for any actions taken on the basis of the information contained herein. The interactive tool is provided ‘AS IS,’ and Forrester and AppViewX make no warranties of any kind. AppViewX reviewed and provided feedback to Forrester, but Forrester maintains editorial control over the study and its findings and does not accept changes to the study that contradict Forrester’s findings or obscure the meaning of the study. AppViewX provided the customer names for the interviews but did not participate in the interviews. Consulting Team:Aneesh Ahuja PublishedFebruary 2026 |
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The Total Economic Impact™ Of The AppViewX Platform
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